annual report 2005archive.livingartscenter.ca/pdf/reports/annual-report-2005.pdf · annual report...

OMMUNITY COURSES CAMPS FOR KIDS LIVE CUISINE RESTAURANT LIVE PERORPORATE EVENTS EDUCATIONAL WORKSHOPS ARTISTS IN RESIDENCY COMAMPS FOR KIDS LIVE CUISINE RESTAURANT LIVE PERFORMANCES CORPORATDUCATIONAL WORKSHOPS ARTISTS IN RESIDENCY COMMUNITY COURSES CAUISINE RESTAURANT LIVE PERFORMANCES CORPORATE EVENTS EDUCATIONARTISTS IN RESIDENCY COMMUNITY COURSES CAMPS FOR KIDS LIVE CUISINEERFORMANCES CORPORATE EVENTS EDUCATIONAL WORKSHOPS ARTISTS IN OMMUNITY COURSES CAMPS FOR KIDS LIVE CUISINE RESTAURANT LIVE PERORPORATE EVENTS EDUCATIONAL WORKSHOPS ARTISTS IN RESIDENCY COM

Annual ReportYear Ending August 31, 2005

January 31, 2006

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Contents

CONTENTS

INTRODUCTION BY THE CHAIRMAN AND CEO . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .3

LIVING ARTS CENTRE BOARD OF DIRECTORS . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .4

HIGHLIGHTS

Performing Arts . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .5

Studio Arts . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .7

Communications & Marketing . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .9

Fundraising . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .10

Finance / Live Cuisine / Corporate Sales . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .11

LIVING ARTS CENTRE STAFF . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .12

AUDITED FINANCIAL STATEMENTS . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .14

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Ralph Hunter, ChairmanPresidentHunter-Gray Financial Services

Gerry Townsend,CEOLiving Arts Centre

Overall the activities and results for the year ended August 31 2005 were positive.

Several years ago the City and our Board of Directors agreed on a goal of breaking even on operations before amortization. We are pleased to reportthat in the year ended August 31 2005 we did indeed attain that goal. However, it is a year or two earlier than expected due to a one time adjustmentof previous year's expenses. This goal has been reached whilst maintaining a high quality of arts programming and support of arts organizations.

We continued to increase participation and improve access to our facilities and programming. However, one of our growing challenges is to allocatespace equitably between existing and prospective users.

The use of the Living Arts facility by community arts groups and individuals continued to increase and we continue to work with, and assist, arts organizations in meeting their objectives.

We presented artists ourselves under the LAC Presents banner. Although the feedback we receive from our patrons supports the view that we offer quality programming at a reasonable price we continue to be disappointed in the overall average attendance at these events. Making contact withMississauga residents at a reasonable cost is challenging but we will continue to explore the most effective ways of doing this.

During the past season Opera Mississauga had operational and financial problems that resulted in the cancellation of several full performances. As aresult of this, relationships with many of their long time supporters have been strained. We understand that the organization has decided not to pres-ent any Operas in the 2005-2006 season and return to its regular schedule of three Operas in subsequent seasons.

The Studio Arts Department was again successful in showing growth in all areas. Over 16,500 individuals participated in our courses, school workshopsand camps.

Restaurant, catering and theatre and room rental operations continued to generate significant net revenue to support our overall programming.

Our fundraising activities in Fiscal 2005 did not generate as much as we had expected although we continued to receive substantial support for our children's programming. In 2006 we plan on launching a new campaign with an emphasis on attracting corporate and individual support for our general activities.

In the Spring of 2005 we presented a brief to the Arts Review Task Force appointed by Mayor McCallion.The Task Force reported in December 2005 andwe expect that its work will provide the impetus for improving the overall milieu in which the community arts organizations and artists strive to reachtheir potential.

As the City Council moves forward with the consideration of the report and recommendations of the Task Force it may be useful to summarize the pastand ongoing contribution of The Living Arts Centre in Mississauga.

We have a theatre that is acclaimed as having the best acoustics in the GTA.

We are enabling community organizations to present their works in a professional venue.

We are providing arts experiences to ever expanding audiences.

We have a solid team of dedicated staff and board members committed to maintaining the highest of standards with a strong focus on

fiscal responsibility.

Our overriding objective continues to be to provide access by the community to first class facilities and arts programming at a reasonable price.

We will continue to aggressively seek out opportunities to partner with and support our community arts organizations.

We will continue our quest to have every student in Peel attend at least one arts related event in the Centre during their school years.

We will operate as effectively as we can while striving to present and encourage all art forms.

The Centre will continue to operate in a fiscally responsible manner without any loss in the quality and scope of the arts programming.

Whatever success we achieved during the year was only possible through the considerable assistance we obtain from our volunteers, staff, donors andsponsors. Our thanks go out to them. Finally we wish to thank the Mayor and Council together with City staff for their valuable and continuing support.

We are looking forward to expanding and improving the ways in which we can serve and stimulate both the arts community and their patrons - present and prospective.

