annual guide seasonal nue s & s readers clients uare … square meal ve... · 2016. 3. 1. ·...

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THE LARGEST COMMUNITY OF EVENT BOOKERS IN THE UK VENUES +EVENTS HOW TO REACH THEM ANNUAL GUIDE l Released in January each year to subscribers l Kept on desks and used as a reference all year round l Year-round advertising to an unparalled audience l Plus extra distributed at trade shows and industry events CONCIERGE l A complete service for all corporate hospitality bookings l A free service for users and advertisers, driving more enquiries l From private dining to event bookings and corporate gifting SOCIAL l Opportunities for daily contact with our community l A constantly engaged reader base l An opportunity for extra support for news including openings, competitions and events ONLINE l Available immediately to advertisers l Exclusive promotional web pages featured in search results, hand-in- hand with print advertising l Featuring news, reviews, including, videos and 360 virtual tours l Attracting over 7,000 visitors, drawn from Square Meal’s unrivalled database of readers and website users l The only events show in the heart of the City, on the doorstep of the corporates with the biggest events budgets l Held in the run up to the Christmas party season, and when event budgets are being finalised for the year ahead VENUES & EVENTS LIVE THE BIG DAY 128 PAGES OF IDEAS TO HELP MAKE IT ALL ABOUT THE TWO OF YOU PLUS: FOOD & DRINK ALTERNATIVE CEREMONIES FASHION TOP TIPS VOLUME 4 – £4.99 your way HOT Nordic, hipster & vintage Italian Fit Fix Get in shape & stay that way themes WEDDINGS Rea l 10 OF THE BEST MINIMOONS TAKE ME TO THE RIVER Wedding venues by the Thames INSPIRATION Dresses for the URBAN BRIDE l Distributed in early spring to catch engaged couples from Christmas and Valentine’s Day l 90% of brides-to-be plan their wedding in the office, so Square Meal’s business-based distribution reaches the right audience l Extra copies distributed at wedding fairs and tradeshows WEDDINGS MAGAZINE 2013 EDITION £3.50 CHRISTMAS PARTIES HOT DEALS I BESPOKE PARTIES I SHARED NIGHTS I ALL-INCLUSIVE PACKAGES PARTY YOUR COMPLETE GUIDE FOR 2015 A LOT ON YOUR PLATE? Let us help you book the perfect office do l Distributed in the autumn l Plus extra copies at trade shows and industry events l The only dedicated publication for corporate Christmas party organisers CHRISTMAS PARTIES MAGAZINE VENUES&EVENTS SQUARE MEAL VENUES&EVENTS SPRING 2015 NEWSpEVENT REVIEWSpVENUE GUIDESpPRIVATE DININGpHOSPITALITY Sun’s out, fun’s out Make your party scream '2015' with our hot summer themes VENUES&EVENTS SQUARE MEAL VENUES&EVENTS SUMMER 2015 NEWS EVENT REVIEWS TEAMBUILDING PRIVATE DINING HOSPITALITY How London's booming hotel industry is reshaping events SEASONAL MAGAZINES l Released in spring, summer and autumn l Packed with news, reviews, reports and features from the season l Stylish and glossy, with perfectly pitched editorial content VENUES&EVENTS SQUARE MEAL VENUES&EVENTS AUTUMN 2015 NEWS EVENT REVIEWS TEAMBUILDING PRIVATE DINING HOSPITALITY How your event will look in the future VENUES&EVENTS 2015 GUIDE £4.99 REVIEWS p ADVICE p RECOMMENDATIONS p IDEAS p DIARY DATES Call us now on 020 7840 6299 or email: [email protected] WHAT THEY SAY ‘Just wanted to drop you a note to say how brilliant Square Meal is and how invaluable I find it especially when arranging corporate events and functions. It just hits the right spot in finding a difficult venue or restaurant – I really don’t know where I’d be without it!’ Tracy Jordan Places for People ‘Since our listing came out in Square Meal we’ve had a steady stream of enquiries, however, when our full page ad appeared in the last issue, our phones and inboxes were inundated with enquiries, and in one day alone, we confirmed over £25k in business, and all generated from leads we received from our advertisement with Square Meal.’ Lisa Guastella British Museum ‘We have been advertising with Square Meal for three consecutive years and it was the best marketing move we have made, having gained repeat business from companies and agencies alike, we have certainly seen a return on our investment. ’ Rebecca Armstrong Stowe Enterprises Ltd ‘I sourced Ministry of Sound for a forthcoming event with HP, and had I not had a hard copy of SM then I wouldn’t have been inspired to do so. I work all day on the PC and it was the Square Meal bible that I used to source the venue rather than trawling through pages of data on the internet.’ Paula Hardman Hewlett Packard ‘The Square Meal Venues & Events exhibition is the one we always make sure we go along to every year. We always find new, exciting venues and suppliers, which makes a nice change to the usual faces we see at other industry exhibitions every year.’ Sarah Jones CWT Meetings & Events ‘Since working with Square Meal we have received a strong number of enquiries and bookings from people calling in on the back of seeing us in Square Meal’s printed media. Due to this success, we decided to book a stand at Venues & Events Live.’ Hanan Andaloussi Barrio bars READERS CLIENTS

