CHANGING LIVES2010 ANNUAL REPORT

GOODWILL INDUSTRIES OF MIDDLE TENNESSEE, INC.

2

When do you think of Goodwill?

When the closet is full and you want to make space? When the garage sale is over and you

don’t want to drag the unsold items back into the house? Or maybe it’s when you need a

reasonably priced piece of furniture or pair of jeans and you buy it from Goodwill’s more

than 30 Middle and West Tennessee stores?

Whether you’re giving it to, or getting it from Goodwill, we’re happy you think of us. We don’t

want to change that. We want you to know what you’re doing isn’t about the exchange of

goods — it’s about changing lives.

So in this year’s annual report we’re sharing four Goodwill stories — stories about how we

were able to make a difference thanks to our many Middle and West Tennessee donors

and shoppers.

Most annual reports are chock-full of numbers. And, yes, you’ll find our numbers here, but

Goodwill’s success can’t be measured in Benjamins, Jacksons or Hamiltons. It’s best

measured in Daniels, Roberts, Kays and Faiths. You’ll find their stories here. And we hope

that through them you’ll have a more poignant sense of the power of Goodwill and your part

in changing lives.

“So what?” It is a simple question to ask, but important to answer. For us, “so what” gets

to the heart of why Goodwill exists. In other words, what is the impact of the donations

received, sales earned and people served?

We are pleased to share with you, through this year’s annual report, our answer to the

question of “so what...” You will see that the measure of our business comes in lives changed.

And it is in the lives changed that the dollars become important.

A donation of a shirt, pair of slacks, dress or blouse may seem small in and of itself, but

the generosity of more than a million donors in 2010 allowed us to serve more than 11,000

people through our programs. For most of those Tennesseans their experience with Goodwill

came with no strings attached and no out of pocket expenses. Free services. That’s what

donations add up to for those who need help in their search for employment.

In addition, more than 1,500 people worked for our Goodwill each day as a result of those

donated items, and nine out of ten of those employees were unable to find a job through any

other means.

“Goodwill…So What?” We impact our communities, our neighbors, and our families and

friends, by changing lives.

David Lifsey

President and CEO,Goodwill Industries of Middle Tennessee, Inc.

2

You might be under the impression Goodwill only serves the disabled. The truth is it serves you.

It’s easy to focus on the more than 11,000

people Goodwill serves every year, helping

them overcome all kinds of obstacles to

employment – from language barriers to

the challenges of a physical or mental

disability. But Goodwill also serves the

greater good of society by transforming

welfare recipients into hard-working tax-

payers, shelter guests into homeowners,

the under-served into those who work to

supply their own needs.

Goodwill is a great place to shop as well

as a great way to make use of items

that might otherwise be destined for the

landfill. It’s a place that helps us handle

life’s clutter by unloading our closets and

garages as well as reduce our tax burden

by turning our donations into deductions.

And through it all – whether giving to

Goodwill or shopping at Goodwill – you

can feel good. You can feel good, not

because of the bargains you’re receiving,

but because you’re part of the bargain in

Middle and West Tennessee, partnering

with a business that’s changing lives.

At Goodwill, we’ve been able to reduce

all that we do, our more than 12 programs

and classes and our many retail and

donation outlets and initiatives, into

two simple but powerful words —

changing lives.

FaithChanging Perceptions

Faith isn’t your typical Goodwill client. And she’s not your everyday Kroger bakery worker, either.

This diminutive dynamo has her master’s degree and once worked as a university guidance counselor. She came to America from the Philippines to be with her husband. Not familiar with how to find work in the U.S., she went to the Goodwill Career Solutions Center in Franklin. Soon she was working in a nearby Kroger.

Asked to share samples of bread with customers, the resourceful Faith drew on her childhood experiences to be Kroger’s top bread seller in a four state region.

“In the Philippines, we sell hot bread,” says Faith, flashing a grin. “And, when I was young, my Dad would make ice candies and ask us to take them around the neighborhood, walking or on a bike.”

Faith convinced Kroger to let her bake up smaller batches of bread so that it was oven-hot when she sold it and, rather than wait for the customers to come to her, she wheeled the bread around the store in a cart.

The smell of warm bread and the warmth of Faith’s smile proved a winning combination. It’s earned her more than sales; it made her new friends and gave her a new name. Customers call her their Sunshine Lady.

