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LIMITED
Annual General Meeting
Originally issued by BHP Steel. On 17 November 2003 BHP Steel became BlueScope Steel Limited.
LIMITED
Annual General MeetingKirby AdamsManaging Director & CEONovember 2002
Annual General MeetingKirby AdamsManaging Director & CEONovember 2002
Page 10
BHP Steel Limited – “You have made the right choice”BHP Steel Limited – “You have made the right choice”
70
80
90
100
110
15-Jul 29-Jul 12-Aug 26-Aug 9-Sep 23-Sep 7-Oct 21-Oct 4-Nov
BHP STEEL
ASX 100
ASIAN IRON / STEEL INDEX
Page 11
Our Bond – BHP Steel’s ‘Charter’Our Bond – BHP Steel’s ‘Charter’
We and our customers proudly bring inspiration, strength and colour to communities with BHP Steel. Our customers are our partners.Our success depends on our customers and suppliers choosing us. Our strength lies in working closely with them to create value and trust, together with superior products, service and ideas.Our people are our strength.Our success comes from our people. We work in a safe and satisfying environment. We choose to treat each other with trust and respect and maintain a healthy balance between work and family life. Our experience, teamwork and ability to deliver steel inspired solutions are our most valued and rewarded strengths.Our shareholders are our foundations.Our success is made possible by the shareholders and lenders who choose to invest in us. In return, we commit to continuing profitability and growth in value, which together, make us all stronger.Our communities are our homes.Our success relies on communities supporting our business and products. In turn, we care for the environment, create wealth, respect local values and encourage involvement. Our strength is in choosing to do what is right.
Page 24
A different kind of steel companyA different kind of steel company
Growth Opportunities
in Asia
Growth Opportunities
in Asia
Recovering Global Steel
Market
Recovering Global Steel
Market
Value Added Branded Products
Value Added Branded Products
Low Cost
Producer
Low Cost
Producer
Strong and Flexible Capital
Structure
Strong and Flexible Capital
Structure
Consistently Strong Cash
Flows
Consistently Strong Cash
Flows
PrPr
Consistently Strong Cash Flows
Consistently Strong Cash Flows
Strong and Flexible Capital Structure
Strong and Flexible Capital Structure
Strong Operating Track Strong Operating Track
Low Cost
Producer
Low Cost
Producer
Strong Operating Track
Record
Strong Operating Track
Record
Profitable Through the
Cycle
ofitable Through the Profitable Through the
Cycle
Geographicand Product
Diversity
Geographicand Product
Diversity
Strong Board & Management
Team
Strong Board & Management
Team
Cycleofitable Through the
Cycle RecordRecord
Page 26
BHP Steel – Lost Time Injury Frequency RateBHP Steel – Lost Time Injury Frequency Rate
2.73.53.83.43.9
11.2
16
29
35
7.1
0
10
20
30
40
1993 1994 1995 1996 1997 1998 1999 2000 2001 2002
Lost time injuries per one million hours worked
- the goal is Zero Harm
Page 27
Productivity Improvement – Port Kembla SteelworksProductivity Improvement – Port Kembla Steelworks
0
2,000
4,000
6,000
8,000
10,000
1999 2000 2001 2002A0
400
800
1,200Tonnes / Employee / Year
Tonnes / Employee / Year
1,200
800
400
0
Page 28
Jacobsen Customer Satisfaction Survey – North AmericaJacobsen Customer Satisfaction Survey – North America
North Star BHP Steel
* Overall Customer Satisfaction √ #1
* Quality √ #1
* Service √ #1
* On-time Delivery √ #1
Page 30
Low Cost Producer of Hot Rolled CoilLow Cost Producer of Hot Rolled Coil
Source: Economic Associates Inc.
