annual report 2018 - listed...

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ANNUAL REPORT 2018

01

06

09

34

46

52

61

02

07

21

37

48

58

67

05

08

24

44

51

59

01COMPANY PROFILEKARMARTS PUBLIC COMPANY LIMITED ANNUAL REPORT 2018

02 FINANCIAL HIGHLIGHTSKARMARTS PUBLIC COMPANY LIMITED ANNUAL REPORT 2018

1,545,271

559,171

986,100

1,523,193

1,479,387

792,015

360,225

24.91

38.95

53.54

24.35

1.68

0.57

1.12

0.41

1,346,948

477,515

869,433

1,551,629

1,493,562

820,195

281,631

21.81

33.83

54.92

18.86

2.27

0.55

0.99

0.32

1,235,969

438,478

797,491

1,453,005

1,410,812

781,601

263,832

23.59

34.82

55.49

18.71

1.89

0.55

1.21

0.40

1,426,996

568,007

858,989

1,538,083

1,487,455

778,752

226,333

16.27

26.04

52.35

15.22

1.65

0.66

0.98

0.26

1,355,845

476,818

879,027

1,550,987

1,490,859

814,977

288,603

22.23

34.35

54.66

19.36

2.25

0.54

1.00

0.33

1,240,114

438,662

801,452

1,454,017

1,409,870

781,720

269,590

24.10

35.52

55.45

19.12

1.89

0.55

1.21

0.41

03FINANCIAL HIGHLIGHTSKARMARTS PUBLIC COMPANY LIMITED ANNUAL REPORT 2018

3

2

1

0

Year

500

1,000

1,500

381

108118

386 394

143

27.02% 25.85% 26.64% 7.66% 7.90% 9.67%

Year

04 FINANCIAL HIGHLIGHTSKARMARTS PUBLIC COMPANY LIMITED ANNUAL REPORT 2018

3

2

1

0

500

1,000

1,500

381

105118

386 394

146

27.04% 25.91% 26.50% 7.45% 7.92% 9.82%

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05BOARD OF DIRECTOR S’ MESSAGEKARMARTS PUBLIC COMPANY LIMITED ANNUAL REPORT 2018

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06 INCOME STRUCTUREKARMARTS PUBLIC COMPANY LIMITED ANNUAL REPORT 2018

2018 2017 2016Thousand

BahtThousand

BahtThousand

Baht% % %Product

The Company had the Consumer Products Sales in 2016 - 2018 as follow:

Consumer Products Sales Value

• Cosmetics

Body care

Facial skin care and

Cosmetics

• Accessories

• Furnitures and marketing tools and other

• Supplomentarie

• Other

Total Consumer Products Sales Value

Service Income

Grand total Revenue

% increased (decreased)

221,738

326,916

874,852

19,787

21,791

22,371

-

1,487,455

-

1,487,455

14.99

22.10

58.59

1.34

1.47

1.51

-

100.00

-

100.00

0.23

270,304

373,147

793,435

15,203

17,217

21,554

-

1,490,860

-

1,490,86

18.13

25.03

53.22

1.02

1.15

1.45

-

100.00

-

100.00

5.74

251,553

424,512

661,802

20,663

40,400

10,604

336

1,409,870

-

1,409,870

17.84

30.11

46.94

1.47

2.87

0.75

0.02

100.00

-

100.00

21.14

07CORE BUSINESSKARMARTS PUBLIC COMPANY LIMITED ANNUAL REPORT 2018

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08 COMPANY BACKGROUND AND SIGNIFICANT MILESTONESKARMARTS PUBLIC COMPANY LIMITED ANNUAL REPORT 2018

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09Product CharacteristicsKARMARTS PUBLIC COMPANY LIMITED ANNUAL REPORT 2018

BRAND PRODUCT

and

Overview

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10 Product CharacteristicsKARMARTS PUBLIC COMPANY LIMITED ANNUAL REPORT 2018

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••••

Disney®

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Disney®

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BEAUTY IS YUMMY

’

• Facial Care• Body Care


•••

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•

Coloring Your Life


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••


• Skin Care

“ ”“ ”


–

“”


