annual report 2011
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A Path to Performance
ANNUALREPORT20201111
www.mci-group.com
he meetings and events industry has undergone
a phenomenal transformation in the last 25 years.
My father Roger Tondeur's dream began when he
founded MCI in 1987.
Our main task when MCI started was to provide
logistical support for clients, helping them to
produce their events on time, on budget and on
brand. Whilst this continues to be fundamental,
the industry offering has become much more
sophisticated and global. Our complete range of
services, including creative, technology and
content solutions, continues to develop to meet
the evolving needs of our clients. With our fully
integrated offi ces in 23 countries and growing,
MCI is today considered a key global player in
relations and connections management.
What we do now is based on the principle of
building community ; that is helping our clients
create and nurture links and connections
amongst their stakeholders. Face-to-face
interaction is the ingredient that encourages
cohesion amongst people, fosters strong teams
and helps build brands and organizations that
reach higher and perform better. With the client’s
long term strategy placed fi rmly at the heart of
our approach, we strive to gain a meaningful
insight into their industry – whether it’s
healthcare, energy, technology, fi nancial or
automotive. Working together with clients to help
them defi ne, achieve and build on their
organizational objectives, wherever they are in
the world, we create solutions that bring
measurable results. Our clients can focus on their
core business, knowing that they have a partner
on their path to performance. MCI has been
instrumental in helping forward-looking
organizations fulfi ll their dreams of growing
globally and reaching out to new markets.
We know that our client’s performance is supported
by our quest to offer solutions and technologies that
are cutting-edge and ahead of the latest trends. Our
business model is founded upon innovation and
sustainability.
By being part of key industry associations and
sharing knowledge, we stay ahead of the trends.
Creating opportunities for the learning and
development of our own talent through our MCI
Institute, we keep our offer relevant and skill set fresh
for our clients. We convert these ideas into working
processes and systems that we share throughout
our global teams.
Personally, I am passionate about how we help
our clients maximize the value of their content,
extending its lifecycle, creating new revenue
streams and reaching out to new audiences. We
enhance clients' face-to-face interactions with the
latest meeting design techniques, digital content
activation and audio-visual technologies. I am also
proud to support our commitment to Corporate
Social Responsibility (CSR). We were the fi rst
events agency to sign the UN Global Compact
and we produce an annual Global Reporting
Initiative (GRI) compliant CSR report.
What we do would not be possible without our
MCI talent. The diversity of our teams gives us our
unique approach to solving client challenges. By
being a team and having fun together, we fi nd
original and creative solutions for our clients and
strengthen our own community. We support our
talent’s personal and professional dreams and
have created an annual “Dream Day” when we
encourage our people to be inspired and to aspire.
It’s amazing to see how MCI has evolved and
continues to innovate and develop to take our
customers into the future. I am excited to be part
of this journey.
Note to readers : Get to know MCI even better by downloading a QR (Quick Response) Code Reader for your smartphone and visiting us online and across social media networks.
Editorial
Sébastien TondeurChief Executive Offi cer
32
T
QR Code link on the cover : www.mci-group.com QR Code link on the cover : www.mci-group.com
03 Editorial
04 A Collaborative Approach
14 Building Community
24 Dreaming the Future
32 Highlights and Perspectives
38 Meet MCI
Content
A Collaborative Approach
4www.mci-group.com/casestudies www.mci-group.com/casestudies
6A Collaborative Approach
7
Improving internal communication effectiveness, enhancing
productivity and encouraging employee motivation helps
energize performance within teams. For a corporate client
in the ICT industry, MCI created a unique moment in time
that brought together the company’s international sales
representatives, promoted cohesion among its people
and inspired them to grow and strive for success together.
Working with the company’s leadership team to understand
its long term business objectives of building closer working
relations between its international teams to achieve
stronger results, MCI helped make a real difference to the
organization's fi nancial performance.
Face-to-face moments are a powerful means to engage
with an audience’s hearts and minds to infl uence behaviour,
communicate effectively and leverage human connections.
In 2011, MCI worked with a high profi le non-profi t
environmental organization to create a defi ning moment
and facilitate content delivery, culminating in a high level
sustainable summit of world-class standard. Delivering
the client’s message in a relevant and appropriate way
helped them engage with their audience and achieve their
objective of promoting sustainable dialogue among key
business leaders in Asia.
Harnessing expert tactical knowledge, regional resources
and local infrastructures can help organizations grow
and build markets across the world. Relying on proven,
on-the-ground experience in its target growth regions
of China and the Middle East, a global professional
fi nancial association chose MCI to help communicate
its educational offering and membership benefi ts
effectively across cultures and expand in new markets,
in a sustainable way. MCI’s international expertise and
capacity to operate effectively across language and
cultural barriers helped the client raise brand awareness
in these regions, reach out to new audiences and
ultimately, increase membership numbers.
People around the world are more connected than ever
before thanks to innovations like social media, creating an
unprecedented culture of collaboration and a new balance
of power. Knowledge and ideas can be shared universally
within moments and everyone has a voice.
A co-operative attitude is essential within brands,
companies and institutions. Working in lockstep with our
clients allows us to bring real results and true value to their
organization.
Whether a client’s strategic objective is to energize performance, share a
defi ning moment, grow globally or deliver an event of world-class operational
excellence, a collaborative approach that combines our expertise with an
understanding of the client's industry helps achieve greater success.
Harnessing our deep local knowledge and comprehensive working
experience, we co-create effi cient processes, build meaningful links and
more cohesive communities that attain stronger results.
A Collaborative Approach
Customer as a focus
Business with integrity
Quality as a quest
Commitment to the common goal
Power of trust
Spirit of winning
Be a team and have fun
Idoia Rodés TorrónteguiChief Operating Offi cer (Europe)
8A Collaborative Approach
9
Understanding what our clients need and delivering strategic solutions
to their challenges is what MCI does. However, the real value that we bring
comes through listening to our clients and building strong relationships
founded on trust. Working together with our client’s vision and strategy
at heart we can create lasting connections that reap long-term results.
Achieving Results Together
International Maritime Pilots’ Association
Growing Industry Networks and Engaging International Audiences
The International Maritime Pilots’ Association
(IMPA) designed a proactive strategy to
gain sponsorship and industry support to
build its international network and make a
profi t for its members. MCI worked closely
with its Local Organizing Committee to
develop and carry out a sponsorship
strategy including various communications
and a new prospectus that would engage
support from the industry’s leading maritime
organizations. MCI confi rmed 26 sponsors
and 15 exhibitors for their congress –
resulting in a major return on investment for
the association.
