anivolution

Arena Animation Academy, Andheri(W)Arena Animation Academy, Andheri(W)

“All achievements, all earned riches, have their beginning in an idea.”

Napoleon Hill

The students at Arena Andheri had an idea to share, all the joys and up-dates with everyone, so we came up with Anivolution. We will keep you up-to-date about the latest happening of Arena; what we really do and what extra knowledge we acquire.

We at Arena Andheri are happy with what we learn, and this clearly reflects our work and its outcome that earns us awards. It shows in the Awards we bagged at events such as Aakruti and Creative Minds which gave stu-dents a way ahead. On the whole, it was a great learning experience for everyone with industry reviews acting as icing on the cake.

This new revolution is not only about learning, but it is “Learning with Fun”, thanks to out-of-the-box projects. Putting together this inaugural issue was fun and tiring; we did learn a lot sometimes the hard way. We also met peo-ple from our industry, who were more than gracious to share their thoughts and ideas. Their experiences are a goldmine, which we have shared with all of our readers.

Like we said, it all began with an idea, and no idea can grow without brain-storming and healthy discussions. We will catch you again with our next issue, and we promise to offer some great experiences and ideas to share.

Happy Reading!

- Team Arena

APRIL

2012

Events6Aakruti

Creative Minds

8 Student Interview

Student Work

New Release

Tips And Tricks

Tutorial

Tips And Tricks

News

Fun Pages

DepartmentsStudnets Placed

Creators Interview

Out of the Blue!!

Piece of Art

Photoshop CS6

Vaibhav More

Just A Click

Fanta 3D Ad

Photoshop

Photoshop

GamesQuiz

An Apple Bite

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11

14

16

18

24

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CONTENTS

CONTENTS

Photography

Ad Review

4 5Arena Animation Academy, Andheri(W)Arena Animation Academy, Andheri(W)

Arena AndheriLeader in Animation and Multimedia education in Asia, this

powerful education brand caters to the booming multi-media and animation industry. Arena Animation is Asia’s

trains students as well as professionals and entrepreneurs in the latest industry relevant courses.

Arena Animation Andheri, imparts intensive training through in-dustry relevant curriculum that prepares students for a career with the best names in the multimedia, animation and entertainment industry thereby enhancing Arena Animation certification is con-fidence amongst the animation & multimedia aspirants.

Students trained Arena Animation Andheri(AAA), are working for biggest the of Multimedia companies such as Prime focus, Zee Network, Star TV Network, UTV, Mukta arts, Times Multimedia, Famous studio, India games, Paradoax and many more. AAA, suc-cessfully trained big corporate including Tata consultancy services and Reliance Infocom among other.

All this has happened because of one force and one motivation from the centre directorof AAA. Today, from a small time com-puter education centre to a big brand with State-of-the-art train-ing centre journey was not easy .It happened only because of the constant effort and conviction of Ms. Anita Trivedi our Center Di-rector.

Today, AAA has completed 12 Long Years of training in the field of Animation. AAA is still is moving further firmly with the same Dedication, Affection and Motivation and will continue to do so.

Join the AwArd winning

AnimAtion &

VFX Center


Aakruti

EVENTS

Aakruti is an annual inter-center event for the stu-dents of Arena Animation Academy, Andheri. Competitions are held across various catego-ries such as Print, Animation, Video Editing,

and Web Designing. This helps our students to display their talents, and at the same time be judged by ex-perts from the Media Industry. This year, Arena Ani-mation, Vile Parle was a part of the festivities as well.

Aakruti is held at Arena Animation Academy, And-heri for all students to help them gain professional knowledge and upgrade their skill sets.

Aakruti also hosts an exhibition showcas-ing all the student’s work. Experts from the industry are invited to share their experi-ence about their respective industries with students and also offer them useful tips and tricks. Winners across various competitions are awarded trophies along with a certifi-cate. All these events help building up the student’s portfolio and get them in shape to

enter into their chosen profession.

The Jury for Aakruti fea-tured eminent names from the Animation Industry in-cluding,

• Mr John Mathew Matthan [film maker and director] Director of the movie Sarfarosh• Mr . Vaibhav More [3D film maker and director]• Mr Sushant Kamble: [Advertising film maker and director]• Mrs. Bindu Parikh [Managing Partner -3brothers & fils Ad Agency]• Mr. Asif [Creative Director in 3brothers & fils Ad Agency]Among others..

Two best entries in each of the cat-egories bagged awards. Students turned up in huge numbers for the award ceremony for the 10th “Aak-ruti-My Creation”, which was held at the Iskcon Hall, Hare Krishna Land, Juhu, Mumbai.

The students owned the event from start to finish. They hosted the event, and put up some stellar per-

formances, and it was them who received the awards in the event too. To put it simply, “Aakruti - my creation” was an event for the stu-dents, by the students, and of the students.

