Staff and patrons of the Living Arts Centre (LAC)blew out the candles on yet another successfulyear in celebration of the centre’s 15th anniversary.

For the eighth successive year, revenues exceededexpenses before amortization and $250,000 wastransferred to the Program Initiatives Fund.

With funding from the City of Mississauga’s Culture division, the Summer Outreach Programwhich provides an introduction to the arts for Mississauga children was presented in six commu-nities and at two city festivals.

The outdoor concert at Mississauga CelebrationSquare was not held due to artist illness.

Theatre attendance topped 120,000 patrons, morethan the previous year. The largest theatre, Hammerson Hall, was in use 186 days and theRoyal Bank Theatre 207 days.

The Centre provided programming, in English andFrench for more than 13,000 students and schoolworkshops engaged another 22,500 studentswhile Studio participation, Camps, Resident ArtistPrograms and Community Course programmingwere also offered and well attended.

Camps program was supported with 5,077 donated hours of local high school students.

Next year, we expect school programming may becut with the suspension of extra-curricular activitiesby teachers.

Initiatives in our Exhibition space continued with acommunity focus. Resident artist exhibitions werealso featured at University of Toronto Mississaugaand Pearson International Airport.

LAC’s resident company, Mississauga Symphonyheld six concerts including a special tribute concertfor retiring musical director John Barnum.

We are grateful to our more than 220 volunteerswho served the Centre in so many areas includingfront line services, gift shop, camps, gallery information desk and our Board of Directors.

The Marketing Services and Communication Department was instrumental in supporting thebranding committee, suggesting new initiativeswhile supplementing core elements including print,advertising, and both new and social media.

Strong revenues, with a net improvement over budget of $133,600, were provided by ourrestaurant, room rentals, catering business assisted greatly in supporting our arts activities.

ANNUALREPORT 20

12

Message from the Chairman and the CEOIn addition to grants from the City of Mississauga,Ontario Dance and Heritage Canada, Pepsi HiltonGarden Inn, RBC, Pratt & Whitney Canada, TD Bankand Mother Parker’s contributed as sponsors. The Mississauga News provided a major mediasponsorship.

A supplier sponsorship program was initiated. Included are Affair Party Rentals Allseas FisheriesCorporation, Ecolab, Everist Brothers and the PearlTrading Company.

We thank all our sponsors.

The Centre also owes its success to the dedicationand hard work of managers, staff and volunteer directors who strive to reach objectives within a fiscally responsible framework.

The City is a major player. It provides the facilityand services including utilities, security and custodial. This commitment to LAC’s success isvery much appreciated.

We thank the Mayor, Councillors, City Manager,Commissioners, Culture Division and all staff fortheir support.

For the 2012-2013 season, a number of new initiatives – expansion of the Summer OutreachProgram, the Mississauga Series, Opera Film Series, the Hazel McCallion Arts for Life Gala, Patron Appreciation and Membership programs willbe introduced. Down the road we are also lookingat establishing a Children’s Festival and a seniors’art program.

The Mississauga Series, featuring Mississauga entertainers, is planned with four concerts in theupcoming season. The Hazel McCallion “Arts forLife” Gala will also showcase local talent.

These new strategic initiatives will be supportedwith added community events and sponsorship resources as we strive to meet our vision of “Artsfor Life.”

Chuck Ealey, CFPChairman

Ron LenykChief Executive Officer

LIVING ARTS CENTRE STAFFMr. Ron Lenyk, CEO

Suhara Amith, Executive Assistant

CUSTOMER & FACILITY SERVICESGail Anderson, Director of Customer & Facility Services

Joel Alexander, Kristina Cuenca, John De Melo, Amanda Dwyer,Michael Estacio, Megan Paul, Amanda Nicholls, Karina Soares,

Victor SvenningsonSusan Campbell, Diana Chan, Marg Duncan, Jas Dhillon,

Cathy Lee Keogh Hammond, Eva Keith, Wasifa Khan, Virginia Maj, Miona Necic, Leonard Neiman, Paula Pedrazas, Ksenia Sabouloua,

Nicole Shaw, Krysta Soroczynski Maria Soto, Jenn Silver, Sheila Wujek

NASCO DEPARTMENT HEADSLance Brathwaite, Dean Collins, Kevin Kuharski, Shawn Lague,

Mark Lapadula, Ian Radburn, Ray Wong

Stagehands provided by NASCO Services inc.