Institute of Management Accountants
Tapping into New Markets and Growing Globally
The Institute of Management Accountants (IMA) sought to develop
a fl exible resource model to manage its expansion in China and
the Middle East in a sustainable manner, in accordance with its
international strategy for growth. IMA’s goals included continuing an
acquisition strategy, improving retention rates and offering localized
services through an enhanced regional offi ce presence. MCI
combined its on-the-ground experience in the target growth regions
with the ability to communicate effectively across languages to
develop an energized marketing approach. Membership campaigns
attracted 7,000 new members in both regions in a year and retention
rates improved by 65%.
Energizing PerformanceThe Climate Group
Supporting Dialogue on Sustainability
The Business Summit on Climate Leadership, organized by The
Climate Group, was a high level, sustainable summit centered
around accelerating the world’s transition to a low carbon
economy. It was aimed at encouraging sustainable thinking
in Asia through facilitating dialogue between the relevant
decision makers and business leaders in Asia. The Climate
Group returned to MCI for this event, building on a strong
working relationship and shared approach to sustainable
business practices. The Summit proved a successful catalyst
for continued discussion and education on sustainability by
reaching out to over 150 business leaders well positioned to
implement changes within their organizations.
International Statistical Institute
Diversifying an Association Demographic
MCI worked with the International Statistical Institute
(ISI) to create a plan to drive membership and reach
out to female members and new talent. A series of
short courses for young statisticians was held prior
to the main congress to educate young people on
the profession. A “Women in Statistics” networking
event was run during the meeting. As a result, 2,400
delegates from 125 countries attended the 58th World
Statistics Congress, with a signifi cant increase in the
proportion of female and young delegates.
Association Clients
Delivering Operational Excellence
Sharing Defi ning Moments
Corporate Clients
SKODA Auto A.S
Rejuvenating a Brand Image
In order to communicate a reenergized brand
identity, launch new products to partners and
dealers and ultimately increase sales, Skoda
looked for a partner who had both a good
understanding of the automobile industry and
of how to bring a brand to life through live
communication. Seeking an opportunity to
present its new logo and corporate identity at
a large European automotive tradeshow, MCI
helped Skoda develop a marketing strategy
that turned its branding into a positive and
active customer-focused experience, creating
a renewed brand engagement and reaching
new audiences.
Amway
Delivering Inspiration Across Cultures
Amway’s leading sales representatives from China attended a fi ve-day
business meeting in Switzerland, which culminated in an inspirational
evening event. Amway wanted to simultaneously celebrate the
fi fteenth anniversary of its presence in China and the success of the
sales team. Renowned artistic and staging director Luc Petit and MCI
Geneva’s creative department designed a unique show that used
theme and staging to break down barriers between language and
culture. For a diverse audience, MCI delivered an event that awed
and inspired, creating a special association between participants
from China with the host country.
Siemens
Inspiring Growth as a Common Goal
The client wanted to host a motivational event in Guilin, China,
to encourage its international sales representatives to achieve
greater performance in 2011. This was the third consecutive
year that MCI managed this annual meeting for Siemens. For
this Asia-Pacifi c event, MCI’s deep understanding of Asian
markets, coupled with strong ties with local suppliers meant
that the client could avail of cost savings and be assured the
event would be executed effi ciently, being familiar with local
business practices. The entire event experience reinforced the
client’s core message and in an inspiring fi nale, participants
were motivated to work closer together and achieve greater
results in the next year.
Growing Globally
10A Collaborative Approach
11
We work hard to demonstrate
our commitment to our clients and
their long term goals. We go above
and beyond in order to develop and
nurture strong relationships. Sharing
knowledge and ideas, we strive to
stay ahead of the latest trends and
technologies. We offer our clients
strategic solutions to help them
achieve their business objectives.
“
”
Padraic Gilligan & Patrick DelaneyVice Presidents Destination Management, Ovation Global DMC
Whether a client requires only
destination selection, local transport
and off-property dinners or a
fully inclusive destination solution
combining all services, our teams
at over 100 global destinations
are at hand to provide crucial
local knowledge and expertise.
VIPER, our online platform for
multi-destination comparisons and
solutions, allows us to instantly
customize an offer for our clients
and then review the offer in real time
with them so that amendments,
changes and prices are all
immediately available.
“
”
Nikki WalkerVice President Association Management & Consulting, MCI
Our knowledge of how to deliver
an association’s value proposition,
products, programmes and
communications appropriately to target
audiences is critical for our clients’
growth. Our market intelligence, on-
the-ground customer feedback and
strategic advice help associations
assess opportunities and priorities and
decide, together with MCI’s consultants,
the most appropriate development
strategy. Through our Global Content
Dissemination programme we help our
associations deliver on their educational
mission and reach new markets in a
cost-effective and innovative fashion.
The association benefi ts from a new
value proposition and gains new revenue
streams that allow it to reach a much
broader audience.
“
”
Cathie CusinVice President Meetings & Events, MCI
We build meeting programmes which
directly support client organizations’
strategic objectives. These go
beyond consulting clients on cost
savings, effi ciency enhancing and
brand alignment schemes, to
redesigning meeting portfolios which
ensure that the chosen approach,
format and vehicle serve the different
delegate communities in the most
relevant manner to heighten their
learning experience, networking
opportunities and knowledge
retention. In some instances we
will add a virtual component to an
existing meeting, to increase the
reach and extend the life of important
content, at the same time feeding
conversation and interaction within
the community.
“
”
Richard TorrianiVice President Global Congress Management (PCO), MCI
We design appropriate solutions
that allow clients to reach out
to new markets, expanding and
strengthening their community.
Our tailor-made delegate boosting
programmes help connect clients
with prospective delegates and
build awareness of their association
in potential growth regions. By
integrating social media channels
such as Twitter, LinkedIn and
Facebook into our registration
systems, we encourage associations
to build community around
knowledge and ideas. Clients and
their customers can benefi t from a
signifi cantly increased capacity to
communicate exchange, create,
maintain and grow their networks.
Committed to Client Success
12A Collaborative Approach
13
At the heart of relational strategies, face-to-face interaction is a key, strategic
component for any organization whose success is measured on
performance. Organizations are recognizing the growing importance of
lasting and meaningful networks to achieve and exceed their business goals.
With technology and globalization, relationships are changing and new
business models are emerging.
Understanding Your Strategy
Working together with clients to clarify their organization’s needs, MCI’s goal is to help defi ne relational strategies to enable
clients to manage and maximize connections to achieve their long term business objectives.
MCI designs solutions that engender spirit and energy, motivate, drive innovation, push creativity, enhance loyalty and
encourage the achievement of greater results for organizations.
Selection of 2011 clients
Companies
Global Accounts
Abbott
Bristol-Myers Squibb
IBM
Novartis
SAP
Long Term Clients
AstraZeneca
Mercedes-Benz
Patek Philippe
SIBOS
Vodafone Foundation
Preferred Vendors Agreements
Deutsche Bank
Kraft Foods Europe
Microsoft
Takeda R&D
Yahoo!
