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Midpeninsula Community Media Center
2001 AAnnnnuuaall RReeppoorrtt Edition
INSIDE• Who We Are
• Sports Page
• Mission
• Community Programming
• Our Services
• Business Section
• Financial Page
The mergerA formula for the future:
MPAC + SVCC = “Media Center”Combined organization to provide communication centerand resources to Midpeninsula communities of Palo Alto,East Palo Alto, Menlo Park, Atherton and Stanford
“Palo Alto, California, - September26, 2001 – Following months of antici-pation, the Boards of Directors of Mid-Peninsula Access Corporation (MPAC)and Silicon Valley Community Commu-nications (SVCC) announced today thatthey are merging to create a joint organ-ization called the Midpeninsula Com-munity Media Center (‘Media Cen-ter’).”
This simple press release markedthe marriage of two organizationscoming together to take advantageof emerging technologies and build
a state-of-the-art CommunityMedia Center to meet the growingneeds of the midpeninsula. Thenew organization is headed byBoard President, Seth Fearey, andExecutive Director, Annie Niehaus.
The Midpeninsula CommunityMedia Center capitalizes on theconvergence of community, mediaand technology. The center is aplace where people can learn newtools for communication and creatematerial that supports what makes
Midpeninsula Community Media Center 3200 Park Boulevard Palo Alto, CA 94306 650 494-8686 www.communitymediacenter.net
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Foundation for the new organization
Since 1990, MPAC operated thepublic access channels, providingvideo production training andequipment for community produc-tions, and staff produced programsdesigned as a platform for commu-nity groups. MPAC provided cover-age of local government meetingsand fee-based production services.MPAC’s biggest asset was the contri-butions of its many volunteers.
Silicon Valley Community Commu-nications (SVCC) was created in2000 as a new public benefit corpo-ration. It was funded by a charitablecontribution from AT&T and usedits working capital to continue toproduce Co-op’s local originationprogramming, such as NewsWatch,SportsAction and the Reel Review.SVCC also provided facilities andequipment to MPAC.
The Media Center is a public benefit corporation that combines the talentand assets of SVCC and MPAC to optimize communications resources andservices to the community. The Media Center continues to provide MPACand SVCC services, including outreach, hands-on training and productionassistance to individuals and community groups in both field and studiovideo production, and staff produced venues for local issues, sports, policy-makers and artists. In addition, the merged entity is exploring ways to helppublic benefit organizations with web site development, providing staff todevelop and facilitate the creation of video programs for cities and schools,and new opportunities to the community through the availability of tech-nologies such as streaming media via the internet, and distance learningand teleconferencing through the coming Institutional Network (a dedicat-ed fiber network for use by local governments, public agencies and schools.)
Message from the President and Executive Director
We are very pleased to present the first annual report of the Midpeninsula Com-munity Media Center. The Media Center is new, but also old. The combination ofthe Mid-Peninsula Access Corporation and Silicon Valley Community Communica-tions means we have over 20 years of experience in bringing a wide variety of tele-vision productions and internet services to the community. In 2001, we produceda total of 741 new programs and cablecast a total of 5,633 hours of programmingover Channels 6 and 77.
Thanks to the working capital made possible by Cable Co-op’s Board and mem-bers, we have a wonderful opportunity to serve the growing information and com-munication needs of Atherton, East Palo Alto, Menlo Park, Palo Alto and Stanford.
Our mission will allow us to become an even stronger member of the communi-ty. The merger has given us the opportunity to build a new board of directors thatincludes representatives from local government agencies, the arts, and communityorganizations.
We have exciting goals for 2002. Our top priority is to develop a new strategicplan that reflects the needs of the community, the perspectives of the new board,and new partnerships with local schools, the arts community, and other organiza-tions. We also have to resolve the question of where to locate our new facility. Ourdreams will, no doubt, exceed our current financial resources, but our tradition offiscal responsibility will ensure that we achieve our goals realistically while develop-ing new sources of funding.
2002 will be challenging. We need the support of the community to achieve ourdreams. We hope you will stop by our offices, visit our new website, and send us anote with your thoughts on how we can be the best partner in our unique and won-derful community.
Seth Fearey, Board President Annie Niehaus, Executive Director
The following initial directiveswere endorsed by Cable Co-op andMPAC in October 1999, and laterby SVCC, and will be reviewed bythe new board to ensure that theorganization is well positioned tomeet the needs of the communityfor years to come.