3

4

5

Changing lives is the mission and ultimate

outcome of all that we do. But it is more

than a mission, it’s a journey that begins

with you.

Changing lives at Goodwill begins when

you change what you’re wearing or want

to change the way your house or garage

looks. The journey to restoring lives,

reclaiming personal dignity — the

mountain of things having a job inspires

in people — begins when you decide it’s

about time to let go of the mountain of

things you no longer need, want or use.

And you give it to Goodwill. Getting rid of all

the clutter is a great feeling in and of itself.

But wait until you see what happens next.

Transporting, sorting, tagging, hanging,

displaying and selling your stuff in one of

the 30 Goodwill stores throughout Middle

and West Tennessee provides work for

more than 343 people. Operating those

stores provides work for another 651

people. It also stretches the money earned

by the more than three million hard-

working people who shop at Goodwill

every year. All of this work and retail is

ringing up tax dollars to serve the

communities where our employees and

supporters live.

At Goodwill, the revenue generated

by store sales is invested in the people

we serve. It funds the job training and

placement services needed to help them

overcome their individual obstacles to

employment.

RobertChanging Views

Spend a little time talking with Robert and you’ll want to see the world the way he does.

Robert has seen a lot in his life. Cataracts took his sight from him at the age of seven. He’s lived in a world that is quick to label people with impaired vision as disabled – though he says nothing is farther from the truth. He’s lived through segregation and has seen challenging times, forcing him to move frequently to find work. So how does Robert respond to life’s trials?

He sings.

“Music is special to me because it expresses my inner being,” says Robert. “And one of my main purposes in singing is to lift up people. Many people are down.”

But not Robert. His view of life is inspiringly positive. He doesn’t see it as a burden that both his wife and his 13-year-old son are also legally blind. They are his joy. And while he has worked at Goodwill for the last five years hanging donated clothing, his real life’s work, he says, is to encourage others.

Robert has discovered the best way he can help others is to lift their spirits and their attitudes. Simply put, he changes how they see life.

6

These programs and services are all

offered by Goodwill Career Solutions at

more than 16 Career Solution Centers

throughout Middle and West Tennessee.

At the core of our Career Solutions

program were four primary services in

2010. They include career counseling and

planning, job search and placement,

training and certification programs and

transitional employment. A staff of 61

caring and qualified professionals are

deeply committed and involved in these

service areas. Each of these areas serve

as a powerful step in helping people

change the situations they find themselves

in and navigating the barriers that have

separated them too long from their goal

of working.

Career counseling and planning is all

about making people job ready. Goodwill

career counselors work one-on-one with

people to help them overcome whatever

stands in the way of getting a job. Equal

parts coach and cheerleader, our

counselors help their clients put

themselves in the best position to find,

get and keep work. Our career counselors

help clients search for job leads, create

resumes and fill out applications. They

teach and hone interview skills, but then

go the important extra mile by sharing

important information and tips to keeping

work once they find it. It’s all about

helping clients change how they present

themselves, an important step in

changing their lives.

KayChanging Outlooks

There were days when it was all she could do to get out of bed and eat. Severe depression had robbed Kay of her will, her work and much of life’s joy.

It seems a sad reward for a woman who worked for years helping people in recovery from alcohol and drug abuse to find housing and a way to reclaim their lives. There was a time when she carried a caseload of 60 people. Now it was all she could do to take care of one person – herself.

Even after a year, when she finally worked up the will to look for work, the crowds, chaos and push of the typical job placement center overwhelmed her.

Ironically, she found refuge at the same place she once referred her housing clients to – Goodwill. Kay now works for Goodwill’s call center.

“Every call that I answer, I help somebody and that’s a good feeling,” says Kay with a laugh. “They call and they don’t think they’re really going to get a job. But I tell them a year and a half ago I was right where they are.”

But not anymore. Kay is back, nurturing others and smiling again.

7

8

Now that our clients are properly prepared

to step out into the job market, job search

and placement services works with them

to secure work. This means individualized

attention and working with a client’s

unique needs and challenges to find just

the right work fit. Counselors help access

and activate online job searches as well

as draw from a host of area companies

and business that have a heart and

history for working with Goodwill. These

are organizations that find real value in

hiring the people prepared by Goodwill.

Goodwill clients are highly motivated and

ambitious individuals – people who want

to make more of themselves and

contribute to the world around them. Often

more advanced work opportunities require

more advanced and specialized training.

