ann stanley - anicca.co.uk · @annstanley comparison of feed management software fuse pump...
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Ann StanleyAnicca Digital
How to enhance your Google Shopping Ads
by using Google’s and other 3rd party tools@AnnStanleyhttp://www.slideshare.net/AnnStanley
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A bit about Anicca and Ann!
Founded in
2007Team of
27
PPaid
OOwned
EEarned
TTechnical
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@AnnStanley
Evolution of shopping ads
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@AnnStanley
What you can do in the new AdWords Interface?
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@AnnStanley
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@AnnStanley
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@AnnStanley
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@AnnStanley
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@AnnStanley
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@AnnStanley
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@AnnStanley
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@AnnStanley
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@AnnStanley
Improving your product feed using Merchant Centre
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@AnnStanley
Crealytics research on optimising product titles
Most used search phase
Category term
Search term and additional attributes
CTR Uplift
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@AnnStanley
Methods of enhancing product content
• Fix your website by adding more product content
• Use feed rules within Merchant Centre
• Use 3rd party feed management tools
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@AnnStanley
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@AnnStanley
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@AnnStanley
Examples of rules used in our accounts
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@AnnStanley
Missing attributes
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@AnnStanley
CorrectingProduct Type
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@AnnStanley
Correctinggender
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@AnnStanley
Creating custom labels
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@AnnStanley
Adding Phrasesto titles
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@AnnStanley
Other tools for changing feed content
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@AnnStanley
Crealytics approach (using Camato software)
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@AnnStanley
Use of “Content management”rules-basedfunctionality in Feed Optimise
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@AnnStanley
Comparison of feed management software
Fuse Pump Feedoptimise Data Feed Watch Go Data Feed Camato Feedonomics
Site scraping ✔ ✔ ✔ ✔ ✔
URL import ✔ ✔ ✔ ✔ ✔
Feed manipulation ✔ ✔ ✔ ✔ ✔
Feed content ✔ ✔ ✔ ✔ ✔ ✔
Product categorisation ✔ ✔ ✔ ✔
Automation/ rule creation ✔ ✔ ✔ ✔ ✔ ✔
Google Shopping ✔ ✔ ✔ ✔ ✔ ✔
Bing Ads ✔ ✔ ✔ ✔
Affiliates ✔ ✔ ✔ ✔ ✔
Shopping comparison ✔ ✔ ✔ ✔ ✔
Marketplaces ✔ ✔ ✔ ✔ ✔
Re-marketing ✔ ✔ ✔ ✔ ✔ ✔
Social ✔ ✔ ✔ ✔
Product performance ✔ ✔ ✔ ✔ ✔ ✔
Tracking ✔ ✔ ✔ ✔ ✔ ✔
Cost & ROAS data ✔ ✔ ✔ ✔ ✔ ✔
Pricing No charge on %sales ✔ ✔ ✔ ✔ ✔
Bid management ✔ ✔
Campaign creation ✔ ✔
Text campaigns ✔ ✔ ✔
International ✔ ✔ ✔ ✔ ✔ ✔
Competitor Analysis ✔ ✔ ✔
Audits ✔
Handle large feeds ✔ ✔ ✔ ✔ ✔ ✔
Do it yourself Serv ice ✔ ✔ ✔
Query raw data ✔
Other Features
Functionality
Tool
Feed Creation
Channels
Reporting
Feed Optimisation
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