New Clients
Astra Tech
DSM
Huawei
Merck Sharp & Dohme
VMware
Associations Long Term AM&C Clients
ISPE International Society for Pharmaceutical Engineering
MDRT Million Dollar Round Table
PMI Project Management Institute
IMA Institute of Management Accountants
IOF International Osteoporosis Foundation
Long Term PCO Clients
EWEA European Wind Energy Association
EMBO European Molecular Biology Organisation
ISPN International Society for Paediatric Neurosurgery
WHF World Heart Federation
WLPGA World LP GAS Association
New AM&C Clients
ACP American College of Physicians
RAPS Regulatory Affairs Professionals Society
SCDM Society of Clinical Data Management
ASAE American Society of Association Executives
SLAS Society of Laboratory Automation and Screening
New PCO Clients
APAGE Asia Pacifi c Digestive Week
CFA Chartered Financial Analyst Institute
ISTH International Society on Thrombosis and Haemostasis
UNGC United Nations Global Compact
World Water Council
“
”
Patrick StutoChief Information Offi cer, MCI
Focusing on staff effi ciency, data
accuracy and availability on the
back-end, we constantly innovate
to provide a unique feature-rich
experience to all stakeholders,
ensuring they have access to the
right information at the right time
and on the right platform. Some
signifi cant developments in 2011 to
our end-to-end event management
platform, B-Com, include a social
media integration and community
management element, an advanced
budget and project management
module (for Strategic Meetings
Management) and the introduction
of the MobileApp FactoryTM allowing
online or offl ine global access to
meeting content.
Olivier CrosetVice President Technical and Creative Production, Dorier
“
”
Dorier and Perfectus (Dorier in Asia)
audio-visual and production services help
clients bring their message to life and
successfully engage their audience. We
emphasize the importance of reliability and
quality of service to safeguard a client’s
brand and help create experiences that
generate real results. Using our expertise
and strong network of international
partnerships, we ensure consistent and
cost-effective services anywhere in the
world. One example is High Defi nition
Multi-Site Interactive Conferencing – a
means of connecting participants in
remote sites without the need for
expensive and time-consuming travel.
Building Community
14 www.mci-group.com/associations www.mci-group.com/associations www.mci-group.com/companies www.mci-group.com/companies
16 Building Community 17
People will still always need to meet face-to-face
and in real time, but technology can improve the
experience and extend the lifecycle of the meeting
content. Technology is the enabler that helps
leverage the value of the content. Vision, creativity,
marketing and an understanding of local needs
enhance that value.
Conserving, distributing, enhancing and repackaging
clients’ content capitalizes on a key asset, creates
new products and revenues and provides fi rst-
class education to audiences previously unable to
participate. Content that was formerly limited to those
able to attend the live event can now be accessed by
users from around the world. Social media channels
can be created to help build community around
content before, during and after the event.
MCI’s Global Reach
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5514’75514’755
236’9426’942
8524’51024’510
Projects delivered
Participant numbersParticipant numbers
26498’85898’858
As a key player in global relational strategy,
MCI helps strengthen communities by
drawing on resources and technologies
to design innovative and creative solutions.
MCI enables associations and companies
to open up horizons and tap into new
markets, generating brand visibility.
With our worldwide reach comes an ability to understand, anticipate
and operate successfully in a changing marketplace. Connecting
people and places, our knowledge of cultural customs and business
behaviours across the globe, combined with our global-local
approach, enables us to create relevant and powerful solutions for our
clients worldwide. Understanding our clients, their industries and the
destination for their meeting allows us to create the perfect theatre
to stage their content. When asked to create an event in Switzerland
for a global client’s representatives from China, MCI designed a
spectacular bespoke show that created a special correlation between
the client’s content and the host country. Linking these meant that
MCI could help the client build a unique and impactful event to
showcase their message in a way that would touch each attendee.
MCI helped a European leader in the energy sector develop new ways
to display and market its products at industry tradeshows that would
appeal to different cultural audiences across four continents. Utilizing
our knowledge of this industry, combined with an understanding of
diverse business cultures, MCI helped the client develop a tailor-made
display system that allowed them to successfully showcase their
products at exhibitions across those diverse markets.
Providing a platform for sharing information, motivating and
encouraging the building of profound and enduring relations, events
are integral to achieving business objectives. Managing these
community experiences effectively can however bring an even
greater benefi t.
Dev SharmaVice President
Strategic Account Management
Building Community
18 Building Community 19
Bringing Communities to Life
Destination Management
Expert destination services | Incoming
event organization
Technical & Creative Production
Content technology | Audio-visual
and staging solutions | Media and
communication
Event Hospitality
Freelance and temporary event staff
Event Management Technology
Integrated online event management
application
Understanding and Shaping Communities
Association Consulting
Globalization strategy and business planning | Global
content dissemination programmes | Revenues
diversifi cation | Delegate boosting | Driving sponsorship
Managing and Engaging Communities
Association Management
Full service management | Membership growth |
Project solutions | Content management
Performance Improvement
Creative reward and incentive programmes |
Sustainable services | Content management
Creating Community Experiences
Meetings & Events
Creative events | Meeting and conference planning |
Incentive travel | Live communications | Learning and content
broadcasting solutions | Strategic meeting management
programmes | Peer-to-peer meetings | Hybrid events &
technology solutions
Congress Management
Congress management and technology | Exhibition
management | Learning and content broadcasting solutions |
Hybrid meetings
Our Partnerships BrandSmithBucklin
Worldwide partnership with the
leading US-based association
management company providing
seamless association and event
management services worldwide
Ovation Global DMC,
the DMC Network & the Strategic Partners
Worldwide partnership among
leading destination management
companies (DMCs) increasing our
global destination management
offering
INCON
Worldwide partnership among
leading professional conference
organizers (PCOs) and event
producers, providing ‘one-stop
shop’ congress organization and
management worldwide
Blue Sky Broadcast
Partnership to offer technology
solutions for online content
management, education portals and
event streaming for association clients
LTB
Regional partnership with a
leading agency in the fi eld of live
communication based in Casablanca,
Morocco. Development of MCI’s
creative and technical production offer
in Morocco and Algeria to provide a
fully integrated service
Luc Petit Creation
Partnership with Luc Petit, renowned
art director, to enhance MCI’s show
production offering by providing art
direction for live performance
Between
Partnership with Between, a Geneva-
based furniture, decoration and fi tting
solutions company. From decorative
theming to the creation of the event
ambiance, Between provides products
that combine quality and originality
GLOBAL LEADERSHIP IN CONFERENCES & EVENTS
MCI Group : the other Brands
8 Building Community
g
The ‘Building Community’ Model
MCI helps clients make it happen, globally and consistently, through
a range of integrated, wholly-owned brands and partnerships.