Our training and certification programs

serve to help people further the changes

in their ability to work.

Our forklift certification provides

hands-on training and real world practice

in operating a forklift. Last year alone,

more than 1,018 people benefited from

Goodwill forklift training.

The importance of serving customers and

enhancing the relationships businesses

enjoy with their customers has created a

growing need for more people trained to

manage and work call centers. Our call

center program regularly places people

in jobs after they’ve completed this

eight-to-twelve week course.

In a business like ours, built upon selling

donated goods at its stores, it’s only

natural that Goodwill draw upon our

expertise to provide retail and customer

service training. From entry level to

assistant manager training, our training

for retail associate certification, or TRAC,

shares everything an individual inspired by

retail service will need to succeed. From

product knowledge to selling tips, basic

merchandising to safety and security,

handling cash to positioning point-of-sale,

the world of retail is carefully explored

and explained to our clients.

More and more, the working world relies

on technology and tech-savvy employees

to make their businesses go. Computer

training is a must for many and Goodwill

is plugged into today’s workplace. Beyond

basic computer skills, Goodwill also offers

a Microsoft Office Specialist program

that makes clients even more attractive

to prospective employers. Thanks to a

grant provided by the Department of

Labor, computers are available at all of our

Career Solutions Centers and our staff is

specially trained to ensure everyone who

comes to Career Solutions for help has the

good fortune to use a computer in their

job search.

The safety and security fields continue

to grow and so Career Solutions has

helped clients grow into these jobs with

the proper training. Our security guard

certification prepares future security

workers by securing their background

checks.

Those who master this certification earn

a license issued by the Department of

Commerce and Insurance as an Unarmed

Security Officer.

Finally, at Goodwill, we want everyone

who truly wants to work to be able to do

so. Helping to serve this desire is our

transitional employment services. These

services are designed for people with

documented physical, mental or emotional

disabilities, that often require more time

and attention in finding them a good fit

for employment. The program provides

participants with up to six months of

employment at one of Goodwill’s stores,

Donation Express Centers or in one of the

production departments that ready our

products for sale.

From donations to retail to training,

advanced certifications to transitional

work, Goodwill is changing people’s

outlook, work habits, skill sets, means to

find work and the will to keep working —

all to change the way they live and enjoy

their lives. At Goodwill, our business is

changing lives.

Donate, shop, or come to us to find a job.

Find a way you can be a part of the

Goodwill story. It’s life changing.

9

PEOPLE SERVED IN 2010

Mission services

Participants 11,200Assessments 1,026Job Readiness Training 9,895Work Skills Training 1,633Goodwill On the job Training 993Job Placement Help 9,895Retention Services 2,915 DeMographic inforMation

people served by gender:

Female 4,976Male 6,224 people served by race:

White 6,281Black/African American 4,592American Indian/Eskimo/Aleut/Native American 49Asian/Pacific Islander 116Other 115Unknown or unreported 47 people served of hispanic origin 444

people served by age:

15 and under 18516-24 2,80425-34 2,56735-44 2,41745-54 2,28655 and over 938Unknown or unreported 3

cLients serveD by barrier to eMpLoyMent

primary barrier to employment:

Blindness or other visual impairment 50Deafness or other hearing impairment 43Other physical disability 254Neurological disability 126Learning disability 194History of substance abuse 106Psychiatric and/or emotional disability 308Developmental disability 93Other disabling condition 123 other barriers to employment:

Unemployed/Dislocated worker 4,374Working poor/Incumbent worker/Underemployed 54Welfare recipient 1,007At-risk youth 83Ex-offenders 2,780Older worker 185Homeless 273Non-English speaking/English second language 260Lack of literacy 67Lack of GED/high school equivalency 820Other disadvantages 0Unknown or unreported barrier 0

10

STATEMENT OF FINANCIAL POSITION

GOODWILL INDUSTRIES OF MIDDLE TENNESSEE, INC.