The judges at the event were looking out for students who have shown outstanding commitment to their education and training, through their project output.

Each year the, number of entries have grown phenomenally, and it becomes increasingly difficult to select the two winners for each cat-egory, such is the level of expertise and competition at “Aakruti - my creation”.

Winners of this event are the cream of students in Animation who have great potential to become experts in their respective fields in the near future.Now, we wait for the 11th “Aakruti – my Creation”… to commence!

MemoriesRecaptured

EVENTS

Creative Minds, an event hosted by Arena Animation to showcase professional skill-sets of students in the ani-mation industry, was held on 15th December, 2011 in the West region at Mumbai. The venue was Mumbai’s Fine Arts Auditorium, Chembur, and entries by stu-

dents from 33 Arena Animation centres including Maharashtra, Madhya Pradesh, Gujarat and Chhatisgarh.

The students of Arena Animation participated in categories such as Cartooning, 3D Character Modelling, Motion Graphics, Short Films in Stop Motion Animation, 2D Digital Animation, 3D Animation & Live Action.

Awards were given to the best three entries in each of the categories.

CREATIVE MINDS WINNERS FOR 2011

NAMe :Yasir Ansari CATeGorY: GraphicsPLACe: Ist runner up.

NAMe :Divyesh KumbhaniCATeGorY: Show Packaging(VFX)

PLACe: IInd runner up.

BEST STORy SCRIPTBEST STORy SCRIPTBEST CHARACTERBEST CHARACTERBEST WEBSITEBEST WEBSITEBEST SHOWPACkAgEBEST SHOWPACkAgEBEST RAdIO AdBEST RAdIO AdBEST SHORT FILM ANIMATIONBEST SHORT FILM ANIMATIONBEST PROduCT AdBEST PROduCT AdBEST SHORT FILM STOP MOTIONBEST SHORT FILM STOP MOTIONBEST SHORT FILM VIdEOBEST SHORT FILM VIdEOBEST AdVT CAMPAIgN gRAPHICBEST AdVT CAMPAIgN gRAPHICBEST SHORT FILM ANIMATIONBEST SHORT FILM ANIMATION

1ST PRIZE2Nd PRIZE1ST PRIZE2Nd PRIZE1ST PRIZE2Nd PRIZE1ST PRIZE2Nd PRIZE1ST PRIZE2Nd PRIZE2d 1ST PRIZE2d 2Nd PRIZE1ST PRIZE2Nd PRIZE1ST PRIZE2Nd PRIZE1ST PRIZE2Nd PRIZE1ST PRIZE2Nd PRIZE3d 1ST PRIZE3d 2Nd PRIZE

HALF LIFEMERA ASTITVAyEH MERA HAITHE EVIL NIgHTROXyANN gOMESLITTy SuMESHTHE CuRSE dIgITAL MEdIANITIN, RITESHyO yO CONTACT LENSLOVE-u-LuTIONJIddREVENgEFLINT MIRAgE gLASSdARk ANgELSkAIdI NO.?THE LAST MOMENTLOVE yOu ZINdAgEEuTkARSH NgOJALEBI RAdIOBLINd LOVELOVE yOu dAddy & SAVE ME

“AAKrUTI -MY CreATIoN” WINNERS FOR 2011

Creative Minds

CATAGORIES PLACE TOPICS


Out of the BLUE !!

Yippiee!!

Student Interview

AERO GPS SySTEMA radio ad on a GPS system which has fast and perfect tracking system, can even track something that is difficult to trace. An interesting ad with an even interesting execu-tion, here’s what the group has to say about their project.

“While travelling we listen to the radio a lot, so we just thought of making an ad on something differ-ent and innovative. So we came up with this idea.

We finalized the concept and recorded it, making the necessary changes by editing and added the required effects.

We took just one Day to execute the entire project. The major problem we faced was that we didn’t know how to use the software, which background sound to use, differ-ent types of vocals to be used etc.

FlINT MIRAGEThe ad is about break-free glass. The ad starts with a bur-glar who tries to barge into a bungalow where a Golden idol of Buddha is kept. He tries to enter the room by break-ing into the glass barrier, but fails in all his attempts. The ad thus describes Break free Flint Mirage glass. Here’s the students’ side of the story.

“For This Concept we needed strong pre – pro-duction, and we dedicated 15 to 20 days just for that. Then, the next step was sketching the character, backgrounds and the scenes. After all that was done rending was the only biggest

problem that we faced. Whenever we rendered a scene we realized that we committed some mistake and then we had to make c hanges and put it to re-render.

The main thing we learnt is to be very clear with the con-cept. Rendering, one of the biggest problem; we learnt to tackle well. We also learnt that we have to keep good time flow for rendering and editing. overall, we learnt many new things.

