Anne-Christine Wanders - UNECE Statistical Division Slide 1 29.06.2010

Making Data Meaningful Part 3:A guide to communicating

with the media

UNECE Work Session on the Communication of StatisticsParis, 30 June - 2 July 2010

Anne-Christine Wanders - UNECE Statistical Division Slide 2 29.06.2010

New edition of 2004 media guide

Expanded impact of the Internet and social media on reaching more users

Integration of social media with broadcastand print media

Measuring the impact of social media

Online press rooms

Anne-Christine Wanders - UNECE Statistical Division Slide 3 29.06.2010

1. Principles, objectives and management issues

2. Organizational aspects

3. Emerging technologies for communicating with the media

4. Using the web to communicate with the media

5. Writing for and releasing information to the media

6. Monitoring and measuring media activities

7. Media training

8. Handling media crises

Structure of the new media guide

Anne-Christine Wanders - UNECE Statistical Division Slide 4 29.06.2010

Colleen BLESSING, U.S. Energy Information Administration

Frances COMERFORD, Central Statistical Office of Ireland

Megan COX, U.S. National Centre of Health Statistics

Marc DEBUSSCHERE, Eurostat

Joanne DICKINSON, U.S. Census Bureau

Ellen DOUGHERTY, U.S. National Agriculture Statistics Service

John FLANDERS, Statistics Canada

Colleen FLANNERY, U.S. Census Bureau

Heath JEFFRIES, U.K. Office for National Statistics

Jonathan MASSEY-SMITH, Statistics Canada

Kenneth MEYER, U.S. Census Bureau

Leon OESTERGAARD, Statistics Denmark

Gina PEARSON, U.S. Energy Information Administration

Anders TYSTRUP, Statistics Denmark

http://www.unece.org/stats/documents/writing/

Translations welcome!

Anne-Christine Wanders - UNECE Statistical Division Slide 8 29.06.2010

Draft for consultation at:

http://www.unece.org/stats/documents/mdm3/

Your comments & suggestions

by 15 August 2010 to vadim.isakov@unece.org

Submission to CES Bureau in Nov. 2010

Print publication in first part of 2011

New media guide