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Page 1: ANNUAL GUIDE SEASONAL NUE S & S READERS CLIENTS UarE … Square Meal VE... · 2016. 3. 1. · cover33.indd 1 4/10/2015 5:28:47 PM. VENUES&EVENTS. SqU ar E m E al V ENUES & E VENTS

THE LARGEST COMMUNITY OF EVENT BOOKERS IN THE UK

VENUES+EVENTS

HOW TO REACH THEMANNUAL GUIDEl Released in January each year to subscribers

l Kept on desks and used as a reference all year round

l Year-round advertising to an unparalled audience

l Plus extra distributed at trade shows and industry events

CONCIERGEl A complete service for all corporate hospitality bookings

l A free service for users and advertisers, driving more enquiries

l From private dining to event bookings and corporate gifting

SOCIALl Opportunities for daily contact with our community

l A constantly engaged reader base

l An opportunity for extra support for news including openings, competitions and events

ONLINEl Available immediately to advertisers

l Exclusive promotional web pages featured in search results, hand-in- hand with print advertising

l Featuring news, reviews, including, videos and 360 virtual tours

l Attracting over 7,000 visitors, drawn from Square Meal’s unrivalled database of readers and website users

l The only events show in the heart of the City, on the doorstep of the corporates with the biggest events budgets

l Held in the run up to the Christmas party season, and when event budgets are being finalised for the year ahead

VENUES & EVENTS LIVE

THE BIG DAY128 PAGES OF IDEAS TO HELP MAKE IT ALL ABOUT THE TWO OF YOU

PLUS: FOOD & DRINK ALTERNATIVE CEREMONIES FASHION TOP TIPS

VOLU

ME

4 –

£4.9

9

SQ

UARE MEAL W

EDD

ING

S – VOLU

ME 4

SquareMeal.co.uk

your way

HOTNordic, hipster & vintage Italian

Fit Fix Get in shape & stay that way

themes

WEDDINGSRea l

10OF THE BEST MINIMOONS

TAKE ME TOTHE RIVERWedding venues by the Thames

INSPIRATION

Dresses for theURBAN BRIDE

l Distributed in early spring to catch engaged couples from Christmas and Valentine’s Day

l 90% of brides-to-be plan their wedding in the office, so Square Meal’s business-based distribution reaches the right audience

