annex 2.2 ipbefohe · led!integrated!projects! for!dragash! integratedprojectforthe!...

Integrated Projects for the Bees, Forest and Herbs value chains -‐ 1

ILSLEDA Support activities to the UNDP Project:

“Conservation of Biodiversity and Sustainable Land Use Management in Dragash”

Integrated Projects for the

Bees, Forest and Herbs value chains

International Link and Services for

Local Economic Development Agencies

for a fair, human, sustainable and inclusive development

LED Integrated Projects For Dragash

Integrated Project for the Bees value chain


Bees 1. Generalities 1.1. Background The UNDP “Conservation of biodiversity and sustainable Land use Management in Dragash” Project, with the support of ART ILS LEDA, has identified potentialities and constrains of several value chains existing in the territorial system of interest. The Bees value chain is one of them.

According with the general aims of the Project, with the methodological approach of ILS LEDA and with the results of the action-‐research carried out until now in the area, the target of the envisaged and shared I level1 strategy in order to improve the conditions of the value chain consists in the reduction of the Detractor Factors identified, through the progressive clearing of the Obstacles, in order to • induce the increase of the level of sustainable utilisation of the territorial competitiveness and of its

effects, • making the value chain ready to manage and support the interactions with the other territorial socio-‐

economic dynamics (upper level strategies).

1.2. Strategic targets The Strategic Guidelines of I level for the Bees value chain

In order to accomplish the above mentioned strategic target, adequate Strategic Guidelines2 (SG) of I level for the Bees value chain have been elaborated. They are aimed at • valorizing the local production and improving its performances, in terms of quality, varieties of products

and productivity, through increase the utilization of the territorial competitive advantages, • optimizing the value chain, through increasing

-‐ the cohesion of the Territorial Relational capital related to it, -‐ the productive interactions among the sectors related to it (internal marketing), -‐ the completeness and the effectiveness of its management capabilities (from the acquisition of raw

materials to the marketing of fresh and processed honey and not honey products), • facilitating national and international networking, • increasing the availability of basic and advanced services, • improving and facilitating marketing activities, • creating the necessary conditions for achieving adequate synergies among the Bees, Forest, FVC and

Herbs value chains (upper level strategies), in order to increase their territorial strategic worthiness. Actions and steps

The SG of I level for the Bees value chain have been organized in Actions and Steps3, as follows.

• Action A4: improving productive effectiveness5 1 Related to each single value chain. 2 See "LED Strategic Guidelines for Dragash -‐ I level -‐ Bees value chain". 3 See "LED Strategic Guidelines for Dragash -‐ I level -‐ Bees value chain", 2.2. 4 See "LED Strategic Guidelines for Dragash -‐ I level -‐ Bees value chain", 2.2.1. 5 The productive effectiveness is here defined as the ratio quantity of production / costs of production.




I. Step BEA1 (supporting cohesion and networking), II. Step BEA2 (improving territorial LED governance), III. Step BEA3 (improving territorial productive block), IV. Step BEA4 (managing the innovation), V. Step BEA5 (energy, water, waste management).

• Action B6: certification I. Step BEB1 (quality certification of the enterprises), II. Step BEB2 (safety certification of the food enterprises), III. Step BEB3 (organic certification of the food enterprises), IV. Step BEB4 (Halal certification of the food enterprises).

• Action C7: improving market conditions I. Step BEC1 (market analysis and strategies), II. Step BEC2 (promotion), III. Step BEC3 (distribution).

The aim of the Integrated Project

This Integrated Project has been designed in order to implement the main issues of the SG of I level for the Bees value chain.

1.3. Designing approach A double level of integration

According with a systemic approach, in order to implement the SG, instead of elaborating "single specific projects", it was preferred a) putting the implementation in charge of an out-‐and-‐out program (the Integrated Project) made by

logically and operatively integrated interventions, b) designing also the single interventions in an integrated way, and so these latter contain different and

adequate percentage of research, training, support and technical assistance activities, as needed. Modularity

In order to accomplish in an optimized way the Actions and Steps of the I level SG, they have been structured in a modular way, as follows: Ø Module A, aimed at increasing the quality of the Territorial Relational Capital related to the value

chain. Ø Module B, aimed at effectively introducing necessary basic elements of innovation. Ø Module C, aimed at effectively introducing advanced innovations.

This choice allows the possibilities of • carrying on different interventions simultaneously, • achieving "durable quick impacts", that is inducing, at same time, both fast sensible results and the

realization of systemic, propaedeutic, strategic conditions.

6 See "LED Strategic Guidelines for Dragash -‐ I level -‐ Bees value chain", 2.2.2.

7 See "LED Strategic Guidelines for Dragash -‐ I level -‐ Bees value chain", 2.2.3.




2. The Integrated Project 2.1. Module A (BEIPA) 2.1.1. Generalities Target

Increase of the quality and the strategic effectiveness of the Relational Capital related to the Bees value chain through • the institution of the Dragash Bees Forum, as the governance instrument of the local subjects involved

into the Bees value chain and the following involvement of the Dragash Bees Forum in the Mediterranean Beekeeping Forum8 (networking at local and international scale);

• the involvement in the Forum of the most part of -‐ the beekeepers, -‐ the processers of bees products, -‐ the traders of bees products as possible.

Output

• Lower number of scattered and not supported local actors of the value chain. • Stronger, better organized and more representative coalition subjects. • The institution of the Dragash Bees Forum (local networking). • The involvement of the Dragash Bees Forum into the Mediterranean Beekeeping Forum (international

networking). 2.1.2. Intervention 01 (BEIPA01) Output

• Increased knowledge about the actual state of the Relational Capital related to the Bees value chain. Activities

I. Conducting a census of the existing coalition subjects (associations, cooperatives, etc.) related to the Bees value chain.

II. Conducting a census of the scattered local actors: -‐ beekeepers, -‐ processers, -‐ traders related to the Bees value chain.