Ralph Hunter Gerry TownsendChairman of the Board of Directors Chief Executive Officer

Introduction by The Chairman and CEOan

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Councillor Eve AdamsCity of Mississauga

Ward 5

Janice Baker

City Manager

City of Mississauga

Councillor Frank Dale

City of Mississauga

Ward 4

Brian deLima

Freelance Musical Director

Ron DuquettePresident, Ad-Venture

Sight & Sound Ltd.

Don EdmondsPartner,

PriceWaterhouse Coopers LLP

Doug FowlesPresident,

Ochiltree Management Inc.

David W. IrwinRetired

Deloitte & Touche LLP

Bob H. McNuttVice -Chairman

Professor Emeritus, UTM

Councillor Pat MullinCity of Mississauga

Ward 2

Ron NisbetMississauga, Ontario

Drew PallettFinancial Consultant

RBC Dominion Securities

Councillor Maja Prentice

City of Mississauga

Ward 3

Anthea J. RadfordPresident & CEO

Arjane Governance Group

Anthony SchwarzStreetsville, Ontario

Richard SchwarzRegional Sales Manager

Canatal International Inc.

Ted WoloshynThe Ted Woloshyn Show

CFRB, Toronto

Ruben GoulartPartner

Keyser Mason Ball

Gerry Townsend

CEO

Living Arts Centre

2005 BOARD OF DIRECTORS

EX-OFFICIO

Les MayerMississauga, Ontario

Ralph Hunter, ChairmanPresident, Hunter-Gray

Financial Services

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Performing Arts Highlights

Overall the 2004-2005 season was a success for our Performing Arts department. Oursteady offering of diverse programs and activities continued and the growth of our com-munity-based arts clients was both satisfying and encouraging.

In accordance with our Mission Statement, we continue to present high quality artists. InHammerson Hall we presented well-known headline artists and maintained our practice ofpresenting an “All Canadian” line-up of emerging and established artists in RBC Theatre,both for the Relaxed series and the popular Wiggle Club for children.

During the season, we started to look at ways to improve the allocation of space betweencompeting uses. By incorporating a more formal process to allocate dates we will be able

to balance the needs of our existing and returning clients, while making the facility accessi-ble to new user groups.

Opera Mississauga continued to present a challenge. Due to organizational and financial problems it had to drastically curtail its performance schedule.

Our LAC Presents banners, together with community arts groups and corporate rental clients, provided an effective balance of theatre usage and a moderately successful season.

Total Theatre Usage

Total combined usage (including LAC programming, performance rentals, rehearsals and corporate rentals):

- Hammerson Hall was used for 210 days. This was a decrease from previous seasons due in large part tothe cancellation of performances by Opera Mississauga in September, November, and April as well as areduction in corporate rental activity.

- RBC Theatre was used for 183 days. This is a decrease in usage as Community Access Program clientCandy Factory Theatre planned to have three weeks of performances and only used one week. There wasalso an increase in the number of half-day rentals on which two different clients shared one day.While this does not decrease the number of events, it did decrease the total number of days used.

- The total number of performances in the LAC theatre spaces was 238. This is a 15% decrease from last year a significant part of which was the reduction in use by the Candy Factory Theatre group.

- The total number of tickets issued was 122,200 – 55% of capacity. The percentage of capacity is similarto last season; however, the number of tickets issued has dropped slightly due to the reduction in thenumber of performances. The percentage of capacity has historically ranged between 51% and 62%.

HH Theatre usage by day

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CommunityGroups

Commercial /Corporate

Clients

LAC PresentedProgramming

RBC Theatre usage by day

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CommunityGroups

Commercial /Corporate

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LAC PresentedProgramming

Colleen Clack

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LAC PresentsTotal audience for LAC Presented performances was 23,180compared to 19,250 in the previous year. The percentageof seat capacity used increased from 54% in the previousyear to 63%.

The LAC Presented season featured 22 performances inHammerson Hall for kids, family and adult audiences.Highlights were performances by Bob Newhart, the BigComfy Couch and the touring Broadway show Grease. Sell-out performances included Jesse Cook, Colin Mochrie & BradSherwood, André-Philippe Gagnon, and Francophone schoolperformer Gregg LeRock.

The season in RBC Theatre featured 23 performances underthe Relaxed and Wiggle Club Banners. Highlights were performances by Alfie Zappacosta, Marc Jordan, Eric Nagler,Dufflebag Theatre and Michael Kaeshammer.

Four performances for schools were presented by LAC in2004-2005. New to the roster was French language programming that ran with great success resulting in theaddition of a 3rd show. 6,291 students from 67 schoolsattended performances with many groups booking a performance / workshop combination. It should be notedthat close to 50% of the schools attending performancesalso attended school workshops.

The Centre continued the two pilot projects initiated lastseason to increase the usage of the theatres during thesummer months. A partnership with Drayton Festivalbrought a week-long presentation of theatre to RBCTheatre and we also hosted a co-presentation of the second annual Chinese Arts Festival. These initiativeshelped to increase our theatre usage during the summer of2005, as well as to widen our audience of patrons whoattended events at the Centre.

