ani,pay,pra
TRANSCRIPT
8/3/2019 ani,pay,pra
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Presented to
Woodware
By
Anisha Satpute
Payal P Jain
Pranay Desai
MMS 2013
Rustomjee
Business
School
8/3/2019 ani,pay,pra
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Rustomjee
Business
School
I Too Had a Dream
Lif e & Work of Dr. Varghese Kurien.
The man behind the Amul brand
Key person who envisioned,Carved andexecuted the blueprint f or the White
revolution.
35 year eff ort had literallytransf ormedthe
f ace o
f Ind
ia and today Amul
is number one
in milk production.
Truly a bottom-up revolution.
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Rustomjee
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Ideas Emerging out of the Book
Creative leadership
Betterment of the Society
Importance of branding
Creating wealth at the bottom of pyramid
Business model innovation
Innovation cannot be mandated or f orced on people, It is
everywhere, a f unction of the quality of the people and the
environment. We need to have enough skilled people working in a
self actuating environment to produce innovation
Dr. Verghese Kurien
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Rustomjee
Business
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Creative Leadership
Dislike f rom monotonous work.
His interest in unique group of
people.
Turned impossible to possible
making milk powder f rom
skimmed buff alo milk.
Formed a unit called Kaira can
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Rustomjee
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Creative Leadership
Kishore Biyani
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Rustomjee
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Creative Leadership
Karsanbhai Patel
A good business start
Reasonable Pricing
Tremendous response within short period of time.
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Rustomjee
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Inf luence of creative leadership
TitanHmt
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Limited service
No Innovation
Bad Network
Inf luence of creative leadership
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Business model of Amul
Hardly 3 level model
between Farmer & Consumer
Farmers = Assets
1district co-operative
Rs.5092 million/year
Deducting expenditure
Rs.3943 million to farmers
Amul : Largest employment Scheme
Doubled farm-family Income
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Business model
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Rustomjee
Business
School
Business Model
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Rustomjee
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Betterment of society
Female Equality
Secularism
I am not against reservations. If the
constitution of India provides special
privileges to backward sections of the
society then it cannot be withdrawn.
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Rustomjee
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Betterment of the society
Good sanitization of village
Veterinarian facility every 15 days
Education Programs for
higher production of milk
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Rustomjee
Business
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Betterment of the society
1.Community InitiativeThe lake at Pimpri(Maharashtra)
Tata index for sustainability
2.Tata trusts
JN Tata Endowment
Sir Dorabji Tata Trust and the Allied
Trusts
3. Tata institutions
Tata Institute of Fundamental Research
Tata Institute of Social Sciences
4. Tata sports and Arts
The Tata Football Academy,
The Tata Adventure Foundation
The Tata Archery Academy,
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Donations f or Betterment of Society
Mr. Bill Gates
Bill Gates makes world's
biggest ever single
charitable donation
£6.2bn f or vaccines f or
children a
to 7.6 million children under
five could be saved through
2019
66% of his total wealth.
Mr. Warren Buffet
In 2006 he made American
history by making the
largest ever charitable
donation by an individual
$37bn to the Bill and
Melinda Gates Foundation
80% of his wealth f or the
welf are and f or thebetterment of the society.
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Bad Example : Coca-Cola
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Branding
Amul butter sale issue
Mischievous, endearing
little girl was created as
Amul mascot
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Branding
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Rustomjee
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Branding
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Creating wealth at the Bottom of the Pyramid
Farmers male + f emale started earning equally
Female independence
573,962 f armers employed in 1017 villages.
It is terrible to have too little
money because you will not
even have enough to eat and
appease your hunger. But it is
far, far worse to have too much
money because then you will
surely get corrupt Verghese
Kurien.
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Indian companies creating wealth at bottom of pyramid
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Rustomjee
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wealth f rom bottom of the pyramid
Its time we create wealth at the bottom of the pyramid and not just extract wealth Stuart Hart (co-writerof the paper The bottom of the pyramid with the Late C.K Prahlad)
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