HUMAN RESOURCESCITY OF MISSISSAUGA

Christine Gabany, Angie Coccia, Natasha Grmusa

BUILDING OPERATIONSCITY OF MISSISSAUGA

Rob Bowslaugh, Jamie Hillis, Robert Perkins, Matt Petri

ARTS PROGRAMLeslie Leader, Director Arts Program

Courtney Cook, Marija Duvnjak, Jessica Earley, Cati Harben

Amy Ng, Megan Press, Cole Swanson, Carolyne Topdjian

BUSINESS AFFAIRSGerry Townsend, V.P. Business Affairs

Rob Brown, Manager, AccountingGrace Aldea, Debbie Choi, Mariette Rajkumar

LIVE RESTAURANT / SALES & CATERINGLaszlo Buzas, Manager, Food & Beverage

Anne Parker, Manager, Corporate SalesSofia Amaro-Elliott, Alba Noronha, Esther Ortiz

CULINARYPeter Colberg, Chef de Cuisine, Mahipal Dheendsa, Sous Chef

MARKETING & COMMUNICATIONSRob M. Hart, Director Marketing & Communications

Mary Chan, Vanessa SheriffAiñe Curran, Special Initiatives

Board Of Directors

Ex-Officio Members

Mr. Chuck Ealey, CFPChair, Board of Directors

Regional Director, Investments Group

Ms. Lovleen Bassan, P.EngVice Chair, Board of Directors

Director, Technology & StrategicInitiatives Thermal, OPG

Ms. Delphee BoyleMusic Educator, PeelDistrict School Board

Ms. Danielle V. D’AgostinoCommunications Consultant,

Mississauga

Ms. Emily BrownEducator

Ms. Janice M. Baker, FCPA, FCACity Manager and CAOCity of Mississauga

Mr. Patrick G. Egan, LL.BPrincipal,

EGAN Professional Corporation

Councillor Chris FonsecaWard 3, City Councillor, City of Mississauga

Mr. Mark GallowayExecutive Business Consultant

Mississauga

Ms. Eva Liebermann, P. Eng.Vice President, InformationSystems & Operations,Mary Kay Cosmetics Ltd.

Councillor Kate MahoneyWard 8, City Councillor,City of Mississauga

Councillor Pat MullinWard 2, City Councillor

City of Mississauga

Mr. Ronald J. Nisbet, CPA, CAPast Chair, Mississauga

Ms. Maja PrenticeRetired MississaugaCouncilor Ward 3

Ms. Karen SheehanInflight Service Director,

Air Canada

Ms. Susan BurtDirector, Culture Division,

City of Mississauga

Councillor Frank DaleWard 4, City Councillor, City of Mississauga

Mr. Ruben Goulart LLB Secretary

Managing Partner, Keyser Mason Ball, LLP

Mr. Ralph HunterPresident,

Hunter-Gray Financial Services

Mr. Ron LenykChief Executive Officer, The Living Arts Centre

Mr. Gerry Townsend, FCPA, FCA,VP, Business Affairs

The Living Arts Centre

VOLUNTEERS

15 Year of Service Volunteer Recognition 2012 CEO Ron Lenyk; Gail Anderson; Gerry Townsend; the late Lloyd Grandy (Volunteer); Mayor McCallion;

Joanne Whitford (Volunteer); Ron Nisbet; Amanda Dwyer

Volunteer of the Year 2012Volunteer of the Year – Marion Fox with BODs. Ralph Hunter; Chuck Ealey; Gerry Townsend;

Councillor Chris Fonseca; Ron Nisbet; Marion Fox; Karen Sheehan, Mayor McCallion;Delphee Boyle; Mark Galloway; Ron Lenyk;

The Arts Programs Department increased synergies between programs, performances and events with a focus on audience development.

A wide variety of arts programs was showcased within the Centre’s Theatres. 60% of the programs within Hammerson Hallwas from the arts community, 17% was programmed by the Centre and 23% was used for corporate arts performances andevents. Hammerson Hall was used for 186 days and the RBC theatre was used for 207days, Theatre attendance was 120,000 which was higher than the previous year.

The LAC Presents season featured 68 performances in 40 productions for children,family and adult audiences across the Special Events, Relaxed, Wiggle Club and SchoolSeries. Attendance within these performances was 32,162 which represented 62% ofcapacity.

The Mississauga Symphony, as the Centre’s Resident Tenant, presented six performances in Hammerson Hall and was extremely successful with its holiday performance presented in partnership with Cawthra Park Secondary coming close toselling out. The Centre worked with the Orchestra to co-present Classic Albums LIVE –Sgt. Peppers Lonely Hearts Club Band.

A wide variety of new and returning clients performed within the Centre’s theatres withrental activity reflecting Mississauga’s diverse community. In addition, community groupshosted performances and festivals to fundraise for a variety of community causes.

