annual administrative report 2019-20 department of …

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ANNUAL ADMINISTRATIVE REPORT 2019-20

DEPARTMENT OF TOURISM, GOVERNMENT OF PUNJAB

1) BACKGROUND

With its rich and varied cultural, and historical and religious heritage, natural and scenic

beauty, human-made attractions, a wealth of folklore, fairs, festivals, cuisine, arts and crafts and

above all, a very warm and hospitable people, Punjab has all the elements which a destination

can ever aspire for. The State, both the granary and shield of India, enjoys a high per capita

income and living standards. The State has made huge investments in the tourism and culture

sector in recent years which was possible due to financial resources devoted by the State

Government out of its own budget as well as the assistance provided by the Asian Development

Bank through the IDIPT project.

Punjab has a glorious history and it is famous as the land of the great Sikh Gurus. It has a

world-class heritage of religious shrines, forts and palaces, ancient and historical monuments,

wetlands and areas of natural beauty. It is also famous for its handicrafts, woodcrafts and

intricately designed rich traditional patterns, motifs and needlework products. Due to its rich

historical legacies, forts, religious shrines, wetlands, arts and handicrafts, the State offers a wide

variety of savors to all kinds of visitors.

2) ORGANIZATIONAL SETUP OF THE DEPARTMENT

A) STRUCTURE AT THE SECRETARIAT LEVEL, DIRECTORATE AND

DISTRICT LEVEL BLOCK LEVEL, SUB-DIVISION LEVEL, WITH

DESIGNATION AND IMPORTANT FUNCTIONARIES)

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The details of the staff strength sanctioned at the Headquarters as well as in the

field are as under:-

STAFF STRENGTH

a) HEAD QUARTER (REGULAR)

The office at head quarter is working under the supervision of Director, Tourism

who is assisted by the Staff posted at head quarter. The department of Tourism monitors the

various works handled by the executive agency i.e. Punjab Heritage and Tourism Promotion

Board, coordinates interstate and with Ministry of Tourism, Government of India. It also looks

after all the ministerial and administrative work of the field offices.

b) FIELD STAFF (REGULAR)

The Department is running 14 Tourist Information Centres, which are located at:-

(1) Wagha Border Amritsar (2) Raja Sansi Airport Amritsar (3) Railway Station,Amritsar (4)

Golden Temple Amritsar (5) Nangal (6) Sri Anandpur Sahib (7) Ropar (8) Ludhiana (9)

Bathinda (10) Pathankot (11) Patiala (12) Chandigarh (13) New Delhi (14) International Airport

Mohali. The main objective of these Tourist Information Centre's is to provide information to

National as well as International Tourists, besides this, tourist publicity literature is also provided

free of cost. In order to run information centers in proper way, expert staff providing information

to these centers has been appointed on regular as well as through an outsourcing agency. The

number of staff working in the Tourism department is as follows:-

c) CHART OF HEAD QUARTER AND FIELD STAFF

i) HEAD QUARTERS (REGULAR)

Deputy Director 01

Superintendent 01

Senior Scale Stenographer 01

Senior Assistant 04

Steno typist 02

Junior Assistant/Clerk 05

Driver 01

Duplicating Machine Operator 01

Peon 03

Chowkidar 01

Sweeper 01

ii) FIELD STAFF (REGULAR)

Tourist Officer 02

Guide –Cum-Clerk 02

Peon 04

Chowkidar 02

Sweeper 04

iii) OUTSOURCING STAFF (FIELD STAFF)

Tourist Officers 12

Guide-cum-Clerk 05

Peons 07

Chowkidar 02

Sweeper 01

Part time Sweeper 04

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d) Other Organizations and Institutes

(i) PUNJAB HERITAGE AND TOURISM PROMOTION BOARD.

(ii) PUNJAB TOURISM DEVELOPMENT CORPORATION

(iii) NEEM CHAMELI TOURIST COMPLEX LIMITED

(iv) GULMOHAR TOURIST COMPLEX (HOLIDAY HOME) LIMITED

(v) AMRITSAR HOTEL LIMITED

(Vi) INSTITUTE OF HOTEL MANAGEMENT, BATHINDA.

(VII) INSTITUTE OF HOTEL MANAGEMENT,GURDASPUR.

(VIII) FOOD CRAFT INSTITUTE, HOSHIARPUR.

B) The change during the year in organizational structure and staff strength be

mentioned and analyzed respect to their effect on efficiency.