The Community OnStagePart of our Mission Statement is to provide our communityarts organizations with a world-class venue in which topresent performances. Over 71 % of all the performances

that took place in the three theatres at the LAC were presented by local community based arts organizations.These included performances by our resident tenants:

★ Mississauga Choral Society

★ Mississauga International Children’s Festival

★ Orchestras Mississauga

★ Opera Mississauga

Other performances included school concerts and recitals,local arts groups presenting annual single and series performances, dance schools presenting year end recitals,various religious gatherings, community celebrations, andculturally specific festivals and events.

Community Access ProgramThe Living Arts Centre enjoys a strong relationship withmany of the community’s not-for-profit organizations andassociations. To assist these organizations in successfullyusing our facilities on a continuing basis, the CommunityAccess Program (CAP) was developed with the generoussupport of the Mayor’s Gala Fund. CAP provides seedmonies to offset LAC costs in the early years of use.Organizations who accessed funding under the programfor the 2004-2005 seasons were Candy Factory Theatre,Mississauga Youth Orchestra, and the Mississauga FestivalChoir.

In addition to the assistance provided by CAP, LAC supported the Peel District School Board in presenting“Literacy and Values Through the Arts,” a concert celebra-ting the value of the arts in education and the PeelIntermediate Music Teachers Association for their schoolband competition for Peel Region students.

Commercial ProductionsWe continue to supplement our rental activities in the theatres through television shoots, radio broadcasts, filmshoots, ticketed commercial presentations and indepen-dently promoted performances.

Technical and Front of House ServicesThe Performing Arts department oversees the technical,production, and front of house services for theatre eventsand performances. We work hard throughout the year toprovide high quality technical services for our presentersand superior customer services for our patrons.

Volunteer ProgramThe Living Arts Centre currently has over 200 active volun-teers. Collectively, our volunteers contributed over 16,000volunteer hours during the season. Volunteers supportedall of our theatre events, worked in Laidlaw Hall, assistedwith community courses and school workshops, helpedwith our summer camps, provided administration supportin our office, conducted tours throughout the building, andprovided assistance at our information booth on a dailybasis.

Colin Mochrie & Brad Sherwood

Gregg LeRock Big Comfy Couch

Jesse Cook

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Studio Arts Highlights

In 2004-2005 the Studio Artsdepartment continued to pro-vide patrons with community-centered lifelong learning of thearts, through programming thatexplored the creative process.

Our priority to grow and developrelationships with the communi-ty was clearly illustrated withinour hands-on applications anddiversity of offerings.

Due to the increased participation in school workshops,camps, community courses and specialty workshops, weexceeded budget targets for the year. Over 24,000 partici-pated in these programs representing a 313% increase inactivity from the year 2000 when program participationwas 7,700.

We continued to work with school board representatives,community arts groups and not for profit arts organiza-tions, as well as local businesses and individuals to gathersupport for our goal to provide creative and relevant programming for the public.

Studio Arts Program Participation

Note: Participation totals include the following programming areas:Community Courses, Camps, School & Teacher Workshops, Exhibitionsand Resident Artists.

Educational Programming forStudents and TeachersStudio Arts engaged 14,390 students and their teachers inhands on curriculum connected school workshops. Thiswas a 4% increase over budget and a 43% increase over2003-04 actuals. Students and teachers from 124 schoolsrepresenting 12 different school boards attended work-shops. While the Peel School Boards represented ourlargest audience, schools attended from as far away asLondon, Niagara, Simcoe and Bruce. Participation alsoincluded students from private, home and Montessorischools.

Work to rule discussions within the Elementary Teacher’sFederation began in February; action began March 20thand was concluded by the end of May 2005. During this

period teachers were not booking school trips althoughfield trips booked prior to the work action period were notcancelled. While this did not prevent school workshopsmeeting budget targets due to increased bookings in thefall; what potential business was lost during this time isnot known.

New to our school offerings in 2004-2005 were outreachdance workshops. 52 outreach workshops were deliveredto 2,542 students in 15 different schools visits. This initia-tive provided an opportunity for teachers to have LivingArts Centre programming directly in their schools. New toour onsite roster of programming was, Let's Put on a Show,for grades K-2 and Moving It!, for grades 3-8. All programswere met with positive reviews and participation.

Developing relationships with teachers through profes-sional development is an area of growth. In partnershipwith The Creative Arts Learning Partnership, the Centreoffered a three part teacher workshop series exploring theworld of drama in the fall of 04. Due to the success of thisoffering the Centre offered an additional series in the visual arts which operated outside of the LearningPartnership in the spring. 21 teachers from 6 differentschool boards were engaged in these professional deve-lopment programs taking back to their classrooms newand innovative techniques for teaching the arts.

Camps509 children ages 6-14 participated in camp programmingin 2004-2005.

All program offeringscontinued to be pop-ular. New to MarchBreak was Act Up!, atheatre program for 8to 10 year olds devel-oped as a comple-

ment to our musical theatre program offered in the sum-mer. In order to expand participation in Summer Camp pro-gramming an additional session of Art Fundamentals wasadded. New to camps this year was the merchandising ofaprons.These provided a functional child keepsake and anongoing means of program advertising.

