annual review 2012

ANNUALREVIEW 2012

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Contents

Message from President & Owner 05IMG at a glance – key facts and divisions 07

2012 REsults 09Key Numbers 10

BRoadCast 14tV 14 Antena 1 20Antena 2 24Euforia 28GSP TV 32Antena 3 36

Radio 40Radio ZU 42Romantic FM 44

onlInE 46

PRInt 48Jurnalul Naţional 49Gazeta Sporturilor 51BBC magazines 52

CsR 54

BusInEss sERVICEs 56Seed Consultants 57Intact Images 58Intact Media Academy 59Euroexpo 60Intact Printing House 61Intact Production 61

Contact 64

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As the Latin pro verb famously advises, “Si vis pacem, para bellum”: Let him who desires peace prepare for war (Flavius Vegetius Renatus AD 375). We have prevailed in a deep and sustained eco nomic crisis which still seems far from over. And however prepared we thought ourselves or others to be, none of us has emerged unscathed. Such times show

the true measure of our provenance, character and integrity.Intact Media Group has enjoyed an acti ve brand expansion

period since the mid 2000s, growing new niche markets and fostering communication services, from research and opinion polls to exhibitions, fairs and events. In some cases, we went against the tide of recession to explore and develop new territories like brand opti mization and media training.

Nevertheless, with such a large portfolio, the Group called for a makeover during the last period, when harsh and less popular decisions had to be made as it adjusted to meet the market’s new realities and consumer habits. The publishing business, for example, had reached a natural point where its content had to be adapted to fit the public’s lifestyles. While a few of our titles went exclusively online, landmark-publications such as Jurnalul Naţional and Gazeta Sporturilor have kept their printed identities. At a point when international titles concentrate their efforts online, (even as I write this message, the iconic magazine Variety ceases its print edition), we adapt to a bigger, faster communication era. Mutatis mutandis – changing only those things which need to be changed, So, whilst

platforms may evolve, our mission to deliver valuable and significant content to Romanians remains as strong as ever. And with that mission in mind, we have kept a strong focus on news and entertainment, consolidating our offer to public and business partners alike, whilst getting national and international recognition for our efforts.

Our continuous work and dedication to excellence is fundamentally invested in our talent and content. Meanwhile, our contribution to the public budget and the community, through the group’s charitable foundations, is a permanent commitment to improvements in our society’s social welfare. We have built houses, saved lives, cured diseases and supported the gifted.

Intact has a loyal following of millions of Romanians and has forged a strong relationship with its partners. Time and again we have proven that actions speak louder than words and together we aim to deliver the best possible results whilst constantly enriching our communications platforms, and so in turn, each and every one of us.

Sincerely,Camelia Voiculescu

It makes me genuinely proud that a Romanian family business has achieved these successes to win its place amongst the highly competitive international media elite and it makes me equally proud that the Group has grown and nurtured its own talented professionals to make their mark in Romanian media.

I believe that if you manage to transcend these turbulent times without altering your essence or compromising your beliefs, if you can keep your head up and move forwards, you can truly contribute and leave your mark in today’s society.

MEssagE fRoM PREsIdEnt & oWnER

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With 20 active brands in its portfolio, Intact media Group reaches

10 MILLION PEOPLE EVERy DAy.

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Intact Media Group is the leader of the Romanian media market, as well as the largest and most significant media platform in Romania based on local capital.

IMg at a glance

Its business is structured around four complementary divisions: Broadcast (TV & Radio), Print, Online, B2B services.

intact Broadcast (TV & Radio) Antena 1 I Antena 2 I Antena 3 I Euforia I GSP TV I Radio ZU I Romantic FM

intact Print Jurnalul Naţional I Gazeta Sporturilor I BBC Top Gear I BBC Good Food I BBC Science World

Online Antena Digital Portfolio I Gsp.ro string of online brands CSr Mereu Aproape Foundation

B2B services IMA I Euroexpo I Seed Consulting I Intact Images I Tipografia Intact I CCSB I Intact Production

Antena Digital portfolio Gsp.ro string of online brands

CCsB

Media school fairs&exhibitions branding iMage stock printhouse research production

IntaCt MEdIa gRouP’s ValuEsSE

RIO

S CO

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2012 REsults

Radiothe Radio branchradio Zu i romantic fM

The Radio branch, with a daily audience of more than 500,000 lIstEnERs includes two renowned brands: ZU and Romantic FM. Zu is the most powerful radio brand in Romania and the absolute market leader in Bucharest.