Instruments

• Action-‐research (Field Surveys). • Technical advisory. 2.1.3. Intervention 02 (BEIPA02) 8 http://www.mediterraneanbeekeepingforum.com/index.html




Output

• Lower number of scattered and not supported local actors of the value chain. • Stronger, better organized and more representative coalition subject. Activities

I. Promoting and supporting the inclusion of the scattered local actors in the existing coalition subjects.

II. Promoting and supporting the creation of new coalition sectorial subjects for -‐ beekeepers, -‐ processers, -‐ traders participated by the scattered local actors:

Instruments

• Action-‐research (Concertation). • Technical advisory. 2.1.4. Intervention 03 (BEIPA03) Output

• Institution of the Dragash Bees Forum (local networking). • Involvement of the Dragash Bees Forum into the Mediterranean Beekeeping Forum (international

networking). Activities

I. Instituting the Dragash Bees Forum.

II. Involving the Dragash Bees Forum in the Mediterranean Beekeeping Forum. Instruments

• Action-‐research (Concertation). • Technical advisory. 2.1.5. Synthesis of the Module A The following fig.1 synthesizes in a schematic way the Module A.




Fig.1 -‐ The Module A

BEIPA01 I.

BEIPA01 II.

BEIPA02 I.

BEIPA02 II.

Scattered local actors

Existing coalition subjects

More / better coalition subjects actors

Dragash Bees Forum

BEIPA03 I.

BEIPA03 II.

DBF into MBF




2.2. Module B (BEIPB) 2.2.1. Generalities Target

Effective introduction of necessary basic elements of innovation aimed at: • increasing the knowledge of the ecosystems of beekeeping interest (bees grazing areas), in order to

evaluate the possibilities of sustainable increase of quantity, of quality and of variety of the honey products,

• realizing the necessary conditions in order to increase the market effectiveness, through elaborating a promotion strategy for the honey products;

• making adequate -‐ the number of the local beekeepers, -‐ the local standards of individual and collective equipments, -‐ the local standards of the skills of the beekeepers, -‐ the services to the beekeepers

in order to sustainably use at its best the high level of biodiversity for the production of honey. Output

• A two-‐year Optimized Plan for the Honey. 2.2.2. Intervention 01 (BEIPB01) Output

• A Calendar/map for the beekeeping activities. • A Survey of the sustainable productions for the beekeeping activities. Activities

I. Technical-‐scientific research aimed at identifying and describing, in qualitative and quantitative terms, the biodiversity of beekeeping interest (kinds of bees pastures, their extensions, their pollen/honey-‐dew productivity) related to the different ecosystems of the geographic area of Dragash, in order to evaluate the possibilities of sustainably increasing • the global quantity of production of meadow (spring) and mountain (summer) multi-‐flower kinds of

honey, • the variety of production (mono-‐flower honeys, other kinds of valuable multi-‐flower honeys,

honey-‐dew), • the general quality level of the products.

II. Elaboration of a Calendar/map and of a Survey of the sustainable productions for the beekeeping activities.

Instruments

• Action-‐research (Field Surveys, Desk Analysis). • Technical advisory. 2.2.3. Intervention 02 (BEIPB02) Output




• A Honey Promotion Plan related to the actual state of the honey production of Dragash, in order to obtain a quick market impact.

Activities

I. Assessment of all the reasons of added value (organoleptic properties, nutrition properties, kinds of flowers of origin, pureness, etc.) of the actually produced kinds of honeys.

II. Packages and labels designing, related both to the reasons of added value and to shared principles of territorial representativeness, in order to increase the recognisability of the products.

Instruments

• Action-‐research (Concertation). • Technical advisory. 2.2.4. Intervention 03 (BEIPB03) Output

• A two-‐year Regional Honey Marketing Plan. Activities

I. Honey products market analysis related to the Albanian, Kosovo and Macedonian Sharr context, aimed at providing the necessary knowledge for the elaboration of a Sharr marketing strategy.

II. Honey products market analysis related to the national Kosovo context, aimed at providing the necessary knowledge for the elaboration of a national marketing strategy.

III. Elaboration of a Regional Honey Market Analysis (Sharr + Kosovo) for the honey products.

IV. Identification/designing of a Distribution System.

V. On the basis of the input produced (Honey Promotion Plan, Regional Honey Markets Analysis, Distribution System), elaboration of the Regional Honey Marketing Plan.

Instruments

• Action-‐research (Field Surveys, Desk Analysis). • Technical advisory. 2.2.5. Intervention 04 (BEIPB04) Output

• A two-‐year Optimized Plan for the Honey, composed by: -‐ a two-‐year Regional Honey Marketing Plan (see BEIPB03), -‐ the design of a sustainable Honey Production System, -‐ a sustainable Honey Production Plan, -‐ the design of an effective system of services, -‐ a Basic Training Plan.

Activities

I. On the basis of the Calendar/map, of the Survey of the sustainable productions, of the Regional Honey Marketing Plan, elaboration of a sustainable Honey Production System (nr. of beehives, nr. of




beekeepers, minimum level of individual equipment, minimum collective equipment, flowers and trees, bees grazing areas, times of bees grazing).

II. On the basis of the characteristics of the Honey Production System and of the Regional Honey Marketing Plan, elaboration of a sustainable Honey Production Plan (expected production of honey products: mono-‐flower honeys, multi-‐flower honeys, honey-‐dew).

III. On the basis of the characteristics of the Honey Production System and of the Honey Production Plan, designing a System of Services for the value chain.

IV. On the basis of the characteristics of the Honey Production System and of the Honey Production Plan, elaboration of a Basic Training Plan.

Instruments

• Action-‐research (Concertation, Field Surveys, Desk Analysis). • Technical advisory. 2.2.6. Synthesis of the Module B The following fig.2 synthesizes in a schematic way the Module B.

Fig.2 -‐ The Module B

BEIPB01 I.

BEIPB01 II.

Calendar/map for beekeeping

activities

Survey of the sustainable productions

BEIPB03 I.

Regional Honey Market

Analysis

BEIPB03 II.

