Presentation Slides

These slides were created by a multidisciplinary group of students as part of a capstone

presentation for “New Music Business Models,” a Winter 2019 Problem Solving Initiative

course at the University of Michigan Law School.

A N N A R B O R D E A R B O R N

F L I N T

Our MissionListen Local Detroit empowers, educates, and engages artists through individual and community development working towards equity within the music industry.

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Challenges● Leverage inequality between musicians and venues● Need for education about music business● Lack of transparency within music industry● Music genre siloing within Detroit

A Detroit Project● Understanding our role

● Fostering ownership through community engagement

Proposal

Increasing Detroit Artist Revenues… and supporting a vibrant and proud Detroit music scene

1. Support live music in Detroit 2. Collate educational resources3. Promote fair standards in contracting 4. Pilot artist-curated playlists in local establishments

Engaging via Community Roundtables● Involve music community● Host community discussion ● Measure outcomes● Create sustainability

● Pair unconventional artists and venues ● Host “Listen Local Detroit Thursday”

Supporting Live Music in Detroit

Collating Educational Resources● Maintain online database of

educational resources for musicians● Increase awareness and accessibility

of database

Generating Fair Standards in Contracting ● Develop a collection of fair contracting terms

to reference for venue-artist transactions● Create an added benefit for venues that artists

can leverage to encourage compliance

Marketing and Promotion● Develop website to host playlists, education resources,

and performance calendar ● Sponsor “Listen Local Detroit Power Hour” with local

radio stations ● Distribute “Listen Local Detroit” logo sticker for

venues and labels

Pilot

Artist-Curated Playlists… hosted on Listen Local Detroit’s Spotify playlists

● Coordinate themed playlists for local businesses○ 6 artists○ $200 honorarium per artist○ 2 playlists from each artist○ 3 hours per playlist

● Artist royalty registration

Partner Businesses ● Approach 10-20 Detroit cafes,

bars, boutiques, bookstores● Offer Spotify Business Accounts ● Provide promotional materials

Project Phases for PilotCommunity Roundtables

Artist Recruitment & Playlist Curation

Partnership with Business

Community Roundtable and

Strategic Direction

Community Recruitment Partnership Community

Logistics

Benefits of Listen Local Detroit● Educated artists● Greater transparency● Better leverage ● Exposure and engagement ● Vibrant Detroit music culture

… and economic benefits throughout Detroit

Proposal● Support live music in Detroit ● Collate educational resources● Promote fair standards in contracting ● Pilot artist-curated playlists

Pilot● Community Engagement● Artist curated playlists● Business partnerships