Printthe print division Jurnalul naţional i gazeta sporturilor i bbc top gear i bbc good food i bbc science World

the print division includes landmark -publications in Romania: Jurnalul Naţional, Gazeta Sporturilor and the BBC glossy magazines licensed in Romania – Top Gear, Good Food and Science World. 460.000 RoManIans read the IMg publications on a daily basis.

the IMg online onlinethe IMg online platform interacts daily with 4.1 MIllIon PEoPlE and is constantly growing. 2013 will see the launch of a new project – antEna Play – a major investment which will feature the best content from all IMg tV channels, but also new products dedicated to the online community.

IMg tV channelsantena 1 i antena 2 i antena 3 i euforia i gsp tV

IMG TV channels have an average daily audience of 6,226,000 VIEWERs on the urban target. on the commercial 18- 49 target, Intact TV channels experienced within the last two years an appreciation of oVER onE RatIng PoInt on each day time and Prime time slot.

tV

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6.226.000 TV viewers on a daily basis

550.000 radio listeners on a daily baisis

460.000 print readers on a daily basis

4.100.000 online visitors daily on a daily basis

1.700.000 Euro raised to charity

KEy nuMBERs

10 MILLION PEOPLE REACH EVERy DAy

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aWaRds

7 APTR Awards

2 AIBs Awards

2 TV Mania Awards

1 Silver PR Award

1 European Reporter Award from the European Comission and The European Parliament Information Bureau in Romania

1 Golden Drum Award at the Golden Drum

2 REBRAND™ 100® Global Awards 2012 awards

2 American Design Awards

ContRIButIon to PuBlIC BudgEt

all iMg activities combined contribute to the public budget with more than 20 million euro, ensuring an annual salary fund of 28 million euro.

ContRIButIon to CoMMunIty

the group is involved in the social responsibility area through the Mereu aproape foundation and also through news campaigns with the flagship programme observator and many other specific brands.

during its seven years of existence, The Mereu Aproape Foundation has raised more than 7 million Euro, which were directed to over 100,000 direct beneficiaries and were used to build 75 houses and save lives.

2012 saw 1,7 million Euro raised.

ContRIButIon to HuMan REsouRCEs

as a reward for the outstanding effort and dedication of its 2500 professionals, intact Media group’s 2013 HR strategy focuses on team performance and the development of employees’ individual skills through new training initiatives, Master and MBa study programmes and motivational packages as well as talent development initiatives.

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“Pe tricolor e scris unire” a campaign dedicated to the national flag, reaching its peak on December 1st, Romania’s national Day.

social and responsibility campaigns run by observator, Antena 1’s main news bulletin targeting substance abuse, child trafficking, autism, Romanians working abroad, forgotten Olympic awarded personalities.

dedicated day for local and international personalities on Antena 3, such as Tudor Gheorghe or Steve Jobs.

“E timpul românilor”, an initiative to support and promote Romanian customs and values.

Intact Media academy – the most important educational project in Romanian media.

Întâlniri Creative – inspirational meetings for employees with distinctive Romanian figures.

“Împreună pentru cei mici” Campaign to restore and equip the operation block of Marie Curie hospital.

IntaCt MEdIa gRouP CoMMItMEntsRespect and promote Romanian and European values.Create relevant content and correctly inform the public.Real support for Romania through social and charitable campaigns.Form the new generation of media professionals.Actively contribute to the evolution of mass media in Romania.

a nEW taRgEtsustained by a steady appreciation of over one tV ratings point during daytime and primetime on the commercial 18-49 target, Intact Media group’s family of channels have been measured, reported and proven to consistently deliver on that new 18-49 target, raising our ratings success since January 2012.

INITIATIVES STARTED OR CONTINUED IN 2012

nEW18-49 target

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Intact Media Group’s TV division consists of a family of channels with an audience of 6.226.000 people per day. (*all urban target, 2012). Although editorially independent of each other, the channels are united by their high standards of quality content, the professionals involved in their creative and technical operations, their respect for the public and their continuing effort to expand digital services to ever growing audiences and channel platforms.

6.226.000 PEoPlE PER day

a suCCEss stoRytrue proximity in entertaining and informing our audiences across a well-balanced family of respected media channels.

Continuously deliver the perfect platforms for national and international brands to reach their target groups, through our TV platforms.

since 1993, with the launch of antena 1, the flagship channel of the group, we have forged an authentic relationship with our viewers as well as with our business partners.