BEIPB03 III.

Regional Honey Marketing

Plan

BEIPB02 I.

BEIPB02 II.

Honey Promotion

Plan

BEIPB03 IV.

BEIPB03 V.

Honey Production System

BEIPB04 I.

Basic Training Plan

System

of Services

BEIPB04 IV.

Honey Production

Plan

BEIPB04 II.

BEIPB04 III.




2.3. Module C (BEIPC) 2.3.1. Generalities Target

Acquisition of advanced elements of innovation aimed at: • introducing

-‐ the production of not-‐honey products, -‐ the product processing,

• increasing the healthiness of the raw and processed products, through introducing the HACCP and organic production processes,

• more effectively marketing (ISO, Halal certifications) local products in order to sustainably use at its best the high level of biodiversity for the productions related to the whole of the Bees value chain. Output

• A two-‐year Optimized Plan for the Bees Productions. • Achievement of HACCP, ISO, Organic and Halal certifications. 2.3.2. Intervention 01 (BEIPC01) Output

• A Survey of the Bees Innovation. Activities

I. Technical-‐scientific assessment of • the kinds of sustainably deliverable raw not-‐honey products (royal jelly, pollen, propolis, bee wax,

etc.), • the kinds of sustainably deliverable processed honey and not-‐honey products (food integrators,

nutraceutic products, etc.), • the potentialities of quality and quantities of the productions, related to the Bees value chain of Dragash.

II. Technical assessment of the minimum levels of individual and collective equipment necessary in order to introduce the identified kinds of deliverable • raw not-‐honey products, • processed honey and not-‐honey products.

III. Elaboration of the needs in terms of advanced job training and specialization in order to introduce the identified kinds of deliverable • raw not-‐honey products, • processed honey and not-‐honey products.

Instruments

• Action-‐research (Field Surveys, Desk Analysis). • Technical advisory. 2.3.3. Intervention 02 (BEIPC02)




Output

• A two-‐year shared Optimized Plan for the Bees Productions, composed by: -‐ a two-‐year Bees Marketing Plan, -‐ the design of a sustainable Bees Production System, -‐ a sustainable two-‐years Bees Production Plan, -‐ the design of an effective system of services, -‐ an Advanced Training Plan.

Activities

I. Elaboration of a shared selection of the kinds of deliverable • raw not-‐honey products, • processed honey and not-‐honey products to be produced in the following two years.

II. Elaboration of a domestic and international markets analysis for the shared kinds of innovative products.

III. Updating the Regional Honey Marketing Plan (see BEIPB03) and upgrading it through integrating it with the produced analysis of the domestic and international markets (see previous activity), in order to release a two-‐year Bees Marketing Plan.

IV. Updating the Honey Production System (see BEIPB04) and upgrading it through integrating it with the elements identified in the Survey of the Bees Innovation, in order to design a Bees Production System.

V. Updating the Honey Production Plan (see BEIPB04) and upgrading it through integrating it with the elements identified in the Survey of the Bees Innovation and with the Bees Marketing Plan, in order to release a two-‐years Bees Production Plan.

VI. Updating the System of Services (see BEIPB04) and upgrading it through integrating it with the elements identified in the Survey of the Bees Innovation, with the Bees Marketing Plan and with the Bees Production Plan.

VII. On the basis of the characteristics of the Bees Production System and of the Bees Production Plan, elaboration of an Advanced Training Plan.

Instruments

• Action-‐research (Concertation, Field Surveys, Desk Analysis). • Technical advisory. 2.3.4. Intervention 03 (BEIPC03) Output

• Achievement of HACCP, ISO, Organic and Halal certifications. Activities

I. Process of achievement of HACCP certification.

II. Achievement of ISO, Organic and Halal certifications (for the applicant producers). Instruments

• Action-‐research (Field Surveys, Desk Analysis).




• Technical advisory. 2.3.5. Synthesis of the Module C The following fig.3 synthesizes in a schematic way the Module C.

Fig.3 -‐ The Module C

BEIPC01 I.

Survey of the Bees

Innovation

Bees Marketing

Plan

BEIPC02 I.

BEIPC02 III.

Bees Production System

Advanced Training Plan

System of

Services

Bees Production

Plan

BEIPC01 II.

BEIPC01 III.

BEIPC02 II.

BEIPC02 IV.

BEIPC02 V.

BEIPC02 VI.

BEIPC02 VII.

BEIPC03 II.

BEIPC03 I.

HACCP Certification

ISO, Organic, Halal

Certifications




3. Technical TORs 3.1. Generalities 3.1.1. Activities The activities to be accomplished are strictly related to the steps BEA3 (improving territorial productive block) and BEA4 (managing the innovation) of the Action A (improving productive effectiveness), of the shared I level SG for the Bees value chain.

More specifically, they consist in the following issues.

a) Assessing the local possibilities and obstacles in order to produce different kinds of honey products: • mono-‐flower honeys, • multi-‐flower honeys, • honey-‐dew.

b) Assessing the local possibilities and obstacles in order to produce different kinds of not-‐honey products, such as: • royal jelly, • pollen, • propolis, • bee poison, • bee wax.

c) Assessing the local possibilities and obstacles in order to produce processed products of the Bees value chain.

d) Training the local beekeepers in order to manage: • innovative processes and techniques in producing and packaging the honey products, • processes and techniques in producing and packaging not-‐honey products.

e) Training local people in order to manage processes and techniques in producing and packaging processed products.

f) Defining, in a shared way with the local actors: • the kinds of processed products to produce, • a production plan for honeys and not-‐honeys products.

g) Elaborating: • the design of processing laboratories, • business plans of the investments, in order to establish processing laboratories.

h) Link the Associations of Dragash beekeepers with the Mediterranean Association of the beekeepers 3.1.2. Competences and aptitudes a) Competences:

• at least 10 years experience in supporting beekeepers, through technical assistance and training, with specific reference on the issues referred in the objectives,

• good knowledge of the English language,




• good knowledge in at least the European markets rules and regulations and experience in helping beekeepers on it,

• good knowledge and experience in honey quality testing, and in the use of the correspondent tools, • good links with at least European Associations of beekeepers.

b) Aptitudes:

• interactive, proactive and participatory approach in the training courses, • approach aimed at valorizing the local production and farmers, versus introducing new varieties, • aptitude to team work.