1. BEAUTY AWARDS 2018 “Best of Makeup Base” by SUDSAPDA Magazine 2018 from Cathy Doll Speed White CC Cream SPF50+ PA+++

2. BEAUTY AWARDS 2018 “Best of Powder” by SUDSAPDA Magazine 2018 from Cathy Doll Oil Control Film Pact #Translucent

3. BEAUTY OF THE YEAR 2018 by HiSoParty Magazine 2018 from Cathy Doll Speed White CC Cream SPF50+ PA+++

4. LISA BEAUTY CHOICE AWARDS 2018 “Best Primer” by LISA Magazine 2018 from Cathy Doll Speed White CC Cream SPF50+ PA+++

5. LISA BEAUTY CHOICE AWARDS 2018 “Best Moisturizer for Whitening” by LISA Magazine 2018 from CATHY DOLL Ready 2 White White Boosting Cream

6. LISA BEAUTY CHOICE AWARDS 2018 “Best Cushion for Perfect Skin” by LISA Magazine 2018 from Baby Bright White Plankton Matte Cushion

7. C CHANNEL BEAUTY AWARDS 2018 “Best Tint for Cheek & Lips” by C Channel Magazine from Baby Bright Lip and Cheek Matte Tint

8. NUMERO THAILAND BEST BEAUTY BRANDS Products 2018 – 2019 “Best Tint” from Baby Bright Lip and Cheek Matte Tint

As a leading cosmetic brand in Thailand, KARMART has been honored by leading Thai and international beauty magazines in recognition of exceptional product quality as follows:

AWARDS AND ACHIEVEMENTS FROM LEADING MAGAZINES

Other past awards


9. BEAUTY HALL OF FAME AWARD 2017 “Body Sunscreen” by CLEO (Thailand) Magazine from “Cathy Doll Aqua Sun Non-Greasy Body Sun Serum SPF50PA++”.

10. BEAUTY HALL OF FAME AWARD 2017 “After Sun” by CLEO (Thailand) Magazine from “Cathy Doll 99% Aloe Vera&Snail Serum Soothing Gel”

11. BEAUTY HALL OF FAME AWARD 2017 “Bronzer & Highlighting” by CLEO (Thailand) Magazine from “Cathy Doll Sculpting Highlighting &Shading cushion SPF50PA++”

12. BEAUTY HALL OF FAME AWARD 2017 “Lips” by CLEO (Thailand) Magazine from “Crayon My Runway Lipstick #5GG”

13. BEAUTY HALL OF FRAME 2017 “Foundation” by CLEO (Thailand) Magazine from “Missha Signature Real Complete BB Cream SPF25 PA++”

14. BEAUTY HALL OF FRAME 2017 “Shampoo for Damaged Hair” by CLEO (Thailand) Magazine from “Boya Coenzyme Q10 Shampoo”

15. NUMERO THAILAND BEST BEAUTY BRANDS 2017-2018

“Best CC Cream” by Numero (Thailand) Magazine from “Cathy Doll CC Cream Speed White SPF50 PA++”


“Best Whitening Boosting Cream” by Numero (Thailand) Magazine from “Cathy doll Ready 2 White White Boosting Cream”


“Best Fierce Look Moisturizing Lipstick” by Numero (Thailand) Magazine from “Crayon My Runway Lipstick #5GG”


“Best Nourishing Matte Cushion” by Numero (Thailand) Magazine from “Baby Bright White Plankton Matte Cushion”

Other past awards


19. BEAUTY HALL OF FAME AWARD 2014 “Best Mask Under 50.-” by CLEO (Thailand) Magazine from “Cathy Doll Sweety Recipe Mask”.

20. BEAUTY HALL OF FAME AWARD 2014 “Best Body Wash” by CLEO (Thailand) Magazine from “Cathy Doll Tofu Body Bath Cleanser”.

21. BEAUTY HALL OF FAME AWARD 2015 “Best CC in a Budget” by CLEO (Thailand) Magazine from “Cathy Doll Speed White CC Cream SPF50+ PA+++”.

22. “BEST PRESSED POWDER” AWARD by Lemonade Magazine from “Cathy Doll Speed White CC Powder SPF40 PA+++”.

23. COSMO KISS BEAUTY AWARD 2015 “Best Lengthening & Volumizing Mascara” by Cosmopolitan (Thailand) Magazine from “Cathy Doll Mademoisalle Mascara”.