1. Create and maintain a facilityavailable to all members of thecommunity at which people haveaccess to resources that enable andenhance communication andexpression.
2. Generate and maintain a publicforum that promotes civic engage-ment, diversity awareness, a venuefor arts and a forum for many voic-es.
3. Produce quality programming ofparticular local interest, some ofwhich will be produced by centerstaff and some by individuals andgroups assisted by center staff.When members of the public pro-
Initial directives
duce programming they will beassured the guarantees of the FirstAmendment.
4. Enhance access to governmentand the political process for allmembers of the community and toenhance dialogue between govern-ment and members of the public.
The Media Center staff hasgrown. In September, MPAC hadsix full-time employees and a num-ber of part-time workers and con-tractors, totaling the equivalent ofalmost 12 full-timers. After combin-ing with SVCC’s staff and produc-tion crews, the full-time equivalen-cy of staff members is 16.4 (sevenfull-time and 18 part-time). In ad-dition, MPAC’s extensive networkof over 200 volunteers who assistwith many of the administrativeand production-related assign-ments, continue to add fuel to the
engine that keeps the Media Centermoving.
The staff is directed by AnnieNiehaus, a founding board memberof MPAC, who has a background inindustrial video production andconflict resolution. She also helpedto develop an “Electronic TownMeeting” interactive dialogueprocess for broadcast TV. InNovember, she was elected to theAlliance for Community MediaWestern Region Board of Directors.
Media Center Board: Front row: Sally Kiester, Andrew Mellows, Mary Hanna, Seth Fearey. Back row: Christine Shambora, RandyAdams, Audrey Seymour, Jose Fernandez. Not pictured: Jim Burch, Linda Kelly, Michael Stern, Barbara Noparstak.
It takes people
Media Center staff: Front row: Nancy Brown, Louise Pencavel; Second row: MikeKahn, Ulises Morales, Annie Niehaus, Dave Sorokach, Elliot Hibbs; Third row: Emi-lie Sweet, Elliot Margolies, Wendy Van Wazer, Doug De Vore; Fourth Row: JustinAtkin, Karen Adams, Ken Russell, Betsy Tullis, Jesse Norfleet.
The staff
Board members:
Seth Fearey — Board President; Cable Co-op Board President; Presi-dent, Connected Communities
Andrew Mellows — Board Vice President; Director, Technical Sup-port Group, Macrovision
Christine Shambora — Board Treasurer; Community Volunteer
Sally Kiester — Board Secretary; Educational Consultant
Jim Burch — Palo Alto City Council
Peter Carson — Cable Co-op Counsel (retired from board 12/31/01)
Jose Fernandez — Menlo Park Planning Commissioner; Architect
Joan King — Communications Specialist (retired from board12/31/01)
Judy Kleinberg — Palo Alto City Council (retired from board12/31/01)
Audrey Seymour — Assistant City Manager, City of Menlo Park,JPA representative from Menlo Park
Randy Adams — Managing Director, TheatreWorks
Mary Hanna — Public Communications Manager, City of Palo Alto,JPA representative from Palo Alto
Linda Kelly — Assistant to the City Manager, Town of Atherton, JPArepresentative from Atherton (elected 1/16/02)
Michael Stern — Attorney, head of Cooley Godward’s TechnologyTransactions group (elected 3/14/02)
Barbara Noparstak — Community Volunteer, JPA Representative fromSan Mateo County (elected 4/18/02)
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Vision for a new community media center
5. Provide accessible and affordabletraining for community members inmedia production including but notlimited to video, radio and websitecontent.
6. Collaborate with schools, localgovernments, other public benefitorganizations, and local arts organi-zations to produce and disseminatecommunity communications.
7. Utilize any number of media, asresources allow, to accomplish theabove goals.
Initially, the new organizationwas directed by a board made up ofnine members principally drawnfrom the boards of SVCC andMPAC, and City Council membersrepresenting the Joint Powers
Evolution: The Boardin transition
Who we are Authority (JPA). This interimboard is in the process of recruitingan expanded board. Ultimately, theMedia Center Board will be madeup of nine to fifteen communitymembers, with six positionsreserved for persons nominated bythe JPA jurisdictions in the cableservice area — Palo Alto, East PaloAlto, Menlo Park, Atherton and theunincorporated sections of SanMateo and Santa Clara Counties.