3.1.3. Times The following fig. 4 describes the strictly necessary minimum times for the technical accomplishment of the activities.

Interventions Weeks 01 02 03 04 05 06 07 08 09 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24

BEIPA01 I II

BEIPA02 I II

BEIPA03 I II

BEIPB01 I II

BEIPB02 I II III

BEIPB03

I II III IV V

BEIPB04

I II III IV

BEIPC01 I II III

BEIPC02

I II III IV V VI VII

BEIPC03 I II

Fig.4 - Succession and minimum times of the interventions


Integrated Project for the Forest value chain


Forest 1. Generalities 1.1. Background The UNDP “Conservation of biodiversity and sustainable Land use Management in Dragash” Project, with the support of ART ILS LEDA, has identified potentialities and constrains of several value chains existing in the territorial system of interest. The Forest value chain is one of them.




1.2. Strategic targets The Strategic Guidelines of I level for the Forest value chain

In order to accomplish the above mentioned strategic target, adequate Strategic Guidelines10 (SG) of I level for the Forest value chain have been elaborated. They are aimed at • valorizing the local production and improving its performances, in terms of quality, varieties of products



materials to the marketing of fresh and processed forest products), • facilitating national and international networking, • increasing the availability of basic and advanced services, • improving and facilitating marketing activities, • creating the necessary conditions for achieving adequate synergies among the Bees, Forest, FVC and


The SG of I level for the Forest value chain have been organized in Actions and Steps11, as follows.

• Action A12: improving productive effectiveness13 9 Related to each single value chain. 10 See "LED Strategic Guidelines for Dragash -‐ I level -‐ Forest value chain". 11 See "LED Strategic Guidelines for Dragash -‐ I level -‐ Forest value chain", 2.2. 12 See "LED Strategic Guidelines for Dragash -‐ I level -‐ Forest value chain", 2.2.1. 13 The productive effectiveness is here defined as the ratio quantity of production / costs of production.




I. Step FOA1 (supporting cohesion and networking), II. Step FOA2 (improving territorial LED governance), III. Step FOA3 (improving territorial productive block), IV. Step FOA4 (managing the innovation), V. Step FOA5 (energy, water, waste management).

• Action B14: certification I. Step FOB1 (quality certification of the enterprises), II. Step FOB2 (safety certification of the food enterprises), III. Step FOB3 (organic certification of the food enterprises), IV. Step FOB4 (Halal certification of the food enterprises).

• Action C15: improving market conditions I. Step FOC1 (market analysis and strategies), II. Step FOC2 (promotion), III. Step FOC3 (distribution).


This Integrated Project has been designed in order to implement the main issues of the SG of I level for the Forest value chain.


According with a systemic approach, in order to implement the SG, instead of elaborating "single specific projects", it was preferred c) putting the implementation in charge of an out-‐and-‐out program (the Integrated Project) made by

logically and operatively integrated interventions, d) designing also the single interventions in an integrated way, and so these latter contain different and






14 See "LED Strategic Guidelines for Dragash -‐ I level -‐ Forest value chain", 2.2.2.

15 See "LED Strategic Guidelines for Dragash -‐ I level -‐ Forest value chain", 2.2.3.




2. The Integrated Project 2.1. Module A (FOIPA) 2.1.1. Generalities Target

Increase of the quality and the strategic effectiveness of the Relational Capital related to the Forest value chain through • the institution of the Dragash Forest Forum, as the governance instrument of the local subjects involved

into the Forest value chain; • the involvement in the Forum of the most part of

-‐ the gatherers and the farmers of the forest products (fruits, mushrooms, truffles), -‐ the processers of forest products, -‐ the traders of forest products as possible.

Output

• Lower number of scattered and not supported local actors of the value chain. • Stronger, better organized and more representative coalition subjects. • The institution of the Dragash Forest Forum (local networking). • The involvement of the Dragash Forest Forum into related international Subjects (international

networking). 2.1.2. Intervention 01 (FOIPA01) Output

• Increased knowledge about the actual state of the Relational Capital related to the Forest value chain. Activities

I. Conducting a census of the existing coalition subjects (associations, cooperatives, etc.) related to the Forest value chain.

II. Conducting a census of the scattered local actors: -‐ gatherers, -‐ farmers, -‐ processers, -‐ traders related to the Forest value chain.

Instruments

• Action-‐research (Field Surveys). • Technical advisory. 2.1.3. Intervention 02 (FOIPA02) Output






II. Promoting and supporting the creation of new coalition sectorial subjects for -‐ gatherers, -‐ farmers, -‐ processers, -‐ traders participated by the scattered local actors:

Instruments

• Action-‐research (Concertation). • Technical advisory. 2.1.4. Intervention 03 (FOIPA03) Output

• Institution of the Dragash Forest Forum (local networking). • Involvement of the Dragash Forest Forum into at least one related international Subject (international


I. Instituting the Dragash Forest Forum.

II. Involving the Dragash Forest Forum into at least one related international Subject to be identified. Instruments






FOIPA01 I.

FOIPA01 II.

FOIPA02 I.

FOIPA02 II.




Dragash Forest Forum

FOIPA03 I.

FOIPA03 II.