School performances were successful with over 13,000 students attending performances in French and English language both onsite in the Centre’s theatres andoffsite in select schools.

Overall studio participation was 36,528 and slightly lower than budget but Camps andthe Resident Artist Program showed record attendance, School, Specialty and CommunityCourse programming were lower than target.

We fostered relationships within the community by working with local school boards, community arts organizations, not for profit arts and education organizations, the Culture Division of the City of Mississauga, commercial promoters and artist agents, local businesses, as well as individuals.

The Centre continued to deliver high quality visual and performing arts experiences for children, youth, adults and families within the Centre’s eight professionally equippedartist studios.

School Workshops engaged 20,937 students and their teachers in hands on curriculum connected school workshops. Our school audience continues to be made up of 41%primary, 31% junior, 25% intermediate and 3%. The area of largest increase in programming was within our French language workshops with 80 workshops being delivered to 1,666 students.

Our outreach programming this fiscal consisted of three new visual arts workshops aswell as two artist in residencies.

1,229 children ages 6-16 participated in camp programming resulting in a 38% increaseover the previous year.

Camp programs would not have been possible without the support provided by work experience students from local high schools. 69 students from the Peel Region donated5,077 hours to the successful operations of all camp programming.

Specialty Workshops provided unique programming opportunities for the communityoutside of our regular programming streams. These included Birthday Parties for children; custom designed corporate workshops and specialized programming for seniors, service groups and community groups.

The Customer & Facility Services department provides operational services in a professional and safe manner tosupport all activity at the Centre.

Our Box Office team worked closely with our patrons while promoting positive experiences. Overall tickets issued fortheatre events was 104,125 being a 3% improvement overthe previous year. The reception staff, including the volunteer Information Officers, provided essential front-line services and ourFront of House team ensured a safe and healthy venue during all events.

As part of our Lobby Bar operations we worked collaboratively with our Foodand Beverage department to improve service during theatre events.

Our Technical team, which includes the contracted services of Nasco Staffing Solutions, continued to provide guidance and advice to users to ensure the bestpossible service and production value. This year our crew supported more than247 different events for our clients.

Over 220 volunteers served the Centre in front line services from the gift shopto the theatres, from camps to the art gallery, the information desk to the outreach booth, and on our Board of Directors. In total more than 18,000 hourswere completed this season. We have 27 volunteers who reached 10 years ofservice and eight volunteers with 5 years and two with 15 years of service.

Our Volunteer Social Committee organized three events – Games Night in October, Potluck Dinner in March, and the Summer BBQ in July.

ARTS PROGRAMS

MARKETING SERVICESThroughout the year Marketing and Communications continued to focus on increasing sales and attendance atall LAC performances, studio arts activities and LIVERestaurant. All marketing and advertising materials maintained a cohesive corporate brand across all LAC properties and initiatives.

The department endeavoured to solidify ongoing partner-ships with both community and media organizations and also forge new onesto strengthen the brand within the community.

Through the work of the branding committee, a brand statement was createdto help guide activity moving forward. Based on the branding exercise and the resulting brand statement a number of experiential initiatives have been builtinto the 2013 business plan.

Key initiatives resulting from planning of the branding initiative were the introduction of both a Patron Appreciation night to be held in September andthe ARTS for Life membership program.

Marketing for the Performing Arts continued to build on our profile in Mississauga and surrounding communities. The core elements included theseason brochure, print advertising, radio, outdoor and online elements.

The Centre continued to have a strong presence at various community eventsin the Mississauga area.

We continued to fine tune and implement electronic marketing strategies. The website continues to evolve and improve. The purchase pathway has beensimplified and more interactive elements have resulted in an increase in traffic.

Social media has been used to promote and gain marketplace presencethrough regular updates. This medium continues to grow in importance as avital element in overall marketing.

Leslie LeaderGail Anderson

Rob Hart

CUSTOMER & FACILITY SERVICES

From left, Mississauga City Manager Janice Baker, Ward 8 Councillor Katie Mahoney, Past Board Chairman Ron Nisbet, Mayor Hazel McCallion, Board Chairman Chuck Ealey,

Ward 3 Councillor Chris Fonseca, Ward 2 Councillor Pat Mullin, LAC CEO Ron Lenyk, Ward 4 Councillor Frank Daleand City Director of Culture Division Susan Burt display the LAC’s Mission Statement Arts for Life.

The City, through its Culture division provided the LAC with a grant of $80,000 for the Outreach Program initiative.