Student Interview

8 9

Aakruti 2011 winners share their experience of working on projects and being awarded.


BlIND lOVE 3D

This 3D movie revolves around a boy who, under wrong influence of video takes up the bad habit of smoking. He starts believing that smoking will

make him look cool and get him a girl by his side. He doesn’t realize that he is not heading towards embrac-ing his love but his Death. This movie beautifully sym-bolized “cigarette” as “love” which becomes his “Kiss of Death”. Here’s what the members of the group have to say about their project.

“First we finalized with the concept and wrote the story. We later started with the story board, made the characters and the backgrounds. Af-ter everything was modeled properly we moved on to the animation part.

We faced problems during rendering, as we had very less time left for it. After a particular scene was rendered we realized our mistake. Had to re-animate the scene and render it again.

Overall, it was an excellent experience. We learnt about the project pipeline and how rendering is done for ani-mation. We were at top of the world when we realized our project won.

-Kasturi Birje, mayuri Birje

-ritesh Pandey, nitin Kuldeep

-Karishma Parekh, Sonu madhesiya, Chetana Bhoir.

Name: Hemraj Borana

Category: Stop Motion

Name: Pratik Kadam

Category: 3D

Name:Praful,Sheetal,Avanish, AbhishekCategory: 2D

Name: rakesh Khandamale

Category: Websit Design

Name: Govind,onkar,Farhin Category: Grapic Ad campaign

Name: Avnish Bhoir

Category: 3D Architecture

Name: Shekhar Ghose

Category: Graphic A piece of Art by students at

Arena Andheri

Student Work

Af ter the grand success of Photo-shop CS5.5, Adobe is ready with its new and an advanced version

of Photoshop CS6. The release of Adobe Photoshop CS6

Public Beta gives both new and current users, a chance to explore the latest ad-ditions to the company’s venerable image editing application. After a long period of 22 years, the team at Adobe has given the Photoshop a complete makeover.

It has become a norm for Adobe and is intended not only to generate excitement about new features but also full version updates of Photoshop are preceded.Photoshop caters to a wide range of pro-fessionals, from designers and illustrators

to forensic scientists and 3D animators.For freshers, the entire user interface

has received a makeover, with a new color scheme and redesigned icons. Content-Aware technology has been applied to both the Patch tool a brand new Move tool. A collection of photographic blur fil-ters have also been introduced video edit-ing support will be made available in both the Standard and Extended shipping ver-sions of Photoshop CS6.

Many other enhancements tool such like larger brush sizes and faster filter performance can be seen. Adobe suggests a video card with a minimum of 512MB VrAM. But CS6 will not support 32-bit machines.

ADoBe PHoToSHoP CS6 ( BeTA) is new ready tobe explored with its interestingly new features.

AdoBe PhotoShoP CS6

It is the first version of Photoshop to take video editing seriously and to make it into the Stan-dard edition of the product. It’s the first version to integrate the company’s GPU-accelerating Mercury Graphics Engine (MGE) and for the first time in more than 20 years, Photoshop goes dark.

The most important additions in CS6 are Pho-toshop’s ability to automatically save your open document(s) at user specified intervals. In addi-tion, you can have Photoshop perform all of its Save operations in the background. When edit-ing large files this allows you to continue work-ing after hitting ‘save’ instead of waiting for a progress bar to complete.

Adobe has essentially turned Photoshop Ex-tended edition into a tool specifically for people who need 3D capabilities, moving the video-ed-iting tools down into Standard edition. 3D ca-pabilities and interface sound like they’ve been substantially improved, with faster and better

ray tracing and extrusions, interactive shadows and 3D stereo view-ing and printing.

Overall, Photoshop CS6 looks like a solid update with some really useful additions and improvements.

New Release


12Arena Animation Academy, Andheri(W)Arena Animation Academy, Andheri(W)

The Apple iPad is one of the best-selling tablets in the world. New iPad 3, is one of the most anticipated devices

from Apple is collection of this year. The launch of iPad3 has not only cre-ated excitement but has also given a new users a chance to try something new.

In a nutshell , Apple iPad3 featuring a new, thinner and sleeker design. It is down nearly 20% in size as compared with iPad2. The new iPad3 sports a full touchscreen HD display with a sceen resolution of 2048×1536. The touch screen will be coated with oleo-phobic materials, which will reduce the oil and fingerprints on the screen.

The iPad 3 will one run on latest ioS 5, which supports the multi-touch gesture technology, since it is pow-

ered by a quad-core processor, Dis-play feature, the screen resolution of the iPad3 is 2048 x 1536 pixels.

It includes multitasking features, such as notifications, task-finishing, app-switching, location and back-ground sound with 3D Feature and New retina DisplayiPad3 .

