annual conference programme - · pdf fileannual conference programme tuesday 15 september...

Loyalty and how to inspire it

Annual Conference ProgrammeTuesday 15 September 2015

Welcome

2015 WSTA Annual Conference: Loyalty and how to inspire itOne Great George Street, Westminster, London SW1P 3AA

2.00 pm Coffee and Registration

2.30 pm Welcome and Introduction Denis O’Flynn Chairman, Wine and Spirit Trade Association &

Managing Director, Pernod Ricard UK

2.40 pm Celebrating success... and planning for more!

Miles Beale Chief Executive, Wine and Spirit Trade Association

3.00 pm Keynote speech: Brand new: Harnessing change to inspire loyalty Kevin Gaskell International Leadership Speaker, Private Equity Chairman, Entrepreneur, Adventurer

3.45 pm Coffee

4.15 pm Introduction to the Panel

Denis O’Flynn Chairman, Wine and Spirit Trade Association &


agen

da

4.20 pm Panel Discussion: Being loyal: Customers, growth and communication Chaired by Alex Forrest, Freelance Journalist, Broadcaster and Former Political Correspondent for ITV News (ITN) Participants Jon Forsyth, Founder and Chief Communication Strategy Officer,adam&eveDDB Karen Jones CBE, Founder and Chairman, Food & Fuel Ltd Sam Linter, MD and Master Winemaker, Bolney Wine Estate

Kristof de Wulf, Co-founder and CEO, Insites Consulting

5.20 pm Conference round up

Denis O’Flynn Chairman, Wine and Spirit Trade Association &


5.30 pm Product Showcase

Drinks and canapés

Age

nda

Thanks to Bancroft Wines for supplying the wine

Denis O’Flynn graduated from University College Dublin with a Bachelor degree of Science (Microbiology) in 1982. He worked for Diageo from 1984-1998 in various roles in Production, Logistics, and HR.

He joined Pernod Ricard in 1998 as HR Director Production Division, Irish Distillers. In July 1999 he was appointed HR Director Irish Distillers Group. In March 2010, he was appointed Commercial Director Ireland, then Managing Director, Ireland in July 2011.

Denis has been the Managing Director of Pernod Ricard UK since October 2011.

Kevin Gaskell was appointed Managing Director of Porsche GB at the age of 32. In 5 years his team rebuilt the brand and turned a business close to bankruptcy into the UK’s mostprofitablecarcompany.HethenmovedtoBMWasUKManaging Director where he led the company to 4 years of record growth.

He was recognised as one of the ‘top 40 leaders under 40’ in the UK. He left BMW to found a dotcom - epyx Limited - which in 5 years grew from a good idea to market leader. He was Global CEO of EurotaxGlass’s where his team integrated 30 businesses to create the world leader in automotive data.

He now acts as an executive Chairman to a number of growing companies, one of which was recently recognised as the best private equity investment of the year.

Denis O’FlynnChairman, Wine and Spirit Trade Association & Managing Director, Pernod Ricard UK

Kevin GaskellInternational Leadership Speaker, Private Equity Chairman, Entrepreneur, Adventurer

Speakers

Miles has overall responsibility for the WSTA business, including organisational strategy, public affairs, member services and public relations. Miles joined from the Department for Environment, Food and Rural Affairs, where he was Deputy Director for EU and international agriculture policy. He was previously deputy director for European and global issues at theCabinetOfficeandspentmuchofhisearlycareerattheDepartment of Communities and Local Government.

Miles has worked across a broad range of public policy, including urban regeneration, drugs policy and social exclusion,andhasbeeninvolvedinsignificantnegotiationsatnational and European level. He has also worked closely with senior Ministers in successive governments.

Alex Forrest is a broadcast journalist who has primarily worked for ITV as both a presenter and reporter, including as political correspondent in Westminster.

Since moving to Copenhagen she has been reporting for both BBC World and Al Jazeera English as well as writing for various publications.

Her numerous corporate roles include producing and presenting videos for Maersk Oil and Saxo Bank as well as media training c-suite clients and strategic communications.

Alex is a regular panellist in both the UK and Denmark.

Miles BealeChief Executive, Wine and Spirit Trade Association

Alex ForrestFreelance journalist, Broadcaster, and Former Political Correspondent for ITV News

agen

daSp

eake

rs

Panel

Having spent over 18 years working in top UK agencies, Jon has been responsible for highly successful campaigns across a range of major brands. Many are known for their market leading innovation, including multi awarded campaigns for Nike, the launch of Harry Potter online and re-launch of Save the Children. More recently Jon has extended his experience into the alcohol sector, working across a range of Diageo brands, including the launch of Haig Club with David Beckham.

Jon co-founded adam&eve in 2008, (best known for their John Lewis ads) which went on to become the UK’s most successful start-up agency, winning agency of the year in 2010. adam&eve was acquired by Omnicom in 2012 and merged with the UK advertising agency DDB. After only two years as the newly formed adam&eveDDB, the agency was appointed Agency of The Year and International Agency of the Year for 2015.