DFF into international Subjects




2.2. Module B (FOIPB) 2.2.1. Generalities Target

Effective introduction of necessary basic elements of innovation aimed at: • increasing the knowledge aimed at promoting:

-‐ more sustainable and environmentally compatible gathering activities, -‐ farming activities, for all the farmable varieties of products, in order to evaluate the possibilities of sustainable increase of quantity, of quality and of variety of the forest products,

• realizing the necessary conditions in order to increase the market effectiveness, through elaborating a promotion strategy for the forest products;

• making adequate -‐ the number of the local gatherers (only with regard to the not farmable varieties of products), -‐ the number of the local farmers, -‐ the local standards of individual and collective equipments, -‐ the local standards of the skills of the gatherers and of the farmers, -‐ the services to the gatherers and farmers

in order to sustainably use at its best the high level of biodiversity for the production of forest raw products. Output

• A two-‐year Optimized Plan for the Forest. 2.2.2. Intervention 01 (FOIPB01) Output

• A Calendar/map for the farming and gathering activities. • A Survey of the sustainable productions for the farming and gathering activities. Activities

I. Technical-‐scientific research aimed at identifying and describing, in qualitative and quantitative terms, the biodiversity of interest (kinds of ecosystems, their extensions, their potential productivity if used both as gathering fields and sites of sustainable farming) of the geographic area of Dragash, in order to evaluate the possibilities of sustainably increasing • the global quantity of production, • the variety of production (other kinds of valuable endogenous products not produced until now, i.e.

truffles), • the general quality level of the products.

II. Elaboration of a Calendar/map and of a Survey of the sustainable productions for the forest productions.

Instruments

• Action-‐research (Field Surveys, Desk Analysis). • Technical advisory.




2.2.3. Intervention 02 (FOIPB02) Output

• A Forest Promotion Plan related to the actual state of the forest production of Dragash, in order to obtain a quick market impact.

Activities

I. Assessment of all the reasons of added value (organoleptic properties, nutrition properties, pureness, etc.) of the varieties of the forest products (fruits, mushrooms, truffles).


Instruments

• Action-‐research (Concertation). • Technical advisory. 2.2.4. Intervention 03 (FOIPB03) Output

• A two-‐year Regional Forest Marketing Plan. Activities

I. Forest products market analysis related to the Albanian, Kosovo and Macedonian Sharr context, aimed at providing the necessary knowledge for the elaboration of a Sharr marketing strategy.

II. Forest products market analysis related to the national Kosovo context, aimed at providing the necessary knowledge for the elaboration of a national marketing strategy.

III. Elaboration of a Regional Forest Market Analysis (Sharr + Kosovo) for the forest products.


V. On the basis of the input produced (Forest Promotion Plan, Regional Forest Markets Analysis, Distribution System), elaboration of the Regional Forest Marketing Plan.

Instruments

• Action-‐research (Field Surveys, Desk Analysis). • Technical advisory. 2.2.5. Intervention 04 (FOIPB04) Output

• A two-‐year Optimized Plan for the Forest, composed by: -‐ a two-‐year Regional Forest Marketing Plan (see FOIPB03), -‐ the design of a sustainable Forest Production System, -‐ a sustainable Forest Production Plan, -‐ the design of an effective system of services, -‐ a Basic Training Plan.




Activities

I. On the basis of the Calendar/map, of the Survey of the sustainable productions, of the Regional Forest Marketing Plan, elaboration of a sustainable Forest Production System (nr. of gatherers, nr. of farmers, minimum level of individual equipment, minimum collective equipment, areas and times of gathering/farming).

II. On the basis of the characteristics of the Forest Production System and of the Regional Forest Marketing Plan, elaboration of a sustainable Forest Production Plan (expected production of forest products: fresh fruits, fresh mushrooms, raw truffles).

III. On the basis of the characteristics of the Forest Production System and of the Forest Production Plan, designing a System of Services for the value chain.

IV. On the basis of the characteristics of the Forest Production System and of the Forest Production Plan, elaboration of a Basic Training Plan.

Instruments






FOIPB01 I.

FOIPB01 II.

Calendar/map for the forest productions


FOIPB03 I.

Regional Forest Market

Analysis

FOIPB03 II.

FOIPB03 III.

Regional Forest Marketing

Plan

FOIPB02 I.

FOIPB02 II.

Forest Promotion

Plan

FOIPB03 IV.

FOIPB03 V.

Forest Production System

FOIPB04 I.

Basic Training Plan

System

of Services

FOIPB04 IV.

Forest Production

Plan

FOIPB04 II.

FOIPB04 III.




2.3. Module C (FOIPC) 2.3.1. Generalities Target

Acquisition of advanced elements of innovation aimed at: • introducing the product processing, • increasing the healthiness of the raw and processed products, through introducing the HACCP and

organic production processes, • more effectively marketing (ISO, Halal certifications) local products, in order to sustainably use at its best the high level of biodiversity for the productions related to the whole of the Forest value chain. Output

• A two-‐year Optimized Plan for the Forest Productions. • Achievement of HACCP, ISO, Organic and Halal certifications. 2.3.2. Intervention 01 (FOIPC01) Output

• A Survey of the Forest Innovation. Activities

I. Technical-‐scientific assessment of • the kinds of sustainably deliverable processed products (frozen products, jams, ready dishes and

sauces, preserved products, food integrators, nutraceutic products, etc.), • the potentialities of quality and quantities of the productions, related to the Forest value chain of Dragash.

II. Technical assessment of the minimum levels of individual and collective equipment necessary in order to introduce the identified kinds of deliverable processed products.

III. Elaboration of the needs in terms of advanced job training and specialization in order to introduce the identified kinds of deliverable processed products.

Instruments

• Action-‐research (Field Surveys, Desk Analysis). • Technical advisory. 2.3.3. Intervention 02 (FOIPC02) Output

• A two-‐year shared Optimized Plan for the Forest Productions, composed by: -‐ an updated/upgraded two-‐years Forest Marketing Plan, -‐ the design of an upgraded Forest Production System, -‐ an updated/upgraded two-‐years Forest Production Plan, -‐ the design of an upgraded system of services, -‐ an Advanced Training Plan.




Activities

I. Elaboration of a shared selection of the kinds of deliverable processed products to be produced in the following two years.


III. Updating the Regional Forest Marketing Plan (see FOIPB03) and upgrading it through integrating it with the produced analysis of the domestic and international markets (see previous activity) in order to produce a Forest Marketing Plan.