l Extra copies distributed at wedding fairs and tradeshows

WEDDINGS MAGAZINE

SQ

UARE MEAL CH

RISTMAS 2015

SquareMeal.co.uk

2013 EDITION £3.50 CHRISTMAS PARTIES

HOT DEALS I BESPOKE PARTIES I SHARED NIGHTS I ALL-INCLUSIVE PACKAGES

2013 EDITION £3.50

PARTYYOUR

COMPLETE

GUIDE FOR

2015

A LOT ON YOUR PLATE?Let us help you book the perfect o� ce do

COVER FINAL.indd 2 28/08/2015 15:13

l Distributed in the autumn

l Plus extra copies at trade shows and industry events

l The only dedicated publication for corporate Christmas party organisers

CHRISTMAS PARTIES MAGAZINE

VENUES&EVENTS

SqUarE mEal VENUES&EVENTS

spring

2015

spring 2015

newsp event reviewsp venue guidesp private diningp hospitalitySun’s out, fun’s outMake your party scream '2015' with our hot summer themes

cover33.indd 1

4/10/2015 5:28:47 PM

VENUES&EVENTS

SqUarE mEal VENUES&EVENTS

sum

mer 2015

summer 2015

news event reviews teambuilding private dining hospitality

How London's booming hotel industry is reshaping events

cover_22.indd 1 7/3/2015 4:56:35 PM

SEASONAL MAGAZINESl Released in spring, summer and autumn

l Packed with news, reviews, reports and features from the season

l Stylish and glossy, with perfectly pitched editorial content

VENUES&EVENTS

SQUARE MEAL VENUES&EVENTS

AUTU

MN

2015

AUTUMN 2015

NEWS EVENT REVIEWS TEAMBUILDING PRIVATE DINING HOSPITALITY

How your event will look in the future

cover.indd 1

10/16/2015 1:40:43 PM

SQ

UARE MEAL VEN

UES &

EVENTS – 2015

£4.99

VENUES&EVENTS2015 gUidE

£4.99

reviews p advice p recommendations p ideas p diary dates

Call us now on 020 7840 6299 or email: [email protected]

WHAT THEY SAY

‘Just wanted to drop you a note to say how brilliant

Square Meal is and how invaluable I find it especially when arranging corporate

events and functions. It just hits the right spot in finding a

difficult venue or restaurant – I really don’t know where I’d be

without it!’Tracy Jordan

Places for People

‘Since our listing came out in Square Meal we’ve had a steady stream of enquiries, however, when our full page ad appeared in the last

issue, our phones and inboxes were inundated with enquiries, and in

one day alone, we confirmed over £25k in business, and all generated

from leads we received from our advertisement with Square Meal.’

Lisa GuastellaBritish Museum

‘We have been advertising with Square Meal for three consecutive

years and it was the best marketing move we have made, having gained repeat business from companies and agencies alike, we have certainly seen a

return on our investment. ’Rebecca Armstrong

Stowe Enterprises Ltd

‘I sourced Ministry of Sound for a forthcoming event with HP, and had

I not had a hard copy of SM then I wouldn’t have been inspired to do so. I work all day on the PC and it was the Square Meal bible that I used to source the venue rather than trawling through pages of

data on the internet.’Paula Hardman

Hewlett Packard

‘The Square Meal Venues & Events exhibition is the one we always make sure we go along to every

year. We always find new, exciting venues and suppliers, which makes a nice change to the usual faces we

see at other industry exhibitions every year.’

Sarah JonesCWT Meetings & Events

‘Since working with Square Meal we have received a strong

number of enquiries and bookings from people calling in on the back of seeing us in Square Meal’s printed media.