Until January 2006, Karen was CEO of Spirit Group Ltd, a 2,000 strong pub and restaurant group built up from the acquisition of Allied Domecq Ltd and the subsequent acquisition and integration of Scottish and Newcastle Retail in November 2003. Karen sold Spirit to Punch Taverns in January 2006.

Prior toSpirit,Karenfounded,grewandfloatedCaféRougeand The Pelican Group Plc, which she sold to Whitbread in July 1996. Karen was awarded a CBE in 2006 for services to hospitality and in 2013 an honorary Doctorate from UEA.

Karen now runs Food and Fuel Ltd in London which consists of thirteengastropubsandcafe-bars.Shealsoholdsasignificantstake in Fernandez and Wells which has 6 cafes in London and is growing fast. Karen is also a Non Executive Director of Corbin & King Restaurants Ltd, and Chairman of Hawksmoor, a London-based group of steak restaurants, among many other businesses.

Jon ForsythFounder and Chief Communication Strategy Officer, adam&eveDDB

Karen Jones CBEFounder and Chairman, Food & Fuel Ltd

Sam has been a judge with the International Wine and Spirits Competition for the last 10 years. She became secretary of the local and biggest vineyard association (South East Vineyard Association) for 5 years then chairman for almost 3 years. This chairmanship gave her a seat on the United Kingdom Vineyard Association council, where she was able to play a part in the shaping of the English Wine Industry.

Sam is looking forward to a bright future. Bolney Wine Estate won its first gold ‘outstanding’ medal in the IWSCthis year for one of their premium sparkling wines, Blanc de Blancs 2007. She was also highly commended in the Rose Gray Food Pioneer category in the 2012 Red’s Hot Woman Awards.Tofinishoff thesuccessof2012shealsowonUKWine Producer of the Year 2012, in the International Wine and Spirits Competition.

Kristof is co-founder and CEO of InSites Consulting, helping global brands all over the world boost local brand relevance by generating, activating and validating fresh consumer insights.

Having spent more than 20 years with world leading brands, his passion is to make companies ‘consumer-activated’. He is co-author of the book ‘The Consumer Consulting Board’, has published numerous articles in A-rated journals such as the Journal of Marketing and frequently speaks at various research and marketing events worldwide. He is a proud member of Switch & Shift’s ‘League of Extraordinary Thinkers’, the second most socially shared leadership blog in the world, for which he regularly blogs.

He is also member of the Advisory Board of Bank van Breda, external member of the IKEA Business & Consumer Intelligence Council and former Associate Marketing Professor and Member of the Board of Vlerick Business School.

Sam LinterMD and Master Winemaker, Bolney Wine Estate

Kristof de Wulf Co-founder and CEO, Insites Consulting

agen

daSp

eake

rs

Product Showcase

Bolney Wine Estate

Foxhole Pinot Noir 2014Bacchus 2014Blanc de Blanc 2009Lychgate White 2014Lychgate Red 2013

Brighton Gin

Brighton Gin

Chapel Down

Chapel Down Three Graces 2009Chapel Down Rose Brut NVChapel Down Bacchus Reserve 2014Curious BrewCurious Apple

Kingsland Wines and Spirits

Shorn Sauvignon Blanc 2014Shorn Pinot Noir 2013

Pernod Ricard UK

Augier Le SauvageAugier Le SingulierRedbreast 12Yellow SpotPowers John’s LaneMidleton Barry Crockett

Pococello

Pococello

Quintessential Brands

Greenall’s The Original London Dry GinBLOOM London Dry GinOpihr Oriental Spiced London Dry GinBerkeley Square London Dry GinThomas Dakin London Dry Gin

Sipsmith

Sipsmith London Dry GinSipsmith V.J.O.P ginSipsmith Sloe Gin 2013 Vintage

Vranken Pommery

Pommery Brut Royal NV in MagnumPommeryApanageRoséNVPommery Grand Cru 2005Pommery Summertime Blanc de Blancs NVPommery Wintertime Blanc de Noirs NV

Monopole Blue Top NVMonopoleRoséTopNVMonopole Gold Top NVMonopole Imperatrice NV

ChateauLaGordonneVéritéduTerroir2014Chateau La Gordonne La Chapelle 2014

agen

daSh

owca

se

Information Stands

Community Alcohol Partnerships

Community Alcohol Partnerships tackle underage drinking in local communities through co-operation between alcohol retailers/licensees and local stakeholders.

International Cool Climate Wine Symposium

Bringing together the world’s leading producers and experts in cool climate viticulture, winemaking, research and promotion

Sustain

A unique industry partnership offering bespoke lowest cost packaging compliance for the drinks and hospitality sector.

The Benevolent

The Benevolent’ s mission is to help colleagues fromthetradefacingseriousmedicalorfinancialhardshiporanyotherworkplaceorhomedifficulties.