at December 31 2010 2009 2008 2007 2006

assets Current Assets Operating Cash $449,288 $869,292 $861,851 $819,751 $632,768 Operating Reserves 3,603,423 6,319,410 2,716,636 1,484,549 2,436,631 Accounts Receivable 635,687 531,184 435,035 481,719 514,502 Inventories 1,471,363 1,415,373 1,126,247 1,011,936 912,549 Prepaid Expenses 368,102 387,814 252,135 288,558 288,797

total current assets 6,527,863 9,523,073 5,391,904 4,086,513 4,785,247

Non-Current Assets Designated Investments 2,981,758 2,596,445 2,128,411 2,144,295 1,650,863 Land, Building and Equipment Net of Depreciation 24,605,603 21,603,389 18,555,931 18,681,520 14,633,147 Other Non-Current Assets 644,975 516,053 350,049 448,137 350,260

total non-current assets 28,232,336 24,715,887 21,034,391 21,273,952 16,634,270

totaL assets $34,760,199 $34,238,960 $26,426,295 $25,360,465 $21,419,517 LiabiLities anD net assets Current Liabilities Accounts Payable $214,385 $123,963 $183,161 $178,817 $330,481 Accrued Payroll and Employee Benefits 2,091,699 2,204,611 2,310,913 2,013,647 1,666,211 Accrued Sales Tax 135,879 127,094 131,108 117,843 106,434 Current Portion of Long-Term Debt 829,098 1,226,841 833,954 795,569 511,953 Other Current Liabilities 648,763 544,870 474,621 506,898 454,984

total current Liabilities 3,919,824 4,227,379 3,933,757 3,612,774 3,070,063

Long-Term Liabilities Other Non-Current Liabilities 1,280,198 536,816 290,279 382,392 307,594 Long-Term Debt 5,991,596 8,808,082 5,322,301 6,144,669 4,728,702

total Long-term Liabilities 7,271,794 9,344,898 5,612,580 6,527,061 5,036,296

totaL LiabiLities 11,191,618 13,572,277 9,546,337 10,139,835 8,106,359

Net Assets Board Designated 2,981,758 2,596,445 2,128,411 2,144,295 1,650,863 Other Unrestricted 20,576,858 18,062,080 14,746,547 13,076,335 11,662,295 Temporarily Restricted 9,965 8,158 5,000 0 0

totaL net assets 23,568,581 20,666,683 16,879,958 15,220,630 13,313,158

totaL LiabiLities anD net assets $34,760,199 $34,238,960 $26,426,295 $25,360,465 $21,419,517 Audited financial statements for 2010 and 2009 are available upon request.

11

FINANCIAL INFORMATION

2010 ANNUAL REPORT

OPERATING FUND AND FIvE-YEAR FINANCIAL SUMMARY groUpeD revenUe 2010 2009 2008 2007 2006

Sales Program $49,399,294 $45,502,096 $41,008,826 $36,995,210 $30,375,737 Career Solutions 334,402 320,922 253,493 240,567 259,984 Commercial Services 1,650 46,680 203,979 343,572 543,141 United Way Support and Other Contributions 156,489 69,238 96,099 230,498 449,173 Investment Income 130,082 117,448 73,874 121,596 192,119 Market Value Increase (decrease) of Investments 151,401 214,795 (287,110) 89,572 53,580 Other 108,940 121,348 128,225 139,965 2,977

totaL revenUe $50,282,258 $46,392,527 $41,477,386 $38,160,980 $31,876,711 groUpeD eXpenses 2010 2009 2008 2007 2006

Sales Program $38,056,339 $34,859,833 $32,260,178 $29,385,201 $23,642,126 Career Solutions 3,445,393 2,923,032 2,706,009 2,260,753 1,391,781 Commercial Services 488 55,260 247,498 352,621 526,389 General and Administrative 4,980,812 4,770,835 4,609,373 4,254,933 3,420,374 Extraordinary item - Flood Loss 899,135 0 0 0 0

totaL eXpenses $47,382,167 $42,608,960 $39,823,058 $36,253,508 $28,980,670

SUMMARY STATEMENT OF REvENUE AND ExPENSES revenUe soUrces 2010 amount % of Total

Sales of goods contributed by the community $49,399,294 98.2% Fees and grants for professional rehabilitation services 334,402 0.7% Contract work done for local businesses 1,650 0.0% United Way support and other contributions 156,489 0.3% Investment income 130,082 0.3% Market value increase (decrease) of investments 151,401 0.3% Other 108,940 0.2%

totaL revenUe $50,282,258 100.0% Direct eXpenses 2010 amount % of Total

Sales program $38,056,339 80.3% Career Solutions 3,445,393 7.3% Commercial Services 488 0.0% General and administrative 4,980,812 10.5% Extraordinary item - Flood Loss 899,135 1.9%

totaL eXpenses $47,382,167 100.0% Audited financial statements for 2010 and 2009 are available upon request.