There is no changes in the organizational Structure of the Department of Tourism. 3) VISION, MISSION & GOALS

A) Vision (Long – term Transformational objectives)

The policy vision for the next five years is to establish Punjab as a world-class

destination, offering a unique, different and memorable experience to tourists, ensuring

sustainable and responsible tourism development, and firmly turning tourism into an engine

for fostering socio-economic development in the State.

B) Mission (Achievable Tasks stations):

The Government’s mission is to work relentlessly to double the annual tourist visits in the

State from 25 million to 50 million in the next five years by creating new infrastructure and

improving the existing one, particularly on site facilities such as access roads, parking lots,

public toilets, food and beverage retail outlets, appropriate product development, promoting

tourism through effective and efficient marketing and promotion campaigns, forging

partnerships with private sector for investments in tourism-related projects, building linkages

with travel and tourism trade, and development of appropriate human resources to provide

quality services and facilities to tourists.

C) Goals (Measurable parameters or Key indicators of performance)

Increase in footfall of domestic and foreign tourists in the State

Capacity building in craft development & hospitality sector, by way of training

Creation of facilities for the tourists by adding accommodation units such as Bed &

Breakfast, Farm Stay & Tented Accommodation.

Preservation & Conservation of Protected Monuments

To promote awareness of Punjab's Cultural Heritage by organizing fairs, festivals &

Cultural exchange programmes.

To Commemorate special events & centenaries

Infrastructure and Superstructure Development

Product Development and Diversification

Rural Tourism and Local Community Development

Public Private Sector Partnership

Support to Small and Medium-scale Enterprises

Linkages with Travel Trade

Leisure and Recreation

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D) Description of future Goals/objectives

a) Short- term (one year):

Participation in Travel Exhibitions (Domestic & International)

Development of Infrastructure Projects

Celebration of Fair & Festivals

Providing hospitality training under HSRT Scheme through various institutes.

Registration of properties under Farm Tourism, Bed & Breakfast & Tented

Accommodation Schemes.

b) Long term (two to five year):

1) Implementation of State Tourism Policy for on promotion & development of tourism

in the state.

2) Ensure that the policy so formulated gives greater thrust on development of heritage,

eco and farm tourism :

3) Give Greater Incentives to Local Investments in Heritage, Eco & Farm Tourism

4) Encourage and incentivise local youth as tour operators on predefined tourist circuits.

5) Establish professional tourist police to guide, facilitate and ensure safety and security

of tourists:

E) A summary of existing policies, future policy reforms & specific plans to achieve

long-term goals :

a) Purpose

To Enhance the share of international tourist arrivals and revenue through a sustained growth

path, stimulate repeat, year-round visitation with high dispersion across the destination, promote

domestic tourism, develop and promote tourism in a responsible, sustainable manner economically,

socially, culturally and environmentally, Position State of Punjab as a welcoming, safe and

sustainable destination for both Foreign & Domestic Tourists, Enhance the image of brand of State,

Deliver a world-class, yet authentic local experience, Development and promotion of tourism by

Stakeholders, Ensure meaningful, equitable community participation in tourism development.

b) Content

The main contents as per policy to promote tourism covers :-

• Tourism's contribution to mutual understanding and respect between peoples and societies;

• Tourism as a vehicle for individual and collective fulfilment;

• Tourism, a factor of sustainable development;

• Tourism, a user of the cultural heritage of mankind and contributor to its enhancement;

• Tourism, a beneficial activity for host countries and communities;

• Obligations of stakeholders in tourism development;

• Right to tourism;

• Liberty of tourist movements;

• Rights of the workers and entrepreneurs in the tourism industry; and

• To promote sustainable tourism that creates jobs and promote local culture and products

• Conservation of the cultural heritage, development of infrastructure such as public

conveniences at the places of tourist interests, last mile connectivity etc

c) Deliverables

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The State's Tourism policy is based on the following pillars. Thus, the tourism policy framework

will enjoy a considerable amount of flexibility and the ability to adapt itself to ever-changing, economic,

social and political scenarios:-

(i) Tourism Advisory Council (TAC)

A Tourism Advisory Council (TAC), chaired by the Minister of Tourism and Cultural Affairs,

with the Principal Secretary for Tourism and the Director of Tourism as members is being constituted

by PHTPB to guide and supervise the policy implementation.