Due to this success, we decided to book a stand at Venues &

Events Live.’Hanan Andaloussi

Barrio bars

READERS CLIENTS

Page 2: ANNUAL GUIDE SEASONAL NUE S & S READERS CLIENTS UarE … Square Meal VE... · 2016. 3. 1. · cover33.indd 1 4/10/2015 5:28:47 PM. VENUES&EVENTS. SqU ar E m E al V ENUES & E VENTS

ONLINE BOOKERS

SOCIAL MEDIA

READERS

TOP 5

THE BIGGEST EVENTS AUDIENCE IN THE UK, ACROSS E VERY MEDIA CHANNEL

EVERY SINGLE FTSE 100 COMPANY HAS AT LEAST ONE SUBSCRIBER

61% OF SQUAREMEAL.CO.UK USERSARE BASED IN LONDON

72% OF OUR WEB USERS ARE AGED BETWEEN 25-54, THE KEY DECISION MAKING AGE

FEMALE

MALE

20,500UNIQUE VISITS PER WEEKDAY

£50,000 THE VALUE OF WEEKLY CONCIERGE TELEPHONE ENQUIRIES

4%

1%2%

5%7%

9%2%

4%7%

6% 52%

1%

100,000 GUIDE SUBSCRIBERS

55,000 MAGAZINE SUBSCRIBERS

18,000 GUIDES ARE DISTRIBUTED TO KEY CORPORATE AND AGENCY BUYERS OUTSIDE OF LONDON

35,000 DIFFERENT COMPANIES

5,000ARE DISTRIBUTED TO NEW READERS AT TRADE SHOWS, AND INDUSTRY AND READER EVENTS

DID YOU KNOW?

#VE15 WAS TRENDING ON DAY ONE OF VENUES & EVENTS LIVE

TWITTER ENGAGEMENT (Across Square Meal’s twitter channels, over 28 days)

EXHIBITION VISITORS - VENUES & EVENTS LIVE

WHAT SIZE IS THE AVERAGE ATTENDEES EVENT?

UP TO 201001+501-1000

251-500

51-100

21-5011%5% 4%

20%

25%

23%

12%

ATTENDEE JOB ROLES

DIRECTOR /PARTNER

MANAGER

EXECUTIVE/ CO-ORDINATOR

PA/EA

CONSULTANT /AGENT

20%

29%22%

18%

11%

BIRMINGHAM, MANCHESTER, BRIGHTON, LEEDS, EDINBURGHTHE FIVE BIGGEST USER CITIES OUTSIDE OF LONDON

ENGAGE WITH OUR COMMUNITY, INCREASE REVENUE, DRIVE CORPORATE ENQUIRIES

72% ORGANISE EVENTS IN

CENTRAL LONDON

78% OF VISITORS USE

SQUAREMEAL.CO.UK

38% HAVE ANNUAL EVENT

BUDGETS OF OVER £100,000

86% OF VISITORS USE

THE GUIDE

65% DON’T ATTEND ANY OTHER EXHIBITIONS

62% ALSO ORGANISE

EVENTS OUTSIDE OF LONDON

UK DISTRIBUTION

OUTSIDE LONDON

BANKS

LLOYDS BANKING GROUP 225 SUBSCRIBERS

BARCLAYS 496 SUBSCRIBERS

ROYAL BANK OF SCOTLAND 309 SUBSCRIBERS

STANDARD CHARTERED112 SUBSCRIBERS

HSBC 285 SUBSCRIBERS

LAW FIRMS

LINKLATERS141 SUBSCRIBERS

ALLEN & OVERY133 SUBSCRIBERS

CLIFFORD CHANCE115 SUBSCRIBERS

SLAUGHTER & MAY90 SUBSCRIBERS

FRESHFIELDS BRUCKAUS DERINGER 188 SUBSCRIBERS

PRICE WATERHOUSE COOPERS612 SUBSCRIBERS

ACCOUNTANCY FIRMS

KPMG241 SUBSCRIBERS

DELOITTE370 SUBSCRIBERS

ERNST & YOUNG341 SUBSCRIBERS

GRANT THORNTON101 SUBSCRIBERS

40% 60%

FOLLOWERS = 72,348

IMPRESSIONS = 1,739,000

PROFILE VISITS = 32,400

MENTIONS = 2,283

LINK CLICKS = 4,700

LIKES = 2,894

RETWEETS = 4,569

TWEETS = 843

101-250