Camp programs would not have been possible withoutthe support provided by work experience students from

7,709

10,00712,648

16,318

18,703

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2000 2001 2002 2003 2004 2005

Leslie Leader

local high schools. 47 students from the Peel Regiondonated 3,269 hours to the successful operations of campprogramming in 2004-2005.

Community CoursesCommunity Courses and Specialty Workshops continuedto offer high level programming in professional studiospaces to children, teens, adults and families. 147 commu-nity courses and specialty workshops were delivered to1,547 participants. This area continues to offer relevantand diverse programming to its audience. New coursesoffered included programming for teens in musical theatre, hot glass, hip hop dance and jewellery makingwhile adult programming included digital photography,sewing and felting.

Participation in Specialty Workshops increased as staffworked to meet the diverse programming needs of thecommunity. Birthday Parties rose in popularity while programs for Girl Guides, Beavers, specialty camps andcorporate workshops filled our roster.

Exhibitions Exhibitions at the Centre continued to have a communityfocus showcasing works by local artist groups from a variety of cultural backgrounds, elementary and secon-dary students as well as the Centre’s Resident Artists.These exhibitions were connected to the Centre’sCommunity Courses, Camps, “Meet the Artist” events aswell as the Mississauga International Children’s Festival.Exhibitions showcased works in a variety of media including photography, textiles, glass, wood, oil and watercolour, sculpture as well as mixed media.

In total, the 2004-2005 exhibition schedule saw 7,656patrons visit seven exhibitions. This visitation was a 13%increase from 2003-2004. In an attempt to increase audience the gallery was opened for selected eveningperformances and special events. The gallery could notremain open without the ongoing support of a team ofdedicated volunteers.

Studio RentalsIn an attempt to increase studio usage the dance, photo-graphy, kidspace and painting and drawing studios wereavailable for community organizations to rent. This initia-tive was new to the Studio Arts department and showedsignificant activity in 2004-2005. 13 community clients heldrental contracts and were active in our spaces 357 days ofthe year. While the dance studio showed the greatestactivity resulting in the space being almost fully used for

the year, the other studios still show opportunity for

growth.

Studios Maintenance and upkeep of the studios is integral to thesuccessful operations of the above programming areas.Within the ceramic studio new glazes were developed andimplemented thus providing a higher quality of finishedworks for Community Course participants. Due to theongoing growth of activity within this studio a new andlarger kiln was purchased. Within the wood studio extrastorage was built as well as equipment was relocated toprovide space for an additional resident artist. The glassstudio saw much activity as the furnace was shut down,emptied, inspected and repaired as part of our annualmaintenance schedule. The glory holes were also repairedand a powder box built. Ongoing maintenance took placewithin the textile, photography and painting and drawingstudios.

Gift Shop

Continuing to provide an outlet to promote the artisticactivities within the Centre, the gift shop showcased finecrafted works created by the Centre’s team of ResidentArtists. Fashion and home décor items in wood, glass,textile and metal were displayed. Ongoing improvementsto the stores aesthetics, increased variety in the types ofworks displayed as well as opening the shop duringselected performances has helped to increase visitationand sales in 2004-2005.

Resident Artist Program The Resident Artist program continues to thrive as enrol-ment within the wood, glass and ceramic studios were atcapacity. Overall for the year 32 different artists, includingartist assistants, worked within the Centre’s studio spaces.Residents continued to be an integral part of our programming through their participation in exhibitions,

Meet the Artist evenings, com-munity and corporate eventsas well as the design andinstruction of CommunityCourses. Their fine works alsosupplied the gift shop and theartists were available for cor-porate commission.

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Studio Arts Highlights

The overall results from our mar-

keting and communications activ-

ities season were positive. We saw

an increase in attendance for our

LAC Presented performances and

Studio Arts participation conti-

nued to grow. Our website and

eMarketing initiatives continued

to develop as we introduced

promotional flash features to

showcase our performances. We achieved an average of

16,000 monthly unique visits to our website compared to

12,000 last season and our on-line ticket ordering

increased by 3% of total sales. Our database of email

addresses increased, by more than 1,600, to a total of just

over 9,000 at August 31, 2005. New this season was the

ability to register for community course programs on-

line.This proved popular as upwards of 28% of Studio Arts

sales were made over the Internet.

The Mississauga News was our Season Sponsor and radio

promotions were set up with CFRB, WAVE, AM740, FOXY

88.5, and EZ Rock. Print advertising was placed in

Mississauga News, Toronto Star, Oakville Beaver, Milton

Champion, Georgetown Independent, as well as various

magazines including Forever Young. Cross promotions

with local restaurants included Kelsey's, Alice Fazooli's, and

Ruth's Chris Steakhouse. The data available to us

indicates that just over 60% of our patrons were from

Mississauga.

Our tag line changed to "Live It Up!" and was consistently imple-

mented across all departments, as well as our website. Our

printed materials were redesigned to achieve a more

vibrant and consistent look.

We introduced several changes to enhance our patron’s

overall experience. On most performance evenings we

added live piano music in the Atrium. We painted the

Galleria to draw attention to the studios, added wood

paneling to the parking garage elevator entrances and

created inviting and relaxed sitting areas with cozy

seating clusters.