Apart from these features, the bat-tery life is amazing! The iPad 3 has a lighter battery, which reduces the weight of the tablet. It comes with an 42.5 watt-hour battery, which is made up of lithium polymer. Lasts up to 10 hours while surfing web on Wi-Fi, listening music and watching videos. The built-in speaker gives a brilliant stereo effect . The iPad 3 has a wireless charging technology, which will be able to charge the bat-tery and transfer data wirelessly.

iPad features:

• size : 9.65x7.47x0.5 inches.

• weight : 1.5 pounds. • multi-touch screen. • 1024 x 768 pixel resolution.

• Battery life : 10hrs with wi-fi.

• 3.5 mm stereo headphone jack.

• Accelerometer light sensor.

• Built in speakers.

• Supports range of file formats including WAV, MP3, AAC, MP4, MPEG 4 and more.

• New ibooks reading/store

Apple iPad has a good focus setup on its camera. The new iPad3 has come with an improved camera of 5MP with 1080p and 720p video recording qual-ity of 60 frames per second. Which includes LeD flash support system. Which has processor’s backing and IR filters, which are capable of capturing crisp images. It looks amazing on the Retina HD display . The technology is made by OmniVision which reduces the size of the table by 20 percent.

Out of this the best things are iPhoto and updated iMovies, which brings new features such as storyboard and new editing chops. Making movies is even amazing. The iPhoto is a world of its own. It brings awesome changes to the edited photos, share them and per-formes actions on the photos.

White iPad is also available!

In the new iPad3 there is icloud too, in which you can save and share your documents, photos, videos, contacts, bookmarks and almost everything. There are also some of new features such as Garage Band across four de-vices connecting via iCloud and helping in a jamming session which can also be recorded!!

Best Cases for New iPad 3 is also avail-able which is a very important to keep iPad stay well-protected. Such as Bel-kin Pro Tri-Fold Folio, which comes in three colors ,

Cygnett Alumni , Case-mate POP (with Stand), Spigen Dresden Klaus 9i Mes-senger Bag , Sena Ultraslim.The best is Retina display ready iPad apps and games optimized for the high-resolution. Which includes iPhotoiPho-to , Ever note , Tweet bot and NYTimes for iPad.

iPad3 comes out with new imagination and exciting experience.

An Apple Bitethe new ipAd 3

teCh-tOniCNew Release

Airplay You have great photos on your iPhone ,iPad or iPod touch and some friends on your couch. Or you are in the middle of an epic action scene that could use a little more screen. Tap the AirPlay icon in a specific app- Photos, Videos, Mu-sic, Safari or any AirPlay -enabled app - and everything streams to your HDTV via your Apple TV are con-nected to same wi-fi network, and AirPlay icon appears automatically .

AirPlay Mirroring lets you share exactly whats on your iPad or iPhone 4S with everyone in the room.

The A5X chip with quad-core graphics drives four times the pixels of iPad 2 yet it delicers the same smoothness fluidity and which the iPad is known for. Even with all extra oomph, the new iPAd still gets an amazing 10 hours of battery life. The Retina display on the new iPad wouldn’t be possible without the new and powerful A5X chip. It drives power to every one of the 3.1 million pixels in the display. And its quad-core graphics processing makes ev-erything you do on iPad feel incredi-bly responsive. From the little things like swiping, scrolling, and pinching to the big things like editing photos in the new iPhoto, applying titles and transitions in iMovie, and, of course, playing games.

13

CAMERA

AIRPLAY

4G LTE ICLoud

A5X

The iSight camera. Your memories have never been clearer. The new iPad features Apple’s 5- Megapixel iSight camera. Designed with advanced optics, it let you shoot gorgeous photos and 1080p HD video. The 5 Mega-pixel camera fea-tures a backside illumination sensor that captures great looking pictures whether by sunlight or candle-light. Auto-focus, tap to focus and tap to set exposure fucntions mean every photo you take instantly becomes frameworthy gem.

And with built-in face detection that automatically balances focus and exposure across upto 10 faces, theres more room for more grins. So every-one look at iPad and say “Cheese”.

Ultrafast 4G lTE. Full speed ahead. Built with latest in wirelss technology, the new iPad lets you connect to fast data network around the world. You use your iPad a lot, so you want it with you wherever you go. The new iPad is designed with cellu-lar antenas that acess a large frequen-cy spectrum. That means you can get online almost anywhere you are whether you are on AT&T or Verizon.

You can have even pop in local SIM card to get a connection when you are travelling. You can browse web, stream content, or download a movie at blazzing speeds. It also works on GSM/Umts worlwide network tech-nologies including, DC-HSDPA the fastest 3G network.

iCloud stores your music, pho-tos, apps, mail, contacts, calendars, documents, and more and wirelessly pushes them to all your devices.4 So if you buy a song, take a photo, or edit a calendar event on your iPad, iCloud makes sure it appears on your Mac, iPhone, and iPod touch, too. You don’t have to do a thing.

iCloud backs up your iOS device daily over Wi-Fi when it’s connected to a power source. From your Cam-era Roll and messages to your device settings and ringtones, everything is backed up quickly and efficiently. And since iCloud is built into iPhone, iPad, and iPod touch, you can restore your personal data on a new iOS de-vice.