The financial results for the year ended August 31, 2012 werebetter than budget. The excess of revenues over expenses in the unrestricted fund was $281,000 compared to a budget of$73,000.

The revenue from operations was $6,885,000 compared to$6,188,000 the previous year.The amortization for the year was$1,048,000.

Historically, the Centre has reported to its Board and City Council on the results beforeamortization. This is because the major part of the annual amortization is related tothe shortfall in the initial fundraising that was underwritten by the City and classified asleasehold improvements on our balance sheet.

We continue to be in a strong financial position. Our working capital at August 31,2012 was $570,000.

The excellent results enabled the Board of Directors to transfer $250,000 to the Program Initiatives Fund resulting in a balance of $874,000 at August 31 2012.

FUNDRAISING

FINANCE

LIVE RESTAURANT / SALES & CATERINGOur room rentals, catering and restaurant business had a successful year in which we exceeded our revenue budget andmaintained cost controls

The pre show dinner and post show dessert revenues continueto be successful with good attendance. We also experiencedincreased use of the restaurant for breakfast meetings, cocktailreceptions and dinners.

Our corporate business increased over the previous year due to increased marketingefforts and support. We continue to maintain a high percentage of repeat business.

This part of our business generates good revenues that support our arts activities.

In fiscal 2012 we raised a total of $180,000 through corporate sponsorships and government grants.

We were successful with a grant application for the Ontario Dances. Project throughthe Ontario Arts Council providing monies to program Ontario dance companies, develop Mississauga’s dance audience as well as provide workshops within the community. Canadian Heritage continued to support LAC Presents through its Canada Arts Presentation Fund. New in 2011-2012 we received a grant from the City of Mississaugafor $80,000.

TD Financial Group, RBC, Pratt and Whitney Canada, Mother Parkers, Pepsi and theHilton Garden Inn Mississauga Toronto Airport West continued to support programs andevents with corporate donations. The Mississauga News was once again our print mediasponsor for LAC Presents.

Supplier SponsorshipA supplier sponsorship program was initiated. Included are Affair Party Rentals,Allseas Fisheries Corporation, Ecolab, Everist Brothers and the Pearl Trading Company.

Program Initiatives FundThe fund was established to provide access to funding for programming endeavoursthat address key goals from the Centre’s mission statement but require financial assistance.

During the 2011-2012 season we provided support from the Fund totalling $44,000to assist programs as follows:

• Orchestras Mississauga co-production

• LAC School performances

• The Peel District School Board: Literacy & Values and Music and Drama

• The Peel Intermediate Music Teachers Association: Music Festival.

• Peel Elementary School Exhibition

• LAC presents Mississauga series

Much of this support was by way of subsidizing the cost of theatre rental.

The Board of Directors approved the transfer of $250,000 from operating funds to the Program Initiatives Fund as of August 31, 2012. Consequently, the balance in the Fundat August 31, 2012, increased to $884,425.

Rob Brown

Laszlo Buzas

Community Courses continued to offer high level programming in professional studiospaces to children, youth, adults and families.

We introduced our Summer Outreach project due to grant funding received from theCity of Mississauga Arts & Culture program. A Summer Art Attack Program wascreated to bring arts experiences to underprivileged children throughout Mississauga.In total 6 locations were secured: Malton Victory Hall, Burnhamthorpe Community Centre,YMCA Peel Youth Village, Forest Ridge Apartment Complex, Peel Alternative SchoolSouth, and Britannia Co-op. We also presented this program at Rib Fest and the Wa-terfront Festival.

Exhibitions at the Centre continued to have a community focus by showcasing works by over 135 local and regional artists/artist groups from a variety of backgrounds, elementary and secondary students as well as the Centre’s Resident Artists. Seven exhibitions showcased works in a range of media including installation art, photography,painting, ceramics, textiles, glass, wood, as well as media arts.

We displayed Resident Artist works at the University of Toronto Mississauga Campusand our Resident Artist exhibition was on display in the Toronto Airport exhibition spacefrom June to December 2012.

The Resident Artist Program had artists working in our studios in ceramics, painting &drawing, wood, textiles, glass and photography.. For the year 36 different resident artistsworked within the Centre’s studio spaces. Residents continued to be an integral part ofthe Centre’s programming through their participation in exhibitions, teaching coursesand community and corporate events.