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Credits:
Photographs by Mike Kahn, Ken Russell,
Nancy Brown
Graphic design by Nancy Brown,
Blue Dog Productions
Community groups, individuals, and organizations share their stories andpriorities with the community-at-large through a wide variety of program-ming. These productions are the result of many volunteer hours by dozensof community producers and hundreds of studio crew members, with sometechnical support from the Media Center staff. Many of the programs targeta particular interest group in the community, providing unique and localinformation and entertainment that would not be found on a broadcastchannel. In 2001 the community access productions included such series as:
Seniors Fireside ChatSenior citizens express their concerns about social and political issues
Other VoicesCommunity forums and guest speakers discuss national and internationalissues. Sponsored by the Peninsula Peace and Justice Center
3rd EyeLocal and national issues as seen through the eyes and minds of AfricanAmericans
On CallDr. Alexa Boer-Kimball answers viewers’ questions on this medical advicecall-in show
Studio SessionsShowcases new and established local bands and performers
With over 500 games under itsbelt, SportsAction has always pro-duced a winner. Now entering itstenth season, SportsAction has
become the dominantsports coverage pro-vider on the Peninsula.Even with numerousCable ACE, BACE,WAVE and Hometownawards on the shelf, theSportsAction crewnever rests on its lau-rels. Tag-Team Produc-
ers Craig Jutson and Justin L. Atkinare continually innovating andsharpening the SportsActionmachine. Team-work is key insports, and there’s no better pairingthan Play-by-Play CommentatorCraig Wentz and Color AnalystKurt Edwards, whose combinedsports background spans 50 years!Add a group of veteran cameratechnicians who’ve shot for thelikes of ESPN and FOX Sports, andyou’ve got an All-Star Lineup guar-anteed to bring home the Gold!
Keys to Media Center’s Success: Bill Van Orsdol, Programming Support, AccountingAdvice; Mrs. Roddy, Programming Support, Administrative Support; Alice Beach,Programming Support, Digital Photographer; John Dager, Mr. Fix-it, Design-it, Mea-sure-it, Build-it; Rosalie Price, Interactive Video Bulletin Board Specialist
By Justin L. AtkinSenior Staff Producer
SportsAction bringshome the gold
Our invaluable resource
The voice of the communityBy Jesse Norfleet, Programming Director/Public Awareness
The 3rd Annual Fight AgainstHunger Telethon reached newheights. Less than three months fol-lowing the tragic World Trade Cen-ter attack, local residents cametogether and continued the spirit ofgiving by donating over $25,000, to
Giving back to the community
Sports pageCommunity programming
Salute to senior volunteers
Craig Jutson in the vandirecting the game of theweek for SportsAction.
The Media Center makes elec-tronic media available as a commu-nity forum for the widest range ofpublic expression and communica-tion. It produces programs of com-munity interest and supports an on-line community discussion forum.It operates the public access chan-nels that can be seen by about
Communication resources to build a stronger community
26,000 cable television subscribinghomes or businesses in the mid-peninsula region. In fulfilling itsmission, the Media Center facili-tates learning, fosters civic engage-ment, increases diversity aware-ness, and provides a stage for indi-vidual expression.
The mission
Our StakeholdersPublic Agencies/Cities and Counties
Schools
Community Based Organizations
Production Class Students and Graduates
Media Producers
Program Viewers
the midpeninsula communityunique: strong community interestgroups, access to cutting edge tech-nology and the staff’s media pro-duction experience. The combinedorganizations bring award-winning
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The merger: A formula for the future
help eliminate local hunger. Onceagain, the Media Center teamedwith the Ecumenical Hunger Pro-gram of East Palo Alto, to provide48 hours of continuous program-ming, and to surpass last years totalby over $5000.
The event showcased over 30performers and involved thousandsof volunteer hours from nearly 40volunteers and staff.
talent to this venture. Both have ahistory of creating programmingthat makes a difference in the com-munity and that showcases theregion’s civic and public benefit sec-tors, helping people stay informedabout their community and takeadvantage of its services.
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By Jesse NorfleetProgramming DirectorPublic Awareness
and School Board all the candidatepositions were posted on this web-site for voter comparison. By year’send, the reincarnated Neighbor-Space had 380 registered users.Meanwhile people continue toexchange opinions on movies,restaurants, and local issues, at thefree and non-commercial websitefor people in Palo Alto, East PaloAlto, Menlo Park, Atherton, andStanford. The site is also working to
assist local public benefit organiza-tions in creating public and privateonline discussions to help them ful-fill their missions more effectively.NeighborSpace is a joint project ofthe Media Center, the Palo AltoWeekly/Palo Alto Online, andYolke.com.