New Release


Vaibhav More is an eminent personality in the industry to look forward to. He has been catering to the animation industry with best of his works. His immense knowl-edge about animation, be it 2D or 3D, got us interested

in finding out the key to his success.

Vaibhav More, a graduate from Sir J.J Institute of Applied Arts, Mumbai is specialized in 2D as well as 3D animation. He has worked for various brands including MTV, Vh1, Nickelode-on, Disney, Zee TV, Star movies, Cartoon Network, and the list goes on. Besides this he has even done an animated promo for

the movie Peepli live on Zee TV with Aamir Khan and viral animation for Yash raj films.

He started his career at the age of 19, as a freelancer with Times of India and Femina. In 13 years of his successful career, he won many awards. His recent achievements include 4 Promax Gold Asia awards for 2011.Vaibhav More, is now a proud owner of Vaib-hav More Films Studio and is also an idol for many students as well as professional animators.

Now let’s dive in a little into his life, to know what it takes to be Vaibhav More.

How did your career begin?

I started my career as a freelancer with Times of India and Fe-mina. With Times I worked as a caricature artist and an illustrator with Femina when I was student of Sir J.J institute of Applied arts, Mumbai. As a student that was my first project. As I developed in my professional life my first project was an ad for Microsoft Vista on MTV.

Where did you work before you opened your own studio?

Creatorshat with

Vaibhav More, the proud owner of Vaibhav More

Film Studio reveals the path to his

successful career.

INduSTRy INTERVIEW

I did storyboard designing for ad agencies, screen printing for visiting cards, I even helped my seniors for making miniature models of buildings. I used to sharpen the doors and windows of the miniature with blades for the entire day.I developed my skills in designing and animation. I like drawing characters which help me in my animation as well as help mod-elers for their model sheets.

What does your portfolio include?

Animation interested me to a great deal. You will see my portfolio will ma-jorly include 20-30 sec TV promos which I made it for MTV, Vh1. My current project is a TV commercial which includes live shoot as well as animation.

What was your first project that you worked on?

The first project I did was for Microsoft Vista, which was quite challenging for me as I didn’t know the basic principles of animation and editing ap-plications. It was a great learning experience. I keep learning and finding out what comes new in 2D and 3D animation as this field is so dynamic that the more you learn, the better it gets for you

Besides having a small studio, how do you manage to complete your projects in deadline?

Whenever I take up a project in my hand I take a day to analyse as how much of time would it take to complete the work. Then I dissect it in into 3 parts: pre-production, production and post-production, then decide how much time it will take to complete each section and finish it as per the stipulated deadline. In order to complete my work, I stay in my office for the entire night, just to finish my projects on time.

Vaibhav More Films is now a brand. How does that make you feel?

I feel good to see Vaibhav More Film studio climbing a ladder to great suc-cess. But I would always say it’s just the beginning as my ambition is to deliver quality animation work, not only as 20- 30 second ads, but to make short animation films and cater to big companies in the industry.

What skills you would look up in a per-son for recruiting?

I look forward to work with the people who are passionate about their work and have a desire to move ahead in their lives. I will also go through their show reel to see how passionate they are. If the person

is passionate about his work he can do anything and can complete his work on time.

What advice would you give to the youngsters who want to make a career in the animation industry?

Just to add a last word, people who want to make a career in the animation industry should first find their passion and love for animation. Not only that, but also get certain information on the field. If the person is passionate about their work and thinks they can do justice to their work, they will find their way within this industry.

INduSTRy INTERVIEW

Memories are integral part of every individual’s life be it a child, a youngster or an old person. These memories become a mirror of your past which helps us to re-live the moments. Moments once

gone never come back. Then why not to capture and treasure them.

The art of capturing memories is been practised since ages. Ini-tially it was done by carving on the walls or painting on canvas. It was difficult to capture everything at that particular moment. Now, after the invent of cameras it has become easy to capture and gather and draw what you see digitally.

There are different types of photography and apecialize to de-velop and excellent career:

Just A Click

Fashion Photography:

This genre of photography is one of the most lucrative kinds. Pho-tographs are one of the most effective ways of communication in the world of fashion. Here, photography is used to bring attention to the clothes and the accessories. Models are exclusively selected to showcase products in the best way possible. Fashion photogra-phers today create the particular look, either in natural environ-ment or one that is created in the studio.

Advertising Photography:Advertising photography is all about creating the right environ-ment to highlight the product to be advertised in the best way pos-sible.

