WHAT ADVERTISEMENT MEDIA WILL YOU SELECT FOR THE FOLLOWING AND WHY?

A)CHILD RELIEF AND YOUB)LIFE INSURANCE POLICYC)MOBILE PHONE NETWORKSD)MUTUAL FUNDS PREPARED BY, ANN CHRISTY VARUGHESE S2MBA,MACFAST

At CRY - Child Rights and You, the leading Indian Child Rights organisation, every single person works towards creating a more just world for children. At CRY, you'll be using your professional skills and experience to help restore to underprivileged Indian children their basic rights to - survival, development, protection and participation. CRY also places strong emphasis on networking with other NGOs and advocacy efforts to influence macro policies for children.

CHILD RELIEF AND YOU

• Ad sales can make or break a publication, and nearly all magazines depend on the revenue generated by their advertisers to stay in business.

• Many people note that, when they look at glossy magazines, they seem to be almost 80% advertisements. The reason for this is that many of these magazines are seen as "aspirational," and the ads within their pages reflect the message of the magazine and the audience they are trying to reach.

THROUGH MAGAZINES

LIFE INSURANCE POLICY

Television advertising:

• creating a television advertisement that meets broadcast standards, and

• placing the advertisement on television via a targeted air time media buy that reaches the desired customer.

MOBILE PHONE NETWORK

MOBILE PHONE NETWORKS• Firstly, ads on smaller mobile phone displays are more striking.

• Secondly, mobile phone users show more attention than users of the stationary internet, and

• Thirdly, placing banners on the mobile internet offers more diverse targeting opportunities compared to the stationary internet.

The AdServer, which we developed especially for mobile phone display advertising, enables you to use mobile advertising tools to address your target groups while minimising wastage.

Besides the classic banner formats,continuously developing innovative advertising formats to ensure that we stand out in the market and put your advertising message into the focus.

MUTUAL FUNDS

Hoardings / Posters

• essential for the investors to read the offer documents and risk factors before investing in mutual funds schemes to take well informed investment decisions. Considering that the investors get very little time to read the advertisements through hoardings / posters, etc. while passing by, it is clarified that such advertisements may carry only the following statement apart from copy of advertisement: “Mutual Fund investments are subject to market risks, read the offer document carefully before investing”.

Audio-Visual Media

• advertisements through audio-visual media like television, a statement “Mutual Fund investments are subject to market risks, read the offer document carefully before investing” shall be displayed on the screen for at least 2 seconds, in a clearly legible font-size .

• Advertisements through audio media like radio, cassettes, CDs etc. shall also read the above statement

in a way that is easily understandable to the listeners.

Sales Literature

• it includes fund fact sheets, research reports, newsletters, performance reports or summaries, telemarketing scripts, seminar texts, press releases and reprints or excerpts of any other advertisements or published article, etc.

THANK YOU