$A/to
nne
Conventional Production Compact Strip Production USA Integrateds USA Mini Mills
BHP SteelPort Kembla
Page 33
BHP Steel China LocationsBHP Steel China Locations
GuangzhouChengdu
Beijing
Shanghai
Langfang
Page 34
Unique Production and Marketing FootprintUnique Production and Marketing Footprint
BHP Steel Thailand
BHP Steel Lysaght rollformingLocations through Australia, Asia and the Pacific Islands 40BHP Steel Malaysia
BHP Steel Indonesia
Unparalleled regional coverage through the coated products value chainUnparalleled regional coverage through the coated products valueUnparalleled regional coverage through the coated products value chainchain
Page 39
Appointment of New Directors
Mr Graham Kraehe retires in accordance with the Company’s Constitution, and being eligible, offers himself for re-election.
GRAHAM KRAEHEChairman
Page 40
Non-Executive Director
Ms Diane Grady retires in accordance with the Company’s Constitution, and being eligible, offers herself for re-election.
DIANE GRADY
Page 41
Resolution 3Resolution 3
To approve the appointment ofErnst & Young
as Auditor of the Company
The appointment of Ernst & Young requires approval of shareholders under the Corporations Act.
Page 43
Voting PaperVoting Paper
VOTING PAPERResolution 2aTo reelect Mr G J Kraehe as aDirector of the Company
Resolution 2bTo re-elect Me D J Grady as aDirector of the Company
Resolution 3To approve the appointment ofErnst & Young as Auditor of the Company
SHAREHOLDERSIf you wish to cast all your votes either 'for or 'against' the motion, place a mark in eitherthe FOR box or the AGAINST box.
If you wish to cast some of your votes 'for' the motion and some of your votes 'against' the motion write in the FOR box the actual number or percentage of votes you are casting 'for the motion and write in the AGAINST box the actual number or percentage of votes you are casting 'against' the motion.
The sum of the votes cast FOR and AGAINST the motion must not exceed your voting entitlement or 100%.
PROXYHOLDERSAt registration, if you are a proxyholder, you were issued with a Summary of Proxy Votes which details the voting instructions (if any) for business items on the appointment documents in your favour. By completing this voting paper, when instructed to vote in a particular manner, you are deemed to have voted in accordance with those instructions.
In respect of 'open' (or discretionary) votes, or on a procedural motion, you should complete the FOR and/or AGAINST boxes in accordance with the 'Shareholders' paragraph above.
Note: If the donor of a proxy personally attends the meeting and votes, your voting entitlement will be appropriately reduced.
Print your name:
Please sign here:
FOR AGAINST
Page 44
Voting PaperVoting Paper
VOTING PAPERResolution 2aTo reelect Mr G J Kraehe as aDirector of the Company
Resolution 2bTo re-elect Me D J Grady as aDirector of the Company
Resolution 3To approve the appointment ofErnst & Young as Auditor of the Company
SHAREHOLDERSIf you wish to cast all your votes either 'for or 'against' the motion, place a mark in eitherthe FOR box or the AGAINST box.
If you wish to cast some of your votes 'for' the motion and some of your votes 'against' the motion write in the FOR box the actual number or percentage of votes you are casting 'for the motion and write in the AGAINST box the actual number or percentage of votes you are casting 'against' the motion.
The sum of the votes cast FOR and AGAINST the motion must not exceed your voting entitlement or 100%.
PROXYHOLDERSAt registration, if you are a proxyholder, you were issued with a Summary of Proxy Votes which details the voting instructions (if any) for business items on the appointment documents in your favour. By completing this voting paper, when instructed to vote in a particular manner, you are deemed to have voted in accordance with those instructions.
In respect of 'open' (or discretionary) votes, or on a procedural motion, you should complete the FOR and/or AGAINST boxes in accordance with the 'Shareholders' paragraph above.
Note: If the donor of a proxy personally attends the meeting and votes, your voting entitlement will be appropriately reduced.
Print your name:
Please sign here:
FOR AGAINST
Page 45
Voting PaperVoting Paper
VOTING PAPERResolution 2aTo reelect Mr G J Kraehe as aDirector of the Company
Resolution 2bTo re-elect Me D J Grady as aDirector of the Company
Resolution 3To approve the appointment ofErnst & Young as Auditor of the Company
SHAREHOLDERSIf you wish to cast all your votes either 'for or 'against' the motion, place a mark in eitherthe FOR box or the AGAINST box.