We steadily contribute to shape a modern and state- of-the-art media landscape for Romania, in which high-class journalism, quality entertainment and social engagement are part of every day life.

antena 1 the power of ENTERTAINMENTantena 2 the power of CELEBRITyantena 3 the power of NEWSeuforia the power of LIFEGSP Tv the power of ADRENALINE

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tV

KEy nuMBERs

source: Kantar MediaCopyright: ARMADATA SRL

Period: 1st January -31 December 2012

1.554.000 URBAN + g

3.185.000 18 +URBAN + g

5.203.000 URBAN + g

747.000 URBAN + g female

567.000 URBAN + g male

In 2012, the group’s family of channels grew their market share by 6% on the 18-49 commercial target, its online content drew

4,2 million unique viewers per month.

With 20 years in the tV business

we have spanned over 300.000

broadcasting hours.

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Intact Media group’s tV division,Increases in reach and penetration by time slot for 2012.

2012 REsults

source: GfK Romania (2011) / Kantar Media (2012) target: 15-54 Urban + g Copyright: ARMA DATA SRL

IMg's tV division includes: Antena 1, Antena 2, Antena 3, Euforia Lifestyle TV, GSP TV.

2012 2011

19.6

22.7

18.519.4

whole day

18.3 18.2

prime time

21.1

morning

17.5

day time access

17.9 17.9

late fringe

IMG's market share evolution 2012 vs.2011, 15-54 U+g

20.418.4

+ 6% + 2% + 8% + 12% + 11%

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Evolution on all targets over the past three years.

3 yEaRs of stRatEgIC gRoWtH

rtg% Shr%

TiMe

BanDS

Dates (year)

inTaCT GrOuP

Antena 1 Antena 2 Antena 3 Euforia GSP TV

inTaCT GrOuP

Antena 1 Antena 2 Antena 3 Euforia GSP TV

Urb

an A

ll

WHOLE DAy

2010 3.6 2 0.3 1 0.1 0.1 18.6 10.6 1.4 5.2 0.7 0.7 2011 3.7 2.1 0.3 1.1 0.1 0.1 19.6 11 1.5 6 0.7 0.5 2012 4.7 2.5 0.2 1.8 0.1 0.1 21.1 11.2 1 7.9 0.6 0.3

PRIME TIME

2010 7.5 4.3 0.7 1.9 0.3 0.3 19.1 10.9 1.9 4.9 0.7 0.7 2011 7.7 4.3 0.8 2.2 0.3 0.2 19.6 10.9 2 5.7 0.7 0.4 2012 9 4.7 0.6 3.3 0.2 0.1 20.2 10.7 1.3 7.4 0.6 0.3

18 -

49 U

rban

WHOLE DAy

2010 2.8 1.8 0.2 0.5 0.1 0.1 17.5 11.3 1.3 3.2 0.8 0.9 2011 2.8 1.9 0.2 0.5 0.1 0.1 17.9 12 1.3 3.3 0.8 0.6 2012 3.7 2.4 0.2 0.9 0.1 0.1 19 12.2 1 4.8 0.7 0.3

PRIME TIME

2010 5.6 3.7 0.5 0.9 0.2 0.3 17.4 11.5 1.6 2.7 0.7 0.8 2011 5.6 3.9 0.5 0.8 0.2 0.2 17.8 12.4 1.7 2.5 0.6 0.5 2012 7.1 4.7 0.5 1.6 0.2 0.1 18.2 12 1.3 4.1 0.6 0.3

15 -

54 U

rban

WHOLE DAy

2010 3 1.9 0.2 0.6 0.1 0.1 17.9 11.5 1.3 3.5 0.7 0.9 2011 2.9 1.9 0.2 0.6 0.1 0.1 18.3 12.1 1.4 3.5 0.7 0.6 2012 3.9 2.4 0.2 1.1 0.1 0.1 19.4 11.8 1 5.6 0.7 0.3

PRIME TIME

2010 5.9 3.9 0.6 1 0.2 0.3 17.9 11.7 1.7 3 0.7 0.8 2011 6 4 0.6 0.9 0.2 0.2 18.2 12.3 1.8 2.9 0.6 0.5 2012 7.5 4.7 0.5 1.9 0.2 0.1 18.5 11.6 1.3 4.8 0.6 0.3

source: GfK Romania (2011) / Kantar Media (2012) Copyright: ARMA DATA SRL

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2012 oVERVIEW and 2013 PRIoRItIEs

antena group unites all 4 entertainment – oriented TV channels, each one targeting specific audiences: Family (Antena 1), youth trends (Antena 2), modern women (Euforia), active men (GSP TV).

“2012 meant a pro duc-ti on renaissance for Antena Group. We forged the best production assembly line in Romania, bringing together a top team of producers, talent and technical expertise. The blockbuster in ter-national formats pro-

duced by Antena 1 – X Factor, Top Chef, Tu cara mi suena and Money Drop are testimony to this spectacular work. We also focused on the online extensions of our brands and formed Antena Digital, a platform which completes this portfolio of media excellence by building digital communities around our products.

