Anna Szot-SacawaUniversity of Toronto

Bora Laskin Law Library

TABLETSUSEIN

LIBRARIES

OCUL webinarOctober 11, 2012

Bridging

the physical & digital worlds

with QR codes

(Bora Laskin Law Library project)

Quick Response codes: what they are and how they work?

QR codes are They can pull up:two-dimensional » websites barcodes » text content which can be » phone numbers scanned by ORmobile devices » send an e-mail equipped with » activate an order, a camera, such as item hold prompting the » place a phonedevice to display a call website or text » find directionscontained in the code » act as your business

card

This is a very cheap technology - in order to use it, you only need to download a free QR code reader application to your device’s camera.Note: only second generation ipads have a camera (two cameras, in fact) imbedded in them

Bora Laskin Law Library Project

GOALS:• bridging the print and virtual legal collections• delivering legal resources to the students’ phone• providing access to legal research 24/7 from anywhere• digital information literacy• promoting electronic journals

SCOPE:• providing online alternatives to all legislation library holds• providing QR code links to all online journals library holds• brochure introducing the technology• marketing library services with QRs

Using QR codes in libraries: step-by-step guide

Step 1: Identify your online content.

Step 2: Make sure your online content is appropriate for mobile

devices

Step 3: Identify and test the QR code location

Step 4: Create and link the QR code

Step 5: Embed the QR Code into the signage, and post in the

desired location(s).

Step 6: Promote QR technology and your project

Step 7: Take necessary steps to allow tracking and assessment

of usage

Government Information

Cases available from different sources for different categories of users

Online Research Help

Online journals

Promotion

Possible other uses

Possible other uses ….

Still more possible use ideas…

QR in marketing

“A cellphone with a camera isn’t a communications device with a way to capture pictures and share them with friends … rather, it’s a web enabled handheld data scanner with a display which automates the way to reach out, get information, be involved socially, and get things done”. Edmund Jengs, Sales & Marketing (Ralph Lauren)

Marketing the library resources

Bibliography

• Aaron Smith, “35 percent of American Adults Own a Smartphone: One Quarter of Smartphone Owners Use Their Phone for

Most of Their Online Browsing,” Pew Research Center, July 11, 2011, http://pewinternet.org/Reports/2011/Smartphones.aspx. • Aguirre, D., Johnston, B., and Kohn, L. (2011). QR Codes Go to College. Archrival.com. Retrieved 10/10/2012, from

http://www.archrival.com/ideas/13/qr-codes-go-to-college. • Gahran, A. (2012) Why QR Codes Aren’t Catching On. CNN.com. Retrieved 10/10/2012, from

http://www.cnn.com/2011/12/08/tech/mobile/qr-codes-gahran/index.html. • Kantrowitz, A. (2011) Does anybody actually use QR codes? Fortune. Retrieved 10/10/2012, from

http://tech.fortune.cnn.com/2011/09/16/qr-codes/. • Kelley, M. (2012) ALA Midwinter 2012: Straight from the Stacks to the Smartphone. Library Journal. Retrieved 1/20/2011,

from http://www.libraryjournal.com/lj/home/888908-264/ala_midwinter_2011_straight_from.html.csp. • Pidaparthy, U. (2011) Marketers embracing QR codes, for better or worse. CNN.com. Retrieved 10/10/2012, from

http://www.cnn.com/2011/TECH/mobile/03/28/qr.codes.marketing/index.html?iref=allsearch. • Shannon, M. (2011) Enter the Matrix: How QR Codes Hide Privacy, Security Risks to Smartphones. Security News Daily.

Retrieved 10/10/2012, from http://www.msnbc.msn.com/id/45729377/ns/technology_and_science-security/t/how-qr-codes-

hide-privacy-security-risks/#.T3ztyuzG3QM.

Questions?

You can reach me at:

anna.szot.sacawa@utoronto.ca

416-946-5924

Thank you!