We manageand engage communities
We understand and shape communities
We createcommunity experiences
We bring communitiesto life
Robin LokermanCEO - Institutional Division
20 Building Community 21
We are driven by our conviction to help our clients strengthen their
communities. We constantly reinvent our products and services to address
changing client needs. Responding to economic, political, social and
industry challenges, we innovate to create solutions that help our clients
succeed on their path to performance.
Developing New Products
Delegate BoostingDelegate boosting is aimed at attracting participants and
expanding an association’s reach in emerging markets. In
line with a client’s long term business objectives, MCI helps
association clients defi ne their target audiences, develop
and execute effective local sales strategies and build
long term partnerships that ultimately increase delegate
numbers and return on investment.
Diversifying RevenuesDiversifying an association’s income streams helps ensure its
stability and sustainability. Identifying opportunities to invest
in new initiatives, programmes and member services, MCI
experts help associations build a secure future whilst staying
relevant for their members. Helping build connections with
potential members, MCI works with clients to better engage
their community from board members to leaders and partners.
Congress Management TechnologyOrganizing large scale conferences has become more
and more complex. Event planners have to manage every
aspect of an event whilst minimizing costs and maximizing
return on investment. To help planners achieve these goals,
MCI has created B-Com, an online platform that covers all
operational requirements related to an event life cycle, from
project management to reporting and statistics.
Driving SponsorshipToday, exhibition and sponsorship income usually
represents a signifi cant share of overall congress revenue.
Building strong relationships with exhibitors and sponsors
is essential and is an ongoing process. MCI works with
association clients to identify potential opportunities to
communicate clear-cut benefi ts. We help clients prioritize
their needs by carrying out assessments and creating
customized sponsorship packages to help increase
sponsor investments.
Content ManagementMCI has teamed up with Blue Sky Broadcast, a provider
of technology solutions for online content management,
education portals and event streaming, to offer the
worldwide association community a fully integrated
digital education service. As a result, associations can
leverage their conference content and extend its lifecycle,
maximizing revenue and outreach by creating spin-off
services or adapting it for regional markets. Tailored global
content sharing solutions work for clients regardless of the
audience location, language or learning requirements.
A Selection of New Products for Associations :
Peer-to-Peer MeetingsTargeting the right audience and reaching the highest number of
delegates is an element that many companies need in order to
increase market share for their brands and products. A peer-to-
peer meeting is an innovative way to increase brand awareness by
disseminating information through inter-professional collaboration.
MCI works with clients to create a centrally coordinated
programme of small meetings with moderators and speakers in
which a select group of peers discuss data and case studies.
Strategic Meeting Management ProgrammesOrganizations today are concerned with increasing effi ciency,
reducing spend and eliminating risk. Corporate budgets continue
to face greater levels of scrutiny, making it imperative for event
planners to demonstrate return on investment. MCI works with
clients to understand, control and reduce their global meeting
spend whilst ensuring a consistent brand experience across
continents for their different audiences.
Best Practice MeetingPublic agencies, NGOs and corporations have begun exploring
and implementing best practices in their organizations. Best
practice meetings give experts from a variety of backgrounds and
experiences a platform to share knowledge and ideas with their
peers. MCI works alongside clients to establish meeting and event
platforms to disseminate their common content and best practices.
Show ProductionBuilding community around an immersive brand experience is
hugely important for the brand to be successful. MCI has partnered
with renowned artistic director Luc Petit, to produce shows that
are original concepts, combining a passionate mix of poetry,
art, performance and technology. Each creation is specifi cally
designed for the client according to their goals, expectations and
budget. MCI Creation manages all aspects of creative direction
and delivery of a show that helps break down barriers and create
an emotional connection with an audience, enhancing their
experience and intensifying key messages.
A Selection of New Products for Companies :
Ajay BhojwaniDirector -
Institutional Division Lindsay SethDirector Strategic Meetings Management Programmes
22 Building Community 23
Prominently positioned in
many of the industry’s key
associations, MCI leaders
help drive dialogue,
promote knowledge and
generate innovation. At the
forefront of the latest
trends and developments
in the industry, MCI helps
clients understand the
complex market offer,
translating it into solutions
that create tangible results.
www.bapco.be
www.iccaworld.com
www.mpiweb.org www.iapco.org
www.siteglobal.com
Frankie Gao Managing Director China, MCI Shanghai Board Director, ICCA China
Committee (Mainland) Planning
Group
“ICCA is an association of specialists
in organizing and managing
international meetings and events,
comprising over 900 member
companies and organizations in
87 countries worldwide. Being
part of ICCA means access to a
senior and truly global networking
platform representing all sectors of
the meetings industry. This supports
and facilitates MCI’s global-local
approach. ICCA's added value is
its unique and robust education
programme, tailor-made for the
meetings and events industry.”
Idoia Rodés TorrónteguiChief Operating Offi cer (Europe), MCIVice President of the Belgian
Association of Professional
Conference Organizers (BAPCO)
“BAPCO is the Belgian Association
of Professional Conference
Organizers, a not-for-profi t
association representing its members
in institutional, legal, ethical and
association matters. BAPCO’s
mission is to support initiatives
which aspire to improve the
status of Professional Conference
Organizers in Belgium and defend
their interests, not only with regard
to their mutual relations, but also
with other organizations and towards
their clients. BAPCO represents
a platform for knowledge-sharing
and developing best practice in
a trustworthy and transparent
environment.”
Philippe Fournier President of MCI in France President of the International
Association of Professional
Congress Organizers (IAPCO)
“Education is in IAPCO’s DNA and
we have been providing high level
training seminars for our industry
since 1968 in many regions of
the world. Our fl agship event is
the Annual Seminar in Wolfsberg
(Switzerland) where, for the last 40
years, over 3,000 attendees have
gathered for training. The educational
programme is designed by the
members of our Training Academy
who are selected by the Council
of IAPCO for their knowledge,
experience and expertise in our
industry. Sharing their knowledge
and insight on the latest trends, they
help unmask the future for PCOs and
other stakeholders of the meetings
and exhibitions industry.”
Sébastien TondeurChief Executive Offi cer, MCIInternational Chairman-Elect
of Meeting Professionals
International (MPI) 2010-11
“MPI was founded in 1972 on
the belief that meeting and event
planners serve a critical role in the
success of organizations. MPI is
committed to giving its members
the very best in professional
development opportunities, insight
into business trends and access to
a vibrant industry community. The
latest research on the business
value of meetings, corporate social
responsibility (CSR) and strategic
meetings management (SMMP)
are examples of areas to which
MPI makes a difference. Many MCI
leaders play an active role in MPI
and regularly share the knowledge
this brings them with their teams and
clients.”
