annual report 2018/19 · secure opportunities & enable growth . of the australian screen...

ANNUAL REPORT 2018/19

2 AUSFILM | Annual Report 2018/19

AUSFILM | Annual Report 2018/19 3

CONTENTSWHAT WE DO 4

OUR YEAR IN NUMBERS 6

MESSAGE FROM THE CHAIR & DEPUTY CHAIR 8

MESSAGE FROM THE CEO 10

CONNECTING WITH OUR CLIENTS 12

AUSFILM PARTNERS 18

MARKETING AND COMMUNICATIONS 20

MAKE IT IN AUSTRALIA: DIRECT FOREIGN INVESTMENT 30

CONNECTING WITH MEMBERS 32

OUR PERFORMANCE - POLICY AND GOVERNANCE 36

APPENDICES 38


Ausfilm helps filmmakers find what they need in Australia to bring their stories to life.

Ausfilm markets Australia’s Screen Production Incentive Scheme which comprises the 16.5% Location Offset; the Location Incentive ($140m over 4 years); 30% PDV (post, digital and visual effects) Offset and 20-40% Producer Offset. The Location and PDV Offsets and the Location Incentive are administered by the Department of Communications and the Arts. The Producer Offset is administered by Screen Australia.

Ausfilm is a unique partnership organisation between private industry and government. This successful partnership comprises Australia’s federal and state governments, the major studio complexes, production service providers and leading post, visual effects, animation and sound/music studios.

Ausfilm is supported by the Australian Government through the Department of Communications and the Arts.

Ausfilm’s head office is based in Sydney, and our subsidiary organisation, Ausfilm USA Inc. is based in Los Angeles.

Ausfilm USA Inc. works closely with the Sydney Ausfilm office in promoting Australia’s film and television production incentives; diverse locations; sound stages; post-production and visual effects companies; and award-winning filmmaking talent.

Ausfilm USA Inc. is incorporated in California and is governed by a Board of Directors.

WHAT WE DO

The Ausfilm teams in Australia and USA provide services, information and referrals to international filmmakers on the following:

• Information about Australia’s federal, state and regional screen production incentives;

• Official co-productions;

• Studio complexes, production services and equipment providers;

• Post-production, music, sound, digital and visual effects capability and facilities, travel, freight and legal services;

• Facilitate online location presentations for international producers, in partnership with the state screen agencies;

• Budget comparisons; and

• Upon application, support for familiarisation scouts of Australia including meetings with key crew and Ausfilm member screen services companies.

Ausfilm is the gateway to Australia for international filmmakers


O U R P U R P O S E

TO MAXIMISE THE AMOUNT OF INTERNATIONAL PRODUCTION SPEND

IN AUSTRALIA.

O U R S T R AT E G I C D I R E C T I O N S

1. SECURE OPPORTUNITIES & ENABLE GROWTH OF THE AUSTRALIAN SCREEN INDUSTRY

2. ENSURE ENGAGEMENT AND PROMOTION OF MEMBERS

3. ENSURE AN OPERATIONALLY SOUND & EFFICIENT ORGANISATION


OUR YEAR IN NUMBERS

ESTIMATED TOTAL DIRECT FOREIGN INVESTMENT

International Post, Digital

& VFX Projects Attracted

39390

189LA introductions for Ausfilm members,

Australian producers and industry professionals

75International projects tracking

56New project leads obtained

SALES LEADS

4 AUSFILM & STATE AGENCY FUNDED SCOUTS

6 AUSFILM ASSISTED SCOUTS

MILLION

International Physical

Production Projects Attracted

[LARGE BUDGET UNTITLED MARVEL PROJECT ATTRACTED, BUT COMMENCING PRODUCTION IN 2019/20]

5


223US/UK/CHINA meetings with studio executives & producers

4Major international Ausfilm-hosted events

AUSFILM’S GLOBAL

PRESENCEUSA, CANADA, CHINA

MARKETING & COMMUNICATIONS

AUSFILM MEMBERSHIP

MEMBER ENGAGEMENT

8 Global marketing campaigns

31 Global direct digital client campaigns

109 Web blog posts promoting Australia’s screen industry

7 Federal & state screen agencies

30 Corporate members

11 Platinum members

8 New corporate members

76 Member engagement meetings Australia & USA

20 Prospective member pitches

5


As a result of the introduction of the Location Incentive in the 2018/19 Federal Budget, there has been a very welcome increase in physical production in Australia. Worth $140 million over four years, the Incentive is designed to raise the effective rate of the Location Offset up to 30%. Australia’s competitiveness in attracting an increasing amount of footloose production has been enhanced as a result. Ausfilm greatly appreciates this initiative by the Australian Government and will continue to advocate for the increase to be made permanent.

Also, very welcome has been the decision that from 12 April 2019 television streaming services are eligible for the Location and PDV Offsets. Ausfilm obtained key legal advice from senior counsel on the interpretation of the tax law, which was instrumental in the Government making this announcement. Ausfilm members have seen an immediate upswing in interest in Australia from clients following this announcement.

Ausfilm continued its extensive number and range of marketing & promotion, research and advocacy activities during the year. Ausfilm continued its work to encourage international screen production and post-production to Australia, including major missions in LA and in Beijing, business matching projects and showcasing Australia’s talent, services and facilities.

At the end of 2018, Bob McMullan concluded his term as Ausfilm’s first independent Chair. I want to thank him and acknowledge the leadership and frank advice that Bob provided to the Ausfilm Board during his tenure. We wish him well for the future.

The Ausfilm Board invited Samantha Mostyn to take up the role of independent Chair and is very pleased that she has accepted this invitation. The Board looks forward to working with her over the coming years.

Ausfilm owes a great debt of gratitude to CEO, Debra Richards, who over the last almost nine years has built Ausfilm into a successful and well-run organisation, which is well respected internationally and in Australia. Certainly, the work of the Board has been made easier by the talent, skill and wisdom Debra has brought to the position. Debra is leaving Ausfilm at the end of August for an exciting new role and Kate Marks will act as interim CEO.

MESSAGE FROM THE DEPUTY CHAIR & CHAIR

I also want to acknowledge the contribution of Wayne Borg, who resigned from the Board in February to take up a position as President and General Manager of studios at Fox in Los Angeles. Wayne served two terms on the Board and was also Chair of the Finance, Audit and Risk Committee which greatly assists the Board in its work. I also want to thank the other members of the Committee during the year – Tracey Vieira (now Chair), Simon Rosenthal, Elle Croxford, John Hughes and Libby Villa. The Board met six times during the 2018/19 year. I want to thank the Board for their service and contribution during the year.

Two Corporate Member Board positions become available. Simon Rosenthal’s three-year term expires at the 2019 AGM and he is eligible for re-election. There is also a vacancy created by the resignation of Wayne Borg.

I also want to thank Debra Richards and the dedicated staff at Ausfilm for their work during the year.

Zareh NalbandianDeputy Chair

MESSAGE FROM THE CHAIR

It is with great pleasure that I take up my role as Chair of the Ausfilm Board and I look forward to meeting Ausfilm members during the coming year. I step into the role that was so ably filled by Bob McMullan knowing that both the Board and the staff of Ausfilm have created an efficient and effective organisation that delivers positive results for its membership and the Australian screen sector.

Samantha MostynChair


MESSAGE FROM THE DEPUTY CHAIR & CHAIR

Zareh Nalbandian, top, and Sam Mostyn.

Ausfilm owes a great debt of gratitude to CEO, Debra Richards, who over the last almost nine years has built Ausfilm into a successful and well-run organisation, which is well respected internationally and in Australia.


This past 2018/19 year has delivered continued strategic success for Ausfilm and its members with the attraction of five international physical productions and 39 international post, digital and visual effects projects; the sixth edition of our annual publication, being The Partnerships Issue; the launch of B2B Connect into the Los Angeles market, and the most welcome announcement of the eligibility of streaming television services for the Location and PDV Offsets.

The international physical productions attracted included Paramount Pictures’ Dora and the Lost City of Gold and Monster Problems, Legendary’s Godzilla Vs Kong, The Walt Disney Company’s television series Reef Break and AMC and Sony Pictures Television’s Preacher Season 4. Also the announcement of the next Marvel Cinematic Universe film to shoot here and major studio backed productions such as Warner Bros. Mortal Kombat and Baz Lurhmann’s Elvis Presley project working title: Cat King.

During the year Ausfilm membership increased, welcoming Mill Film, Technicolor, Blackbird, Simpsons Solicitors, Heliguy and Alt.VFX, while a number of corporate members moved into the enhanced Platinum membership level.

