anna marie harling roundtable-2
TRANSCRIPT
EVPA and its Knowledge Centre are supported by:
Developments in Impact Measurement TBLI Conference, Zurich
Anna-‐Marie Harling, EVPA
November 14th, 2013
EVPA and its Knowledge Centre are supported by:
Context
90% of European venture philanthropy and social investors measure impact at least on an annual basis
ObjecHve of impact measurement
EVPA and its Knowledge Centre are supported by:
EVPA’s Impact Measurement IniHaHve
§ Provide guidance on how to work with maze of tools, methodologies, databases and metrics on social impact measurement – recommending best pracHce without “reinvenJng the wheel”.
§ Expert group formed of 27 representaHves (14 countries) from prominent organisaJons:
EVPA and its Knowledge Centre are supported by:
The Impact Measurement Process
The five steps of social impact measurement § Step 1 -‐ Set Objec,ves: define the problem
& proposed soluJon (“SMART” objecJves) § Step 2 – Analyse Stakeholders: IdenJfy
stakeholders & engage to understand expectaJons
§ Step 3 – Measure Results: Define theory of change, highlighJng outputs, outcomes & impact and set indicators
§ Step 4 – Verify & Value Impact: verify through desk research, compeJJve analysis & interviews
§ Step 5 – Monitor & Report: data collected in line with indicators set in Step 3. Consider quarterly management & annual external reports
EVPA and its Knowledge Centre are supported by:
Managing Impact
Integra,ng impact approach into investment process is key to achieving social impact
Investment strategy
Investment process Deal screening Due diligence
(detailed screening)
Deal structuring Investment management
Exit
Decide on overarching social impact objecHves of Investor
Asking quesJons detailed in SeHng objec,ves
SeHng objec,ves -‐ more detail Stakeholder analysis Verify and value expected results
Map outputs, outcomes and impacts and set indicators Decide on monitoring and repor,ng
Regularly assess impact results against key indicators Verify and value reported results Revise indicators if necessary
Analyse impact results against objecJves – verify and value
EVPA and its Knowledge Centre are supported by:
Key Takeaways
§ Any organisaJon will learn from going through the impact measurement
process – aim is achieving greater social impact!
§ SeTng clear objecHves in terms of social change you are trying to achieve is
essenJal to be able to quanJfy and measure – you can waste a lot of
resources by starJng to collect data without knowing what you need
§ Engage key stakeholders to make sure they understand and support impact
objecJves -‐ and verify that outcomes are valued by them!
§ The best indicators are the ones that are co-‐developed with the social
enterprise you are supporJng – so that they are meaningful to them and can
be used as a management tool
EVPA and its Knowledge Centre are supported by:
Next steps
Feedback from users of Prac,cal Guide
§ Useful starJng point, need more assistance on the pracJcaliJes of collecJng data (how much, how o]en, good techniques etc.)
Ø EVPA to develop supplement on data collecJon (2014)
Broader adop,on (European Level)
§ EVPA represented at European Commission’s expert group on impact measurement (part of GECES)
Ø Consensus that 5-‐steps are the important steps to follow, will be incorporated into the EC’s recommendaJons on the process for impact measurement
EVPA and its Knowledge Centre are supported by:
For further quesHons, please contact EVPA’s PracJcal Guide can be downloaded, free of charge, from: hbp://www.evpa.eu.com/knowledge-‐centre/publicaJons/evpa-‐publicaJons/
Anna-‐Marie Harling Senior Research Associate [email protected]
Thank you!
EVPA and its Knowledge Centre are supported by:
Key DefiniHons in Impact Measurement
Inputs AcHviHes Outputs Outcomes Impact
OrganisaHon’s Planned Work OrganisaHon’s Intended Results
Resources (capital, human) invested in the acHvity
Concrete acHons of the organisaHon
Tangible products from the acHvity
Changes, benefits, learnings, effects resulHng from the acHvity
A\ribuHons of an organisaHon’s acHviHes to broader & longer-‐term outcomes
€, number of people etc.
Development & implementaJon of programs, building new infrastructure etc.
Number of people reached, items sold, etc.
Effects on target populaJon e.g. increased level of educaJon
Take account of acJons of others (alternaJve programs e.g. open air classes), unintended consequences etc.
€50k invested, 5 people working on project
Land bought, school designed & built: New school built with 32 places
Places occupied by students: 8
New students with access to educaJon: 2
Increased learning