12

BOARD OF DIRECTORS AND OFFICERS

officers

chairMan

John W. Stone, IIIPartner,White & Reasor, PLC

vice chairMan

Robert McNeilly, IIIPresident and CEO,SunTrust Bank

secretary

Donna B. YurdinOwner,Credo Management Consulting

treasUrer

Kate GibsonAccounting Manager,Vanderbilt University Medical CenterDepartment of Finance

LegaL coUnseL

Christopher S. DunnAttorney,Waller, Lansden, Dortch & Davis, LLP

David LifseyPresident and CEO,Goodwill Industries of Middle Tennessee, Inc.

tammy glassVice President – Finance,Goodwill Industries of Middle Tennessee, Inc.

betty JohnsonVice President – Employment and Training Services,Goodwill Industries of Middle Tennessee, Inc.

trUstees

trUstee chair

Fred T. McLaughlinBranch Manager, Sr. VP Investments,Robert W. Baird & Co., Inc.

Robert B. KennedySenior Account Executive,Neace Lukens Insurance

James L. KnightPresident (Retired),Check Printers, Inc.

boarD of Directors

J. B. BakerPresident & CEO,Volunteer Express, Inc.

J. Mike BishopAsst. VP, Pharmacy Services,Health Trust Purchasing Group

Caroline G. BlackwellDirector of Multicultural Affairs,University School of Nashville

Steele ClaytonPartner,Bass, Berry & Sims, PLC

David CondraChairman,Dalcon Enterprises

Gary W. CordellDirector of Consumer Affairs,State of Tennessee

Robert W. DuthieFounder,Duthie Associates, Inc.

Deborah FaulknerInspector General,State of Tennessee – TennCare

John C. GreerVice President,TennComm, LLC

Jeffrey HoffmanRichelieu America, Ltd.

Philip G. HullSenior Consultant,VACO Resources

Decosta E. JenkinsPresident & CEO,Nashville Electric Service

Ty OsmanPresident,Solomon Builders

Thomas S. StumbPresident,Nashville Bank & Trust

Kathryn I. ThompsonFounder/Director of Research,TRG – Thompson Research Group

John TishlerChairman,Waller, Lansden, Dortch & Davis, LLP

George VanAllenPresident,Nashville State Community College

John Van MolCEO,DVL Public Relations and Advertising

Sandra L. WiseCampus President,Argosy University

GLOSSARY Daniel (front cover)

Changing Directions

Sometimes the door of opportunity seems like it’s barred shut. Literally, for Daniel. After a 32-month stay in prison on a burglary conviction, doors were shut in his face and calls went unanswered as he looked for a job. A lifelong battle with drug abuse had brought him to this place.

“No one wanted to mess with a felon who’d just gotten out,” Daniel remembers. “But I had to find something fast.”

Daniel had already reached the limit on how long he could stay at a halfway house without a job. So with all the doors closed, he tried a window. Daniel knocked on the window at Goodwill’s Berry Road Career Solutions after hours to try and get someone’s attention. He did. Goodwill career counselor Idalba Tabares noticed him.

Two and half years later, Daniel is working, smiling and the proud father of a newborn. He works hard, pulling clothing needed at Goodwill’s stores.

Life’s not easy but it’s good. Daniel not only has a new son, he has a new life.

Participants: People who are provided information for a potential path in employment or job training.

Assessments: Counselors help clients determine skills and aptitudes they have for successful employment.

Job Readiness Training: Instructors teach clients skills including how to fill out an application and job interview tips.

Work Skills Training: Specific training programs and certifications Goodwill offers such as forklift, computer, security guard and customer service.

Goodwill On-the-Job Training: Goodwill counselors and staff teach clients to perform basic job-related tasks while the client earns a paycheck.

Job Placement Help: Couselors help clients find work at Goodwill or other community-based employers.

Retention: Counselors provide support to clients after the clients are hired.

GOODWILL INDUSTRIES OF MIDDLE TENNESSEE, INC.1015 Herman Street Nashville, TN 37208 615.742.4151giveit2goodwill.orggoodwillcareersolutions.orgonlinegoodwill.com

facebook.com/giveit2goodwilltwitter.com/giveit2goodwillyoutube.com/giveit2goodwill