NeighborSpace:New life for online community
Our services
Intern program: Focus on youth
NeighborSpace was reincarnatedin 2001. The online communityforum vanished from cyberspacewhen the ISP Channel - our hostserver - went bankrupt. The volun-teer Steering Committee trans-formed the disruption into anopportunity to find a better confer-encing software and custom designit for our community usage. Webrought on an outstanding newCoordinator, Mike Kahn, to guide
the technical transition and head upthe outreach and publicity efforts.In August, with the invaluable helpof Russ White, at Yolke.com, Neigh-borSpace went back online with anentirely new look and feel.
NeighborSpace serves as a valu-able resource. In the Novemberelection for Palo Alto City Council
On Friday nights the Media Cen-ter buzzes with excitement andenergy when it is taken over byhigh-spirited teams of young peopleenrolled in the Intern Program. Themix of local high school and collegestudents coalesce into an outstand-ing crew under the enthusiasticguidance of Intern Coordinator,Karen Adams. After their trainingin studio and field production, theseteams produce a series of programsrelated to youth as well as volun-teer on many of the community
The Media Center enables com-munity members to use emergingtechnologies including video, com-puters and communication net-works. Volunteer community pro-ducers and organizations pay nom-inal fees for classes and equipmentuse and no one is turned away forlack of funds. This year we addedanother digital camera to the field
Training and equipment:Valuable keys to community productions
equipment available to be checkedout. We also added three non-lin-ear edit suites and began offeringclasses on the latest editing soft-ware, “Final Cut Pro 2.” In all, 264graduates completed a range ofclasses including basic field produc-tion, studio production and bothanalog and non-linear editing in2001.
1500
1000
500
250277
hours
803hours
1605hours
1990 1996 2001Palo Alto Palo Alto PA, MP, San Mateo City &
and Menlo County, Redwood City Park and Belmont
Hours of government meeting coverage
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Students learn the basics of the camcorder in the field production class.
access shows. The summer internsalso produced public serviceannouncements for nineteen publicbenefit agencies.
In 2001, a total of 31 interns com-pleted one of the three sessions.Program highlights included a fash-ion show and a Halloween Special.Karen Adams, a longtime instructorat the Media Center, assumed theCoordinator position for the sum-mer and fall terms, from the previ-ous director, Linda Rhodes.
www.NeighborSpace.org Click here to find those with common interests.
Production services:Video coverage of civic events
From a modest start 12 years agoproviding live coverage of the PaloAlto City Council, we have expand-ed our service to local governmentsto the point that this fee based pro-duction work now contributes 38%towards our total operating budget.We now cover the governmentalmeetings for the cities of Palo Alto,
Menlo Park, Belmont, RedwoodCity, San Mateo and the San MateoCounty Board of Supervisors. Inaddition, other customers, primarilyfrom the public benefit sector,request our “studio-in-a-box”remote production van and crew tocover their events.
The City of East Palo Alto and the
Town of Atherton have bothexpressed interest in live coverageof their council meetings when thesecond government channel is
made available following the com-pletion of AT&T’s rebuild of thecable system.
Staff produced program series
Arts and Minds (biweekly) – profiles of local artgroups and artists
NewsWatch (weekly) – discussions of local issues with citizens and policymakers
Border Crossings (biweekly) – discussions of local is-sues usually featuring policymakers
Community Journal (biweekly) – midpeninsula news show where all the reporters are from local organizations and neigh-borhood associations
SportsAction (weekly) – game of the week featur-ing local school teams; different sports
Speaking of Menlo Park (biweekly) – profiles of people who live or work in Menlo Park
Police Beat (biweekly) – news and information from the Palo Alto Police Dept.
The Quest (biweekly) – discussions with local clergy and spiritual practitioners
Reel Review (biweekly)– movie reviews and rec-ommendations
Election Programs (specials) – candidate forums in part-nership with the Palo Alto Daily News
Election Wrap Up (special) – returns and analysis
The Community Journal is a newcommunications vehicle increasingcivic awareness and engagementand generating a venue for the con-cerns of local seniors, youth, arts,health, environment, and educa-
Truly local news with a twist
tion agencies. After years ofrequests, last June the Media Cen-ter launched the only TV newsshow focused on Palo Alto, EastPalo Alto, Menlo Park, and Stan-ford. Unlike conventional newsprograms, all of the reporters arefrom local organizations and agen-cies. The stories (and visuals) arewritten and presented by these“civic reporters” after they completea training workshop at the MediaCenter.