Aoife DelaneyDirector of Global Sales, Ovation Global DMCSociety of Incentive Travel
Executives (SITE) Board Member
for 2012-14
“SITE is a global network of meetings
and events professionals dedicated
to delivering business results. The
network of SITE professionals brings
best-in-class solutions, insights and
global connections to maximize the
business impact of motivational
experiences regardless of client
industry, region or culture. SITE
serves as the source of expertise,
knowledge and personal connections
that catapult and sustain professional
growth, and help build the value
of extraordinary motivational
experiences worldwide. In particular,
the SITE Young Leaders programme
is a fantastic platform that fosters the
education and development of young
people starting their careers in the
meetings, events and incentive travel
industry.’’
MCI Leadership Positions
Dreaming the Future
24 www.mci-group.com/csrvision www.mci-group.com/csrvision www.mci-group.com/insidemci www.mci-group.com/insidemci
26 Dreaming the Future 27
The cornerstone of MCI’s value proposition
is the strength of our convictions. We believe
in the spirit of winning ; of challenging the
status quo and never being complacent.
We constantly create and develop to help our clients win. With
quality as a quest we evolve and innovate, pushing the boundaries
of our systems and procedures. Technology is core to the MCI way
of delivering on time and on budget. Collaboration and co-creation
are fundamental to our client approach and the power of trust is
central to this, forming the basis of all of our relationships with
clients, stakeholders and our own MCI teams.
Our commitment to ‘making it happen’ for our clients starts with
our own teams and each individual therein. We recognize the
importance of personal growth and achievement. We encourage
all MCI talent to reach for the stars and follow their dreams ; both
personally and professionally. To honour this, MCI has declared an
annual company “Dream Day” as a day for all employees to refl ect,
be inspired, plan and take action to grow and pursue their own
path to performance. The MCI Dream Day marks the anniversary
of the foundation of MCI in 1987. The dream that we had then
and still have today extends far beyond MCI itself to our industry,
driving thought and action to help shape its future and ensure its
sustainability.
By supporting talent via internal processes that encourage growth, development and ensure
safety, we commit to the advancement and wellbeing of each individual. Believing in the
importance of a strong community, we promote opportunities for collaboration and fun,
upholding an open and respectful working environment. Promoting accountability and engaging
with communities beyond our own, we are dedicated to securing the sustainability of our
industry and encouraging environmental awareness.
People and culture are at the heart of our strategy.
As such, we cherish our richly diverse MCI employees
as our most precious resource.
* These dreams were collected from MCI talents’ dream wall, created during a workshop at the annual company meeting in December 2011. In the session, participants were encouraged to refl ect upon spiritual, social, recreational, professional, health and family aspects of their lives.
Some of our 1200+ talents’ dreams*
Ride an elephant
Take a diving trip
Own a home
Climb the Mont-Blanc
Get fi t and healthy
Fall in love
Run the woman’s half marathon
Exhibit my paintings
Get married and start a family
Sponsor children’s education
Compose my own music
Learn a new language
See the moonbow over the Victoria falls
Swim 2km daily
Take a loved one to New York
People and Culture
Sébastien TondeurChief Executive Offi cer
Dreaming the Future
Joëlle ZumwaldVice President People & Culture
28 Dreaming the Future 29
At MCI, we attract and retain talent from diverse industries and backgrounds.
We leverage our cultural differences and varied experience to guarantee
a unique and comprehensive approach to designing solutions for clients.
Our diversity means we are ideally positioned to
operate effectively across cultures in today’s
marketplace. Operating as One MCI, we foster a
spirit of collaboration between all of our teams. We
believe in the power of trust and mutual respect as
fundamental building blocks for a united approach.
We offer unparalleled access to the brightest minds
in the industry and ensure our clients have access to
the highest quality of service, regardless of location.
Creating and supporting opportunities for our teams
to achieve and grow, we are dedicated to their
learning and development. We treasure each
individual for their unique contribution and encourage
the fulfi llment of personal as well as professional
aspirations. Day after day, we are inspired by the
passion and commitment of our people.
2011 : our people in numbers
60+ languages
50+ nationalities
MCI employees
65%women
35%men
MCI management team
38%women
62%men
MCI invests in talent development
and ensures job security with :
75%permanent staff
10%interns
15%fi xed term
Supporting an Inspirational Environment
Jacqueline ChoyRegional HR Manager (Asia-Pacifi c)
Carlo SayaGroup HR Manager
Driving Professional Aspirations
By engaging in MCI Institute’s
extensive learning and
development opportunities,
which counted 100+ topics
delivered in 2011, our people
improve their skills and
capabilities to meet our clients’
ever-changing needs. Throughout
the year, our 1200+ employees
collaborate in real time training
sessions, face-to-face
workshops, industry certifi cation
programmes and week-long
academies in Europe and Asia.
1866 enrolments to Institute workshops organized at group and regional level
172% increase on 2010
8635 combined total of learning hours received
72% increase on 2010
147attendees to MCI Institute’s Academies held in Europe and Asia
9MCI employees attained the Certifi ed Meeting’s Professionals (CMP) designation
18staff attained MPI’s Global Certifi cate in Meetings and Business Events – Level 3
90MCI managers participated in the fl agship Online Management Development Programme - Harvard ManageMentor ®
853learning hours delivered in over 90 different topics. (increase of 276% in topic portfolio)
157% increase on 2010
115training days (combined total of face-to-face and online workshops)
2011 : MCI Institute in numbers
• Building Association Brand Awareness and Maximizing ROI Sustainable Event Management, Measurement and Reporting
• Trends and Innovation in the Pharmaceutical Industry
• Integrating Social Media into a Communications Campaign
• Trends Impacting Associations & Corporations
• Networking : The Power of Human Connections
• Dissemination : A New Value Proposition
• MPI Global Certifi cate in Meetings and Business Events
Some of the courses run
by the MCI Institute in 2011 include :
For MCI to deliver a high quality service that is consistent across the globe,
the skills of our teams must match the changing requirements of our complex
marketplace. We support the development of our talent through robust and
proven training programmes. Our clients can be assured that our strong
expertise will accompany them on their path to performance, helping them
achieve real business results.
Avinash ChandaranaGroup Learning& Development Director
30 Dreaming the Future 31
Beyond producing a secure event, we are driven by our commitment to people and the planet and strive to deliver not
only safe, but sustainable events for our clients. Consequently, we have developed the Event Safety and Sustainability
Tool (ESST) which allows us to measure these two aspects of our events, making sure we can constantly improve our
approach.
2011 : Health & Safety in numbers
70%
12 active Health &
Safety checklists
to benchmark
events were
developed by
MCI
500 employees have
participated in full
Health & Safety
training since 2008
including principles,
processes and tools
Constantly strengthening our tools and processes, MCI is dedicated
to staying ahead of the latest trends, methodologies and technologies.