24. BEAUTY HALL OF FAME AWARD 2015 “Best High Cover Brush” by CLEO (Thailand) Magazine from “Cathy Doll Intensive Dual Coverage Brush”.

25. BEAUTY HALL OF FAME AWARD 2015 “Best Instant Whitening Cream” by CLEO (Thailand) Magazine from “Cathy Doll Ready 2 White One Day Whitener Body Lotion”.

26. BEAUTY HALL OF FAME AWARD 2015 “Best Whitening Sunscreen” by CLEO (Thailand) Magazine from “Cathy Doll L-Glutathione Magic Cream SPF50 PA+++”.


14

14

.

15

5

15d) MagazineBrush”.

15 Thailand) Magazine Whitener Body Lotion”.

15 iland) Magazine am SPF50 PA+++”.

Other past awards


27. GRAND WINNER FOR “PACKAGING AWARD DISTRIBUTION PACKAGING PRIZE” by THAISTAR PACKAGING AWARDS 2015 from “Cathy Doll No.1 Frink Series”.

28. GRAND WINNER FOR “PACKAGING AWARD DISTRIBUTION PACKAGING PRIZE” by THAISTAR PACKAGING AWARDS 2015 from packaging of “KARMART Treasure Box”.

29. BEAUTY HALL OF FAME AWARD 2016 “BEST CUSHION” BY CLEO (THAILAND) MAGAZINE from “Cathy Doll AA Matte Powder Cushion Oil Control SPF50 PA+++”.

30. BEAUTY HALL OF FAME AWARD 2016 “BEST LIPS – LIQUID LIPS” by CLEO (Thailand) Magazine from “Cathy Doll Geisha Hanazakari Lip Matte #03 Wine Orchid and #04 Red Rose”.

31. BEAUTY HALL OF FAME AWARD 2016 “Best Eye – Eyeliner” by CLEO (Thailand) Magazine from “Crayon 8 Sec-To-Dry Gel Liner # 06 Strawberry”.

32. LEMONADE READER AWARDS 2016 “BEST FACIAL CLEANSER” by Lemonade Magazine from “Cathy Doll Ready 2 White 2in1 Bubble Mousse Cleanser”

33. LEMONADE READER AWARDS 2016 – “BEST BODY TREATMENT” by Lemonade Magazine from “Cathy Doll Aloe Vera&Snail Serum Soothing Gel

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21Marketing and SalesKARMARTS PUBLIC COMPANY LIMITED ANNUAL REPORT 2018

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22 Marketing and SalesKARMARTS PUBLIC COMPANY LIMITED ANNUAL REPORT 2018

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23Marketing and SalesKARMARTS PUBLIC COMPANY LIMITED ANNUAL REPORT 2018

24 Marketing CommunicationKARMARTS PUBLIC COMPANY LIMITED ANNUAL REPORT 2018

Cathy Doll Aloe Vera & Snail Serum Soothing Gel

Cathy Doll Aloe Vera & Snail Serum Soothing Gel

Cathy Doll Invisible Sun Protection SPF33 PA+++

Cathy Doll Ready 2 White 2in1 Bubble Mousse Cleanser

Cathy Doll L-Glutathione Magic Cream SPF50 PA+++

Cathy Doll Secret Recipe 2in1 Snail Honey Ginseng with Gold

Sleeping Serum Mask

Cathy Doll Real Brow 4D Tattoo Tint Cathy Doll AA Matte Powder Cushion Oil Control SPF50 PA+++ 15g

Baby Bright BrightWhite PlanktonMatte Cushion SPF50 PA+++ 6g

Cathy Doll Speed White CC Cream with Gxxod & Jo

Cathy Doll #READY2WHITE White Boosting Cream

Cathy Doll Magic Dolly Face Two Way Cake Powder

Baby Bright MM Mineral Matte Lip Paint

Cathy Doll Aloe Vera & SnailSerum Soothing Gel y

Cathy Doll Aloe Vera & SnailSerum Soothing Gel y

Cathy Doll Secret Recipe 2in1 Snail Honey Ginseng with Gold

y py

Sleeping Serum Masky gy g

Cathy Doll Real Brow 4D Tattoo Tint Cathy Doll AA Matte Powder Cushion Oil Control SPF50 PA+++ 15g y