Hours of operations were extended in the Gift Shop,

Laidlaw Hall and the Box Office to allow guests to linger

and fully enjoy their evening out. Then, to top the evening

off in style, a dessert and coffee is served in our restaurant

accompanied by light entertainment.

Marketing Materials

★ For LAC Presents, we produced 150,000 brochures

(37,000 distributed in the towns of Oakville, Milton

and Georgetown and 95,000 were distributed in

Mississauga). 25,000 pocket calendars were produced

and distributed to area businesses. 40,000 themed

postcards were also distributed to selected neighbour

hoods in Mississauga.

★ For Studio Arts, 12,000 brochures were produced for

Community Courses, 6,000 for camps and 10,000 for

school workshops and school performances.

Outreach in the Community

Presentations were made to several community groups. In

addition we set up and manned our information booth at

several locations including local malls and festivals.

AN EVENING WITH

COLIN MOCHRIE &

BRAD SHERWOOD

Friday, January 28 / 8:00 p.m.

Laugh the night away!

*Special Night Out Package: $195

(Retail: $245)

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FORMANCES CORPORATE EVENTS EDUCATIONAL WORKSHOPS ARTISTS IN RESIDENCY COMMUN

STS IN RESIDENCY COMMUNITY COURSES CAMPS FOR KIDS LIVE CUISINE RESTAURANT LIVE PE

SINE RESTAURANT LIVE PERFORMANCES CORPORATE EVENTS EDUCATIONAL WORKSHOPS ARTI

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FORMANCES CORPORATE EVENTS EDUCATIONAL WORKSHOPS ARTISTS IN RESIDENCY COMMU

4141 LIVING ARTS DRIVE MISSISSAUGA ON L5B 4B8

(Hwys 403 & 10 West of Square One)

FREE UNDERGROUND PARKING

TRUE NORTH BRASS

Saturday, January 22 / 8:00 p.m.

A cross-Canada musical tour!


(Retail: $197)

Performance

Sponsor

GREASETuesday, March 1 / 8:00 p.m.

It’s still the word!


(Retail: $225) Performance

Sponsor

In partnership with

A Special Night Out

Dinner and Show Packages!

For the Holidays

Give the Gift of the Arts!

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Communications and Marketing Highlights

ES CORPORATE EVENTS EDUCATIONAL WORKSHO

COURSES CAMPS FOR KIDS LIVE CUISINE RESTAURAN

VENTS EDUCATIONAL WORKSHOPS ARTISTS IN RESID

IDS LIVE CUISINE RESTAURANT LIVE PERFORMANCE

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RESTAURANT LIVE PERFORMANCES CORPORATE EVE

SIDENCY COMMUNITY COURSES CAMPS FOR KIDS L

CES CORPORATE EVENTS EDUCATIONAL WORKSHOPS

COURSES CAMPS FOR KIDS LIVE CUISINE RESTAURAN

VENTS EDUCATIONAL WORKSHOPS ARTISTS IN RESID

IDS LIVE CUISINE RESTAURANT LIVE PERFORMANCE

AL WORKSHOPS 2004 - 2005 SEASON ARTISTS IN

MPS FOR KIDS LIVE CUISINE RESTAURANT LIVE PERF

L WORKSHOPS ARTISTS IN RESIDENCY COMMUNITY

RESTAURANT LIVE PERFORMANCES CORPORATE EVE

Spectacular performances from

Bob Newhart, André-Philippe Gagnon,

Melissa Manchester, Shanghai Acrobats

and many more...

www.livingartscentre.ca

RTISTS IN RESIDENCY COMMUNITY COURSES CAMPS FOR KIDS LIVE CUISINE RESTAURANT LIVE PERFORMANCES CORPORATE EVENTS EDUCATIONAL WORKSHOPS ARTISTS IN RESIDENCY COMMUISINE RESTAURANT LIVE PERFORMANCES CORPORATE EVENTS EDUCATIONAL WORKSHOPS ARTISTS IN RESIDENCY COMMUNITY COURSES CAMPS FOR KIDS LIVE CUISINE RESTAURANT LIVE PEDUCATIONAL WORKSHOPS ARTISTS IN RESIDENCY COMMUNITY COURSES CAMPS FOR KIDS LIVE CUISINE RESTAURANT LIVE PERFORMANCES CORPORATE EVENTS EDUCATIONAL WORKSHOPS AOURSES CAMPS FOR KIDS LIVE CUISINE RESTAURANT LIVE PERFORMANCES CORPORATE EVENTS EDUCATIONAL WORKSHOPS ARTISTS IN RESIDENCY COMMUNITY COURSES CAMPS FOR KIDS LIVERFORMANCES CORPORATE EVENTS EDUCATIONAL WORKSHOPS ARTISTS IN RESIDENCY COMMUNITY COURSES CAMPS FOR KIDS LIVE CUISINE RESTAURANT LIVE PERFORMANCES CORPORATE RTISTS IN RESIDENCY COMMUNITY COURSES CAMPS FOR KIDS LIVE CUISINE RESTAURANT LIVE PERFORMANCES CORPORATE EVENTS EDUCATIONAL WORKSHOPS ARTISTS IN RESIDENCY COMMUISINE RESTAURANT LIVE PERFORMANCES CORPORATE EVENTS EDUCATIONAL WORKSHOPS ARTISTS IN RESIDENCY COMMUNITY COURSES CAMPS FOR KIDS LIVE CUISINE RESTAURANT LIVE PEDUCATIONAL WORKSHOPS ARTISTS IN RESIDENCY COMMUNITY COURSES CAMPS FOR KIDS LIVE CUISINE RESTAURANT LIVE PERFORMANCES CORPORATE EVENTS EDUCATIONAL WORKSHOPS AOURSES CAMPS FOR KIDS LIVE CUISINE RESTAURANT LIVE PERFORMANCES CORPORATE EVENTS EDUCATIONAL WORKSHOPS ARTISTS IN RESIDENCY COMMUNITY COURSES CAMPS FOR KIDS LIV