Add to this the increased engagement with international clients, ongoing support of the Australian government and our invaluable strategic partnerships with government and industry.

The support of the Australian federal, state and local governments with a range of incentives to attract such production and post-production has continued to show the vital importance of direct foreign investment, employment and use of our production services and businesses to the local economy.

Ausfilm continues its promotion of Australia internationally as the preferred destination for production and post-production, showcasing our members as “the best of the best” through our international missions; our presence in Los Angeles headed up by our EVP of International Production, Kate Marks; and through Ausfilm’s marketing campaigns under the leadership of Rachelle Gibson, our Director of Marketing and Industry

MESSAGE FROM THE CEOPartnerships. Our strategic marketing has delivered increased content for our clients and members with the continued development of the Ausfilm website; the sixth edition of our high-end print publication; new video content marketing; targeted digital campaigns, publicity and events; and enhanced digital media strategies.

In July 2018, Ausfilm launched its B2B Connect service for Australian-based producers to connect and expand their screen business relationships into the Los Angeles market. This is a fee for service and responds to an increase in demand from Hollywood to work with Australian producers, writers and directors.

Our strategic partnerships with government and screen industry organisations such as our sponsorship of and partnership with, Australians in Film and G’Day USA in Los Angeles has been instrumental in leveraging increased promotional opportunities through large scale events, media and publicity. Again thank you to Australia’s Consul General in Los Angeles, Chelsey Martin and her team who continue to be generous in their support of Ausfilm member companies and hosting events for Ausfilm. Not to mention the support of the Australian Embassy in Beijing for our annual Australia China Film Industry Exchange in partnership with Screen Australia.

Of course, our key invaluable and continuing government relationship is with the Minister of Communications and the Arts and his department, in particular the arts and screen team headed by Stephen Arnott and Caroline Fulton. Ausfilm thanks the former Minister for Communications and the Arts, Senator the Hon. Mitch Fifield and welcomes the new Minister for Communications, Cyber Safety and the Arts, the Hon. Paul Fletcher.

I want to thank the Board and acknowledge the leadership and guidance provided by the Hon. Bob McMullan, during his term as Ausfilm’s first independent Chair. I would also like to welcome Samantha Mostyn who has agreed to take up the appointment as Ausfilm’s new independent Chair. Sam brings a wealth of experience in corporate governance and strategy across business, arts, sports, sustainability, climate change and public policy.


As always, I wish to acknowledge the excellent work of the Ausfilm team, Kate Marks, Michelle Sandoval and Vivien Flitton in the Ausfilm USA office and Annie Lucas, Nick Herd, Rachelle Gibson and Vanessa Klingler in the Sydney office.

This will be my last annual report message as your CEO. It has been a true privilege representing Ausfilm and its members and I leave with a genuine mix of sadness and excitement knowing Ausfilm is in a great place; with a strong, passionate and highly skilled team; a supportive and collaborative Board and extremely talented and engaged members. An organisation well respected by government, clients and stakeholders alike and as such an organisation which will continue to be the essential gateway to all that Australia has to offer - continuing to work for you, our members, advocating for your businesses and connecting filmmakers worldwide to Australia.

Debra RichardsCEO

AUSFILM HIGHLIGHTS 2018/19

Commencement of the Location Incentive resulting in five US productions secured and shot since July 2019.

Announcement in April by the Australian Government that SVOD television services are eligible for the Location

and PDV Offsets from 12 April 2019.

Continued to advocate for an increase in the Location Offset to 30% through meetings with Government

Ministers, advisers and department representatives.

Hosted two major business development missions in Los Angeles, and one in Beijing focusing on business matching, generating project leads and showcasing

Australia’s talent, services and facilities.

Delivered four inbound location scouts, six Ausfilm assited scouts and introduced prospective international

clients to members: Australian studios, facilities, services and key crew that can assist in bringing productions to Australia. Thanks to the state screen agencies who also

provide financial and on the ground support.

Launched Ausfilm B2B Connect program for Australian producers seeking tailored meeting schedules in Los Angeles. Five Australian companies have participated.

Strategic partnerships with the Department of Communications and the Arts, G’Day USA through the

Department of Foreign Affairs and Trade; the Australian Embassy in Beijing; Australians in Film; Australian

International Screen Forum New York.

Samantha Mostyn appointed by the Ausfilm Board as the new independent Chair.


CONNECTING WITH CLIENTS

TORONTO INTERNATIONAL FILM FESTIVAL, CANADA 6 – 16 SEPTEMBER 2018

AUSFILM STRATEGIC DIRECTION 1: SECURE OPPORTUNITIES AND ENABLE GROWTH OF THE

AUSTRALIAN SCREEN INDUSTRY

GLOBAL EVENTS & MARKETSAUSFILM WEEK, LOS ANGELES21 – 26 OCTOBER 2018

The purpose of Ausfilm Week 2018 was to create, build upon and develop relationships between Ausfilm members and key clients in LA. This was done through targeted business networking events to encourage international productions to Australia and work opportunities for our member businesses.

This year’s mission celebrated Ausfilm’s 20th Anniversary, the 10th annual Ausfilm Week and the latest edition of the Ausfilm Publication – The Partnerships Issue was launched during the week. Other events included a new Ausfilm Freshman Orientation session for new member companies; the annual VFX networking event and a session on Australia’s screen production incentives featuring federal and state government representatives.

The Australians in Film Awards Gala was held during the week and Ausfilm presented the Ausfilm International Award to producer Mark Johnson (Breath, Don’t be Afraid of the Dark, Chronicles of Narnia: Voyage of the Dawn Treader).

Ausfilm USA attended the 43rd Toronto International Film Festival (TIFF). TIFF continues to be one of the year’s biggest public film festivals with a significant global industry presence.

Ausfilm continued its partnership with Screen Australia, co-hosting a stand and marketing materials offering a central destination at the Festival Industry Centre to promote the Australian films in the festival and the broader industry’s capabilities.

COMBINE WITH DISCRETIONARY FUNDING FROM AUSTRALIAN STATE GOVERNMENT SCREEN AGENCIES.

REGISTER HERE TO SECURE YOUR SEAT

TUESDAY, OCTOBER 23, 20188:30AM – 11:30AM

MR. C BEVERLY HILLSSTARLIGHT BALLROOM1224 BEVERWIL DRIVE

LOS ANGELES, CA 90035VALET PARKING (NON-HOSTED) & STREET PARKING AVAILABLE

In May, the Australian Government introduced a new Location Incentive of AUD$140 million available over four years to

eligible big-budget productions that can be combined with the existing 16.5% Location Offset.

Join us for breakfast and hear from a panel of experts about this new Location Incentive and changes to some of Australia’s state government screen incentives and how you can maximize these

incentives for your production slate.

16.5% LOCATION OFFSET (UNCAPPED)

Up to 13.5% LOCATION INCENTIVE (CAPPED AUD$140 MILLION OVER 4 YEARS)

30% PDV OFFSET (UNCAPPED)

40% PRODUCER OFFSET – 40% FILM / 20% TV (UNCAPPED)

A U S T R A L I A N S C R E E N P R O D U C T I O N I N C E N T I V E S

AUSFILM.COM

CAROLINE FULTONAUSTRALIAN COMMONWEALTH GOVERNMENT

Assistant Secretary - Creative Industries Branch,Department of Communications and the Arts

MICHELE MCDONALDSCREEN AUSTRALIA

Senior ManagerProducer Offset & Co-Production

ELIZABETH W. SCOTTCREATE NSW

Executive DirectorInvestment & Engagement

KIRSTEN BADCOCKFILM VICTORIA

Head of Marketing & Screen Production Attraction

TRACEY VIEIRASCREEN QUEENSLAND

CEO

COURTNEY GIBSONSOUTH AUSTRALIAN FILM CORPORATION

Chief Executive

DEBRA RICHARDSAUSFILM

CEO

SESSION SPEAKERS

8:30AM REGISTRATION AND BUFFET BREAKFAST

9:00AM FEDERAL GOVERNMENT SCREEN INCENTIVES

10:00AM AUSTRALIAN STATE GOVERNMENT SCREEN

INCENTIVES

10:45AM Q&A, NETWORKING AND MEET THE EXPERTS

AUSFILM 2OTH ANNIVERSARY CELEBRATION

THURSDAY, OCTOBER 25, 20187:00PM – 9:00PM

THE HOUSE ON SUNSET9169 SUNSET BLVD.