Baby Bright BrightWhite PlanktonMatte Cushion SPF50 PA+++ 6g

y g gy g g

Cathy Doll Speed White CC Creamwith Gxxod & Jo

pp

Cathy Doll #READY2WHITE White Boosting Cream

Cathy Doll Magic Dolly Face Two Way Cake Powder

Baby Bright MM Mineral Matte Lip Paint

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25Marketing CommunicationKARMARTS PUBLIC COMPANY LIMITED ANNUAL REPORT 2018

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•

www.karmarts.com

Facebook : Karmartsclub

Instagram : Karmartsclub

Line : @karmart

Twitter : @karmartsclub

Youtube : Karmarts Club


•’

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•

Facebook: Karmartsclub, Cathy Doll, Baby Bright, Jejuvita, Reunrom Spa Product,

Crayon Cosmetics, Missha Thailand, Skynlab_Official and Oppa Style

Instagram: Karmartsclub, Babybrightclub, Jejuvita_supplement, Reunrom.spaproduct,

Crayoncosmetics, Misshathailand, cathydollclub, Skynlab_Official,

and oppastyleofficial

Website: www.karmarts.com, www.cathydolls.com

Youtube: KarmartsClub

Line Official: @KARMART

Twitter : Cathydollclub, SKYNLAB_Official

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8. Debut of “Mew - Nittha Jirayungyurn” as the new presenter of Baby Bright Color Lipsticks

The last blast of product launch for 2018 took place on 29th loor, CentralWorld,

and glamorously presented the company’s presenter associated with Baby Bright brand Themed “BABY BRIGHT PRESENTS

HEART OF THE OCEAN”, the debut event introduced “Mew - Nittha Jirayungyurn” as the presenter for Baby Bright’s lip

makeup series as follow:


MM Mineral Matte Lip Paint: a mineral matte lipstick that comes with lipstick brush, Plankton Matte Cushion Lip and

Moist Tint: 2-in-1 moist and matte lipstick that comes with cushion head in a single stick, along with Lip & Cheek Matte Tint

and Lip & Eye Pearl Matte Tint: Matte Tint Lipstick that glides on easily to enhance the look of eyes, cheeks and lips.

The event was also graced by special guests “Krist – Perawat Seangpothirat & Singto – Prachaya Reungroj”,

Baby Bright’s presenters for Watermelon & Tomato Matte BB Cream SPF45 PA++ and Pore-Shrinking Ice Lemon Sherbet

White Gel, cast from “Love by Chance” TV series as well as business partners, bloggers, makeup artists and celebrities.

34 Future Projects and PlansKARMARTS PUBLIC COMPANY LIMITED ANNUAL REPORT 2018

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35Future Projects and PlansKARMARTS PUBLIC COMPANY LIMITED ANNUAL REPORT 2018

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37DETAILS OF DIRECTOR, MANAGEMENT AND AUTHORIZED PERSONKARMARTS PUBLIC COMPANY LIMITED ANNUAL REPORT 2018

38 DETAILS OF DIRECTOR, MANAGEMENT AND AUTHORIZED PERSONKARMARTS PUBLIC COMPANY LIMITED ANNUAL REPORT 2018

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44 RISK FACTORSKARMARTS PUBLIC COMPANY LIMITED ANNUAL REPORT 2018

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45RISK FACTORSKARMARTS PUBLIC COMPANY LIMITED ANNUAL REPORT 2018

46 THE CONNECTED TRANSECTIONSKARMARTS PUBLIC COMPANY LIMITED ANNUAL REPORT 2018

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47THE CONNECTED TRANSECTIONSKARMARTS PUBLIC COMPANY LIMITED ANNUAL REPORT 2018

Rema

rk: D

irecto

rA Mea

nt au

thoriz

ed si

gnato

ry dir

ector

1. Ka

rmart

s Plc

.