If 2012 was about consolidation of our teams and assets, 2013 is about breaking new ground with fresh formats and star studded innovative content; from exciting new dramas to glittering dance extravaganzas

Our plans are big, our responsibility is even bigger – and the results prove that we are taking our 20 year-history very seriously. We ended last year with over a point of a rating gain on the 18-49 target and this impressive on-going increase in our audience reach and penetration has led to a new commercial approach for the Group’s sales policy.”

Sorin Alexandrescu, ceo antena group

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“2012 showed affinity appreciation on the commercial 18 – 49 segment, due to a revamped content strategy featuring big productions and blockbuster movies.In 2013, the main strategy focus is reaching an even larger segment of the 18-49 public by investing in fresh & spectacular new productions.”

Isabella CârmuChannel Manager Antena 1


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Its continuous evolution in its content, visuals and affinities has appealed to ever-stronger audiences in the young, active public segment.

5 MIllIon PEoPlE EVERy dayIn 2012 Antena 1 reached an audience of

on the urban target.

antena 1 is Romania’s premiere entertainment channel,

celebrating its 20th anniversary in 2013.

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KEy nuMBERs

24% affinity appreciation during prime time on the commercial 18 - 49 target over the last four years 26% rating rise during whole day on the 18 - 49 commercial target21% rating appreciation during primetime on the 18 - 49 Urban target

antena 1 – sHoWs RatIng gRoWtHOn different time slots on the18 - 49 U target

2.4

4.7

3.4

1.8 1.9 2.5

1.9

3.9

2.5

1.5 1.4 1.9

Whole Day Prime Time Access Morning Day Time Last Fringe

2012 2011

+32%+36% +20% +26% +21% +36%

2.21.8

4.5

3.2

1.8 2.4

3.6

2.3

1.2 1.8

Whole Day Prime Time Access Day Time Late Fringe

+22% +25% +39% +50% +33%

2.4

4.7

3.4

1.8 1.9 2.5

1.9

3.9

2.5

1.5 1.4 1.9


2012 2011

+32%+36% +20% +26% +21% +36%

2.21.8

4.5

3.2

1.8 2.4

3.6

2.3

1.2 1.8

Whole Day Prime Time Access Day Time Late Fringe

+22% +25% +39% +50% +33%


antena 1 – suCCEEds audIEnCE gRoWtH on Most tIME BandsOn 18 – 49 U AB premium target

Rtg %

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a symbolic Romanian brand, antena 1 will celebrate its 20th anniversary in 2013

KEy foRMatsHIgHlIgHts

2013

REsults 2012

RoManIa dansEaZatalent show

CastIgI In 60 dE sECundEquiz show

Plasa dE stElEcelebrity hoaxes

tEatRu tVTV theatre show

nEXt staRChildren Talent Show

tE CunosC dE undEVacelebrity impersonation by celebrities

2 626 000 viewers per day on the commercial 18-49 target

1 500 000 unique website visitors per month

24% tg affinity appreciation on the 18-49 u+g during primetime over the last four years

18-49 Urban AB Shr% Time Bands Year 2011 Year 2012 Dif% 2012 vs. 2011

Whole day 11,3 12,7 12% Prime Time 11,2 12,2 9% Morning 17,8 16,1 -10% Daytime 9,7 12 24% Access 12,2 14 15% Late fringe 9,3 12 29%

18-49 Urban 2012 2011 2012 vs. 2011Title Rtg% Share TgAfin% Rtg% Share TgAfin% Dif% Dif% afinitate shrBURLACUL 5.9 13.8 109.2 4.8 16.4 116 -6% -16%CU BANII JOS 4.7 10.7 99.1 . . . ÎN PUII MEI! 7.5 16.7 109.3 6.6 17.8 104.5 5% -6%NEXT TOP MODEL 5.5 11.8 113.1 5.8 16.2 113.9 -1% -27%TE CUNOSC DE UNDEVA 6.3 15.6 89.1 . . . TOP CHEF 4.9 11.4 122.8 . . . X-FACTOR 8.1 18 112.8 5.8 17.1 104.1 8% 5%ACCES DIRECT 4.1 16.3 81.3 2.9 14.8 67.1 21% 10%NEATZA CU RAZVAN ŞI DANI 2.1 14.7 98.6 1.8 16.6 94.1 5% -11%UN SHOW PĂCĂTOS 2.7 11 113.2 1.9 12.7 100.6 13% -13%MIREASĂ PENTRU FIUL MEU - Morning 1.5 11.1 81.5 1.3 11.8 87.8 -7% -6%MIREASĂ PENTRU FIUL MEU - afternoon 2.4 13.4 79.5 1.5 13 79.9 -1% 3%