IV. Updating the Forest Production System (see FOIPB04) and upgrading it through integrating it with the elements identified in the Survey of the Forest Innovation.

V. Updating the Forest Production Plan (see FOIPB04) and upgrading it through integrating it with the elements identified in the Survey of the Forest Innovation and with the Forest Marketing Plan.

VI. Updating the System of Services (see FOIPB04) and upgrading it through integrating it with the elements identified in the Survey of the Forest Innovation, with the Forest Marketing Plan and with the Forest Production Plan.

VII. On the basis of the characteristics of the Forest Production System and of the Forest Production Plan, elaboration of an Advanced Training Plan.

Instruments

• Action-‐research (Concertation, Field Surveys, Desk Analysis). • Technical advisory. 2.3.4. Intervention 03 (FOIPC03) Output


III. Process of achievement of HACCP certification.

IV. Achievement of ISO, Organic and Halal certifications (for the applicant producers). Instruments

• Action-‐research (Field Surveys, Desk Analysis). • Technical advisory. 2.3.5. Synthesis of the Module C The following fig.3 synthesizes in a schematic way the Module C.





FOIPC01 I.

Survey of the Forest

Innovation

Forest Marketing

Plan

FOIPC02 I.

FOIPC02 III.

Forest Production System


System of

Services

Forest Production

Plan

FOIPC01 II.

FOIPC01 III.

FOIPC02 II.

FOIPC02 IV.

FOIPC02 V.

FOIPC02 VI.

FOIPC02 VII.

FOIPC03 II.

FOIPC03 I.

HACCP Certification

ISO, Organic, Halal

Certifications




3. Technical TORs 3.1. Generalities 3.1.1. Activities The activities to be accomplished are strictly related to the steps FOA3 (improving territorial productive block) and FOA4 (managing the innovation) of the Action A (improving productive effectiveness), of the shared I level SG for the Forest value chain.


a) Assessing the local possibilities and obstacles in order to produce different kinds of forest products, both through a sustainable gathering activity and especially through farming activities.

b) Assessing the local possibilities and obstacles in order to produce processed products of the Forest value chain.

c) Training the local actors in order to manage innovative processes and techniques in producing and packaging raw, fresh and processed forest products

d) Defining, in a shared way with the local actors, the kinds of processed products to produce.

e) Elaborating: • the design of processing laboratories, • business plans of the investments, in order to establish processing laboratories.

f) Link the Associations of Dragash local actors involved in the Forest value chain with adequate international Subjects.

3.1.2. Competences and aptitudes c) Competences:

• at least 10 years experience in supporting forest productive activities (fruits, mushrooms, truffles production and processing), through technical assistance and training, with specific reference on the issues referred in the objectives,

• good knowledge of the English language, • good knowledge in at least the European markets rules and regulations and experience in helping

local producers on it, • good links with at least European Associations of forest products (fruits, mushrooms, truffles)

farmers, gatherers, processers, traders. d) Aptitudes:






Interventions Weeks

01 02 03 04 05 06 07 08 09 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24

FOIPA01 I II

FOIPA02 I II

FOIPA03 I II

FOIPB01 I II

FOIPB02 I II III

FOIPB03

I II III IV V

FOIPB04

I II III IV

FOIPC01 I II III

FOIPC02


FOIPC03 I II



Integrated Project for the Herbs value chain


Herbs 1. Generalities 1.1. Background The UNDP “Conservation of biodiversity and sustainable Land use Management in Dragash” Project, with the support of ART ILS LEDA, has identified potentialities and constrains of several value chains existing in the territorial system of interest. The Herbs value chain is one of them.




1.4. Strategic targets The Strategic Guidelines of I level for the Herbs value chain

In order to accomplish the above mentioned strategic target, adequate Strategic Guidelines17 (SG) of I level for the Herbs value chain have been elaborated. They are aimed at • valorizing the local production and improving its performances, in terms of quality, varieties of products



materials to the marketing of fresh and processed herbs products), • facilitating national and international networking, • increasing the availability of basic and advanced services, • improving and facilitating marketing activities, • creating the necessary conditions for achieving adequate synergies among the Bees, Forest, FVC and


The SG of I level for the Herbs value chain have been organized in Actions and Steps18, as follows.

• Action A19: improving productive effectiveness20 16 Related to each single value chain. 17 See "LED Strategic Guidelines for Dragash -‐ I level -‐ Herbs value chain". 18 See "LED Strategic Guidelines for Dragash -‐ I level -‐ Herbs value chain", 2.2. 19 See "LED Strategic Guidelines for Dragash -‐ I level -‐ Herbs value chain", 2.2.1. 20 The productive effectiveness is here defined as the ratio quantity of production / costs of production.




I. Step HEA1 (supporting cohesion and networking), II. Step HEA2 (improving territorial LED governance), III. Step HEA3 (improving territorial productive block), IV. Step HEA4 (managing the innovation), V. Step HEA5 (energy, water, waste management).

• Action B21: certification I. Step HEB1 (quality certification of the enterprises), II. Step HEB2 (safety certification of the food enterprises), III. Step HEB3 (organic certification of the food enterprises), IV. Step HEB4 (Halal certification of the food enterprises).

• Action C22: improving market conditions I. Step HEC1 (market analysis and strategies), II. Step HEC2 (promotion), III. Step HEC3 (distribution).


This Integrated Project has been designed in order to implement the main issues of the SG of I level for the Herbs value chain.


