anne kelly's portfolio

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Portfolio Anne Kelly anne@marketing-tricks.co.uk

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Post on 16-May-2015

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My Portfolio to showcase my freelance digital marketing service

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Page 2: Anne Kelly's Portfolio

Introducing Anne...

Proud owner of Marketing-Tricks, a website dedicated to helping fellow marcomms specialists gain invaluable advice and knowledge about digital marketing.

Marketing-tricks provides an outlet for Anne to share over a decade’s worth of experience about the ever changing world of online marketing.

Specialising in digital communications, Anne’s areas of knowledge include; SEO and link building, online PR, content writing, blogging, social media set-up and management, building brand awareness and lead generation through the creation of successful email and web based campaigns.

After spending many years working across the retail, leisure, ecommerce, property and construction sectors, Anne is now passionately providing a freelance marketing service.

Page 3: Anne Kelly's Portfolio

My skill setCopywriting § Client / guest blogging§ Writing press releases / articles§ Writing SEO friendly web copy§ Researching and writing case studies / sourcing testimonials § Writing digital content with appropriate internal/external links§ Direct mail letters and literature§ Researching and copywriting for company brochures and sales collateral§ Creating online questionnaires (Survey Monkey).

Search Engine Optimisation§ Natural Link building (business listings etc.)§ URL submissions§ Google Places§ Blog / forum commenting§ Reviewing and writing meta tags (title/description/keywords).

Page 4: Anne Kelly's Portfolio

My skill set continued...Social media§ Set-up and maintenance of Facebook company pages§ Set-up of Twitter and building followers § Set-up and maintenance of Google+ for business use§ Set-up and maintenance of LinkedIn company page§ Set-up and maintenance of a digital newspaper for clients.

PPC advertising§ Set-up and monitor success of LinkedIn Ads§ Set-up and maintenance of Google Adwords campaigns, tailored accordingly.

Strategy§ Devising a suitable social media strategy (i.e. number of tweets, conversations, retweets p/w, number of FB/LinkedIn/Google+ updates p/w etc).§ Marketing content strategy – identifying opportunities for content placement. § Blog/forum strategy – identifying suitable blogs and registering with forums. § Devising and implementing a digital marketing strategy to meet budgetary needs. § Devising questionnaires using Survey Monkey for market research purposes.

Page 5: Anne Kelly's Portfolio

Work portfolioAfter project managing the design and layout for this website, Anne produced all the content; inclusive of internal link optimisation, meta tags, and PR's for the news section.

Additionally Anne worked on natural SEO, PPC campaigns and social media management to increase web traffic.

Barbour-abi.com

Page 6: Anne Kelly's Portfolio

Work portfolio cont...

From concept to completion, Anne worked on the content and production of email campaigns and sales collateral.

Email campaign& Construction Review Report

Barbour-abi.com

Page 8: Anne Kelly's Portfolio

Work portfolio cont...

Content spinning in the form of a PR and Article for a legal client.

Injurylawyersdirect.co.uk