Still life Photography:Still life photography is all about capturing objects on camera that are deliberately grouped together to create a particular composi-tion. This form of art requires the photographer to have an excel-

lent sense of composition and lighting.

Nature PhotographyNature photographers are very much sought-after by media houses. Works of these creative geniuses can be seen in maga-zines like ‘National Geographic’. Nature photography enco passes various other types of photography, such as Landscape Photography, Wildlife Photography, Underwater Photography.

Portrait PhotographyPortrait photography is all about capturing the mood of a per-son with an emphasis on the face and expression of a person. This style of photography need not only be about professional models, it can encompass any kind of a person. Family portrait photographs are very much in demand but this does not mean it’s all about a basic snapshot. There are many creative ways a photographer can use to make a portrait photograph look equally stunning!

PhotojournalismThis genre of photography is used mainly by publications to represent the latest news. In this case, the photographer’s visu-als and the writer’s story should compliment each other.

Macro PhotographyThis style of photography is completely about close-up images of the particular subject. This style is used particularly to cap-ture details of organisms or nature that may not be visible to the naked eye.

Aerial PhotographyA photographer in the aerial photography, needs to be an ex-pert at capturing images from an elevated position. There are various techniques used to obtain these images; a photogra-pher can click these images from a helicopter or an aircraft and more recently, kites are also being used wherein the camera is attached to the kite to click photographs when the kite is in the air.

Now, since we know there are different types of photography.

16 16

Photography

1.)What are the initial settings that needs to be set when a project is to be executed? A)In this line project is never executed . Space , appear-ance of the people should be set in such a way that the picture talks.

2.)Is there any difference in settings for indoor and outdoor photography?A)Both the settings are different. outdoor needs sun light and indoor needs artificial lights. Seeing the sunlight you need to be setting for outdoor shoots. In indoor you can play as much as you can. It i want to shoot in one light , i can shoot a piacture in indoor.and this is not possible in outdoor shoots.

3.)What are the light setups used in indoor pho-tography?A)In indoor shoots , lights depends on person to person, product to product and what the theme is. Portfolio for female is been shoot on minimum 2 lights specially for garments shoot.

4.)How can one adjust lights in an outdoor pho-tography?A)Clicking in different angles helps. Scemers, it is like lit-tle transperant butter paper used to reflects lights on the face through which direct light is controlled. Black cutter sheets are also used to control light.

5.)While clicking at night, what are the things that need to be kept in mind?A)If it is a commercial shoots we need background lights and artificial lights.

6.)How do i adjust proper depth of field for a photograph?A)Depth of field is like when taking a photograph of a person,the surrounding view is blurred. Different lenses are used for this matter.

7.)How are the adjustments done post clicking?A)All are done in photoshop It helps create contrast, sharpness and set color tones as desired.

8.)What is the scope for an amateur to take up photography as a professional ?A)This is a vast field.It is not just about Fashion Photog-raphy, there are nature photography, product photog-raphy, Macro Photography etc. Any one can be a pho-tographer. It has become very much digital and easy. A person just needs to be very clear with basics.

Mind’s EyE

KETKi MAJETHiA Fashion Photographer - SrK Studio. Mumbai

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Photography


19Arena Animation Academy, Andheri(W)Arena Animation Academy, Andheri(W)

18

Fanta “mAnn UChhAl UChhAl JAAye”

This melody is simply awesome. The idea is very nicely put, with no celebrity, no seduction , no urging to sip. Just a bunch of cute 3D characters which inflicts fun and mischief

onto the screen . One of the best ads running these days. “taste ka jadoo chhaye, mann uchhal uchhal jaaye”! Jump!.

As part of this initiative, consumers will get a taste of the Fanta experience through interactive games like trampoline, crystal ball, Fanta milestones, etc, at mostly youth hangouts, key colleges and select malls. The theme has been kept with the ‘Taste that makes you jump’.

Fanta, positioned worldwide as a ‘more bubbly, less serious’ drink, reverts to its playful-animation-without any-solid-script approach. The thump in the tune blends with the jumpy characters, cars and buildings in the visuals. As compared to 2011s ad there is a memo-rable line”mann uchal uchal jaaye” there is enough feel-good in this one.

Very catchy lyrics with usage of hindi diction. This ad is of 30sec. Rigging, lighting , texturing and animation of ad is so effective even after the ad is over, the song lingers on. This ad is very much effective on children as well as elders. Music compiled by Amit Trivedi and lyrics by Amitabh Bhattacharya. They hav given a youthful flavour to it.

The 3D characters are created by psycop from new york based animated agency .the coca cola indian company has been thriv-ing to continue on fanta’s less serious , more fun image. Thus resulting in their ZFZM concept for the indian screens includ-ing unlimited fun and mischief.