(ii) Public Private Sector Partnership

Public and private sector would collaborate to issue periodical news bulletins for the media

and the public at large to heighten the awareness about tourism sector's development in the State, and

its social, economic and environmental benefits.

(iii) Support to Small and Medium-scale Enterprises

The Government of Punjab has promulgate a strategy for the registration and accreditation of

tour operators to derive optimum benefits from their experience and expertise.

(iv) Tapping the Untapped Potential of NRIs

A dedicated unit has been created within the Marketing Department of the Punjab Tourism and

Heritage Promotion Board (PHTPB) to look after NRI visitors. Marketing campaigns is being

launched to attract visitors who are already in Punjab on a flexible itinerary and motivate them to visit

places of tourist interest in the State.

(v) Promotion of Medical Tourism

There is a large scope for the State of Punjab to promote medical tourism in the State. In order to tap

the untapped /under-tapped potential of Punjab in Medical tourism sector, the State Govt. has notified

Punjab State Medical and Wellness Tourism Council vide notification no. 05/11/2018 - 2TC / 1500381

dated 12.6.2019. Proposal for operational guidelines and terms of reference of the council is under

consideration of the PHTPB.

(vi) Promotion of Film Tourism in Punjab.

To develop a strategic policy framework with a mission to attract national and international production

houses, support local production crews and develop necessary mechanism conforming to the ease of

doing business, Department of Tourism is preparing Film Tourism and Heritage Tourism Policy.

(vii) Human Resource and Skills Development

Efforts are being made to enlarge the tourism focus beyond 5-star properties by fully

recognizing Punjab tourism.

(viii) Investments and Incentives

The department of tourism would organize investment forums in Punjab and major cities of

India in collaboration with PIDB to attract direct investments in tourism projects.

(ix) Marketing and Promotion

The Department of Tourism initiated marketing and promotion activities a well-structured

marketing action plan has been formulated jointly by the public and private sector. For this purpose, the

Marketing Department of the PHTPB would be further strengthened.

(x) Circuit Tourism

1. In order to offer Punjab's best and diversified tourism products to tourists, the supply chain of

Punjab Tourism would be presented to domestic and international markets wrapped in attractive and

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appealing packages. The circuit touring concept would be promoted through thematic circuits which

would attract the segment of the market which is interested in a specific destination or theme.

F) Comparative targets/ performance of current year and last two years:-

S.

No

Programme /

Project

Current Year (FY)

2019-20

Previous Year (FY-1)

2018-19

2nd Previous year

(FY-2) 2017-18

Target Performance Target Performance Target Performance

1 Participation in

Travel Exhibitions-

Domestic (TTF,

IITM, SATTE, GITB

by FICCI, BITB,

Edition of ITB

Berlin, IATO,

Pravasi Bhatia

Divas )

7 travel

exhibitions

Domestic Trade

fairs- Parvasi Bharat

Divas, Varanasi, 21-

23, January, 2019,

SATTE, New Delhi,

16-18, January,

2019, BLTM, New

Delhi, 18-19,

January, 2019, TTF-

OTM, Mumbai, 23-

25, January, 2019,

TTF- Bangalore,

15-17, February,

2019, IITM

Kolkata, 23-25,

February, 2019

GITB-Jaipur, 28-30,

April, 2019 IITM

Chennai, 07-09,

August 2019,ABP

Tourist Spot,

Kolkata, 28-30,

June, 2019 TTF

Hyderabad, 05-06,

July ,2019 TTF

Ahmadabad 30

Aug-2 Sept 2019

,ITM-2019 FAITH,

New Delhi, 23-25,

September, 2019,

ITM Amritsar,

13-15 September,

,2019, SATTE-8-10

Jan 2020, IITM

Kochi-23-25 Jan

2020, TTF OTM 2-

4 Feb 2020.

7 travel

exhibitions

Participated in

more than 7

travel

exhibitions

held during

the year.

Participated in

ten events in

2018-2019 i.e

SATTE,

BLTM, TTF

OTM, TTF

Bangalore,

IITM Kolkata,

IATO

convention,

Prayatan Parv

2018, GITB

Jaipur,

International

Buddhist

Conclave and

FICCI.