COMEDYAndré-Philippe Gagnon •

The Truth About Love And/Or Marriage • Lorne Elliott •

Songs With Punchlines •

Call the Box Office at 905.306.6000 or Toll Free at 1.888.805.8888 today!

Alex Pangman • Michael Kaeshammer • Melissa Manchester • Gregg Lawless

UISINE RESTAURANT LIVE PERFORMANCES CORPORATE EVENTS EDUCATIONAL WORKSHOPS ARTISTS IN RESIDENCY COMMUNITY COURSES CAMPS FOR KIDS LIVE CUISINE RESTAURANT LIVE PERDUCATIONAL WORKSHOPS ARTISTS IN RESIDENCY COMMUNITY COURSES CAMPS FOR KIDS LIVE CUISINE RESTAURANT LIVE PERFORMANCES CORPORATE EVENTS EDUCATIONAL WORKSHOPS AOURSES CAMPS FOR KIDS LIVE CUISINE RESTAURANT LIVE PERFORMANCES CORPORATE EVENTS EDUCATIONAL WORKSHOPS ARTISTS IN RESIDENCY COMMUNITY COURSES CAMPS FOR KIDS LIVERFORMANCES CORPORATE EVENTS EDUCATIONAL WORKSHOPS ARTISTS IN RESIDENCY COMMUNITY COURSES CAMPS FOR KIDS LIVE CUISINE RESTAURANT LIVE PERFORMANCES CORPORATE ERTISTS IN RESIDENCY COMMUNITY COURSES CAMPS FOR KIDS LIVE CUISINE RESTAURANT LIVE PERFORMANCES CORPORATE EVENTS EDUCATIONAL WORKSHOPS ARTISTS IN RESIDENCY COMMUISINE RESTAURANT LIVE PERFORMANCES CORPORATE EVENTS EDUCATIONAL WORKSHOPS ARTISTS IN RESIDENCY COMMUNITY COURSES CAMPS FOR KIDS LIVE CUISINE RESTAURANT LIVE PERDUCATIONAL WORKSHOPS ARTISTS IN RESIDENCY COMMUNITY COURSES CAMPS FOR KIDS LIVE CUISINE RESTAURANT LIVE PERFORMANCES CORPORATE EVENTS EDUCATIONAL WORKSHOPS AOURSES CAMPS FOR KIDS LIVE CUISINE RESTAURANT LIVE PERFORMANCES CORPORATE EVENTS EDUCATIONAL WORKSHOPS ARTISTS IN RESIDENCY COMMUNITY COURSES CAMPS FOR KIDS LIV


ECLECTIC

ONAL WORKSHOPS ARTISTS IN RESIDENCY COMMUNITY COURSES CAMPS FOR KIDS LIVE CUISINE RESTAURANT LIVE PERFORMANCES CORPORATE EVENTS EDUCATIONAL WORKSHO CAMPS FOR KIDS LIVE CUISINE RESTAURANT LIVE PERFORMANCES CORPORATE EVENTS EDUCATIONAL WORKSHOPS ARTISTS IN RESIDENCY COMMUNITY COURSES CAMPS FOR KI

MANCES CORPORATE EVENTS EDUCATIONAL WORKSHOPS ARTISTS IN RESIDENCY COMMUNITY COURSES CAMPS FOR KIDS LIVE CUISINE RESTAURANT LIVE PERFORMANCES CORPON RESIDENCY COMMUNITY COURSES CAMPS FOR KIDS LIVE CUISINE RESTAURANT LIVE PERFORMANCES CORPORATE EVENTS EDUCATIONAL WORKSHOPS ARTISTS IN RESIDENCY C

RESTAURANT LIVE PERFORMANCES CORPORATE EVENTS EDUCATIONAL WORKSHOPS ARTISTS IN RESIDENCY COMMUNITY COURSES CAMPS FOR KIDS LIVE CUISINE RESTAURANT LIONAL WORKSHOPS ARTISTS IN RESIDENCY COMMUNITY COURSES CAMPS FOR KIDS LIVE CUISINE RESTAURANT LIVE PERFORMANCES CORPORATE EVENTS EDUCATIONAL WORKSHO