“Brand Fanta is known for its distinct playful imagery and its great ‘orange’ taste. Fanta aims at inviting everyone to increase “Play” in their life. The communication also reminds the con-sumers to enjoy the magic of its delicious taste.

ConCept:The story is inspiring, interesting and entertaining for every-one and specially for exclusive consumers. As it is summer, it was released at proper time. In this ad they have shown that after drinking fanta they get more enthusiastic and feel more refreshing. Even current generation theme is been used.

Story:The stroy brings out how the taste of Fanta sparks fun. The 3D animated film features two characters – Gigi and Tristan. Gigi is getting bored, when Tristan lands up with a bottle of Fanta. Everything is energised as soon as he opens the bottle. Everybody starts jumping with fun. The party comes to an end as soon as they run out of Fanta. But Tristan comes up with more Fanta and everyone jumps in the fun once again.

TOONWOOD BUZZ

19

exeCution:

After the concept and story is developed they started working on the storyboard which is done manually and created digitally also and in technical words it is known as animatics. Animat-ics helps the modellers to do proper modelling as it includes character expressions and the camera angels. As the process was going on they designed cartoonic characters of different ages in 3d were created but they had some similarities to make the ad look simple. Different textures for different people ac-cording to their ages were been used. Animation is smoothly done. Principles of 3d work as been taken. Such as camera angles animation, object animation, force to force , trancperency, after ef-fects such as fluid effects for bottle is also taken.In this ad they have used day lights for each scene. Character rigging is done very simply and they have used the same bone setup for each character. Bouncing of the characters have been done to attract the people’s attention.

VerdiCt:

Animation is very nicely done. Like the previous campaign, the new ad film for Fanta is an international creative adapted for the Indian market. The bounce effect is so clearly done that no one can ignore the ad. It enjoy’s watching this ad again and again. This time to play around the strategy was to highlight the‘Taste that makes you jump’. It is fun to see the characters play around sipping on their or-angey drink. One of the fantastic ad of this year ,”mann uchal uchal jaaye”. The tempo is simply superb.

Ad REVIEW


Arena Animation Academy, Andheri(W)Arena Animation Academy, Andheri(W)20

STEP - I

Take a new image (one on which you want to apply the effect). Refer to the image beside.

Step II

Take a new layer and select brush tool, foreground colour : black, and randomly assign spots at different places and in different size. As seen in the image below:

Step III

Assign Filter to the newly formed layer and use the following calculations :Filter - > Distort - > Waves (Number of generation = 6; Wave length max : 62 min : 220; Amplitude max : 34, min : 62; Scale horiz : 100% vert : 100%; Type = sine; Area : repeate edge Pixel). See in the image below:

TuTorial

Creating a water droplets Using Photoshop

Step IV Now since we are done with the shaping of the water droplet, so we will focus on texturing the droplets. With the second layer still selected go to the Blending options in Layer Styles and do the changes as instructed in next step.

Step IV (a):

First we will start with the DropShadow Effect with the following settings: opacity : 14; Angle : 120; Distance : 3; Size : 5px; Spread : 0; Noise : 0px

Step IV (b):

Next we will select the Inner Shadow check box and set the value as below:opacity : 9px; Angle : 120degree ; Distance : 5; Choke : 40; Size : 0

21

TuTorial



Step IV(c ):

Select Blending option Inner Glow (Keep the default setting on, change only the color to black)

Step IV(d):

Next Blending option will be using is Bevel and emboss and set the changes as below:• Depth Mode : 71%• Size : 10 px• Soften 1px• Highlight Mode – o Blending mode : Normalo Colour : Whiteo opacity : 100• Shadow Mode – o Blending Mode : Lighteno Colour : Whiteo opacity : 100

TuTorial

23

Step V:

Click oK. Now change the Blending Mode of the layer from Normal to Lighten as shown Below:

Step 6:

You are now ready with your droplets. You can Play with the Backgrounds and the final output will look something like this.

TuTorial



Photoshop

Abra

Once the Info palette is on the screen, any tool will provide a colour reading.For a precise reading, press Caps Lock.

Zoom Inn When there are two or more layers in the Layer palette, the active layer can be repositioned in the layer stack with Ctrl + ] and Ctrl + [

Layers

To scroll through the modes of a layer, use shift + = (equals sign).To scroll back through the list, use shift

+ – (minus sign).

Blending Modes A camera raw file contains unprocessed, uncompressed grayscale picture data from a digital camera’s image sensor, along with information about how the image was captured.

Camera Raw

When you click in a layer with the Magic

Eraser tool, the tool changes all similar

pixels to transparent.

EraseTo create clouds, use a very soft white airbrush. Spray on a new layer, over a blue sky. Use the Liquify filter to reshape the clouds. The Twirl and Bloat tools can deal with the edges; followed by the Warp tool, under Edit > Transform.