7 travel

exhibitions

Participated in

7 travel

exhibitions

2 Participation in

Travel Exhibitions-

International with

Ministry of Tourism,

GoI

(World Travel Mart

London,

International Travel

Borse Berlin)

2 travel

exhibitions

International Trade

Fairs- ITB Berlin-

06-10 March 2019,

WTM London-4-6

November 2019,

Roadshows 17-19

Sept 2019 at

Scotland& UK

2 travel

exhibitions

Participated in

two

international

events in

2018-2019

(i.e. WTM

London and

ITB Berlin)

2 Travel

exhibitions.

2 Travel

exhibitions.

3 Conducting FAM

tours for tour

operators, Media &

Bloggers

FAM trip for

Media &

Journalist.

FAM trip For

Domestic Tour

Operator/

travel agents.

FAM trips for

bloggers/travel

writers

Two FAM

tours

Other Promotional

Activities-

Participated in

Indian, Association

of Tour

operators(IATO)

Convention, in

Vishakhapatnam in

2018 and Kolkata in

September, 2019.,

Farm Tour for

Association of

Domestic Tour

operators of India

(ADTOI) members

form 29th June to

1st July 2018 at

Amritsar and TAAI

Operators-

Two FAM

tours

Conducted

three FAM

trip at

Amritsar

1. In

association

with ADTOI

from 29th June

to 1st July

2018.

2. In

association

with IGTM on

19-20 Sept

2018 for

international

tour operators.

3. FAM trip in

association

Two FAM

tours

Two FAM

tours

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Chandigarh, at

Anandpur sahib on

16th Aug 2019,

Participated in

Prayatan Parv from

2-6 Oct 2019 at

New Dlehi and

Bharat Parv in Nov

2019 at New Delhi,

Participated in India

International Trade

Fair held in New

Delhi between 14-

27th November

2019, Participated

in PITEX at

Amritsar in

December 2018 and

2019, Participated

in exhibition on

550th Birth

Anniversary of Sri

Guru Nanak Dev ji

at Sultanpur Lodhi,

Display of

exhibition bus at

Sukhna Lake at

Chandigarh in Oct

2019, Sangr ur

Basant Mela in Jan

2020 and Holla

Mohalla Festival at

Amritsar in March

2020, Participated

in Writers & Author

Festival at

Hoshiarpur on 23rd

Nov 2019,

Participated in

Fazika Heritage

Festival from 18-21

April 2019,

Participated in

Progressive Punjab

Investor Summit

2019.

with Air Asia

in Sept 2018

4 Eco Tourism

Development of wild

life zoo.

Will be

undertaken

Completed Will be

undertaken

Completed Will be

undertaken

In progress

5 Imperial highway

heritage conservation

and visitor facility

development Lot 1-

Conservation of Aam

Khas Bagh

Will be

undertaken

Completed Will be

undertaken

Completed Will be

undertaken

In progress

6 Eco-tourism

Development at

Ropar and Harike

Wetlands (Civil

Works)

Will be

undertaken

completed Will be

undertaken

In progress Will be

undertaken

In progress

7 Patiala Heritage

Conservation and

Tourism

Development Project

(Qila Mubarak)

Will be

undertaken

In progress Will be

undertaken

In progress Will be

undertaken

In progress

8 Establishment of

Tourism Facilities

and Infrastructure

showcasing of Sikh

Culture, Chamkaur

Sahib

Will be

undertaken

In progress Will be

undertaken

In progress Will be

undertaken

In progress

9 Conservation of

Gobindgarh Fort Lot

1- Buildings

Will be

undertaken

completed Will be

undertaken

In progress Will be

undertaken

In progress

10 Conservation of

Gobindgarh Fort Lot

2- Structures

Will be

undertaken

completed Will be

undertaken

In progress Will be

undertaken

In progress

11 Conservation and

Adaptive Reuse of

Town Hall,

Will be

undertaken

completed Will be

undertaken

In progress Will be

undertaken

In progress

8

Rambagh Gate and

Historic Buildings

along Heritage Walk

in Amritsar –

Conservation Works

at Town Hall

12 Conservation and

Adaptive Reuse of

Town Hall,

Rambagh Gate and

Historic Buildings

along Heritage Walk

in Amritsar – Reuse

at Rambagh Palace

Will be

undertaken

In Progress Will be

undertaken

In progress Will be

undertaken

In progress

13 Conservation and

adaptive reuse of

colonial heritage in

Kapurthala - Darbar

Hall

Will be

undertaken

completed Will be

undertaken

In progress Will be

undertaken

In progress

14 Conservation and

adaptive reuse of

colonial heritage in

Kapurthala - Gol

Kothi, Gulabi Kothi

and Buggi Khana

Will be

undertaken

In progress Will be

undertaken

In progress Will be

undertaken

In progress

15 State wide Tourism

Centres,

Interpretation

Centres Lot 1: at

Ropar (Existing TIC)

and Chandigarh,

(Archives Building

Sector 38)