For Financial Report go towww.livingartscentre.ca/index.php/who-we-are/financial-

report.html

SPONSORS

PRINT MEDIASPONSOR

SEASON HOTEL PARTNER

BEVERAGE SPONSORS

SUPPLIER SPONSORS

PERFORMANCE SPONSOR

SCHOOL WORKSHOPS & PERFORMANCES SPONSOR

The Living Arts Centre is a not-for-profit organization dedicated to nurturing, fostering, encouraging, promoting and supporting the presence and development of the performing

and visual arts in Mississauga and its neighbouring communities.

Vision & Mission StatementOur VisionTo enrich the quality of life within Mississauga and neighbouring communities through artsand culture.

Mission Statement –ARTS for LifeCore ObjectivesThe Board of Directors, staff and volunteers are dedicated to actively pursue, grow, improve and fulfill the mission and pledge to:

� Present high quality performing and visual artists for the enjoyment and enrichment of all ages. This will include the presentation of upcoming local and national talent.

� Enrich the community by stimulating diverse artistic and cultural development.

� Enhance community experiences by partnering and cooperating with local arts organizations.

� Provide artists a venue in which to pursue their art forms, showcase their work and teach and mentor others.

� Provide diverse educational experiences in performing and visual arts program- ming with particular emphasis on youth and children.

� Create and maintain a challenging, respectful and satisfying environment for staff and volunteers.

� Engage in commercial activities such as corporate rentals and catering to the extent necessary to support the Centre’s arts activities.

� Seek support for the Centre's various activities through grants, sponsorships and donations.

� Operate in a fiscally responsible manner.

Affair Party RentalsAllseas Fisheries Corporation

EcolabEverist Brothers

Pearl Trading Company

2012 ~ 2013 NEW INITIATIVESThe LAC will hold the inaugural Hazel MacCallion Arts for Life Gala in November2012. The event will be held in support of theLAC with proceeds going to the PIF Fund andwe will also celebrate 15 years of the Centrewith more than five million people having experienced activity at the Centre.

The evening will recognize the key visionaries who were integral in bringing the dream to life including Mayor Hazel McCallion for her leadership, Willson McTavish and Laurie Pallett for thedream, Eb Zeidler for the building design and PCL Construction forerecting the facility, HonouraryChair Bruce Heyland and founding Chair David Irwin.

Entertainment will feature a number of Mississauga Artists and a silent auction of the Centre’sresident artists will be held to help generate additional proceeds

The AMS study conducted in 2010 indicated a desire from the

community for the Centre to support more local talent. In the 2012-13

performance year, we have added a Mississauga Concert Series with

four Mississauga artists. In RBC Theatre we will present Glenn Chipkar

and The Swing Shift Big Band, Liberty Silver, and Johnny Max

Band. In Hammerson Hall, the Mississauga Choral Society will

perform with special guests the Mississauga Children’s Choir,

the Longlade Dancers and guest vocalist Paula Griffith.

As a result of the branding exercise,one of the initiatives that has beenplanned is a Patron Appreciation eventthat includes recognizing our patronsfor their loyalty to the Centre and a celebration of our 15 year anniversary.We will recognize 5,10,15 year patronsand special recognition will be given toour six patrons who have attended anLAC event at the Centre each of the 15years.

The evening will include three artists who are scheduled to perform at the LAC later in the yearand a review of the performances through the 2012-13 performance year.

This will continue to be an event to help launch our performance season moving forward.

Another initiative resulting from the branding exercise isa membership program to help retain our patron baseand increase the frequency of attendance. The program will be launched at the Patron Appreciation event and it consists of a number of benefits exclusive to members.

This program will be introduced to our full databaseand extended to the community in early 2013.

With a grant from the City’s Culture Division,the LAC created and executed a summer out-reach program designed to expose several elements of the arts to financially challengedcommunities. The focus was on creating participatory programming for children witharts\crafts and entertainment . The initiativevisited six communities in the city and alsothe Waterfront Festival and Ribfest.

The Outreach Program was very successfuland as a result, in 2012-13 the program willbe expanded to at least eleven locations and the number of days will increase. We are gratefulfor financial support from the City’s Culture Division to help continue and expand this very important initiatives.

PATRON APPRECIATION EVENT

GALA

MISSISSAUGA CONCERT SERIES

MEMBERSHIP

PROGRAM

ART

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PROGRAM

ART

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SUMMER OUTREACH

ARTS FOR LIFE MEMBERSHIP PROGRAM

THE LIVING ARTS CENTRE IN MISSISSAUGACONSOLIDATED FINANCIAL STATEMENTS

AUGUST 31, 2012

www.livingartscentre.ca905.306.6100 � 1.888.805.8888

4141 LIVING ARTS DRIVE, MISSISSAUGA, ON L5B 4B8 � HWYS 403 & 10, WEST OF SQUARE ONE