WEST HOLLYWOOD, CA 90069

THIS YEAR MARKS AUSFILM’S 20TH YEAR IN CONNECTING INTERNATIONAL FILMMAKERS TO AUSTRALIA AND ENCOURAGING PARTNERSHIPS BETWEEN AUSTRALIA’S SCREEN INDUSTRY AND

OUR FILMMAKING FRIENDS IN THE USA.

YOU AND A GUEST ARE INVITED FOR COCKTAILS AND HORS D’OEUVRES TO CELEBRATE AND THANK YOU FOR BEING PART OF AUSFILM’S 20 YEAR JOURNEY.

RSVP ESSENTIAL: [email protected] BY OCTOBER 23THIS INVITATION IS NON-TRANSFERABLE

LUCKY DOOR PRIZE COME ALONG FOR YOUR CHANCE TO WIN FLIGHTS TO AUSTRALIA THANKS

TO OUR PLATINUM MEMBERS SHOWFILM TRAVEL SERVICES AND STAGE & SCREEN TRAVEL SERVICES


TORONTO INTERNATIONAL FILM FESTIVAL, CANADA 6 – 16 SEPTEMBER 2018

AUSTRALIAN INTERNATIONAL SCREEN FORUM NEW YORK19 – 22 MARCH 2019

PARTNER WITH AUSTRALIA, LOS ANGELES 14 – 17 APRIL 2019

AFCI WEEK, LOS ANGELES2 – 5 APRIL 2019

AUSFILM BUSINESS DEVELOPMENT MEETINGS, LONDON 4 – 8 NOVEMBER 2018

This was the second year of the forum and the goal of the forum was to showcase excellence in Australian film, television and digital content and promote industry and creative collaboration between Australia and the New York-based screen industry.

Ausfilm supported the forum and Ausfilm’s EVP International Production and Director of US Production attended. Ausfilm’s EVP International Production continued on the Advisory Board and moderated a discussion on the feature film Hotel Mumbai with producer Mike Gabrawy from Arclight.

The four-day forum had back-to-back masterclasses, in conversation with panels and screenings. The forum also provided Ausfilm with an opportunity to meet with New York-based clients. Screen Australia invited 13 Australian filmmakers under their Talent USA program, where they participated in networking and professional opportunities.

Ausfilm and Screen Australia co-hosted an industry networking reception as part of the forum following the Hotel Mumbai case study.

The objective of the program was to provide opportunities for Australian producers to progress the development of their slate of television series and feature films. The enhanced program provided producers and the state screen agencies unprecedented access to over 30 high-level US executives over the course of the three days. This year Ausfilm introduced a fee of AU$800 for the Australian producers to participate, providing an additional revenue stream to the organisation.

Additional networking events for Ausfilm members were held throughout the four days.

Ausfilm participated in the annual Association of Film Commissioners International conference, AFCI Week which took place in Los Angeles and included the following events:• Industry Networking Reception

• Business-to-Business Industry Day

• Second Annual Physical Production Power Brunch

• AFCI’s Taste of the World Locations Expo

• Industry Education Day.

The Executive Vice President (EVP) and Director of Marketing & Industry Partnerships undertook a series of meetings in London in the first week of November to continue expanding Ausfilm’s global networks and sourcing production leads for Ausfilm member businesses.


NEW AUSFILM SERVICE AUSFILM B2B CONNECT

Reacting to an increasing number of requests from Australian producers for assistance in the Los Angeles market and a need from US clients to widen their Australian networks, the B2B Connect program was established to provide a fee for service solution to Australian producers and production companies to address Ausfilm providing non-members with business connection services.

B2B Connect offers Australian production companies, who have appropriate experience and track record, a tailored business matching program in the Los Angeles market with studio and production company creative executives.

B2B Connect had a soft launch in July 2018 and received a positive response from the market demonstrated by the number of enquiries from Australian production companies. There has also been positive feedback and support from the state screen agencies. The program will be promoted with a stronger launch from July 2019.

BUSINESS OBJECTIVES• Following increased market demand, deliver an affordable and tailored meeting service for Australian producers/production companies looking to expand their US business connection outreach.

• Raise awareness of Ausfilm B2B Connect with experienced and eligible Australian companies.

• To cover the costs of Ausfilm’s time and IP, raise revenue for the organisation outside its federal government grant through this program.

Marketing Mix• Website promotional page on Ausfilm.com

• Online application and vetting process

• Print Sales Brochure

• Sales meetings with eligible Australian production companies.


V

AUSFILMB2B CONNECT

EXPANDING YOUR SCREENBUSINESS RELATIONSHIPS

INTO THE LOS ANGELES MARKET

•QUALIFICATIONS FOR ELIGIBILITY:

• Australian producer means Australian born or of Australian residency able to work in Australia.

• Australian producer must be based in Australia.

• The track record of the producer is of highest consideration during the application process.

• The producer must be within the f ield of their expertise (e.g. Longform, not light entertainment or reality) and must have at least two (2) previous feature f ilms and/ or television credits with notable international exposure. At Ausfilm’s discretion, a producer with limited credits could be considered for the program.

• Producer must have experience accessing Screen Australia’s Producer Offset.

• If discussing specific projects during meetings, the producer is to provide loglines and budgets for projects as indicated in the application.• Project budgets must be of a level that benefits Ausfilm member service companies http://www.ausfilm.com.au/ membership/ausfilm-members/ Producers’ production budgets must be a minimum of AU$5 million.• Producer to provide details on how their projects will benefit Ausfilm’s membership base and the Australian f ilm industry as a whole as indicated in the application.

APPLICATION PROCESS:

• Applicant can schedule a meeting or phone call with the Ausfilm USA office for initial consultation on the B2B Connect program prior to submitting their online application. There is no cost for the consultation.

• Application must be in English.

• If planning on visiting Los Angeles, applicant must submit their application at least one (1) month prior to their visit to Los Angeles, including intended travel dates.

• Application must be completed in its entirety. Incomplete applications will not be considered.

• The online application must be completed in one sitting. There is no option to revise or change your application once completed online.

• Applications are evaluated by Ausfilm.

• Applications are not made available for review to anyone outside of Ausfilm.

• Applications not accepted will be destroyed.• Applicant to sign non-disclosure agreement.• Applicant to pay application fee.• Applicant will be notif ied within two weeks after their application is received if their application is approved.

ONCE APPLICATION IS APPROVED:

• Full payment for the Applicant’s chosen number of meetings must be paid prior to the Applicant receiving the schedule and arriving in Los Angeles.• Approved applicant to speak with Ausfilm to discuss meeting / introductions strategy.• Based on the menu of Fees and Services selected by the successful applicant, Ausfilm will set meetings/introductions in Los Angeles within a minimum of two (2) weeks prior to the applicant arriving in Los Angeles.• If visiting Los Angeles, approved applicants will need to cover costs and arrange their own travel to Los Angeles and cover their own costs for accommodation and incidentals. • Applicant must apply for their ESTA Visa to the USA themselves. Select Business trip.

• Ausfilm can highly recommend its travel partners for competitive f lights and accommodation:

– Showf ilm Nick Smith, Head of Showfilm [email protected] 0417 800 269

– Stage & Screen Travel Services Jacqui Walter Senior Business Development Manager [email protected] 0411 955 688

AUSFILM’S PARTNER WITH AUSTRALIA SEMINAR, JUNE 2017. FRONT ROW: BRUNA PAPANDREA, STUART BEATTIE, SHAUN GRANT, MICHAEL IDATO, TOM WILLIAMS, JAMIE HILTON.

ELIGIBILITY & APPLICATION GUIDELINESWHO IS ELIGIBLE?

• Australian-based producers• Australian-based production companies• B2B Connect is for experienced Australian producers. It is not a program for emerging talent or career development

WHO IS NOT ELIGIBLE?

• Australian producers based outside of Australia• Australian digital webisode producers• Australian writers• Australian directors

FAQ’sWHICH TERRITORIES DOES THIS PROGRAM COVER?

Los Angeles.

CAN AUSFILM HELP TO ARRANGE MEETINGS IN CANADA AND NEW YORK?

Although Ausfilm is an international organisation, the program currently only covers Los Angeles.

CAN AN AUSTRALIAN PRODUCER BASED IN LOS ANGELES STILL APPLY?

No. Only applications received from Australian producers based in Australia will be accepted. Ausfilm encourages Australian producers living outside of Australia to contact Ausfilm’s Los Angeles office to discuss what services are available to them.

ONCE SELECTED, WHAT IS REQUIRED OF THE APPLICANT?