Will be

undertaken

completed Will be

undertaken

In progress Will be

undertaken

In progress

16 State Level Art and

Craft Resource

Centre Lot 2: Craft

Resource Centre at

Sangrur Kothi

Will be

undertaken

In progress Will be

undertaken

In progress Will be

undertaken

In progress

17 Imperial Highway

Heritage

Conservation and

Visitor Facility

Development –

Adaptive reuse of

Aam Khas bagh and

Baradari at

Gandwind and

Kosminar Lot 1:

Adaptive use of Aam

Khas Bagh and

Interpretation Centre

, TIC and Craft

Resource Centre at

Maulsari

Will be

undertaken

In progress Will be

undertaken

In progress Will be

undertaken

In progress

18 Conservation of

Shahi Samadhan,

Heritage walk and

Darshni Deori in

Patiala

Will be

undertaken

In progress Will be

undertaken

In progress Will be

undertaken

In progress

19 Conservation of

Mahindra Kothi and

site development

including Parking /

Eco Cab Parking in

Patiala.

Will be

undertaken

In progress Will be

undertaken

In progress Will be

undertaken

In progress

20 Establishment of

Tourism Facilities

and Infrastructure

showcasing of Sikh

Culture, -


at at 4 Locations- Lot

1 Interpretation

Centre at Chamkaur

sahib

Will be

undertaken

In progress Will be

undertaken

In progress Will be

undertaken

In progress

21 Establishment of

Tourism Facilities

and Infrastructure

showcasing of Sikh

Culture, -



2 Interpretation

Will be

undertaken

In progress Will be

undertaken

In progress Will be

undertaken

In progress

9

Centre at Wadda

Ghallughara

22 Establishment of

Tourism Facilities

and Infrastructure

showcasing of Sikh

Culture, -



3 Interpretation

Centre at Chhota

Ghallughara

Will be

undertaken

completed Will be

undertaken

In progress Will be

undertaken

In progress

23 Establishment of

Tourism Facilities

and Infrastructure

showcasing of Sikh

Culture, -



4 Interpretation

Centre at MRS

Treaty Site Ropar

Will be

undertaken

completed Will be

undertaken

In progress Will be

undertaken

In progress

24 Imperial Highway

Heritage

Conservation and

Visitor Facility

Development- Lot 2

Baradari and

Kosminar in Taran

Taran

Will be

undertaken

completed Will be

undertaken

In progress Will be

undertaken

In progress

25 Last mile

connectivity to

cultural sites in

western circuit

(Keshopur wetland)

Will be

undertaken

completed Will be

undertaken

In progress Will be

undertaken

In progress

26 Construction of

Restaurant, toilet

block, outer

boundary and shop

of Magnolia Tourist

Complex, GT Road,

Kartarpur

Will be

undertaken

completed Will be

undertaken

In progress Will be

undertaken

In progress

27 Special repair and

Renovation on GT

Road Sirhind

(Phase II)

Will be

undertaken

Completed Will be

undertaken

Completed Will be

undertaken

In progress

28 Providing Training

in Hospitality

Courses with Central

Financial Assistance

and Capacity

Building Training to

private individuals

for livelihood

generation

Under ADB Project

Training to

500

students

1486 students were

trained

Training to

500 students

335 students

were trained

Will be

undertaken

450 students

were trained

29 Conducting Fair &

Festivals/Events

(Sports Mela at Kila

Raipur, Harvallabh

Sangeet Samlean at

Jallandhar and Sufi

Festival, Baba Farid

Aagman Purab and

Holla Mohalla)

5 fair and

festivals

will be

organised

by the

executing

agency i.e

PHTPB.

01 fair & Festival 5 fair and

festivals

will be

organised

by the

executing

agency i.e

PHTPB.

3 fair &

Festivals

5 fair and

festivals

will be

organised

by the

executing

agency i.e

PHTPB.

2 fair &

Festivals

30 Promotion of Rural

Tourism through

Registration of

Properties under

Farm Tourism for

capacity addition.

New

properties

will be

registered

17 properties

registered

New

properties

will be

registered

7 properties

registered

New

properties

will be

registered .