Each of the 20 local organizationswho present their stories (on arotating basis) represent a differentcategory such as youth, transporta-tion, arts, business, etc. After a year,a new set of groups will take theirplaces, so that the CommunityJournal vehicle can be used by avery wide range of local groups.Reporting organizations includeAvenidas, Acterra, Free At Last,Friends of the Palo Alto Library, theLinfield Oaks Neighborhood Associ-ation, the Menlo Park PoliceDepartment, Silicon Valley Manu-facturing Group and the Palo AltoMedical Foundation. Our goal is tocreate a venue for increased localawareness and at the same time togenerate a community-buildingvehicle.
Staff productions
Providing venues for community voices
In addition to the programs creat-ed by volunteer community pro-ducers, the Media Center staff pro-duce a number of program series tomeet community needs and inter-ests and support greater civicawareness and participation. Staff
By Elliot MargoliesExecutive Producer
productions generate a venue formany community groups, localartists, and teams who do not pro-duce their own programs at theMedia Center. With a combinationof community access and staff pro-ductions the community cablechannels truly reflect the diversecharacter and people of the mid-peninsula.
Business section
Strategic priorities
Thanks to the generosity of CableCo-op and AT&T, both MPAC andSVCC operated rent-free until Feb-ruary 1, 2001. Our facility is old(and leaky) and the site has beenzoned for residential development.We have to move. Finding a per-manent, affordable, location for theMedia Center is a major focus forthe Board and Executive Director ofthe Media Center. Accomplishingthis task in a volatile and expensivereal estate market has presented asignificant challenge. The Boardevaluated refurbishing our currentlocation, moving to a temporarylocation, and extending our lease tobuy time to find a new, permanentfacility. Extending our lease turnedout to be the lowest cost alternative,but we must now sub-let the spacenow being used by AT&T.
Important criteria in identifyingand securing a new facility are acentralized location, accessibility interms of public transportation and apartnership with a communityorganization. Locating near or withother community organizations willcreate the kind of synergy that we
believe will insure the greatest uti-lization of the Media Center’sresources.
Since January 2001, we havebeen in discussions with the PaloAlto Unified School District to forma partnership and locate a state-of-the-art media center on one of theirhigh school campuses or on Districtproperty. In parallel, we are alsocontinuing to investigate otherpotential sites and possible partner-ships that meet our criteria. Ourhope is that within the next three tofour years we will secure a perma-nent home for the Media Centerthat we will be able to dedicate tothe community in perpetuity.
By Christine ShamboraBoard Treasurer
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Vija Singh and Tim Farrell anchor the Community Journal.
By Elliot MargoliesExecutive Producer
In April 2001, SVCC put the fin-ishing touches on a $176K studioand control room upgarade. Majorimprovements included new cam-eras and dollies, digital video taperecorders, character generator,monitors, special effects generatorand audio mixing console. Newlights, C-stands, flags and scrimsrounded out the refurbishments.The new equipment has broughtthe look and feel of the Media Cen-ter’s programming into the 21stcentury.
Equipment upgrade
The Interactive Video BulletinBoard received 3,251 requests forinformation in 2001. Viewers whoflip on to our community channelsduring non-programming hourscan call in to request more informa-tion about community services andevents. Calls about job opportuni-ties top the list of most requestedtopics. Local community groupsand government departments usethe service to get their word out.
Community Bulletin Board
publicizes the com-munity’s resources
Financial page
Financial reports
Merging the finances of two organizationsis always a challenge. The above Profit andLoss Statement shows nine months ofMPAC and three months of the mergedorganization of MPAC and SVCC, the MediaCenter. It cannot be used to estimate theMedia Center’s profit and loss projection for2002.
Income and ExpenseIn 2001, our income came principally
from two sources: the $0.88 per subscriberpass through fee from AT&T Broadband andcontracts with local governments to tapepublic meetings. Our largest expenses weresalary and contractor related.
Working CapitalSVCC was launched with a charitable
contribution of $17 million from AT&T. Ofthis amount, $6,925,000 was deposited inan interest-bearing escrow account. Thesefunds will be used to pay the Internal Rev-enue Service if it determines that the $17million should be treated as part of the price
Media Center Balance Sheet December 31, 2001
This statement reflects the combined assets and liabilities ofMPAC and SVCC as a merged organization.