Ausfilm will contact the approved applicant to discuss the strategy for meetings. If travelling to Los Angeles, the applicant will advise Ausfilm of travel dates. Travel dates to Los Angeles must be provided at least one (1) month prior from the date the application is received. Payment for the meeting program must be received before Ausfilm books meetings with clients.

HOW DOES PAYMENT WORK?

Applicant to pay the application processing fee of $80. This is non-refundable.

The applicant will receive Ausfilm’s invoice via email following confirmation of acceptance into the program. The invoice must be paid prior to Ausfilm booking meetings. If Ausfilm does not provide the full number of meetings as per the applicant’s selected program option in the menu of Fees and Services,

viability in the Los Angeles market, project information provided (if any), and benefits to Ausfilm’s membership base.

WHAT IF AUSFILM CAN’T SET ALL THE MEETINGS AS INDICATED IN THE PACKAGE SELECTED?

Ausfilm will do everything it can to arrange your meetings but because of the nature of the market place in Los Angeles, Ausfilm cannot guarantee all meetings or introductions to be set. A refund will be provided to the applicant for meetings not set.

DOES THE APPLICANT NEED TO DEBRIEF AUSFILM POST THE MEETING SCHEDULE?

Yes. Ausfilm would appreciate if the applicant would complete a B2B Connect post-meeting survey. This helps Ausfilm to improve its service and provide market insights if required.

WHAT IF AUSFILM SETS ALL MEETINGS AND CLOSER TO ARRIVAL IN LOS ANGELES, SOME MEETINGS ARE CANCELLED?

Ausfilm has no control over the availability of the executive meeting we have scheduled for the applicant. Their schedules are subject to availability and can change at any moment. Cancelled meetings still count towards Ausfilm’s menu of Fees and Services as Ausfilm provides the contact information of each meeting or introduction prior to the applicant’s arrival in Los Angeles. Ausfilm’s intellectual property (“IP”) is the production company or studio contact information provided. The successful applicant is paying for that contact information.

Ausfilm will refund the applicant for the percentage of meetings not set, via EFT within seven days.

CAN THE APPLICANT HAVE AN ADDITIONAL CREATIVE JOIN THE B2B CONNECT MEETINGS?

The Applicant can invite an additional creative to join the B2B Connect meetings at no additional cost however, all correspondence with Ausfilm is with the participating producer (the Applicant) only. Ausfilm will only correspond with the Applicant regarding the meeting program and client targets.

CAN AUSFILM SEND CONTACT INFORMATION OF EXECUTIVES OF THE APPLICANT’S CHOICE WITHOUT THE EXECUTIVE’S APPROVAL?

No. Ausfilm will only send contact details of a US executive once a US executive gives permission to do so.

CAN AUSFILM HELP FINANCE PROJECTS OR SET MEETINGS WITH FINANCIERS? No. Ausfilm does not help producers f inance their project.

WILL AUSFILM SET MEETINGS WITH DISTRIBUTORS?

No. Ausfilm will not set meetings with distributors.

CAN MEETINGS BE WITH AGENTS AND MANAGERS SO THE APPLICANT CAN GET REPRESENTATION?

No. Ausfilm will not set meetings with agents and managers in order for the applicant to get representation.

DOES THE APPLICANT HAVE TO SUBMIT SCRIPTS?

No. Ausfilm does not require scripts. As indicated in the application, Ausfilm only requires loglines and budget information.

CAN AUSFILM HELP SET UP SCREENINGS?

No. Ausfilm does not arrange screenings.

CAN AUSFILM’S SOCIAL MEDIA PROMOTE MY MOVIE?

No. Ausfilm does not market projects. Speak to Screen Australia or your State Screen Agency.

ARE THERE BLACKOUT DATES?

Yes. Ausfilm will not set meetings in the lead up to, or during its membership missions to Los Angeles. Blackout dates to be discussed between the applicant and Ausfilm but could include portions from the months of February, March, September and October.

HOW MUCH DOES IT COST TO PARTICIPATE?

See the detailed menu of Fees and Services.

WHAT CURRENCY IS PAYMENT ACCEPTED IN?

Australian dollars.

CAN YOU APPLY WITHOUT PROJECTS?

Yes. Producers can submit applications without project information. However, meetings are better tailored to those with project information. If the applicant intends to apply without a project, the applicant will still need to provide details on what their objectives are for visiting Los Angeles.

HOW ARE PRODUCERS SELECTED?

Ausfilm, and Ausfilm only, reviews applications and selects the producers. Producers are selected based on Ausfilm’s assessment of a variety of factors including, but not limited to: experience,

WHAT IF THE APPLICANT CANCELS THEIR TRIP TO LOS ANGELES AFTER THE MEETING SCHEDULE HAS BEEN BOOKED AND SENT, DOES THE APPLICANT HAVE TO PAY?

Yes. If all introductions have been made based on the selection from the menu of Fees and Services the successful applicant will still have to pay the full amount. Ausfilm’s “IP” is the production company or studio contact information provided. The successful applicant is paying for that contact information.

WHEN IS THE FINAL MEETING SCHEDULE SENT?

Ausfilm will continually provide the successful applicant with updates on meetings as well as the confirmed meeting schedule as meetings are confirmed leading up to the applicant’s visit to Los Angeles.

CAN OTHER MEETINGS BE BOOKED OUTSIDE OF AUSFILM’S SCHEDULE IN LOS ANGELES?

Yes. Ausfilm asks for date and times to block off on the successful applicant’s schedule so we do not double-book times.

WHAT IF THE APPLICANT CAN’T FLY TO LOS ANGELES. CAN AUSFILM STILL SET CONFERENCE CALLS AND WILL THE COSTS BE THE SAME?

Yes. Ausfilm can set conference calls for the successful applicant. Yes. The costs will still be the same. The applicant is paying for Ausfilm’s “IP” and the value of the introductions the successful applicant receives, whether in person or in a conference call, is the same.

WHAT IF A PRODUCER IS IN LOS ANGELES BUT NOT PAID FOR B2B CONNECT? CAN THEY STILL MEET WITH AUSFILM WHILE IN LOS ANGELES FOR A GENERAL MEETING?

Yes. Ausfilm executives in Los Angeles and Sydney will continue to meet with Australian-based producers in either Los Angeles or Australia, at no cost.

WILL THE APPLICANT’S PRODUCTION COMPANY BE MARKETED GLOBALLY LIKE AUSFILM MEMBERS?

No. Ausfilm only markets Ausfilm member companies to the global screen markets. However, Screen Australia and the State Screen Agencies (who are Ausfilm members) may supply Ausfilm with press releases, interviews or content about Australian production companies and productions f ilming in their state. This information raises awareness of Australian talent and creatives globally.

AUSFILM B2B CONNECT FEES & SERVICES

SERVICES FEESWHAT IS THE SERVICE?

• Ausfilm can identify suitable production companies and studios in both features and/or television in Los Angeles for Australian-based producers to meet.• Ausfilm can create and manage a program of meetings for Australian-based producers in Los Angeles.• Based on the menu of Fees and Services, the applicant can select a package that f its within their budget and goals for their visit to Los Angeles.• Ausfilm will provide contact information for all meetings set.• Market insight briefing by Ausfilm USA office.• Access to Ausfilm industry events in Australia.

WHO WILL I BE MEETING WITH?

• Los Angeles-based executives at production companies and studios.

WHO WON’T I BE MEETING WITH?

• Agents or managers for the sole purpose of f inding representation• Distributors• Sales agents• Financiers

B2B CONNECT MEETING CAP

There is a cap of 30 meetings per year for each Applicant. However if the Applicant is unable to complete meetings within the 12 month period, please contact Ausfilm as there may be some f lexibility to this time limit subject to Ausfilm’s Black Out Dates.

• CONNECT (5 meetings): A producer can sign up for f ive meetings six times per year.

• CONNECT PLUS (10 meetings): A producer can sign up for 10 meetings three times per year.

• CONNECT ANNUAL (20 meetings), Connect Plus, Connect: A producer can sign up for a combination of services until the producer reaches 30 meetings within a twelve month period.

• CONNECT ANNUAL PLUS (30 meetings): Once per year.