Our clients, employees and stakeholders know that we take our
responsibility for health and safety seriously. Our teams receive continuous
training to ensure they have the most up-to-date information, allowing them
to handle any challenging situation that may arise.
Promoting Health & Safety
Emmanuel AndréHealth & Safety
Manager
Min LiuDirector – Corporate Division (H&S Coordinator)
of events were
assessed for safety
and security risks
We believe that our quest for a sustainable future starts with our own organization. Dedicated
to establishing sustainable processes and supporting community projects across the group,
MCI invested over €173,000 in its own sustainable efforts in 2011.
Our CSR programmes bring added value to clients and their
communities and are designed to enable organizations to
improve effi ciency, quality and accelerate innovation. These
sustainability programmes help clients make cost savings,
reduce their negative environmental impact and build positive
brand reputation.
ClientsMCI organized 15 group-wide events within the
sustainability sector in 2011. Of all major
proposals, 54% now include information about
our CSR commitment and services. MCI
provided logistical and strategic advisory
services to the UN Global Compact Business
Forum at the RIO+20 Conference and the GRI
Global Conference on Sustainability among
others. MCI leads sustainable destination
improvement projects in Copenhagen,
Gothenburg and Costa Del Sol and is working
with ICCA Scandinavia to create the world’s
fi rst “Sustainable Meetings Region”.
GovernanceOf our current 47 offi ces, 34 measured their
social and environmental footprint and CSR
performance in 2011. Our 2010 sustainability
report, entitled “Taking Action” was the fi rst
produced by an international event agency that
was Global Reporting Initiative (GRI) compliant
(for more information on GRI Reporting visit
www.globalreporting.org).
CommunityMCI employees invested 1,253 hours and raised
€207,597 through community projects,
supporting 50 charities. MCI talent worked with
the Little Dreams Foundation, to write, record and
market a song which raised €12,300 in proceeds
to support young adults from challenging
backgrounds to achieve their dreams.
OperationsMCI implemented a Supplier Code of Conduct, to
which 67 key international partners (representing
45% of group spend) have subscribed. Our new
Event Safety and Sustainability Tool (ESST),
allows us to assess the safety and the
sustainability risk of all our events.
IndustryOur sustainability management team are
leaders of the Green Meeting Industry Council
and have helped develop the GRI, ISO20121
and APEX sustainable event standards. Since
2009, MCI leaders have delivered over
129 keynote sessions and workshops on
sustainability.
Adding Value Through Sustainability
2011 : key successes and actions
Guy BigwoodGroup Sustainability Director
Highlights and
Perspectives32
www.mci-group.com/mcinews www.mci-group.com/mcinews
34 Highlights and Perspectives 35
In 2011 we celebrated many successes with our clients.
One highlight was a project centred on a rebranding
initiative for a multinational company where MCI
organized 139 simultaneous events worldwide, involving
18,171 people. MCI offi ces and talent celebrated many
achievements in 2011. MCI in Australia was awarded
Top Meeting and Event Management Company at
Meetings & Events Australia’s National Awards, our
CEO Sébastien Tondeur won the prestigious Ernst &
Young Entrepreneur of the Year award in the category
of Trade/Services (Switzerland) and we added yet more
Certifi ed Meeting Professionals (CMP) to our teams.
The MCI Institute collaborated with Harvard Business
School to deliver management training to dozens of our
managers, MCI issued a Global Reporting Initiative (GRI)
compliant sustainability report and our teams showed their
commitment to humankind by taking part in a range of
local and group-wide activities in support of organizations
like the Little Dreams Foundation and Make-a-Wish.
In 2012, the year that marks the 25th anniversary of the
birth of MCI, we expect big things. Our success is a
dream come true for our founders Roger Tondeur and
Ursula Wigert. We chose “Dream” as the MCI theme for
2012 as we aspire to expand our worldwide presence,
enhance our services and achieve even stronger results
for our clients.
MCI’s governance structure will evolve in 2012 to support our
ambitious goals, streamlining our management processes,
creating more face-to-face time with clients, giving more
representation to specialty services on our Business Board
and supporting our worldwide alignment and consistency
with a new global management structure. Expansion will
continue in 2012 with new ventures in Asia and the Americas
and other growth projects still in the pipeline.
MCI is evolving to meet changing client needs. Our clients will
soon be introduced to new services aimed at helping them
to achieve their goals in a rapidly evolving and competitive
environment. Associations feel pressure on funding and a
demand for educational offerings : MCI can help them to
develop new revenue streams and repurpose conference
programmes through content capture technology. Corporate
clients can learn about the power of peer-to-peer programmes
and the value of strategic meetings management to help
them achieve even greater return on objectives. Technology,
social media and education are intrinsic elements of the rich
mix of solutions that MCI continues to offer to clients and as
ever, corporate social responsibility, education and health and
safety will remain key priorities.
We are optimistic about 2012, but never complacent about
helping our clients win. It will take hard work and discipline
to build on our shared successes of the fi rst 25 years, but
the dream continues…
MCI Key Milestones : the Evolution of an Integrated and
Structured Group
Through a logical and pertinent development plan, we respond proactively to market
needs by enhancing our offering to clients year after year.
MCI’s foundation, centered on a vision to ‘create strong connections between real people, in real places, in real time.’ Destination Management (DMC), Professional Congress Organization (PCO) and Meetings and Events are the company’s core competencies.
Doubled the size of MCI’s footprint in Asia Pacifi c and Latin America while also introducing new services in areas of content capture, hybrid events and community management technologies.
Introduction of Performance Improvement Programmes, deepening MCI's expertise in the management of people and relationships.
Launch of the new brand signature, ‘Building Community’, capturing MCI’s commitment and vision of placing human capital and human connections at the heart of organizations’ strategy.
Merger with Dorier strengthening MCI’s Creative & Staging Production services all across Europe.
Acquisition of Ovation, expanding MCI’s global Destination Management (DMC) services to over 13 countries.
Implementation of Corporate Social Responsibility (CSR) and Sustainability Services, marking MCI’s commitment to sustainability.
Acquisition of GIC Management, expanding MCI skills and expertise to include Association Management & Consulting ; broadening MCI’s capabilities encompassing strategy, creation and logistics.
Achieving MCI’s vision to provide globally integrated services that help our customers grow globally. 50% of customer base works with multiple MCI offi ces in different locations.
2007
2010
2011
2006
2005
2003
1999
1987
Highlights and PerspectivesIn turbulent times, it appears that trust and human connections are more
important than ever. Despite a year full of global economic, political and
environmental challenges, which in turn affected the meetings and events
industry, MCI performed well. Experiencing signifi cant growth across the group
in 2011, MCI added new teams in Buenos Aires, Dubai, Munich, Toronto,
Vancouver and Stockholm.