2. "Th

eekh

akhir

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Grou

p

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r. W

iwat

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khak

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ongw

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r. Po

ngwi

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heek

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2.4 M

r. Po

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khak

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s. Vla

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s. Na

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Asso

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Inter

trade

Lim

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ip

70.00 - - - - - - - - - -

30.00

100.0

0

Direc

tor

Direc

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Direc

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33.33 - - - -

33.33 - - - - -

33.34

100.0

0

Direc

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Direc

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Direc

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99.97 0.01

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Direc

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Direc

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Direc

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49.00

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Direc

tor

- - -

90.00 - - - - - - -

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Partn

ership

- - - - - - - - - - - - -

- - - - - - - - - - - - -

Direc

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Direc

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Direc

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Direc

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1

0.197

0.063

4.533

3.753

4.083

0.060

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64.10

4

100.0

00

- - - - -

16.67 - - - - -

83.33

100.0

0

Direc

tor

- - - - -

65.90 - - - - -

34.10

100.0

0

Direc

tor

Karm

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Publi

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na

48 SHAREHOLDERS STRUCTUREKARMARTS PUBLIC COMPANY LIMITED ANNUAL REPORT 2018

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SHAREHOLDERS STRUCTUREKARMARTS PUBLIC COMPANY LIMITED ANNUAL REPORT 2018 49

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SHAREHOLDERS STRUCTUREKARMARTS PUBLIC COMPANY LIMITED ANNUAL REPORT 201850

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51INVESTMENT'S STRUCTURE AND TYPE OF BUSINESS IN RELATED COMPANIESKARMARTS PUBLIC COMPANY LIMITED ANNUAL REPORT 2018

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52 MANAGEMENT STRUCTUREKARMARTS PUBLIC COMPANY LIMITED ANNUAL REPORT 2018

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–’

’’

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–

’

–

⁄⁄⁄⁄⁄⁄⁄⁄

⁄

⁄⁄

⁄

⁄

⁄

⁄

⁄

⁄

⁄⁄⁄⁄⁄⁄⁄⁄⁄⁄⁄⁄⁄⁄

⁄

53MANAGEMENT STRUCTUREKARMARTS PUBLIC COMPANY LIMITED ANNUAL REPORT 2018

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2018 2017

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55MANAGEMENT STRUCTUREKARMARTS PUBLIC COMPANY LIMITED ANNUAL REPORT 2018

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57ADMINISTER STRUCTUREKARMARTS PUBLIC COMPANY LIMITED ANNUAL REPORT 2018

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58 ADMINISTER STRUCTUREKARMARTS PUBLIC COMPANY LIMITED ANNUAL REPORT 2018

Mr. W

ongw

iwat

Thee

khak

hirihu

lHu

man Re

sourc

es

and Ad

minis

tratio

n Direc

tor (A

cting

)

Mrs

. Aun

ruen

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War

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se

and

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rector

(Actin

g)

Mrs

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sane

e Au

ncha

roen

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nce

Dire

ctor

(Actin

g)

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. Som

sri V

iriya

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rector

Mr.

Suph

acha

et Ng

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chak

ulDe

puty M

anag

ing

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ctor

of

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s an

d M

arke

ting

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aya

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anth

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les

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atio

n Di

rector

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ition

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rade

Ms.

Wei

Xiuq

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sines

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recto

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hina

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n

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Mr.

Wiw

at T

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utive

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dM

r. W

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ekha

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kul

Man

agem

ent T

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Mr.

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(Actin

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mm

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Inte

rnal

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it De

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Mrs

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ty M

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Mr.

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ibution

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ation

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59AUDIT COMMITTEE'S REPORT YEAR 2018KARMARTS PUBLIC COMPANY LIMITED ANNUAL REPORT 2018

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60 AUDIT COMMITTEE'S REPORT YEAR 2018KARMARTS PUBLIC COMPANY LIMITED ANNUAL REPORT 2018

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61FINANCIAL AND OPERATING RESULTS ANALYSIS (MD&A)KARMARTS PUBLIC COMPANY LIMITED ANNUAL REPORT 2018

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62 FINANCIAL AND OPERATING RESULTS ANALYSIS (MD&A)KARMARTS PUBLIC COMPANY LIMITED ANNUAL REPORT 2018

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67REPORT OF INDEPENDENT AUDITORKARMARTS PUBLIC COMPANY LIMITED ANNUAL REPORT 2018

Karmarts Public Company Limitedand its subsidiary

Report and consolidated financial statements31 December 2018

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68 REPORT OF INDEPENDENT AUDITORKARMARTS PUBLIC COMPANY LIMITED ANNUAL REPORT 2018

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ANNUALREPORT

2018

annual report 2018 - listed...

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