MARKET: LOS ANGELES

$1,200 $4,500$2,000 $5,500

CONNECT CONNECT PLUS

CONNECT ANNUAL

PLUS

CONNECT ANNUAL

• MARKET INSIGHT BRIEFING BY AUSFILM USA OFFICE

• INTRODUCTION TO AUSFILM MEMBERS

• ACCESS TO AUSFILM’S INDUSTRY EVENTS IN AUSTRALIA

20 x meetings scheduled by Ausfilm




1-2 WEEKS ANNUAL

NOTE: COSTS ABOVE WILL INCUR GST WHEN INVOICED AND ARE IN AUSTRALIAN DOLLARS

APPLICATION FEE FOR PREVIOUSLY APPROVED APPLICANTS

A producer does not need to pay an additional application fee beyond the first application fee as their credentials have been assessed and approved.

ADDITIONAL MEETINGS

The cost for any additional meetings for Connect (5 meetings) and Connect Plus (10 meetings) is AU$150 per meeting capped at three (3) additional meetings, per fee package.

Connect Annual and Connect Annual Plus do not have additional meeting fees. If the Applicant has paid for a Connect Annual package (20 meetings), they can sign up for additional meeting packages (Connect or Connect Plus) until they reach the cap of 30 meetings per annum within a twelve month period.

CALL AUSFILM TO SET UP A CONSULTATION MEETING

MICHELLE SANDOVALDirector of U.S. Production

AUSFILM USALos Angeles

T +1 (310) 229 [email protected]

RACHELLE GIBSONDirector of Marketing and Industry Partnerships

AUSFILM AUSTRALIASydney

T +61 2 9383 [email protected]


The Australian Familiarisation Program is a means by which Ausfilm can promote Australian capacity and capability by inviting producers and executives to Australia to meet with members and scout locations. Ausfilm funds the international and domestic travel costs and on the ground costs are funded by state screen agency members. Most often these visits are associated with a project that is making a serious consideration of filming or post-producing in Australia. The breakout box lists those projects that have come to Australia as a result of this program since 2013.

SONY PICTURES TELEVISION/AMC23 JULY – 4 AUGUST 2018Filmmakers and executives for the television series Preacher season 4, travelled to New South Wales, Queensland and Victoria. The Preacher producers subsequently decided to shoot in Melbourne in 2019.

UNIVERSAL PICTURES29 MARCH – 12 APRIL 2019Universal Pictures scouted South Australia, New South Wales, Queensland and Victoria for a big budget feature film production.

BLISS MEDIA, CHINA6 – 30 MAY 2019Bliss Media travelled to New South Wales, Victoria, South Australia, Western Australia, the Northern Territory, and Queensland and met with Ausfilm members, producers, HODs and scouted locations to better familiarise themselves with Australian locations and infrastructure.

EXTRAORDINARY ENTERTAINMENT 6 – 16 JUNE 2019Extraordinary Entertainment scouted South Australia, Queensland, Victoria, and New South Wales for a big budget sci-fi feature film.

AUSTRALIAN FAMILIARISATION PROGRAM

Since 2013 – the following productions have happened in Australia as a result of Ausfilm’s funded familiarisation tours:

2013Unbroken The King’s Daughter

2014The Light Between Oceans Alien: Covenant

2015Hacksaw Ridge

2016The Leftovers Tomb Raider Substantial VFX

2017Legend of Sun and Moon Film not released.Bleeding SteelNot an official scout however Ausfilm provided introduction assistance to state agencies and key crew

2019Preacher Season 4Buckley’s ChanceNot an official scout however Ausfilm provided financial assistance to visit Australian statesThe Whistleblower

AUSFILM’S AUSTRALIAN FAMILIARISATION PROGRAM

2013 – 2019 OUTCOMES


Top: US clients surveying a vistaAbove left: Universal and Film VictoriaAbove middle: Bliss Media and Big Bang SoundAbove right: Animal Logic, Bliss Media, Stage and Screen; Fox Studios and Fox Production ServicesRight: Ausfilm and Extraordinary Entertainment,

AUSFILM’S AUSTRALIAN FAMILIARISATION PROGRAM

2013 – 2019 OUTCOMES


AUSFILM PARTNERS

G‘Day USA 25 – 27 JANUARY 2019Ausfilm re-signed its sponsorship agreement with G’ Day USA and 2019 is the first year of a three-year agreement. The package includes participation in the G’Day USA Gala and the Australian Film Industry Showcase.

As a supporting sponsor of the G’Day USA 16th Gala, attended by over 700 people, Ausfilm hosted two VIP tables of key US screen industry contacts co-located with key government and screen industry decision-makers.

A special advance screening direct from the Sundance Festival of I am Mother was held on Sunday, 27 January to showcase Australian talent and innovation in the screen sector and included a Q&A with the filmmakers attended by over 200 guests.

The Hon. Simon Birmingham, Australian Minister for Trade, Investment and Tourism travelled to the USA at the same time. As did Steven Marshall, Premier of South Australia and SA’s Industry and Skills Minister, David Pisoni, for whom Ausfilm organised meetings.

AUSFILM STRATEGIC DIRECTION 1: SECURE OPPORTUNITIES AND ENABLE GROWTH

OF THE AUSTRALIAN SCREEN INDUSTRY

AUSTRALIA CHINA FILM INDUSTRY EXCHANGE3 – 6 JUNE 2019

Now in its 9th year, Ausfilm and Screen Australia partnered once again for its annual China business development program Australia China Film Industry Exchange (ACFIE). This program successfully connects Australian screen businesses (Ausfilm members) and Australian producers to Chinese screen executives and entertainment and media companies in China.

This year’s program consisted of 15 targeted meetings with Chinese companies in Beijing over four days. The Australian Embassy, Ambassador Jan Adams, Deputy Ambassador Gerald Thomson and the public and cultural affairs team were invaluable once again with their support of the ACFIE Networking event. The networking event was held at the Australian Embassy and attracted senior executives from a range of production companies.

Left: G’DAY USA 16th GalaAbove: ACFIE Debra Richards, Beijing China.


AUSTRALIANS IN FILM AWARDS24 OCTOBER 2018

Australians in Film (AiF) is a Los Angeles based non-profit film, television and digital content foundation that supports and promotes Australian screen talent and culture in the United States. Ausfilm has been an industry partner for many years. Our sponsorship provides opportunities to showcase Australian talent (both in-front and behind the camera) to US clients; and keeps Ausfilm connected with emerging and established Australian filmmakers in Los Angeles, enabling us to ensure they remain aware of the opportunities for them to create content back in Australia.

Ausfilm is also an industry partner and major sponsor of the AiF Awards and Benefit Gala held during Ausfilm Week, where the Ausfilm International Award was presented to producer Mark Johnson. Ausfilm was also a presenting sponsor of the Heath Ledger Scholarship held on 20 September 2018 celebrating ten years of the scholarship.

Above: Craig Rowsell, Lynne Benzie and Nick SmithRight: Mark Johnson and Debra Richards. Below: Courtney Gibson, Simonne Overend, Emma Cooper; Kate Marks and Bruna Papandnea


AUSFILM WEBSITEAusfilm continues to provide a broad range of content about Australia’s film and television industry such as blog posts, press releases and video content to promote the work of Ausfilm members in production and post and visual effects and provide a portal for international filmmakers to find information about Australia’s screen incentives and easily accessible information about Australia’s production industry (key crew, talent, studios, locations).

Over the financial year the Ausfilm website had a total of 263,975 pageviews and 114,999 unique pageviews. Both pageviews and unique pageviews are up 10% compared to 2017/18. Website analytics show an 89.7% increase in new users to the site with 41% of these language demographics deriving from the USA, 32% from Australia and 17% from the UK. The average time users spend on the Ausfilm website increased by 93% and pageviews increased 90% over the year compared to 17/18, demonstrating longer duration and more engagement with Ausfilm’s content. Ausfilm’s bounce rate continues to average around 7% meaning the percentage of visitors who navigate away from the site after viewing only one page is extremely low and are moving through the website to find more content. This is a direct result of Ausfilm encouraging its members to supply new and engaging content relevant to Ausfilm’s target audience, helping us to keep users on the site for longer.

There was a significant spike in users to the site during the month of July 2018 of 16,400 unique users compared to 5,800 unique users in the month of July 2017. This was a result of users seeking the guidelines and criteria for the Australian Government’s newly announced Location Incentive. Ausfilm’s Incentives page had a 79% increase in unique users in this financial year. A direct result of the Australian Government’s work in evolving and improving Australia’s federal screen incentives.

MARKETING & COMMUNICATIONS


OF THE AUSTRALIAN SCREEN INDUSTRY

AQUAMAN CAMPAIGNAusfilm launched a digital campaign celebrating Warner Bros. and the Ausfilm members who worked on Aquaman. This coincided with Ausfilm and the Department of Communications and the Arts Parliament House screening of the film on 4 December, 2018 in Canberra, hosted by the Minister, and the launch of the film globally later in the month.