Wine & Spirit Education Trust The Wine & Spirit Education Trust (WSET) is the foremostinternationalbodyinthefieldofwinesandspiritseducation,withasuiteofsought-afterqualifi-cations

WSTA: Alcohol Wholesaler Registration Scheme

The Alcohol Wholesaler Registration Scheme (AWRS) is being introduced on 1 October 2015 by HM Revenue and Customs (HMRC) to tackle alco-hol fraud.

agen

daA

gend

a

JF Hillebrand UKWe are proud to sponsor the WSTA Conference today.

JF Hillebrand provides world class logistics solutions to all members

of the WSTA and the wider beverage industry. Catering for the

needs of the smallest independent, through to the complex supply

chain challenges of the major retailers, we offer a comprehensive,

professional service, dedicated to the business of moving drinks

into the UK and around the world.

With over 150 years of experience, our suite of IT programs allows

our clients to track and trace, to fully monitor orders, time-lines and

routings from origin to destination.

Long-standing relationships with our many Trade clients is testament

to the proven advantage that a partnership with JF Hillebrand offers

and the added value delivered to their logistics teams.

Wishing you an enjoyable Conference.

www.jfhillebrand.com/uk

Miles BealeChief Executive

John Corbet - MilwardWine Policy Director

e: [email protected] t: 020 7089 3878

Miles has overall responsibility for the organisational strategy and public affairs and public relations work of the WSTA. Further responsibilitiesincludecommercialservices,finance,personneland membership recruitment.

e: [email protected]: 0207 089 3879

John’s areas of responsibility include EU & International issues, Customs & Excise, imported and ‘made’ wines, technical policy, bottling, packaging, warehousing, logistics, and food safety. He also serves on a number of industry committees at Global, European and UK levels.

Louise FoxwellInternational Affairs Director

Louise has particular expertise in export markets, and works on nternational Issues, WTO, WHO, SpiritsEUROPE and acts as a SpiritsEUROPE Rapporteur for Japan. She is involved with a number of committees including the Spirits Council and the RTD Working Group.


Meet the team

Simon StannardEuropean Affairs Director

Simon joined the WSTA in September 2013 and brings experience of the EU having worked in Brussels for over 10 years. With responsibility for European Affairs, he is also involved with a number of Committees including the Wine Importers Panel and Distance Selling Panel.


agen

daTe

am

David RichardsonRegulatory & Commercial Affairs Director

David supports a number of WSTA Groups, particularly on issues such as the Spirit Drinks Regulation, ingredient and nutrition labelling, working with HMRC and DEFRA. He is also continuing to develop the WSTA’s work on responding to fraud, participating in the Joint Alcohol Anti-Fraud Task Force.


Carlo GibbsHead of UK Policy & Social Responsibility

Carlo is responsible for managing the WSTA’s UK policy program. Additionally, he leads on the WSTA’s social responsibility work through the Responsibility Deal and on projects to tackle underage drinking including the Retail of Alcohol Standards Group, Community Alcohol Partnerships and Challenge 25.


Meet the team

Lucy PantonHead of Communications

Jennifer TurnerHead of Technical Policy


Lucy joined WSTA in July 2015 and brings with her over 18 years’ experience working as a journalist in the local and national media. Her role includes media relations, corporate communications, working on the WSTA’s future campaigns and with membership to highlight the cultural and economic importance of the industry.


As Head of Technical Policy, Jennifer’s role includes providing secretariat support to the Technical Committee. Jennifer’s background is as an Analytical Biochemist (she has a PhD lookingatthehealthbenefitsofredwine),andsheworkedforanumber of year at the Food Standards Agency in both their Food Standards and Nutrition teams.

Gemma KeyesHead of Corporate Services

Gemma is responsible for finance, personnel management,database and IT systems. Gemma is also Company Secretary and coordinates the WSTA Audit Committee.


agen

daTe

am

Antonia FordyceResearch & Insights Manager

Antonia’s role includes managing market data and consumer research activities, providing incisive briefings to support thework of the WSTA across all policy areas, producing information graphics and market reports and monitoring wider trends in the research community.


Rob IvoryParliamentary & Campaigns Manager

Rob has a particular focus on stakeholder and grassroots engagement including management of digital media and online resources. He leads on our Scottish parliamentary affairs work, with a focus on licensing and other devolved issues, as well as wider Scottish alcohol policies.


Jessica NormanPA to Chief Executive & Operations Manager

Jessica’s role includes providing PA support to the Chief Executive and administrative support to the WSTA team. Jessica also assists with membership, events and manages the Trade Diary and updating the WSTA database.


International Wine & Spirit Centre 39-45 Bermondsey Street LONDON SE1 3XF t +44 (0)20 7089 3877

Registered Number: 410660 England Limited by Guarantee

www.wsta.co.uk

[email protected]

@wstauk#wstaAC

annual conference programme - · pdf fileannual conference programme tuesday 15 september...

Documents