According with a systemic approach, in order to implement the SG, instead of elaborating "single specific projects", it was preferred e) putting the implementation in charge of an out-‐and-‐out program (the Integrated Project) made by

logically and operatively integrated interventions, f) designing also the single interventions in an integrated way, and so these latter contain different and






21 See "LED Strategic Guidelines for Dragash -‐ I level -‐ Herbs value chain", 2.2.2.

22 See "LED Strategic Guidelines for Dragash -‐ I level -‐ Herbs value chain", 2.2.3.




2. The Integrated Project 2.1. Module A (HEIPA) 2.1.1. Generalities Target

Increase of the quality and the strategic effectiveness of the Relational Capital related to the Herbs value chain through • the institution of the Dragash Herbs Forum, as the governance instrument of the local subjects involved

into the Herbs value chain; • the involvement in the Forum of the most part of

-‐ the gatherers and the farmers of the herbs products, -‐ the processers of herbs products, -‐ the traders of herbs products as possible.

Output

• Lower number of scattered and not supported local actors of the value chain. • Stronger, better organized and more representative coalition subjects. • The institution of the Dragash Herbs Forum (local networking). • The involvement of the Dragash Herbs Forum into related international Subjects (international

networking). 2.1.2. Intervention 01 (HEIPA01) Output

• Increased knowledge about the actual state of the Relational Capital related to the Herbs value chain. Activities

I. Conducting a census of the existing coalition subjects (associations, cooperatives, etc.) related to the Herbs value chain.

II. Conducting a census of the scattered local actors: -‐ gatherers, -‐ farmers, -‐ processers, -‐ traders related to the Herbs value chain.

Instruments

• Action-‐research (Field Surveys). • Technical advisory. 2.1.3. Intervention 02 (HEIPA02) Output






II. Promoting and supporting the creation of new coalition sectorial subjects for -‐ gatherers, -‐ farmers, -‐ processers, -‐ traders participated by the scattered local actors:

Instruments

• Action-‐research (Concertation). • Technical advisory. 2.1.4. Intervention 03 (HEIPA03) Output

• Institution of the Dragash Herbs Forum (local networking). • Involvement of the Dragash Herbs Forum into at least one related international Subject (international


I. Instituting the Dragash Herbs Forum.

II. Involving the Dragash Herbs Forum into at least one related international Subject to be identified. Instruments






HEIPA01 I.

HEIPA01 II.

HEIPA02 I.

HEIPA02 II.




Dragash Herbs Forum

HEIPA03 I.

HEIPA03 II.

DHF into international Subjects




2.2. Module B (HEIPB) 2.2.1. Generalities Target

Effective introduction of necessary basic elements of innovation aimed at: • increasing the knowledge aimed at promoting:

-‐ more sustainable and environmentally compatible gathering activities, -‐ farming activities, for all the farmable varieties of products, in order to evaluate the possibilities of sustainable increase of quantity, of quality and of variety of the herbs products,

• realizing the necessary conditions in order to increase the market effectiveness, through elaborating a promotion strategy for the herbs products;

• making adequate -‐ the number of the local gatherers (only with regard to the not farmable varieties of products), -‐ the number of the local farmers, -‐ the local standards of individual and collective equipments, -‐ the local standards of the skills of the gatherers and of the farmers, -‐ the services to the gatherers and farmers

in order to sustainably use at its best the high level of biodiversity for the production of herbs raw products. Output

• A two-‐year Optimized Plan for the Herbs. 2.2.2. Intervention 01 (HEIPB01) Output

• A Calendar/map for the farming and gathering activities. • A Survey of the sustainable productions for the farming and gathering activities. Activities

I. Technical-‐scientific research aimed at identifying and describing, in qualitative and quantitative terms, the biodiversity of interest (kinds of ecosystems, their extensions, their potential productivity if used both as gathering fields and sites of sustainable farming) of the geographic area of Dragash, in order to evaluate the possibilities of sustainably increasing • the global quantity of production, • the variety of production (other kinds of valuable endogenous products not produced until now), • the general quality level of the products.

II. Elaboration of a Calendar/map and of a Survey of the sustainable productions for the herbs productions.

Instruments

• Action-‐research (Field Surveys, Desk Analysis). • Technical advisory. 2.2.3. Intervention 02 (HEIPB02)




Output

• A Herbs Promotion Plan related to the actual state of the herbs production of Dragash, in order to obtain a quick market impact.

Activities

I. Assessment of all the reasons of added value (organoleptic properties, nutrition properties, pureness, etc.) of the varieties of the herbs products.


Instruments

• Action-‐research (Concertation). • Technical advisory. 2.2.4. Intervention 03 (HEIPB03) Output

• A two-‐year Regional Herbs Marketing Plan. Activities

I. Herbs products market analysis related to the Albanian, Kosovo and Macedonian Sharr context, aimed at providing the necessary knowledge for the elaboration of a Sharr marketing strategy.

II. Herbs products market analysis related to the national Kosovo context, aimed at providing the necessary knowledge for the elaboration of a national marketing strategy.

III. Elaboration of a Regional Herbs Market Analysis (Sharr + Kosovo) for the herbs products.


V. On the basis of the input produced (Herbs Promotion Plan, Regional Herbs Markets Analysis, Distribution System), elaboration of the Regional Herbs Marketing Plan.

Instruments

• Action-‐research (Field Surveys, Desk Analysis). • Technical advisory. 2.2.5. Intervention 04 (HEIPB04) Output

• A two-‐year Optimized Plan for the Herbs, composed by: -‐ a two-‐year Regional Herbs Marketing Plan (see HEIPB03), -‐ the design of a sustainable Herbs Production System, -‐ a sustainable Herbs Production Plan, -‐ the design of an effective system of services, -‐ a Basic Training Plan.

Activities




I. On the basis of the Calendar/map, of the Survey of the sustainable productions, of the Regional Herbs Marketing Plan, elaboration of a sustainable Herbs Production System (nr. of gatherers, nr. of farmers, minimum level of individual equipment, minimum collective equipment, areas and times of gathering/farming).

II. On the basis of the characteristics of the Herbs Production System and of the Regional Herbs Marketing Plan, elaboration of a sustainable Herbs Production Plan (expected production of herbs products).

III. On the basis of the characteristics of the Herbs Production System and of the Herbs Production Plan, designing a System of Services for the value chain.

IV. On the basis of the characteristics of the Herbs Production System and of the Herbs Production Plan, elaboration of a Basic Training Plan.

