annual report for our overseas partners center for international studies
TRANSCRIPT
Overview of Presentation
Five Year Review of CIS
Enrollment trends and projections
Marketing plan for study abroad
Marketing plan for full degree
Q&A
Where We’re At Now…..
Over 850 alums from 300
institutions
Enrollments ↑ Avg of 50%
Increase in partners
New locations
CIS Enrollments Since 2000
0
50
100
150
200
250
300
2000 2001 2002 2003 2004
Full Degree
Summer
Semester/Year
Where are our programs?
41%
15%3%
7%
16%
7%
4%7% Australia
New Zealand
Ireland
Italy
England
Scotland
Spain
Sweden
Where do our students go?
32%
11%6%6%
22%
11%
6%6% Australia
New Zealand
Ireland
Italy
England
Scotland
Spain
Sweden
Where we’re going……
050
100150200250300350400450500
2000
2001
2002
2003
2004
2005
2006
2007
2008
Full Degree
Summer
Semester/Year
Full Degree: 2005 Marketing PlanWhere students find us
6%3%
83%
1%7%
Partner Uni Referral
U.S. Uni Referral
Web Search Engines
Grad Fairs
Student Referral
1%
88%
10%
1%
0%
Inquiry Sources - Total Inquiry Sources – Applicants
Full Degree: 2005 Marketing PlanOverview
Increase conversion yield Find innovative ways to reach potential post-
grad students Increase outreach to undergrads Work with partners to promote academic
specialties
Full Degree: 2005 Marketing PlanConversion
Need better communication between student and overseas uni
Assign staff and/or current student Communication plan
– CIS– Overseas Uni assistance
Full Degree: 2005 Marketing PlanAffiliation with CIS
Free advertisements:
– CIS Website
– Monthly Newsletter
– Full degree guide
The Graduate Market
2000-01 – 1.24 million bachelor degrees earned in U.S.
2012-13 – projection is 1.5 million bachelor degrees earned
2000-01 – 468,000 master’s degrees earned 2012-13 – projection is 556,000 master’s degrees
earned Amount going overseas?
– AEI, British Council, Trade NZ, Ireland
*Stats from National Center for Education Statistics – http//:nces.ed.gov
Full Degree: 2005 Marketing PlanPostgraduate – Gradschools.com
Hompage feature Results Recommendations
Full Degree: 2005 Marketing PlanPostgraduate
Individualized Programs
Tool for faculty to market
Package of products
Full Degree: 2005 Marketing PlanUndergraduate/Postgraduate - Prospector
Student Prospector Newsletter feature Ability to reach only those
interested in going overseas
Target by a variety of ways
The Undergraduate Market
Market Size – 3 million graduates in 2005 Market Growth – 3.17 million by 2013 Students going abroad?
– AEI – estimates 2000 total undergrad/grad– British Council -2000/year– Trade NZ - ???– Ireland-???
*Stats from National Center for Education Statistics – http//:nces.ed.gov
Full Degree: 2005 Marketing PlanUndergraduate - NACAC
Different from NAFSA Expectations Results News from AEI Recommendations for
2005
Full Degree: 2005 Marketing PlanUndergraduate – College Guide
College Guide Reaches top high
school students at their home
Online is key Results Recommendations
Mailings With CIS
– Boarding Schools– Independent Counselors– Other
On your own with mention of CIS
Full Degree: 2005 Marketing PlanUndergraduate
Full Degree: 2005 Marketing PlanUndergraduate
Individualize Visits/Tours
Results from this year
Recommendations