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“Looking back, 2012 presented new challenges for Antena 2 as we continued to implement our ongoing development and consolidation strategies. Although distribution problems our position and our approach to the market. By creatively using our resources, will and experience we supercharged our team of talented professionals to maximize Antena 2’s savvy celebration of modern society, winning 50% affinity appreciation amongst women on the urban target during primetime. The

five new productions launched during that period are a good testimony to our determination and innovation.In a world where retaining and growing a loyal audience is tougher than ever, Antena 2 is the TV channel whose content everyone is talking about! We have the talent, the ideas and the desire to build on this and look forward to every new challenge in the year ahead .”

Mirela Albu,channel Manager antena 2


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A unique approach in the Romanian television landscape, featuring live talk shows around the clock, spanning celebrity lifestyles, social and current events.

antena 2 is the leading voice in local celebrity news & talkshows.

antena 2 revamped its image and positioning in 2012, which led to

a whole day and primetime appreciation on the commercial 18 - 49 public.

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KEy nuMBERs

6 years on the market30% affinity appreciation on the 18 - 49 women segment during Whole Day.

50% affinity appreciation on the urban 35 - 44 women target during primetime.

2012

2011

2012

2011

125.4 104.996.7

152.7

18 - 49 Urban women 35 - 44 Urban women

+30% +46%

120.2

99.292.4

149.1

18 - 49 Urban women 35 - 44 Urban women

+30% +50%

antena 2 – gaIns affInIty duRIng WHolE dayOn the commercial All Urban Women Target

In 2012 antena 2 – gaIns 50% PRIME tIME affInIty On the All Urban Women Target


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2013

REsults 2012 Profu’ Mencihealthcare talkshow

un oRaŞ PE ZItravel show

Profu’ Mencihealthcare talkshow

fasHIon PolICEcelebrity&fashion

727 000 average reach during whole day on the 18-49 commercial target

1 554 000 average reach during whole day on the all urban target

1860 hours of local productions

5 new original shows:Începe Bahmu’, Show Time, Telefonul de la miezul nopţii,

Showbiz Report - Nuntă de vedetă, Ca băieţii.

agEntul VIPwith Cristian Brancu

RĂI da’ BunIwith Mihai Morar

ConfERInŢadE PREsĂwith Diana Munteanu

dInColo dE aPaREnŢE with Florentina Fantanaru

CELEBRITy TALkSHOW

CELEBRITy TALkSHOW

HEALTHCARE TALkSHOW

BIOgRAPHICAL PROFILES/ INTERVIEWS

28 annual review

“2012 saw Euforia blossom and flourish with new life in a make-over of its brand, presentation and programming grid. The modern, fresh visuals gave a true metamorphosis to Euforia’s butterfly logo and the entire station image.Meanwhile a new programming strategy was tailored to both the audience’s and market’s demands, with a new focus on fictional drama, locating quality American series in 90% of the primetime and late fringe slots. In order to stay relevant with its local productions, Euforia launched the glamorous true-life shows “Rush” and “Prodanca and Reghe”, based on

the reality lifestyles of celebrity couples. Together, these innovative incentives measurably improved market share and positive GRP growth year on year.2013 priorities focus on cementing Euforia as the destination for quality TV series in this niche market as well as in developing new original local productions. Season three of “Prodanca and Reghe: La placinte inainte” is launched in February, followed by rich seam of exciting creative projects in the fall.”

Florin Nicoară, channel Manager


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29annual review

Dedicated to modern, active women, “Euforia vine din noi” (Euforia comes from within) is more than a tagline, it’s a mission.

Euforia is a friendly, exuberant channel, reaching and reflecting everything for every woman, everywhere: from lifestyle and love to personal

development, food, friendship and fitness.

Euforia tV is defined by its local relevance,emotional approach and the power to build

a vibrant, engaging women’s community.

Euforia refreshed its image and positioning

in 2012 to deliver a new programming

grid with increased appeal to the commercial

target of 18-49 urban women.