If you wish to cast some of your votes 'for' the motion and some of your votes 'against' the motion write in the FOR box the actual number or percentage of votes you are casting 'for the motion and write in the AGAINST box the actual number or percentage of votes you are casting 'against' the motion.
The sum of the votes cast FOR and AGAINST the motion must not exceed your voting entitlement or 100%.
PROXYHOLDERSAt registration, if you are a proxyholder, you were issued with a Summary of Proxy Votes which details the voting instructions (if any) for business items on the appointment documents in your favour. By completing this voting paper, when instructed to vote in a particular manner, you are deemed to have voted in accordance with those instructions.
In respect of 'open' (or discretionary) votes, or on a procedural motion, you should complete the FOR and/or AGAINST boxes in accordance with the 'Shareholders' paragraph above.
Note: If the donor of a proxy personally attends the meeting and votes, your voting entitlement will be appropriately reduced.
Print your name:
Please sign here:
FOR AGAINST
Page 46
Resolution 3Resolution 3
That the following resolution be passed as an ordinary resolution:
To approve the appointment of Ernst & Young as Auditor of the Company
Page 49
2002 Group Sales by Market (tonnes)2002 Group Sales by Market (tonnes)
US (NS BHP)14%
Europe Africa
Americas
Asia
AustraliaTotal Export 41%
38%
New ZealandAsia4%3%
Total Sales: 6.3m tonnes
Page 50
Multiple Channels to Market in AustraliaMultiple Channels to Market in Australia
Flat Products2.9mt Long Products
LysaghtDistributors
RollformersPipe & Tube Converters
Flat Products2.9mt
BHP Steel80%
SmorgonSteel
ImportsImports20% OneSteel
Customer Direct &
Service Centres
CustomerDirect
Construction Automotive Packaging ManufacturingRural Mining Oil & Gas
Page 52
Global economic growth: implications for the steel industryGlobal economic growth: implications for the steel industry
OECD Leading Indicator & Steel Production
-8
-6
-4
-2
0
2
4
6
8
10
12
Jun-97 Jun-98 Jun-99 Jun-00 Jun-01 Jun-02
% C
hang
e yo
y
OECD Leading Indicator
OECD Industrial Production
Global Crude Steel Production----- Excluding China
Page 53
Recovering Global Steel MarketRecovering Global Steel Market
• Global steel prices were at historic lows and have recovered rapidly
European Export Hot Rolled Coil FOB Price
HRC Price Trend (Real US$/t FOB)
0
100
200
300
400
500
600
700
800
Jan-
80
Jan-
81
Jan-
82
Jan-
83
Jan-
84
Jan-
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Jan-
86
Jan-
87
Jan-
88
Jan-
89
Jan-
90
Jan-
91
Jan-
92
Jan-
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Jan-
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Jan-
95
Jan-
96
Jan-
97
Jan-
98
Jan-
99
Jan-
00
Jan-
01
Jan-
02
Pric
e (2
001
US$
/t FO
B)
Page 54
Steel is a challenging industrySteel is a challenging industry
Lower Returns Than Comparable Industries…
TSR 1989-00(% pa)
-20
-15
-10
-5
0
5
10
15
20
Petroleum Refining
BaseChemicals
Pulp AndPaper
Non-ferrousMetals
Steel
Median
Top quartileWeighted average
Bottom quartile
Source: Datastream
Page 55
Thin Strip Casting – the ProcessThin Strip Casting – the Process
• Small scale strip production (300 – 500kt/a)
• Low capital cost
• Exciting new properties
• Lower energy consumption and greenhouse gas generation
Page 60
World steel consumption table (IISI) Mar 2002World steel consumption table (IISI) Mar 2002
3.52.01.08.3811784768760TOTALWORLD
3.10.6(3.4)8.3621602598619WORLD ex China
%In million metric tonnes of finished steel
4.57.020.38.0190182170141China
20032002200120002003200220012000REGION
Originally issued by BHP Steel. On 17 November 2003 BHP Steel became BlueScope Steel Limited.