Jurriaen SleijsterExecutive Vice President
36 Highlights and Perspectives 37
0%
20%
40%
60%
80%
100%
2010 2011 2012 - Forecast
MCI Group Holding SA in Figures
Gross Margin % by Region
Europe : Austria, Belgium, Czech Republic, Denmark, France, Germany, Ireland, Italy, Spain, Sweden, Switzerland (Geneva & Zurich), The Netherlands, United Kingdom
Asia Pacifi c : Australia, China, Dubai, Hong Kong, India, Japan, Korea, Singapore
Americas : Argentina, Brazil, Canada
The growth of our gross margin is due to 11% organic
growth and 3% growth following the acquisitions of EMC in
Munich, Infomed in Dubai and Kaizen in Buenos Aires. The
business operated by our offi ces outside Europe continues
to grow representing now 35% of the total gross margin of
the group, compared to 15% in 2010.
Our two leading areas of expertise remain Congress
Management and Meetings & Events representing 34%
and 35% of our total business respectively. Technical
Production and Creative Communication are developing
and now contribute 16% of the total gross margin.
Association Management & Consulting and Destination
Management Services complete the full service range that
MCI offers to clients. MCI services approximately 50%
corporate clients and 50% association clients.
MCI's outlook for 2012 is promising with the integration on
the 1st of January of the companies Advance Group and
Destination Planners in Vancouver. The addition of
Perfectus Group’s six offi ces throughout Asia will help
deliver Technical Production and Creative Communication.
In 2012, we expect a gross margin of €110 million, which
will represent a growth of 20% compared to 2011,
comprising 10% organic growth and 10% due to new
acquisitions.
Meetings & Events
34%
Destination Management
8%
Technical & Creative Production
11%
Association Management & Consulting
8%
Congress Management
39%
85% 76% 65%
12%19%
29%
3% 5% 6%
Financial Figures 2011*
Exchange rate € / CHF 1.25 euro Swiss francs
Turnover/Sales (Group) 307 437 600 384 297 000
Third party costs 215 206 400 269 008 000
Gross Margin 92 231 200 115 289 000
Staff cost 62 607 200 78 259 000
General expenses 20 103 200 25 129 000
EBITDA ** 9 520 800 12 201 000
Depreciation and Financial
Charges5 148 000 6 735 000
EBT *** 4 372 800 5 466 000
Taxes 1 093 200 1 366 500
Net Profi t of the year 3 279 600 4 099 500
* non audited accounts** EBITDA : Earnings before interest, taxes, depreciation and amortization*** EBT : Earnings before taxes
Gross Margin % by Expertise
MCI reached its 2011 target both in
gross margin and profi tability, despite
the negative impact of the strong
Swiss franc. Our gross margin
continued to grow in 2011 and
reached €92 million, a 14% increase
on 2010, while our volume of business
reached €307 million.
Financial Results 2011
Olivier GiauqueChief Financial Offi cer
Meet MCI
38http://live.mci-group.com http://live.mci-group.com
40 Meet MCI 41
Management Board Europe
Cathie Cusin, Managing Director (Geneva)Dev Sharma, Regional Sales Director - Corporate Division (Europe)Gunda Stickan, Managing Director (Germany)Idoia Rodés Torróntegui, Chief Operating Offi cer (Europe)Jean Evans, Regional Sales Director - Insitutional Division (Europe)Jean-Pierre Pigeon, Deputy Managing Director (Dorier)Jennifer Jenkins, Managing Director (United Kingdom)Joëlle Zumwald, Vice President People & CultureMariette Helmann, Managing Director (The Netherlands)Michael Libotte, Managing Director (Italy)Nicolas Florange, Regional IT Director (Europe)Olivier Giauque, Regional Finance Director (Europe)Padraic Gilligan, Managing Director (Ireland)Patrick Delaney, Managing Director (Ireland)Philippe Fournier, Managing Director (France)Richard Torriani, Managing Director (Geneva)Sandrine Castres, Managing Director (Spain)Sébastien Tondeur, President (Europe)Thomas Wuethrich, Regional Managing Director (Scandinavia & Zurich)
Asia Pacifi c & Americas
Alex Tan, Managing Director (Dorier / Perfectus)Ann Corbitt, Managing Director (Canada)Chris Oh, Managing Director (Korea)David Goh, Regional Managing Director (Singapore, China, Hong Kong)Denise Yeow, Regional Finance Director (Asia-Pacifi c)Frankie Gao, Managing Director (China)Jacqueline Choy, Regional HR Manager (Asia-Pacifi c)Mariano Castex, Regional Managing Director (Latin America)Michael Chiay, Managing Director (Hong Kong)Nisha Mulatti, Regional Sales Director - Corporate Division (Asia-Pacifi c)Oscar Cerezales, Chief Operating Offi cer (Asia-Pacifi c)Priti Khanna, Managing Director (India)Ray Shaw, Managing Director (Australia)Robin Lokerman, President (Asia-Pacifi c & Americas)Romain Meraud, Regional IT Director (Asia-Pacifi c)Stephan Wurzinger, Regional Sales Director - Institutional Division (Asia-Pacifi c)Sumaira Isaacs, Regional Managing Director (Middle East, India, Canada)Tatsuo Arai, Managing Director (Japan)
Executive Committee
Roger Tondeur, PresidentSébastien Tondeur, Chief Executive Offi cerRobin Lokerman, CEO - Institutional DivisionJurriaen Sleijster, Executive Vice President
Advisory Board
Roger Tondeur, PresidentBilly Schmid, MemberBruno Vanryb, Member (Chairman & CEO of Avanquest)Erik de la Rivière, Member (Partner of Iris Capital Management)Luc Volatier, Member (SVP Supply Chain & Operations Sara Lee Coffee & Tea)Marie Lazzarotto, Group Legal Council & Company SecretaryRobin Lokerman, Member (CEO - Institutional Division)Sébastien Tondeur, Member (CEO of MCI)Tim Bassett, Member (Consultant)Ursula Wigert, Member (Co-founder of MCI)
Business Board
Cathie Cusin, Vice President Meetings & EventsDev Sharma, Vice President Strategic Account ManagementIdoia Rodés Torróntegui, Chief Operating Offi cer (Europe)Joëlle Zumwald, Vice President People & Culture Nikki Walker, Vice President Association Management & ConsultingOlivier Croset, Vice President Technical ProductionOlivier Giauque, Chief Financial Offi cer
Oscar Cerezales, Chief Operating Offi cer (Asia-Pacifi c)Padraic Gilligan, Vice President Destination ServicesPatrick Delaney, Vice President Destination ServicesPatrick Stuto, Chief Information Offi cer Polo Looser, Vice President Consulting & Strategy - Corporate DivisionRichard Torriani, Vice President Global Congress Management
MCI’s Leadership team
42 Meet MCI 43
2011 Speaker Presentations
Promoting Knowledge and Innovation
Positioned at the cutting edge of the latest trends and among the key
opinion makers, MCI plays an active role in shaping the future of the
meetings and events industry. Sharing their vision, expertise and strategy,
MCI speakers and researchers regularly contribute new content and fresh
ideas to drive initiative and action.