Cloud

ka Dabra

TIPS N TRICkS

25

NEWS

SpongeBob SquarePants is set to go where he is never gone before

Nick channel has just announced that they will be making a stop-motion Christmas special starring the cable network's most popular character,

the first time that the show has ever been animated in a form other than traditional animation. It will also mark SpongeBob's first holiday special

in more than ten years. It is set to be on air this November 2012.

glen Keane leaves disney

Veteran Disney animator Glen Keane is leaving the company that he's called home for many year. The man who worked on such Disney movies as The Little

Mermaid, Tarzan and most recently Tangled gave the news through a public statement. "I owe so much to those great animators who mentored me...as well

as to the many other wonderful people at Disney whom I have been fortunate to work with in the past nearly 38 years," he said. It is unknown why Keane is

leaving the Mouse House, but it's apparently not because he's done with anima-tion. “I am convinced that animation really is the ultimate form of our time with

endless new territories to explore,” he said. “I can’t resist its siren call to step out and discover them.”

noise industries introduces nattress Film transitions

Boston, MA – Noise Industries, developer of visual effects tools for the post-production and broadcast markets, introduces Nattress Film

Transitions to FxFactory, available now for Final Cut Pro, Motion and After Effects. Users can easily add dynamic transition effects to footage,

simulating burning film, jumpy splicing, overexposure, and optical dis-solves for a unique look. Users can test the plugins free of charge in trial

mode.

magic n Colors

With its production, sales, licensing, and distribution center in Hyderabad is supported by a workforce of over 50

creative professionals. The company is rapidly expanding to keep up with its ambitious growth plans.

1)Director of jurrasic park

2)1st 3d animated movie

4)1st indian animated film

5)1st indian 3d vfx animated series

7)i loved apple, thats why i lived apple

9)founder of adobe10)1st fantasy land built

13)chairman of mavel comics

14)godfather of indian animation

3) Chhota bheem is produced by

4) 1st animated feature film

6) Jokers real name 8) VFX company of avatar

10) i am smart, but tiny 11) Donald ducks middle name

12) 1st indian 3d animated movie

15) 1st indian animated television series

16) 1st comic superhero 17) Famous artist of india

18) Creator of batman 19) oscar wining animated film

20) Which was the last disney movie, where walt disney

contributed the most

ACROSS DOWN

1

20

18

16

141312

17

19

15

9 10

7

11

8

6

4

2

3

5

gAMES

1)What was the first successful Mickey Mouse called?

a) Steam Train Willieb)Steam Boat Williec)Mickey Moused)The Adventures Of Mickey Mouse

2) What was the first full CG 3D animation called?

a)Story Toy

b)Long Story

c)Book Toy

d)Toy Story

3) What was the name of the thomas edison viewing machine called?

a)Kenetoscopeb)Kinetoscopec)Kalaedricoped)Zoetrope

4)When was the first Simpson episode shown?

a)1989b)1977c)1990d)1997

5) What was the name of 1999 film about a boy be-coming lost in the jungle and was raised by apes?

a)Herculesb)Mulanc)Tarzand)Pocahontas

Check for the answers in the next issue...

QuIZ



departmental information

Name: Samir MohiteCompany: Gloob.in

Name: Ritesh LadCompany : Prolite Autoglo Ltd

Name: Anoli ShahCompany : SRK studio

Name: Roxyann GomesCompany :Aircheck Pvt.Ltd

Name: Abhinav kumar TivariCompany : Air India

Name: Swapnil TumbadeCompany: Paulmiger Design

Name: Kunal NemanCompany Name: Crystal Art

Name: Sajjidanand SharmaCompany : Aptech LTD

Name: Manish ShuriCompany: Tikram bawa Photography

Name: Shaikh Mustafa Company: Skylark International

Name: Adesh DalviCompany : M A ADVT

Name: Tushar AdvadeCompany Name: UTV Movies

Name: Nimish PataliyaCompany : StepUp Studio

Name: Adriel D’souzaCompany: Aprgames

Placement Of The Month

Students Placed

29

Anita Trivedi (Center Director) [email protected]

Rajeev Thakre (Center Head) [email protected]

Sumeet Shrivastava (Center Academic Head) [email protected]

Nimisha M & Chetan Mahtre [email protected]

(Exam Co-ordinators) [email protected]

Megha Chhabra (Industry Visit Co-ordinator) [email protected]

Nimisha M (Certifications) [email protected]

Tanvi Vasani (E-Projects Co-ordinator) [email protected]

Rupa Dhakan (FrontOffice)MarketingManage

r [email protected]

Ahsutosh Mishra (Placement Co-ordinator) [email protected]

Tanvi Vasani & Megha Chhabra [email protected]

(Library Co-ordinators) [email protected]

Arena Animation Academy, Andheri(W)

Arena Animation Andheri (W)[email protected] Send your feedback at:

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