Instruments






HEIPB01 I.

HEIPB01 II.

Calendar/map for the herbs productions


HEIPB03 I.

Regional Herbs Market

Analysis

HEIPB03 II.

HEIPB03 III.

Regional Herbs Marketing

Plan

HEIPB02 I.

HEIPB02 II.

Herbs Promotion

Plan

HEIPB03 IV.

HEIPB03 V.

Herbs Production System

HEIPB04 I.

Basic Training Plan

System

of Services

HEIPB04 IV.

Herbs Production

Plan

HEIPB04 II.

HEIPB04 III.




2.3. Module C (HEIPC) 2.3.1. Generalities Target

Acquisition of advanced elements of innovation aimed at: • increasing the variety of the product processing, • increasing the healthiness of the raw and processed products, through introducing the HACCP and

organic production processes, • more effectively marketing (ISO, Halal certifications) local products, in order to sustainably use at its best the high level of biodiversity for the productions related to the whole of the Forest value chain. Output

• A two-‐year Optimized Plan for the Forest Productions. • Achievement of HACCP, ISO, Organic and Halal certifications. 2.3.2. Intervention 01 (HEIPC01) Output

• A Survey of the Herbs Innovation. Activities

I. Technical-‐scientific assessment of • the kinds of sustainably deliverable processed products (dried products, freeze-‐dried products,

frozen products, essential oils, oil and alcohol infusions, cosmetic products, perfumes, food integrators, nutraceutic products, etc.),

• the potentialities of quality and quantities of the productions, related to the Herbs value chain of Dragash.

II. Technical assessment of the minimum levels of individual and collective equipment necessary in order to introduce the identified kinds of deliverable processed products.

III. Elaboration of the needs in terms of advanced job training and specialization in order to introduce the identified kinds of deliverable processed products.

Instruments

• Action-‐research (Field Surveys, Desk Analysis). • Technical advisory. 2.3.3. Intervention 02 (HEIPC02) Output

• A two-‐year shared Optimized Plan for the Herbs Productions, composed by: -‐ an updated/upgraded two-‐years Herbs Marketing Plan, -‐ the design of an upgraded Herbs Production System, -‐ an updated/upgraded two-‐years Herbs Production Plan, -‐ the design of an upgraded system of services,




-‐ an Advanced Training Plan. Activities

I. Elaboration of a shared selection of the kinds of deliverable processed products to be produced in the following two years.


III. Updating the Regional Herbs Marketing Plan (see HEIPB03) and upgrading it through integrating it with the produced analysis of the domestic and international markets (see previous activity) in order to produce a Herbs Marketing Plan.

IV. Updating the Herbs Production System (see HEIPB04) and upgrading it through integrating it with the elements identified in the Survey of the Herbs Innovation.

V. Updating the Herbs Production Plan (see HEIPB04) and upgrading it through integrating it with the elements identified in the Survey of the Herbs Innovation and with the Herbs Marketing Plan.

VI. Updating the System of Services (see HEIPB04) and upgrading it through integrating it with the elements identified in the Survey of the Herbs Innovation, with the Herbs Marketing Plan and with the Herbs Production Plan.

VII. On the basis of the characteristics of the Herbs Production System and of the Herbs Production Plan, elaboration of an Advanced Training Plan.

Instruments

• Action-‐research (Concertation, Field Surveys, Desk Analysis). • Technical advisory. 2.3.4. Intervention 03 (HEIPC03) Output


I. Process of achievement of HACCP certification.

II. Achievement of ISO, Organic and Halal certifications (for the applicant producers). Instruments

• Action-‐research (Field Surveys, Desk Analysis). • Technical advisory. 2.3.5. Synthesis of the Module C The following fig.3 synthesizes in a schematic way the Module C.





HEIPC01 I.

Survey of the Herbs

Innovation

Herbs Marketing

Plan

HEIPC02 I.

HEIPC02 III.

Herbs Production System


System of

Services

Herbs Production

Plan

HEIPC01 II.

HEIPC01 III.

HEIPC02 II.

HEIPC02 IV.

HEIPC02 V.

HEIPC02 VI.

HEIPC02 VII.

HEIPC03 II.

HEIPC03 I.

HACCP Certification

ISO, Organic, Halal

Certifications




3. Technical TORs 3.1. Generalities 3.1.1. Activities The activities to be accomplished are strictly related to the steps HEA3 (improving territorial productive block) and HEA4 (managing the innovation) of the Action A (improving productive effectiveness), of the shared I level SG for the Herbs value chain.


a) Assessing the local possibilities and obstacles in order to produce different kinds of herbs products, both through a sustainable gathering activity and especially through farming activities.

b) Assessing the local possibilities and obstacles in order to produce processed products of the Herbs value chain.

c) Training the local actors in order to manage innovative processes and techniques in producing and packaging raw, fresh and processed herbs products

d) Defining, in a shared way with the local actors, the kinds of processed products to produce.

e) Elaborating: • the design of processing laboratories, • business plans of the investments, in order to establish processing laboratories.

f) Link the Associations of Dragash local actors involved in the Herbs value chain with adequate international Subjects.

3.1.2. Competences and aptitudes e) Competences:

• at least 10 years experience in supporting herbs production and processing activities, through technical assistance and training, with specific reference on the issues referred in the objectives,

• good knowledge of the English language, • good knowledge in at least the European markets rules and regulations and experience in helping

local producers on it, • good links with at least European Associations of herbs products farmers, gatherers, processers,

traders. f) Aptitudes:






Interventions Weeks 01 02 03 04 05 06 07 08 09 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24

HEIPA01 I II

HEIPA02 I II

HEIPA03 I II

HEIPB01 I II

HEIPB02 I II III

HEIPB03

I II III IV V

HEIPB04

I II III IV

HEIPC01 I II III

HEIPC02


HEIPC03 I II


annex 2.2 ipbefohe · led!integrated!projects! for!dragash! integratedprojectforthe!...

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