8 properties

registered

31 Improvement of

Tourism

Infrastructure

through Registration

of Properties under

Bed & Breakfast

Scheme for capacity

addition

New

properties

will be

registered

16 properties

registered

New

properties

will be

registered

2 properties

registered

New

properties

will be

registered

16 properties

registered

32 Promotion of

Adventure Tourism

through Registration

New

properties

will be

02 properties

registered

New

properties

will be

02 properties

registered

New

properties

will be

02 properties

registered

10

of Properties under

Tented

Accommodation

Scheme

registered registered registered

33 Special Repair and

Renovation of Raj

sarai Holiday-Inn

Sikkar Road Jaipur (

Rajasthan)

Will be

undertaken

completed Will be

undertaken

In progress Will be

undertaken

In progress

34 Conservation of MotiMahal at Quila Mubarak.

Will be

undertaken

In Progress ------ ------ ------ ------

35

Imperial Highway Heritage Conservation and Visitor Facility Development at Eastern Circuit – Remaining Conservation Work of AamKhas Bagh and Last Mile connectivity.

Will be

undertaken

In Progress ------ ------ ------ ------

36 Balance Conservation works at Ranbas, Quila Mubarak, Patiala

Will be

undertaken

In Progress ------ ------ ------ ------

37 Remaining conservation works at GGF.

Will be

undertaken

In Progress ------ ------ ------ ------

38 Heritage conservation and tourism development in Gurdaspur district

Will be

undertaken

In Progress ------ ------ ------ ------

39 Conservation of Historic building along heritage walk in Amritsar (QilaAhluwalia)

Will be

undertaken In Progress ------ ------ ------ ------

40 Remaining landscape works in GGF, Amritsar

Will be


41 Adaptive reuse of Town Hall, Amritsar

Will be


42 Beautification works near Gurudwara Baba Deep SinghJi at Amritsar

Will be


43 Façade improvement works on 3 Heritage walk Streets in Amritsar- Hall Bazar

Will be


44 Façade improvement works on 3 Heritage walk Streets in Amritsar- Ramsar and Katra Ahluwalia

Will be

undertaken Fore Closed ------ ------ ------ ------

45 Conservation of remaining building

Will be In Progress ------ ------ ------ ------

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at Darbar Hall, Kapurthala

undertaken

46 Adaptive reuse of Mohidra Kothi, Patiala

Will be


47 Establishment of tourism facilities and insfrastructure showcasing of Sikh culture -New technology based Multimedia works in Chamkaur Sahib (Lot 5)

Will be


48 Façade lightning of Sheesh Mahal and other buildings, Patiala

Will be


49 Façade lightning of Darbar Hall and adjoining building at Quila Mubarak, Patiala

Will be


PROJECT UNDER SWADESH DARSHAN SCHEME :

Govt. of India Ministry of Tourism has launched Swadesh Darshan Scheme with a vision

to develop theme based tourist circuits on the principles of high tourist value. Ministry of

Tourism, Govt. of India has approved a project under Swadesh Darshan scheme amount to

Rs. 91.55 Crores. The project consists of components in 8 cities of Punjab i.e. Anandpur Sahib-,

Fatehgarh Sahib, Chamkaur Sahib, Ferozpur, Amritsar, Khatkar Kalan, Kalanaur and Patiala. An

amount of Rs. 18.00 crore has been sanctioned by Ministry of Tourism, Govt. of India to Punjab

Heritage and Tourism Promotion Board and works have been allotted to contractors. Detail of

Project is annexed as Annexure- "A".

4. ORGANIZATIONAL SWOT ANALYSIS

(i) Strength :

a) For employment generation in Rural Sector department launched various schemes

like Farm Tourism, Bed & Breakfast, Tented Accommodation.

b) Conducted capacity building programmes in tourism related fields such as,

Phulkari, water hyacinth products etc. for different Self Help Groups. Under this

programme persons mostly women have been provided with training of livelihood

generation and capacity building.

c) Availability of diverse products in Tourism and having large chunk of Punjabi

diaspora in other countries.

(ii) Weakness :

a) For promotion of tourism department requires timely release of funds from

state government for effectively promoting state tourism at national and

international level.

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b) Safety and Security of the visitors in Punjab and providing congenial and

cordial atmosphere/environment in the state.