CAMPS FOR KIDS LIVE CUISINE RESTAURANT LIVE PERFORMANCES CORPORATE EVENTS EDUCATIONAL WORKSHOPS ARTISTS IN RESIDENCY COMMUNITY COURSES CAMPS FOR KI

EXTRAVAGANZAGrease • Shanghai Acrobats • Fabulous Crooners


MMUNITY COURSES CAMPS FOR KIDS LIVE CUISINE RESTAURANT LIVE

PORATE EVENTS EDUCATIONAL WORKSHOPS ARTISTS IN RESIDENCY CO

MPS FOR KIDS LIVE CUISINE RESTAURANT LIVE PERFORMANCES CORPOR

CATIONAL WORKSHOPS ARTISTS IN RESIDENCY COMMUNITY COURSES C

SINE RESTAURANT LIVE PERFORMANCES CORPORATE EVENTS EDUCATION

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FORMANCES CORPORATE EVENTS EDUCATIONAL WORKSHOPS ARTISTS IN

MMUNITY COURSES CAMPS FOR KIDS LIVE CUISINE RESTAURANT LIVE PE

PORATE EVENTS EDUCATIONAL WORKSHOPS ARTISTS IN RESIDENCY COM

MPS FOR KIDS LIVE CUISINE RESTAURANT LIVE PERFORMANCES CORPORA

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MMUNITY COURSES CAMPS FOR KIDS LIVE CUISINE RESTAURANT LIVE

RPORATE EVENTS EDUCATIONAL WORKSHOPS ARTISTS IN RESIDENCY CO

MPS FOR KIDS LIVE CUISINE RESTAURANT LIVE PERFORMANCES CORPOR

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ISTS IN RESIDENCY COMMUNITY COURSES CAMPS FOR KIDS LIVE CUISIN

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MMUNITY COURSES CAMPS FOR KIDS LIVE CUISINE RESTAURANT LIVE PE

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MPS FOR KIDS LIVE CUISINE RESTAURANT LIVE PERFORMANCES CORPORA

UCATIONAL WORKSHOPS ARTISTS IN RESIDENCY COMMUNITY COURSES C


RENTALS AND CATERING

You are cordially invited to a

Wedding

at

The Living Arts Centre

URSES CAMPS FOR KIDS LIVE CUISINE R

NTS EDUCATIONAL WORKSHOPS ARTISTS IN RES

S LIVE CUISINE RESTAURANT LIVE PERFORMANC

WORKSHOPS ARTISTS IN RESIDENCY COMMUNITY

RANT LIVE PERFORMANCES CORPORATE EVENT

DENCY COMMUNITY COURSES CAMPS FOR KIDS

CORPORATE EVENTS EDUCATIONAL WORKSHOP

URSES CAMPS FOR KIDS LIVE CUISINE RESTAUR

NTS EDUCATIONAL WORKSHOPS ARTISTS IN RES

S LIVE CUISINE RESTAURANT LIVE PERFORMANC

WORKSHOPS ARTISTS IN RESIDENCY COMMUNITY

RANT LIVE PERFORMANCES CORPORATE EVENT

DENCY COMMUNITY COURSES CAMPS FOR KIDS

CORPORATE EVENTS EDUCATIONAL WORKSHOPMARCHBREAKCAMP

MARCH 14 to 18, 2005

Where fun meets the

arts!

MMUNITY COURSES CAMPS FOR KIDS LIVE CUISINE RESTAURANT LIVE PPORATE EVENTS EDUCATIONAL WORKSHOPS ARTISTS IN RESIDENCY CO

MPS FOR KIDS LIVE CUISINE RESTAURANT LIVE PERFORMANCES CORPORCATIONAL WORKSHOPS ARTISTS IN RESIDENCY COMMUNITY COURSES

SINE RESTAURANT LIVE PERFORMANCES CORPORATE EVENTS EDUCATIOISTS IN RESIDENCY COMMUNITY COURSES CAMPS FOR KIDS LIVE CUISIFORMANCES CORPORATE EVENTS EDUCATIONAL WORKSHOPS ARTISTS I

MMUNITY COURSES CAMPS FOR KIDS LIVE CUISINE RESTAURANT LIVE PPORATE EVENTS EDUCATIONAL WORKSHOPS ARTISTS IN RESIDENCY CO

MPS FOR KIDS LIVE CUISINE RESTAURANT LIVE PERFORMANCES CORPORCATIONAL WORKSHOPS ARTISTS IN RESIDENCY COMMUNITY COURSES

SINE RESTAURANT LIVE PERFORMANCES CORPORATE EVENTS EDUCATIO

SCHOOL WORKSHOPS & PERFORMANCES2004 - 2005

Arts Education Designed for Students & Teachers

Presented by

DS LIVE CUISINE RESTAURANT LIVE PERFORMANCES CO

L WORKSHOPS ARTISTS IN RESIDENCY COMMUNITY COU

RESTAURANT LIVE PERFORMANCES CORPORATE EVENTS

ESIDENCY COMMUNITY COURSES CAMPS FOR KIDS LIVE

CES CORPORATE EVENTS EDUCATIONAL WORKSHOPS AR

COURSES CAMPS FOR KIDS LIVE CUISINE RESTAURANT

VENTS EDUCATIONAL WORKSHOPS ARTISTS IN RESIDEN

IDS LIVE CUISINE RESTAURANT LIVE PERFORMANCES CO

AL WORKSHOPS 2004 - 2005 SEASON ARTISTS IN RES

MPS FOR KIDS LIVE CUISINE RESTAURANT LIVE PERFORM


Gail Anderson

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Fundraising Highlights

Our fundraising activities for the2004-2005 season generated a sig-nificant amount of support for TheLiving Arts Centre.

