aniview full presentation jan 2015
TRANSCRIPT
AniView Technology Premium Mobi le Video Adver t is ing
RESHAPING THE MOBILE
MOBILE CAN’T BE IGNORED!mobile has fundamentally changed the media landscape by increasing the opportunities for marketers to reach their consumers
Did you know?There are more Mobile phones in the world then Toothbrushes
of a person’s day is spent looking on a mobile screen
Smartphones Users Worldwide
of users have their mobile within reach anytime!
A 24/7 devise
of marketers consider Mobile Advertising a Must!
Insights
11% 91% 86%1.75Billon
in Mobile advertising at 2014, estimated to
increase in 200% by 2018
of media time consumption is on Mobile, surpassing
Desktop
are using another device (screen) while
watching TV
of advertising budget is allocated for Multiscreen
Campaigns
Insights
23.3%23% 60%32.7Billon$
estimated growth in Mobile Video Advertising
by 2018
higher Engagement & Viewability for Mobile
video ads than Desktop video ads, due to their
undivided attention
times as much video data traffic with the "4G
Factor
of mobile traffic will be video, by 2018
Insights
400% 2.6X 5X 69%
The Challenge
Mobile toady is a complete “Extension” for consumers in media & content consumption, but still mobile advertising are extremely limited and un-flexible…mainly due to hardware and software restriction on mobile devices.
The Solution AniView is the next Mobile Advertising Evolution, with it’s disruptive and proprietary technology.
AniView is all about bridging the technological limitations for serving Premium Video Ads on Mobile in all platforms & all devices.
With our flexible business models: Direct Sale and Ad Network (Video RTB), providing a risk free Win-Win solution.
The Impact
An immediate increase in revenues from your advertising inventory
The ability to increase your ad units “Portfolio” with premium and flexible ads to your advertisers.
Video Advertising pays on average 3 times higher CPM’s than Display Advertising solutions.
The Impact
Don’t miss out! According to eMarketer, Mobile Video Advertising in the US is expected to
increase by almost 400% by 2018.
Aniview’s responsive ad units will help you monetize Cross - Platform on all your assets - mobile web, smartphone apps,
tablet apps & even desktop site.
Premium ad experience for your audience that balance Seamlessly the Ad and Content.
Our Products:VideoSlide
Interstitial Video Ad (300*250 px), triggered in entrance or in any transition from one page to the next.
Full video player functions (Play, Pause, Sound on/off)
Supports Multi media creative rotations
Video player size supports Responsive auto Fit to screen width
Skin size supports Responsive auto fit to screen proportion(multi creative)
Auto Play &Auto Mute
Video Ad is Clickable
Supports “Skip” / “No skip” option
Supports Video Rotation for full-screen player
Open on your mobile
Our Products:VideoBox
Premium Banner Video Ad format, of 300*250 px (with responsive support), placed at any location header or body – in search page or article page.
Full video player functions (Play, Pause, Sound on/off)
Supports position in Home Page or Article Pages, for content vertical Targeting
Supports Multi media creative rotations
Video Ends: Infinite Loop / Last Frame
Video player size supports Responsive auto Fit to screen width
Supports Smart Auto Play (scroll position - in page body)
Video Click: Click to URL / Click to Sound
Auto Play & Auto Mute
Video Ad is Clickable
Open on your mobile
Our Products:VideoRoll
Full video player functions (Play, Pause, Sound on/off)
Supports Multi media creative rotations
Supports “Skip” / “No skip” option
Video Ad is ClickablePlay by click & Sound On
Full screen
Pre-roll video ad plays before the content the user has selected, With 10 to 30 seconds.
Open on your mobile
~1.5-2
7-20 seconds
Rich Video
Responsive 100% full screen
~5.5%
~7.5 seconds
Average Rate of 47%
~3X
First Interstitial / limited usage
Unique experience
Full report (CTR, UnMute, Pause, Watched 75%-100%...)
1X
4-6 seconds
Static Image
Black edges 70%-80% full Screen
1%-1.5%
less than 2 seconds
Irrelevant
1X
Inside Interstitial / extensive usage
Interstitial blindness
CTR only
Video Interstitial Static Interstitial
Interstitial – Video VS Static
Price
Time (Duration)
Media
Screen Size
Overall Engagement CTR
Average Skip
Watched 75%+
Brand Recall & Awareness
Premium & Prestige
Audience Interest
Insights
PRICE
POSITION
TARGETING
ENVIRONMENT
VideoBox VS YouTubeVideoBox is locate in a Viewing environment (reading and content), YouTube on mobile is mainly a Listening environment (music and entertainment - Playlist) and so gain much less brand awareness.
VideoBox is located in an article page with high attention (for a unique experience), free of countless & aggressive mix of Pre & MidRolls that create “PreRolls Blindness”.
YouTube targeting is based on IP history consumption (YouTube is an all family usage environment not necessarily a personal one), VideoBox can be targeted by Content Vertical and inside a dedicated Article.
PreRoll ads on YouTube cost more then 2-3X times then VideoBox ads.
PRESTIGE
AUDIENCE
PRODUCTCONTENT CONTROL
VideoBox VS YouTube
YouTube is mainly User Generated Content and so mostly un controlled and managed, big name Brands can find their PreRolls ads in inappropriate videos.
The VideoBox allow the positioning in versatile publishers from niche to mass media, with high affinity that perceive as true rich content arena and not just as video consumption platform.
YouTube is a mainly young audience traffic, the majority of adult audience is located in traditional publishers websites / apps.
The VideoBox is a FULL! Clickable video ad and support Click to URL or Click to Sound and also support Ad ends in Last Frame or Infinite Loop, unlike the limited “Visit Advertiser” on YouTube.
Attention & Engagement – premium ad formats
Player-Less - no need for any 3rd party video player
Lighter & Faster - not limited to short video adsonly
VIDEO solution - not! flash or animation gif
Flawless Sync - no audio & visual delays
Mobile Optimized – all Video are optimized with high quality compression
Full Mobile solution – IOS& Android / App & Mobile Web / Phones & Tablets
Benefits & Values
Seamless - with a native look, embedded
into content
Plug & Play - with quick implementation and
simple Html Tag
Trackable - detailed and reliable reporting and
analytics
VIP Client Support
Clickable Video! - Click to URL / Click to Sound
No SDK – required to play In-App
International Protocols - VAST / MRAID, Industry standard
VIP
Benefits & Values
some of our last campaignssamples...