(iii) Opportunity :

Effective implementation of projects/schemes for Promotion of tourism :-

a) A project named IDIPT in progress under which apart for construction of

the heritage buildings and development of infrastructure stress is being

laid on capacity building.

b) Revival of Heritage Festival at regional level and youth coming 550th

Anniversary of Shri Guru Nanak Dev Ji during the year 2019-20.

(iv) Threats :

To develop tourism in a systematic manner, there is also a need to strength

the Directorate and its wings to implement the policies and programmes of

the Government.

A) Summary of the outcomes form surveys, benchmarks for action, and other

assessment metrics for schemes and programmes of the organization/

Include data pertinent to the operations of the organization.

The main objective of the department is to promote tourism in the State in such a

way that it will contribute to the generation of employment and economic growth.

Various places of tourist interest, tourist destination and religious centres will be

developed. The Govt. has therefore taken series of measures to promote tourism in the

State and preserve the culture of Punjab. The action of the State Government is in the

right direction is established from the fact that the tourists visit has increased

considerably. The figures given below make it clear that the tourists visit in the State has

increased:-

Year Domestic Tourist Visits Foreign Tourist Visits Total Tourist visits

2014 24271302 255449 24526751

2015 25796361 242367 26038728

2016 38703325 659736 39363061

2017 40293352 1108635 41401987

2018 44595061 1200969 45796030

2019 4,73,85,387 11,01,343 4,84,86,730

Department started Tourist information centres at various districts for facilitating

the visiting tourists from various parts of India and Abroad.

B) Describe how data driven decision making and policy formulation has been used to

improve process and programme in your organization.

The department of Tourism has formulated new Tourism Policy for effective

implementation of schemes/projects. Department requires timely release of funds from

the State Government immediately on release of Centre Government funds under 50:50

matching grants.

13

5. 4- YEAR STRATEGIC ACTION PLAN (2019-23) / ANNUAL PLAN (2019-20)

AND ACTIONS THERE UNDER

a) Sustainable Development Goals, Progress of achievement of Goals, Targets and

indicators are annexed as Annexure- 1.

b) Schemes, Projects and interventions with Indicators are annexed as Annexure- 2.

c) Financial Performance is Annexed as Annexure -3.

6. Any Notable achievements over and above wthat is reported under 5 (a) and (b)

above (accreditation, quality certification, publications, conferences, presentations

and any other related information)

1) Awarded as “Best decoration Award for our stall” at Business Luxury Travel Mart at

New Delhi on 19th January 2019.

2) Awarded as “Most Exclusive Leisure Product” at Travel Trade Fair Bangalore on

17th February 2019.

3) Awarded as “Best Heritage Destination” at India International Trade Mart Kolkata on

23rd February 2019. Awarded “Golden Temple under Spiritual Category” by India

Today Tourism Awards at New Delhi on 25th February 2019.

4) Awarded as “Golden Temple as the most visited place in the World” at VI-

International Tourism Conclave and Travel Awards at Dehradun on 11th October

2019.

5) Awarded as “Golden Temple as the most visited place in the World” at 15th

International Hospitality and Tourism awards event 2019 on 15th Nov 2019 at New

Delhi

6) Awarded as “Best Cultural Destination in India” by Travel Leisure in India Best

awards 2019 on 15th Dec 2019 at New Delhi.

7. KEY PERFORMANCE PARAMETRES (KPP) OF KEY PERSONNEL OF THE

DEPARTMENT

Key Performance Parameters (KPP) are Annexed as Annexure- 4.

8. PROGRESS OF DISPOSAL OF PENDING AUDIT PARAS DURING THE

YEAR :-

Initially pending

Received Disposed Pending at the end of

the year

Administrative

Department

2 6 - 8

Department of

Tourism

5 9 2 12

Punjab 22 - - 22

14

Heritage and

Tourism

Promotion

Board

PHTPB

( IDIPT)

16 - 11 5

9. Appendices (Chart, Tables, Graphs, Annexure etc.) :-

A) Sustainable Development Goals, Progress of achievement of Goals, Targets and

indicators are annexed as Annexure- 1.

B) Schemes, Projects and interventions with Indicators are annexed as Annexure- 2.

C) Financial Performance is annexed as Annexure -3.

D) Key Performance Parameters (KPP) are annexed as Annexure- 4.

E) Detail of Projects under Swadesh Darshan Scheme is annexed as Annexure- "A".

annual administrative report 2019-20 department of …

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