Sales & Marketing PropositionHOLD YOUR BREATH – Aquaman Made in Australia

Campaign objectives• Raise awareness of the success of the film globally (over $1billion at the box office) and that it was made in Australia with a majority of Australian talent, facilities and crew

• Promote Screen Queensland, Village Roadshow Studios and other Ausfilm members who delivered services to this production

• Promote the support of the Australian Government and state screen agencies who supported the film

• Showcase the visual effects completed by Method Studios and Luma on this film.


Marketing Mix Print

• Ausfilm Factsheet showcasing the Ausfilm members who provided incentives and services on this production. A digital version is also available on the Ausfilm website.

Digital

• EDM raising awareness in the international entertainment market of the locations, facilities and services provided by Australia.

• Screening of the film at Parliament House in Canberra for Parliamentarians and staff.

Metrics Email Opens: 38.64% CTR: 4.65% Top Country Opens: USA, Australia, UK, France.


AUSFILM PUBLICATION 2019 THE PARTNERSHIPS ISSUE NO 6.

This year Ausfilm’s annual keystone marketing campaign to promote Australia and its incentives focused on the successful working relationships between members of the Australian screen industry and international studio executives and producers.

The annual Ausfilm Publication this year entitled The Partnerships Issue, featured seven editorial articles on the successful and innovative film and TV partnerships with an emphasis on the partnerships developed by Australia’s state government screen agencies and international clients.

During Ausfilm Week 2018, Ausfilm launched the 6th edition of its annual Publication.

Sales & Marketing PropositionPartner up with Australia: Trust, Honesty & Respect

Campaign Objectives• Raise awareness of Australia’s federal screen production offsets and state government incentives

• Motivate clients to work with Australia’s experienced screen industry and Ausfilm members.

DistributionUSA, Canada, UK, Australia


Marketing mixPrint• 1000 x 72 page high-end magazine• 8 x Banners – Make it in Australia featuring international films and television made in Australia over the last 20 years.

DigitalWebsite campaign page on Ausfilm.com consisting of:• 500-word feature article• 5 x testimonials from clients at Warner Bros.; Paramount; Edko Films, Village Roadshow Entertainment Asia and Perfect Village Pictures• Promotion of campaign to global database via EDMs.

MetricsEmail Opens: 33.67% CTR: 10%Top Country Opens: USA, Australia, UK, Canada.

28 AUSFILM | The Partnerships Issue AUSFILM | The Partnerships Issue 29

Australia’s Animal Logic is recognised as one of the world’s leading independent creative digital studios having produced award-winning design, VFX and animation for more than 25 years. For

20 of those they’ve worked with Warners Bros. Pictures to create incredible stories, compelling characters, ground-breaking technology and breathtaking visuals.

The Australian studio’s first collaboration with the Hollywood heavyweight was on the Academy Award® winning film, The Matrix, brought Down Under by Warner Bros.’ veteran Steve Papazian. The Animal Logic team was an integral partner in creating the unique look of the film, including the iconic green matrix code.

The two studios next partnered on the first digitally-animated feature film ever produced in Australia. When George Miller’s Happy Feet was just a script, Animal Logic had a challenging creative problem to solve: how can you teach penguins to dance? With the support of Warner Bros., Animal Logic developed incredibly complex CGI technology and a pipeline to capture the motion of great choreography and dancers that ‘taught’ the digital penguins to dance. Their innovative ideas paid off and the film went on to win the Academy Award® for Best Animated Feature.

Warner Bros. and Animal Logic’s creative partnership is built on a shared vision to push the boundaries of visual storytelling. From bringing to life the thriving energy of 1920s New York City in The Great Gatsby to designing the stylised look of Zack Snyder’s remake of the graphic novel 300, the two studios have never wavered from their continued determination to create ground-breaking storytelling. When working on 300, Animal Logic’s creative team wanted to use VFX techniques to make the film look not only realistic, but aesthetically unique. It was this out-of-the-box approach and experimentation that Warner Bros. admired and continues to support.

Once again, Warner Bros. and Animal Logic pushed the envelope of innovation with The LEGO® Movie. In collaboration with Lin Pictures and directors Phil Lord and Chris Miller, The LEGO® Movie rewrote the animation rulebook by convincing audiences that plastic minifigs were real, breathing, emotive characters. The success of The LEGO® Movie led to two more LEGO® worlds being created, The LEGO® Batman Movie and The LEGO® Ninjago Movie. With each film, Animal Logic developed new and exciting environments, from the crime-ridden streets of Gotham City to naturalistic elements in a realistic jungle. LEGO® mania eventually gave rise to a second Animal Logic animation studio in Vancouver, Canada, which is currently in production on The LEGO® Movie 2: The Second Part.

So, what’s next for the two studios? So much more! Animal Logic Entertainment and Warner Bros. recently announced a new partnership with Imagine Entertainment. This collaborative powerhouse will co-develop, co-produce and co-finance a slate of animated and hybrid family films, bringing fun, emotional and inventive animated and hybrid movies to audiences in Australia and across the globe.

“BATMAN DOESN’T DO SHIPS,” SAYS LEGO®

BATMAN, BUT LUCKILY FOR AUDIENCES AROUND THE GLOBE, WARNER BROS. AND ANIMAL LOGIC ARE PROUD TO BE CELEBRATING A CREATIVE PARTNERSHIP SPANNING 20 YEARS. STORY BY TESSA CROZIER.

Clockwise from main: Happy Feet, 300 and The LEGO® Movie. Courtesy of Warner Bros.


VFX IT IN AUSTRALIA CAMPAIGNA digital and print advertising campaign was launched in October 2018, first appearing in the Visual Effects Society’s print magazine and website VFXVoice.com to coincide with a spotlight on Australian and New Zealand VFX companies and Ausfilm Week in Los Angeles.

Sales & Marketing PropositionVFX IT IN AUSTRALIA! Save up to 40% on your post and VFX spend in Australia

Campaign Objectives• Increase enquiries to Ausfilm for the 30% PDV Offset and enquiries into the state screen agencies for more information about their PDV Offsets

• Promote the world-class post and VFX facilities that Australia has to offer

• Support and extend the life of pre-existing Ausfilm member, incentives and talent marketing initiatives.

Marketing MixAdvertisingPrint advert in the VFX Voice magazine and digital ad banners across its website for the month of October. The print advert also included the logos of all Ausfilm VFX members.

ContentA branded campaign page on the Ausfilm website to direct and motivate users to contact Ausfilm, its post and VFX members or state screen agencies for more information.

DigitalAusfilm delivered an EDM campaign directing clients back to Ausfilm’s website and promoting Ausfilm post and VFX member companies.

Social MediaBranded banner for Linked In; Facebook & Twitter pages. Branded Instagram post template.

MetricsFrom the launch of the campaign to 1 February 2019, the campaign page on the Ausfilm website was the third most visited page behind the Home Page and What We Do section. In total to date there have been over 5,866 unique pageviews of the Ausfilm PDV member profile pages generated by the VFX it in Australia campaign page on the Ausfilm website since October 2018. There were also increased views to the PDV member pages in the Work With The Best section – indicating the campaign led our audience to seek out more information on Ausfilm VFX membership companies.

Website pageviews: 5,866Email Opens: 38.64% CTR: 4.65%Top Country Opens: USA, Australia, UK, France.


I T I N AUSTRAL IA

AUSTRALIA OFFERS UP TO 40% ON YOUR POST & VFX

SPEND IN AUSTRALIA! The Australian Federal Government, through the Department of Communications and the

Arts offers a 30% Post Digital VFX (PDV) tax incentive for qualifying post, digital and/or visual effects spend in Australia.

Combine this with discretionary funding of up to 10% with varying minimum spends from five of Australia’s states governments plus work with Australia’s best VFX companies.

Contact Ausfilm today for more [email protected]

310-229-2362

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AUSSIES AT THE OSCARS® CAMPAIGN

Ausfilm released its annual Aussies at the Oscars® Campaign on 25 February 2019. This campaign is a digital timeline from 1929 to 2019 detailing all Australian Academy Award® winners and nominees during this time. We were down by 62% of unique pageviews for this campaign compared to the 2017 campaign. However CTR metrics of the EDM are above industry standards.

Campaign Objectives• Increase awareness of the breadth of award-winning Australian talent and crew celebrated on the international stage• Activate a digital conversation about Australia’s Academy Award® successes through social media.