29annual review

30 annual review

KEy nuMBERs14% market share rise during access on its core urban 35 - 44 women target

24% market share rise during late fringe on its coreurban 35 - 44 women target

39% rating gain for tV series during strategic timeslots (access) on the urban 18 - 49 women target

Euforia – Rose its market shareduring access and late fringe strategic slots (W 35-44 U)

tg affInIty EVolutIon


2012

2011

1.7

1.24

1.49

1

Access Late Fringe

+14% +24%

Urban Women Targets

Tg A n% TIMEBANDS 2012 2011

15-54 Urban – Women + g WHOLE DAY 88.2 89.5

PRIME TIME 98.1 79


PRIME TIME 92.1 77.7

2012

2011

1.7

1.24

1.49

1

Access Late Fringe

+14% +24%

Urban Women Targets

Tg A n% TIMEBANDS 2012 2011


PRIME TIME 98.1 79


PRIME TIME 92.1 77.7

31annual review


2013

REsults 2012

Prodanca şi Reghe: La Plăcinte Înainte

suitsUS series

Private PracticeUS series

dr HouseUS series

RevengeUS series

gleeUS series

1 258 000 average reach during whole day on the urban all target

88.3 tg affinity during whole day on the 18-49 urban women target

92.1 tg affinity duriçng prime time on the urban 18-49 women target

us series Dr House, Ally Mc Beal, Private Practice, Glee

Celebrity talkshowsEllen Degeneres, Dr.Oz

Korean series

local productions:Prodanca si Reghe, Drumul spre altar, Povestea unui tatuaj

SERIES

CELEBRITy TALkSHOW

SERIES

REALITy SHOW

“2012 triggered big changes for GSP TV. From a channel focused on football, it has grown to be a male dedicated channel, where football, boxing, pool and darts meet hard-hitting documentaries and reality shows.

From 2013, this new positioning includes TV rights for soccer championships in Russia, Portugal, Brazil and the United States. GSP TV audiences’ favorites also include live UFC galas and international big-fight boxing with world-class professionals like Floyd Mayweather.”

Eduard Dârvariu,Channel Manager GSP TV


32 annual review

Dedicated to active and educated male audiences, GSP TV targets the man who seeks adrenaline and adventure whilst

taking risks, pushing his limits and having fun.

gsP tV is the first male entertainment tV channel in Romania, defined by its

“Men are in charge” (Bărbaţi la putere) power-statement.

gsP tV came of age in 2012 with a

new programming strategy and a new

hard-hitting image, focused on the

18 – 49 urban Male target.

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34 annual review

KEy nuMBERs

32% affinity gain during whole day on the core 35-44 urban male target

18% affinity gain during prime time on the core 35-44 urban male target

936 000 average reach during whole day on the urban all target

2012

2011

119.790.5 92.1108.8

Whole Day Prime Time

+32% +18%

196.8

155.8

123.1 122.4

35+ Male U AB 25+ Male U AB 25+ Male Uhigh educ

18-49 Male urban

2012

2011

119.790.5 92.1108.8

Whole Day Prime Time

+32% +18%

196.8

155.8

123.1 122.4

35+ Male U AB 25+ Male U AB 25+ Male Uhigh educ

18-49 Male urban

gsP tV – IMPRoVEs affInItyOn commercial 35 – 44 Urban Male target

In 2012 gsP tV‘s affInIty IndEX is up on different commercial targets, showing quality demographics


35annual review


2013

REsults 2012

lIVE CoMPEtItIons UFC

BaR sPoRtsDARTS, POOL, BOWLINGNEWS AND SERIES

255 000 average reach during whole day on the urban 18-49 male target

92.8 tg affinity during whole day on the 18-49 urban male audience

83.5 tg affinity during prime time on the 19-49 urban male audience

RECuRsul EtaPEI

s.a.s. suRVIVal

sECREts

tnaWREstlIng

ultIMatE fIgHtER

CagE RagE

36 annual review

“2012 was one of the most turbulent years in Romania’s recent history, as well as Europe’s. Nevertheless, for Antena 3, 2012 was one of the best years in its existence. With a spectacular market share rise, Antena 3 consolidated its status as the most important and influentual news communication source in Romania, exceeding any expectation of a niche TV channel. The APTR, AIB, UCIN Awards are proof to our reputation and professionalism.

My acknowledgement goes to all my colleagues who form the best journalistic team in Romania.The main objective of 2013 is maintaining our leadership position in the news and current affairs arena. Even with the less spectacular political evolution this year, Antena 3 intends to secure its market share and develop original projects for the Romanian public.”

Mihai Gâdea,ceo antena 3


36 annual review

37annual review

With live breaking news, award winning in-depth coverage and a fresh perspective on events as they happen,

Antena 3 is the first to inform its TV, mobile and online viewers from its dedicated network of national and international bureaux.

as the only Romanian tV station affiliated to Cnn International, antena 3 delivers the first choice

news channel for discerning news audiences.

antena 3

With expert analysis, exclusive footage and

correspondents from around the world,

antena 3 showcases relevant information for

ever-growing audiences, every time.