We continued to explore, build andstrengthen relationships with bothcorporate partners and individualdonors. A core group of corpora-tions, as well as some new funding

partners were instrumental in help-ing us bring arts and arts education to Mississauga and thesurrounding neighbourhoods.

In our interaction with the program and marketing depart-ments, we worked to ensure that their expectations weremet.

The Centre wishes to express its heartfelt thanks to all donorsfor their contributions to our success.

Annual Gift ProgramThe Annual Gift Program continued to support the Centre’sprogramming mandate and assisted in the presentation ofquality programming at a cost that was affordable to thebroadest sector of the Mississauga area population. TheCentre is very appreciative of patrons who committed theirsupport to this annual program. An up-to-date list of contrib-utors is provided on our website.

Public Sector GrantAn Arts Presentation Canada grant from the Department ofCanadian Heritage supported The Centre’s ability to show-case both emerging and well-established Canadian andInternational artists and as well support a SchoolPerformance program for elementary and secondary schoolchildren.

The Living Arts Centre is pleased to have corporate partners to assist in the presentation of the Centre’s performing and visual arts programs.

R

THE LIVING ARTS CENTRE ACKNOWLEDGES WITH THANKS THE GENEROUS SUPPORT OF:

SEASON SPONSOR:

Marilyn Matthews

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Finance/Corporate Sales/Live Cuisine Highlights

Financial ResultsNotwithstanding reduced revenues from catering, restau-rant and room rentals in Fiscal 2005, our excess of revenuesover expenses was $65,000; an improvement of $260,000from the previous year. This was primarily achieved by areduction in finance and administrative expenses; a signifi-cant part of which was a one time adjustment for interestaccrued in respect to a provincial sales tax assessment thatwas successfully appealed.

Live Cuisine The restaurant was increasinglypopular for its daily luncheon buffet and pre-show dining as wellas post concert dessert and coffee.It is also a sought after venue for banquets, corporate events andspecial occasions. Notwithstandingthis we did suffer a reduction insales over the previous year due tothe cancellation of performancesbooked for Hammerson Hall.

Corporate EventsDuring the year we hosted 945 corporate events but thiswas lower than the previous year. Increasing use of the theatres by community arts groups and new competitionfor corporate business contributed to this reduction.However, we still have unused capacity for meetings at timesthat are not suited for arts activities. Consequently we haveincreased the corporate sales staff to garner new corporateclientele. Although we have a solid base of regular clientsthat makes up almost 90% of our total corporate sales weintend to augment this by continuing to attract new business.

Rocco Valleriani

Gail AndersonManager, Communications and Marketing

Alice Burrows, Mary Chan, Megan Paul, Giselle Acosta, Nkem Anizor,Susan Campbell, Sandra Dimitri, Ramy Fanous, Julia Foster, Patrice Lamb,Pamely May Marucot, JoAnne McCrindle, Iona Miranda, Paula Pedrazas,Melissa Ray, Marcia Soto

John DeMelo, Margaret Duncan, Michael Estacio, Danna Evans, MylesGibson, Jas Grewal, Jessica Jones, Eva Keith, Lilian Libert, Ken McNeill,Leonard Neiman, Stefania Paterak, Sally Rideout, Nicole Shaw, KarinaSoares, Victor SvenningsonTheatre Stagehands provided by NASCO Services Inc.

Joel Alexander, Sandra Degli Angeli, Christine Mitchell, SamanthaPawley

Grace Aldea, Nelum Dissanayake, Victoria Holganza, Mariette Rajkumar,Anne Marie Solleza

Peter Colberg, Sofia Amaro-Elliott, Robin Howarth, Alba Noronha, Esther Ortiz,Anne Parker

Colleen FurryManager, Performing Arts

Leslie LeaderManager, Studio Arts

Marilyn MatthewsManager, Fundraising &Sponsorship

John GunnManager, Finance &Administration

Rocco VallerianiManager, Food & Beverages

Gerry TownsendChief Executive Officer

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Centre Staff

City of Mississauga Services

Information Technology Steve Draper, Joe Cesario

Human Resources Sabina Lamanna, Nishila Lalany

Operations Jamie Hillis, Matt Petri

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Auditor’s Report and Financial Statements

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Notes

LIVING ARTS CENTRE4141 LIVING ARTS DRIVE MISSISSAUGA ON L5B 4B8 TEL: 905.306.6020 FAX: 905.306.6101


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annual report 2005archive.livingartscenter.ca/pdf/reports/annual-report-2005.pdf · annual report...

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