Marketing Mix• Email campaign to global database• Website campaign page on Ausfilm.com• Social Media promotion.

MetricsEmail opens: 36% CTR: 6%Top Country Opens: USA, Australia, UK.

AUSTRALIA CHINA FILM INDUSTRY EXCHANGE 2019Campaign Objectives• Raise awareness in the Chinese film and television marketing of Australia’s screen production incentives• Showcase Australian VFX and post companies• Promote Australia’s diverse locations.

Marketing MixPrint• Mandarin Ausfilm Incentives Factsheet • Mandarin Australian Production Directory• Signage for business to business meetings• Co-branded signage for Embassy Networking event with Screen Australia• Delegate Handbook• Ausfilm branded micro-fibre towel showcasing locations around Australia.

Digital• Mandarin website on Ausfilm.com • Mandarin Visa Factsheet• Mandarin digital newsletter including blog posts in Mandarin promoting Ausfilm member companies and Australia’s screen production incentives.


SOCIAL MEDIAAusfilms’ social media strategy is to reach a broader audience outside of its existing database and deliver engaging content about Australia’s screen industry through social channels. There has been significant growth in followers and reach across Ausfilm’s social media platforms over the last financial year (see table below). There was a momentous growth on LinkedIn as a result of increased efforts to engage with a new audience.

AUSFILM CHANNEL SHOWREELS & INTERVIEWS

• Make It In Australia Showreel 2018

Online interviews with:

• Director and the two co-producers of Official Treaty Australia China Co-production At Last with English and Mandarin subtitles

• Producers of Peter Rabbit 2

• Producer and Director of Dora and The Lost City of Gold

• Actors and Producers of Preacher Season 4.

TAILORED DIGITAL MARKETING CAMPAIGNS FOR MEMBERSAs part of Ausfilm membership services each member company has the opportunity to promote their business or service to Ausfilm’s global database. In the 2018/19 period Ausfilm delivered eight tailored EDMs over this period. Industry standard for CTR is 21%. Ausfilm EDMs continue to exceed industry standards.

• Cutting Edge – Halloween/Blumhouse CTR: 31%• Resin now offers VFX in Brisbane and Melbourne through The Post Lounge CTR: 45.8%• Village Roadshow Studios CTR: 35%• Film Victoria Series Mania CTR: 32%• Rising Sun Pictures – Animal World CTR: 32%• The Appointment Group / Screen Forever CTR: 43%• Cutting Edge in LA CTR: 46%• Fin in LA CTR: 40%.

ADDITIONAL GLOBAL MARKETING ASSETS• Ausfilm Guide | Growing & Nurturing Business Relationships in the US Entertainment Industry

• Ausfilm Guide | Code of Conduct & Travel Safety Policy

• Ausfilm & Screen Australia co-branded TIFF booth

• Ausfilm & Screen Australia co-branded Incentives brochure (managed by Screen Australia in English and Mandarin versions used in China and at TIFF).

PLATFORM 2017/2018 2018/2019 GROWTHFacebook 2,700 3,100 +13%LinkedIn 1,800 3,100 +68%Twitter 9,100 9,500 +4%Instagram 1,100 1,400 +30%

AUSFILM SOCIAL MEDIA FOLLOWER GROWTH


MAKE IT IN AUSTRALIA: DIRECT FOREIGN INVESTMENT & JOBS

PHYSICAL PRODUCTIONS UNDERTAKEN IN AUSTRALIA

POST, DIGITAL & VFX PRODUCTIONS ATTRACTED TO AUSTRALIAPRODUCTION FORMAT PRODUCTION COMPANY/DISTRIBUTOR TERRITORY

AQUAMAN FEATURE WARNER BROS. USA

MEN IN BLACK: INTERNATIONAL FEATURE SONY PICTURES USA

JOHN WICK CHAPTER 3: PARABELLUM FEATURE LIONSGATE USA

IT: CHAPTER TWO FEATURE WARNER BROS. USA

CHRISTOPHER ROBIN FEATURE WALT DISNEY STUDIOS MOTION PICTURES USA

TERMINATOR: DARK FATE FEATURE PARAMOUNT PICTURES USA

DOWNHILL FEATURE FOX SEARCHLIGHT USA

FENGSHEN TRILOGY FEATURE BEIJING CULTURE CHINA

STRANGER THINGS TV SERIES NETFLIX USA

THOMAS THE TANK ENGINE TV SERIES MATTEL USA

THE LEGO MOVIE 2: THE SECOND PART FEATURE WARNER BROS. USA

DC SUPERPETS FEATURE WARNER BROS. USA

PRODUCTION FORMAT PRODUCTION COMPANY/DISTRIBUTOR TERRITORY

DORA AND THE LOST CITY OF GOLD FEATURE PARAMOUNT PICTURES USA

GODZILLA VS KONG FEATURE LEGENDARY ENTERTAINMENT USA

MONSTER PROBLEMS FEATURE PARAMOUNT PICTURES USA

PREACHER (SEASON 4) TV SERIES SONY PICTURES TELEVISION AND AMC USA

REEF BREAK (SEASON 1) TV SERIES DISNEY/ABC STUDIOS USA



POST, DIGITAL & VFX PRODUCTIONS ATTRACTED TO AUSTRALIA cont

THE BOYS TV SERIES SONY PICTURES / AMAZON STUDIOS USA

HALLOWEEN FEATURE BLUMHOUSE / UNIVERSAL PICTURES USA

DORA AND THE LOST CITY OF GOLD FEATURE PARAMOUNT PICTURES USA

CATS FEATURE UNIVERSAL PICTURES USA

BIOS FEATURE AMBLIN ENTERTAINMENT USA

GODZILLA VS KONG FEATURE LEGENDARY ENTERTAINMENT USA

MONSTER PROBLEMS FEATURE PARAMOUNT PICTURES USA

REEF BREAK TV SERIES DISNEY/ ABC STUDIOS USA

PREACHER TV SERIES SONY PICTURES TELEVISION AND AMC USA

TIDELANDS TV SERIES NETFLIX USA/AUSTRALIA

DARK PHOENIX FEATURE TWENTIETH CENTURY FOX USA

SPIDER-MAN: FAR FROM HOME FEATURE MARVEL STUDIOS USA

DUMBO FEATURE WALT DISNEY STUDIOS MOTION PICTURES USA

CAPTAIN MARVEL FEATURE MARVEL STUDIOS USA

ALITA: BATTLE ANGEL FEATURE TWENTIETH CENTURY FOX USA

THE PREDATOR FEATURE TWENTIETH CENTURY FOX USA

THE EIGHT HUNDRED FEATURE HAINING SEVENTH IMAGE MOVIE AND MEDIA COMPANY CHINA

TURANDOT FEATURE DONGYANG LE FLOWER FILM AND TV CO LTD CHINA

I AM MOTHER FEATURE THE PENGUIN EMPIRE USA

FORD V FERRARI FEATURE TWENTIETH CENTURY FOX USA

PINE GAP TV SERIES NETFLIX USA/AUSTRALIA

JUNGLE CRUISE FEATURE WALT DISNEY STUDIOS MOTION PICTURES USA

PETER RABBIT 2 FEATURE SONY ENTERTAINMENT USA

JOJO RABBIT FEATURE FOX SEARCHLIGHT USA

MARY POPPINS RETURNS FEATURE WALT DISNEY STUDIOS MOTION PICTURES USA

THE NUTCRACKER AND THE FOUR REALMS FEATURE WALT DISNEY STUDIOS MOTION PICTURES USA

BUREAU FEATURE BEIJING CULTURE CHINA

Note: Titles In the list represent PDV work undertaken during 2018/19. Some projects commenced PDV work in the previous financial year.


MEMBER ENGAGEMENTMONTHLY PRODUCTION CALLAusfilm hosts a monthly production leads conference call for all members. This also provides an opportunity for the state screen agencies to update members on production in their state and for the Ausfilm teams in both Sydney and Los Angeles to provide an update on current and future activities. MEMBER MEETINGSAusfilm staff in both Sydney and Los Angeles continued to engage and meet with Ausfilm member businesses, conducting 76 meetings during the year.

The EVP and Director of US Production travelled to Australia in August 2017 and met with members across Australia. The Director of Operations travelled to Sydney and met with Sydney based members.

The Director of Marketing & Industry Partnerships and the Marketing Executive travelled to Brisbane and the Gold Coast in April and June 2019 to meet with members. The Head of Policy and Research travelled to South Australia in May 2019 to meet with Adelaide based members.