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KEy nuMBERs

REsults 2012

Holds the first 18 top position in top 25 news programsaverage market share rise on strategic time slots on the 18 - 49 AB premium target

average audience appreciation on each time slot on the 18 - 49 U target

appreciation on the 18+aB target (rtg%) on all time slots. 83% rtg rise

on the urban 15 - 54 segment in 2012 Whole day. 60% market share rise during whole day on the urban

15-54 segment. over 85.000 Euros rose for charitable causes.

IN TOP 3 ROMANIAN TELEVISION CHANNELS on whole day and primetime segments on the urban 18+ target

3.3 2.7 2 1.5 0.9

14.3 11.6

8.7 6.3

3.7

Pro TV Antena 1 Antena 3 Kanal D TVR1

Rtg% Shr%

Rtg% Shr%

6.9 4.6 3.6 3.2 2.1

15.8

10.6 8.2 7.2

4.7

Pro TV Antena 1 Antena 3 Kanal D Acasa

3.3 2.7 2 1.5 0.9

14.3 11.6

8.7 6.3

3.7

Pro TV Antena 1 Antena 3 Kanal D TVR1

Rtg% Shr%

Rtg% Shr%

6.9 4.6 3.6 3.2 2.1

15.8

10.6 8.2 7.2

4.7

Pro TV Antena 1 Antena 3 Kanal D Acasa

WHolE day (02:00-26.00), all CHannEls, uRBan 18+, 2012

PRIME tIME (19:00-24.00), all CHannEls, uRBan 18+, 2012

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HIgHlIgHts 2013

KEy foRMats

sPECIal days dedicated to local and international personalities (e.g. Tudor Gheorghe or Steve Jobs).

CaMPaIgn for Mihai nesu foundation, helping people with disabilities.

“PE tRIColoR E sCRIs unIRE”, a national campaign dedicated to Romanian flag.

also main supporter and partner for exquisite CultuRal EVEnts, such as george Enescu festival.

sIntEZa ZIlEIwith Mihai Gâdea

suBIECtIV with Răzvan Dumitrescu

la oRdInEa ZIlEI with Dana Grecu & Radu Tudor

În PREMIERĂ with Carmen Avram

În guRa PREsEI with Mircea Badea

100 dE MInutEwith Alessandra Stoicescu

2.8

5.4

3.6

1.9

2.8 2.9

1.8

3.7

1.9

0.9

1.6 2


2012 2011


antEna 3 – gREW Its 18+ aB PuBlIC (Rtg%)On all time slots

18+ Urban AB 18+ Urban Title Rtg% Share Rtg% Share

SINTEZA ZILEI 6,8 14,5 4,7 10,1 SUBIECTIV 5,1 10,7 3,6 7,4 LA ORDINEA ZILEI 5,3 13,1 3,5 8,5 ÎN PREMIERĂ 4,5 8,7 3,1 5,8 ÎN GURA PRESEI 4,9 15,6 2,9 9,6 100 DE MINUTE 3,6 12,4 2,5 8,2 VORBE GRELE 4,6 10,2 3 6,5

18+ Urban AB 2012 2011 2012 2011

Timebands Shr% Dif% shr Rtg% Dif% rtg

2012 vs. 2011 2012 vs. 2011

Whole day 12,9 9,2 40% 2,8 1,8 56%Prime Time 11,9 9,3 28% 5,4 3,7 46%Access 11,8 7,6 55% 3,6 1,9 89%Morning 14,5 8,5 71% 1,9 0,9 111%Day Time 14,3 10,4 38% 2,8 1,6 75%Late Fringe 12,6 9,5 33% 2,9 2 45%

18+ Urban 2012 2011 2012 2011

Timebands Shr% Dif% shr Rtg% Dif% rtg

2012 vs. 2011 2012 vs. 2011

Whole day 8,6 6,4 34% 2 1,3 54%Prime Time 8 6,1 31% 3,7 2,5 48%Access 7,9 5,3 49% 2,5 1,5 67%Morning 8,8 6,4 38% 1,2 0,8 50%Day Time 9,9 7,7 29% 2,1 1,3 62%Late Fringe 8,2 6,9 19% 1,9 1,3 46%

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RadIo

w

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the Radio divisionwith a daily audience of more than 500,000 listeners includes two of the most renowned brands in Romanian FM: ZU and Romantic FM. ZU is the most powerful radio brand in Romania and absolute market leader in Bucharest. Romantic FM is one of the most enduring premium brands, celebrating its 19th anniversary in 2013.