NBTA LACTTE 2011 (USA National
Business Travel Association)
“Best Practices in International Events
Management”
Oscar Cerezales, Chief Operating Offi cer
(Asia-Pacifi c)
As the largest business travel event in Latin America,
LACTTE provides a prime opportunity to build contacts
in this growing market. MCI’s Oscar Cerezales
presented on the “Best Practices in International
Event Management”, delivering his speech to a largely
Brazilian delegation. The presentation was divided into
two main sections : ‘Culture Profi les & Communication
Patterns’ and ‘Listening Habits and Coded Speeches’.
2011 Research
“Global Business & Economic
Trends Analysis”
Megatrends affecting associations, their
implications and key questions
Peter Turner, Senior Advisor Global Development
Strategy
& Nikki Walker, Vice President Association
Management & Consulting
As part of a market analysis and business strategy
service, MCI’s Association Management & Consulting
(AM&C) practice designed this comprehensive report
for AM&C clients. MCI’s exploration of worldwide
political, economic, social and technology trends
provides a cross-sectional insight to better appreciate
the environment that US associations and their
customer segments will be experiencing in the coming
years to ascertain immediate and mid-term challenges
and opportunities.
ASAE International Conference 2011
“Linking Global Strategy and Local Activities”
Nikki Walker, Vice President Association
Management & Consulting
Aimed at executive leadership from US-headquartered
associations, the ASAE International Conference
focuses on key issues that a US association must
consider when trying to penetrate new markets. These
might be entry and development strategy, market
assessment, product relevance and customization
to local needs or building government relations, local
alliances and optimal operational solutions. Nikki
Walker led a panel discussion exploring these points
with three long term US-based client associations with
international members and customers, all at different
phases of growth. They explored how to redefi ne their
global and local offering and how to help their boards
make key decisions.
IMEX Association Day
“Social Networking & Marketing”
Eric Le Gal, Institutional Sales and Development
Director
MCI works with association clients across the globe
to identify upcoming challenges and innovations in
the industry. At the IMEX Association Day, MCI’s Eric
Le Gal moderated one of the round table discussions
comprised of 15 association professionals from
different horizons on the specialized subject of “Social
Marketing and Networking for Associations.”
al ttntal sal scaal scat lt lllal scaentalentalentalentalentalentalllllntal stal
2011Global Business & Economic Trend Analysis
Peter Turner Senior Advisor Global
Development Strategy
Nikki WalkerVice President Association
Management & Consulting
Oscar CerezalesChief Operating Offi cer
(Asia-Pacifi c)
www.growglobally.org
www.imex-frankfurt.com/associationdayprogramme11.html
www.asaecenter.org/education/eventdetail.cfm?eventid=626731
www.gbta.org/LACTTE
Map showing location of MCI global offi ces
and selected MCI speaking engagements in 2012.
44 Meet MCI 45
Only MCI Offi ces
Only Ovation Offi ces
MCI and Ovation Offi ces
MCI and Dorier/Perfectus Offi ces
MCI, Ovation and Dorier/Perfectus Offi ces
Ovation and Dorier/Perfectus Offi ces
SMITHBUCKLIN (partnership)
Ovation Global DMC is also present in 40 locations throughout US and Canada.
Idoia Rodés TorrónteguiChief Operating Offi cer Europe,
MCI
“The Role of the PCO”
AIPC Academy Professional Development, Brussels, Belgium
Lindsay SethDirector Strategic Meetings
Management (SMMP) Meetings &
Events, MCI
“SMM is the Name of the
Beast”
MPI EMEC, Budapest, Hungary
Tatsuo AraiManaging Director, MCI Tokyo
“Global Market Trends and
Japan’s Recovery”
ICCA/ Japan Tourism Agency Bidding Seminar, Tokyo, Japan
Sébastien TondeurChief Executive Offi cer (CEO), MCI
“Meeting Industry
Development Trends in
BRIC Countries”
MPI EMEC, Budapest, Hungary
Roger TondeurPresident
“We work across cultures sharing knowledge and helping organizations expand into new markets, strengthening their communities across the globe.”
Meet MCI Face-to-Face in 2012
Tarnbir KaurDirector Association Center, MCI
Dubai
“Land of Opportunity
and Challenge : Build and
Expand Business in Asia”
ASAE International Conference, Washington DC, USA
46 Meet MCI 47
Meet MCI Live
and join the conversation
MCI Live
www.twitter.com/mci_group
MCI Live blog
http://live.mci-group.com/
MCI’s Facebook fan page
www.facebook.com
Search “MCI”
MCI LinkedIn Company page
www.linkedin.com/company/mci-group
MCI LinkedIn Group
www.linkedin.com/
Search in groups “MCI group”
MCI’s Online Communities
2011 AwardsChina BT MICE AwardsMiracle Worker of the MICE Industry
Meetings Industry Marketing Awards - UKBest Brand Marketing Campaign Gold Winner
Meetings & Events AustraliaMeeting Management Company (8 or more employees)
Conference & Incentive Travel (C&IT)Best Congress Award for 44th ESPGHAN Congress
Eventoplus Event AwardsWinner of Best Show Production
Ernst & YoungEntrepreneur of the Year 2011 Trade/Services, Switzerland (Sébastien Tondeur)
Vienna City Administration, Municipal Department for Environmental ProtectionGreen Business Company
Procter & GambleStar Supplier Award - Dorier Geneva
Congress Rental NetworkMember of the Year
In our quest for quality and consistency across our offi ces, being recognized
by the industry for our achievements helps us know that we are on the right
track to provide the best possible solutions for our clients.
Awards, Nominations, Accreditations & Certifi cations
2011 Nominations
Middle East Event ShowBest Meeting or Conference
EVA Awards 2011Best Event Project for Amway China
Meetings & Events AustraliaUSI Young Professional Industry Scholarship (Meghan Whalley)
Conference & Incentive Travel (C&IT)Medical & Pharmaceutical Event of the Year for 44th ESPGHAN Congress
Northern Ireland Chartered Institute of Public RelationsOutstanding Young Communicator of the Year (Neil Dalzell)
The Swiss Expo and Event AwardXaver 2011
2011 Accreditations & Certifi cationsDorier Geneva
Global / Brussels
Geneva
Munich
Global
Petersfi eld (London)
Vienna
Certifi ed
„Pharmakodex“-
agency since
2009