© 2010 MediaMind Technologies Inc. | All rights reserved

Overview

▸ Evidon allows web users to view information about the company who is advertising to them and any additional tracking that is also being used to serve the ad as well as other 3rd party tracking partners. Users then have the choice to select which information is collected about them.

▸ Evidon tags can also be applied to websites so that the site owners can see which companies are also collecting information off of their pages

Evidon Tags

© 2010 MediaMind Technologies Inc. | All rights reserved

Applying Evidon Tags in MediaMind

▸ Agency users should provide the MM Account Manager with the Evidon Tags. Evidon tags do not get applied directly into our system. They need to be altered and applied to a custom script Tier 2 developed.

Evidon Tag from Agency: <script type="text/javascript" src="http://c.betrad.com/surly.js?;ad_w=728;ad_h=90;coid=279;nid=1436"></script>

Custom Script Tag from Tier 2:

http://ds.serving-sys.com/BurstingRes/CustomScripts/AdChoice.js?adid=[%tp_AdID%]&flightid=[%tp_PlacementID%]

Custom Script Updated with Evidon Tag: http://ds.serving-sys.com/BurstingRes/CustomScripts/AdChoice.js?adid=[%tp_AdID%]&flightid=[%tp_PlacementID%]&coid=279;nid=1436

This how the tag should look when being applied into our system

Evidon Tags

© 2010 MediaMind Technologies Inc. | All rights reserved

Applying Evidon Tags in MediaMind Con’t…

▸ The custom script Evidon tag needs to be applied on in the "On Ad Download URL" field at the ad level in our system.

▸ Tokens must be enabled for this tag from the Add URL tab

• Ad Id = [%tp_AdID%]

• Placement id – [%tp_PlacementID%]

▸ Evidon tags are usually provided by banner size, not media placement

▸ Evidon tags can not be used on tracking tag placements

Evidon Tags