AUSFILM’S MEMBERSHIP RETENTION CAMPAIGN16 AUGUST 2018The marketing team delivered 43 membership retention packs to members. This year’s theme was focused on “Connecting You”. A branded ‘Ausfilm Connect Gear’ box of merchandise was given to each member company to thank them for their continuing support.

CONNECTING WITH MEMBERS AUSFILM STRATEGIC DIRECTION 2:

ENSURE ENGAGEMENT WITH MEMBERS

SCREEN FOREVER AUSFILM MEMBER MIXER MELBOURNE21 NOVEMBER 2018

Ausfilm hosted its fourth annual Screen Forever Ausfilm Member Mixer during the Screen Forever conference to maximise connecting with national members and the team from the Department of Communications and the Arts attending the screen producers annual conference.

A U SF I LMCONNECT ING YOU FOR 20 Y EARS

AUSF I LM CONNECT GEAREQUIPMENT OR APPARATUS DEPLOYED FOR THE PART ICULAR PURPOSE OF ASS I S T IN G

AUSF I LM MEMBERS TO CONNECT TO A GENU INE ( TRUE -BLUE ) NETWORK

KƏˈNƐKT ɡɪƏ | NOUN

AU SF I LM


NEW CORPORATE MEMBER COMPANIES

NON-RENEWING MEMBERS


MEMBERSHIP AS AT 30 JUNE 2019

PLATINUM MEMBERS

GOVERNMENT AGENCY PARTNERS

METHOD STUDIOS


CORPORATE MEMBERS

D R O N E C I N E M AT O G R A P H Y

POST SOUND


OUR PERFORMANCE POLICY & GOVERNANCE

BOARD AND GOVERNANCEZareh Nalbandian and Tony Clark were re-elected as Corporate Board members. Elizabeth Scott (Create NSW) joined the Board as a Screen Agency Board member. Seph McKenna ceased being a Board member when he left Screenwest and was replaced by Willie Rowe, the new CEO.

Wayne Borg resigned as Corporate Board member. The Board decided not to fill the casual vacancy created, until the AGM.

On the Finance, Audit and Risk Committee, Tracey Vieira became Chair on the resignation of Wayne Borg. John Hughes (Fox Studios Australia) and Libby Villa (Big Bang Sound) joined Tracey Vieira, Simon Rosenthal and Debra Richards on the Committee.

The Hon. Bob McMullan finished his term as independent Chair in December 2018.

The Board appointed Samantha Mostyn as new independent Chair from May 2019. ADVICE AND INFORMATIONAusfilm maintained relationships with the Department of Communications and the Arts throughout the reporting period including meetings with Stephen Arnott, First Assistant Secretary, Arts Division, Department of Communications and the Arts and Caroline Fulton, Assistant Secretary, Department of Communications and the Arts.

Ausfilm and staff from the Department of Communications and the Arts communicate on a regular informal basis for

an exchange of industry related information and to keep the Department abreast of productions flows and issues concerning Australia’s place in the offshore production sector. Ausfilm also invited the Department representatives to attend missions and to undertake set visits.

Ausfilm maintains and develops effective communication with both the Government and with the non-Government parties, meeting through-out the year with parliamentarians and government representatives across a range of portfolios that have an impact on the film sector. Aside from the Communications and the Arts these include Treasury, Finance, Foreign Affairs and Trade, Industry, Education and Home Affairs. These meetings focused on explaining the need for a permanent increase to the Location Offset in order for Australia to remain competitive in attracting big budget, international screen production to Australia for the benefit of the industry and the economy.

Ausfilm USA also facilitated meetings with studio executives for Premier of South Australia, the Hon. Steven Marshall and the SA Minister for Industry and Skills, the Hon. David Pisoni.

AUSFILM STRATEGIC DIRECTION 3: ENSURE AN OPERATIONALLY SOUND & EFFICIENT ORGANISATION


REPORT ON THE ACTIVITIES OF THE FINANCE, AUDIT AND RISK COMMITTEEThe committee at 30 June 2019 is Tracey Vieira (Chair), Simon Rosenthal, Libby Villa, John Hughes and Debra Richards (Secretary).

The committee considered a range of matters including the draft audited statements; regular cost reports and proposed budgets for Ausfilm International and Ausfilm USA; financial and bookkeeping systems; risk management issues, and funding reports for the Department of Communications and the Arts.

FUNDING AGREEMENTThe Funding Agreement with the Department of Communications and the Arts contains a budget and key performance indicators. Ausfilm is required to report to the Department twice a year in relation to these indicators and Ausfilm’s income and expenditure. Upon acceptance

Minister for Trade & Tourism, Steve Ciobo. Screen QLD Chair, Ausfilm CEO and Chair and Ausfilm members.

of these reports the government advances that allocated funding tranche early in the relevant financial and calendar years.

PARLIAMENT HOUSE SCREENINGAQUAMAN SCREENING As part of the Department of Communicatons and the Arts Parlimentary screening program Ausfilm presented a screening of Warner Bros. Aquaman which filmed in Queensland. The screening took place on 4 December 2018 at Parliament House, Canberra. The Minsiter for Tourism and Trade at that time, The Hon. Steve Ciobo on behalf of the Minister for Communications and the Arts opened the screening for parliamentarians and their staff.


APPENDICES

DEBRA RICHARDSCEO

ANNIE LUCASEXECUTIVE ASSISTANT & OPERATIONS MANAGER

NICK HERDHEAD OF POLICY

& RESEARCH

RACHELLE GIBSONDIRECTOR OF MARKETING & INDUSTRY PARTNERSHIPS

KATE MARKSEXEXECUTIVE VICE PRESIDENTINTERNATIONAL PRODUCTION

VIVIEN FLITTONDIRECTOR OF OPERATIONS

MICHELLE SANDOVALDIRECTOR OF US PRODUCTION

VANESSA KLINGLERMARKETING &

COMMUNICATIONS EXECUTIVE

MADI DU PLESSIS DIGITAL MARKETING & CONTENT COORDINATOR (P/T CONTRACT)

ORGANISATIONAL CHART

AUSFILM USA INC

DEBRA RICHARDSSOLE DIRECTOR

KATE MARKS, PRESIDENT,

SECRETARY AND CHIEF FINANCIAL

OFFICER

VIVIEN FLITTON, VICE PRESIDENT,

ASSISTANT SECRETARY


AUSFILM BOARD

CHAIR BOB MCMULLAN to 30 December 2018SAMANTHA MOSTYN from May 2019

DEPUTY CHAIR ZAREH NALBANDIAN Animal LogicELECTED CORPORATE MEMBER TONY CLARK Rising Sun Pictures

ELECTED CORPORATE MEMBER LYNNE BENZIE Village Roadshow StudiosELECTED CORPORATE MEMBER WAYNE BORG Fox Studios Australia

ELECTED CORPORATE MEMBER SIMON ROSENTHAL Method Studios AustraliaSCREEN AGENCY BOARD POSITION COURTNEY GIBSON South Australian Film Corporation

SCREEN AGENCY BOARD POSITION ELIZABETH W. SCOTT Create NSW SCREEN AGENCY BOARD POSITION TRACEY VIEIRA Screen QueenslandSCREEN AGENCY BOARD POSITION CAROLINE PITCHER Film VictoriaSCREEN AGENCY BOARD POSITION GRAEME MASON Screen Australia

BOARD OBSERVERS

AUSTRALIAN GOVERNMENT BOARD OBSERVER CAROLINE FULTON Department of Communications and the Arts

SCREEN AGENCY BOARD OBSERVER WILLIE ROWE Screenwest

FINANCE AUDIT AND RISK COMMITTEE (AT 30 JUNE 2019)

CHAIR TRACEY VIEIRA Screen Queensland MEMBER SIMON ROSENTHAL Method Studios Australia

MEMBER LIBBY VILLA Big Bang SoundMEMBER JOHN HUGHES Fox Studios AustraliaSECRETARY DEBRA RICHARDS Ausfilm CEO

AUSFILM PLATINUM MEMBERS

AusfilmissupportedbyfinancialassistancefromtheAustralianGovernment

ausfilm.com

A U S F I L M I N T E R N AT I O N A L Sydney,Australia T+61293834192

[email protected]

A U S F I L M U S ALosAngeles,USA T+1(310)2292362

[email protected]

(AS AT 1 AUGUST 2019)

METHOD STUDIOS

annual report 2018/19 · secure opportunities & enable growth . of the australian screen...

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