Assets:Current Assets:
Cash Accounts $107,281Working Capital 8,887,560Escrow Account 7,347,979 (1)
Total Current Assets 16,342,820Accounts Receivable 104,421 (2)Other Current Assets 69,970 (3)Fixed Assets 204,299
Total Assets $16,721,510
Liabilities and Net Assets:Current Liabilities:
Accounts Payable $23,440Menlo Park Grant for Jan- June 2002 6,250
Total Liabilities $29,690Net Assets:
Restricted Escrow Funds 7,347,979 (1)Net Assets, Beginning of Period 226,605Net Retained Earnings 9,117,236
Total Net Assets 16,691,820
Total Liabilities and Net Assets $16,721,510
(1) Funds held in escrow account awaiting IRS determination of thedisposition of the $17M charitable contribution in connection withthe sale of the principal assets of Co-op to AT&T.
(2) Of this amount, $22,402 is outstanding Cable Subscriber Pass-Through Fees and $57,517 is City of Palo Alto production services.
(3) Of this amount, $60,000 is a lease deposit.
Media Center Profit and Loss StatementJanuary 1, 2001 through December 31, 2001
This statement encompasses 01/01/01 to 09/25/01 ofMPAC, and 09/26/01 to 12/31/01 of the merged organiza-tion of MPAC and SVCC, the Media Center.
Revenue:Cable Subscriber Pass-Through Fees $274,292Gov’t Mtg Coverage & Production Services 255,649Other Production Services 42,055Education and Outreach 18,845Contributions and Net Tape Sales 6,210Interest and Dividends 119,212
Total Revenue $716,263
Expenses:Salaries $377,883Salary Costs and Employee Benefits 55,828Contract Services 112,259Misc. Professional & Investment Services 37,444Operating Expenses and Supplies 17,425Insurance and Vehicle Expenses 9,455Facility Expenses 2,114Equipment 24,201Depreciation 25,064Conferences and Hospitality 12,495PR and Outreach 5,974
Total Expenses $668,028
Net Income $48,235
Note: Cooley Godward LLP provided SVCC and the MediaCenter with $71,500 in pro bono legal services related to themerger that is not reflected in the above statement.
Finances: past, present and futureBy Seth Fearey, Board President
AT&T paid for the principal assets of CableCo-op. At the time of the transaction, bothCable Co-op’s and AT&T’s attorneysbelieved the IRS would deem the $17 mil-lion a charitable contribution, but we cannot count on it. We are advised that wemay not receive a ruling for several years.
The Board of SVCC invested the remain-ing $10,075,000 with the CommunityFoundation of Silicon Valley. The Founda-tion manages over $580 million on behalf oflocal public benefit corporations and philan-thropists. In December of 2000, the SVCCBoard allocated 50% to a balanced invest-ment fund, 20% to a technology fund, and30% to a money market fund. The interestearned on the money market fund was usedto fund some of our operations.
As of December 31, 2001, our balance atthe Foundation was $8,887,560, due towithdrawals of $640,000 for operations,between July 2000 and December 2001,including $176,000 to upgrade our produc-
tion equipment, $60,000 for our rentaldeposit, and the decline in the value of ourinvestments.
Looking AheadAs of February 1, 2002, the Media Center
took over the lease for the entire buildingand began paying rent and utilities for thefirst time. We are currently seeking sub-ten-ants, but if we are unable to find any, we arelooking at rental costs of $586,000 in 2002.The only rental relief we have achieved sofar this year was from a two-month sub-lease with AT&T Broadband.
The Board of Directors has embarked on astrategic planning process. Top prioritiesinclude finding new sources of funding thatwill put us on a firm foundation for thefuture. The Board is also reviewing theinvestment strategy for the working capital.It recognizes that an investment strategythat was appropriate for SVCC may not beappropriate for the Media Center.
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Revenue
Expenses
38% Cable subscriber pass-through fees
36% Income from government agencies
17% Interest and dividends
9% Other
65% Personnel
22% Production, prof. and investment services
10% Operating expenses
2% Depreciation
Media Center Prifit and Loss Figures
Midpeninsula Community Media Center 3200 Park Boulevard Palo Alto, CA 94306 650 494-8686 www.communitymediacenter.net