“Making the most of a challenging year, Intact Media Group’s radio division delivered important new growth. ZU secured its leadership position in Bucharest, spreading its contagious spirit of success even further.Now, 2013 marks, along with our sales internalization, a new

phase of business. One of our main objectives is the constant development and delivery of our services across new and emerging platforms.”

Rodica Minculescu, general Manager Zu &romantic fM

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KEy nuMBERs

RadIo Zu

FOR YOU!

RADIO

THEFrom day one, Radio ZU has been Bucharest’s no 1 station and it still holds pole position with the most solid growth in the market from launch right up to the present. It holds number three position on a national, urban level. ZU is appreciated for its unconventional campaigns and out-of-the-box events.

+131.800 listeners gained in 2012 by the morning show compared to the previous year (summer 2012 vs. summer 2011, urban target).+179.100 listeners gained in the summer of 2012 compared to 2011 summer (urban target).203.300 listeners in Bucharest, absolute leadership on the commercial 18-49 public, in 2012 summer.

REsults 2012

no.1 Radio station in Bucharest.no.3 Radio station in Romania.55.739 unique visitors per month on www.radiozu.ro

352.217 likes in 2012 145.993 daily reach on facebook

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HIgHlIgHts 2012

KEy foRMats & dJs

Zu loVEs you: Valentine’s day event on ice, gathering 30.000 people.

foRZa Zu – outdoor concert in Piata operei, timisoara, over 40.000 people, broadcasted live on Antena 2 and online.

olIMPIada dE sHoPPIng a contest for the fastest shopping hands, in a Bucharest mall.

RadIo Zu Is ZuPER tRooPER: unconventional campaign with a prize to match its spirit: a car.

MoRnIng Zu with daniel buzdugan & Mihai Morar

adI MIHaIla’s Most WantEd

MIRCEa BadEa la Zu

161.2 166.9180.1

203.3208.8

Summer Autumn Summer AutumnSpring

2011 2012

208.8

RadioZU

134.5

RadioMagic FM

129.2

RadioKiss FM

71.8

RadioEuropa FM

70.4

Radio21

67.4

RadioRock FM

66.4

RadioProFM

48.1

RadioVibe FM

46.6

RadioGuerrilla

44.8

RadioRomânia

Actualităţi

161.2 166.9180.1

203.3208.8

Summer Autumn Summer AutumnSpring

2011 2012

208.8

RadioZU

134.5

RadioMagic FM

129.2

RadioKiss FM

71.8

RadioEuropa FM

70.4

Radio21

67.4

RadioRock FM

66.4

RadioProFM

48.1

RadioVibe FM

46.6

RadioGuerrilla

44.8

RadioRomânia

Actualităţi

last audIEnCE MEasuREMEnt (autuMn 2012) shows unique listerners appreciation for ZU compared to the autumn 2011. Radio ZU scores a plus of 41.900 unique listeners.Bucharest 18-49

RadIo Zu, aBsolutE MaRKEt sHaRE lEadERon the commercial public Top 10 radio stations, autumn 2012, Bucharest 18-49, DailyRch(000).

source: IMAS/GfK Romania (2012) and IMAS/Mercury (2011)

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RoMantIC fM

HIgHlIgHts 2012

Now in its 19th year, Romantic FM is one of the most enduring radio stations in Romania. As a uniquely and carefully crafted ambiance of the airwaves, Romantic has grown over time to win above average audience ratings and appreciation in this up-market niche. Romantic FM is a landmark in the Romanian radio arena, playing an exclusive collection of live performances and popular classics in perfect synch with its growing audiences and its brand personality as an island paradise in a sea of noise.

KEy nuMBERs19% daily reach growth on the ab public target in the fall of 2012, compared to summer of 2012.16.600 new unique listeners gained in the fall of 2012.91.7 % of the Romantic fM public are educated and highly educated.

86.4103

30 April - 19 August2012

03 September - 16 December2012

RoMantIC fM

proudly presented some of the finest concerts of 2012, dedicated to its public: BZn, Julio Iglesias, Bonnie tyler.

RoMantIC fM sHoWs + 16.6000 unIquE lIstEnERs gRoWtHin the autumn of 2012, as compared to summer of 2012 Bucharest 11+, dailyRch(000)

source: IMAS/GfK Romania (2012)

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the online divisionIn 2012 antena tV group set up a new digital team coordinated by augustin Roman – digital antena tV group.

The aim is to build quality platforms of interactive excellence which will grow and evolve with the developing market. The editorial is managed by experienced journalist Catalin Oprisan and his capable team of quality correspondents. The development team is led by Robert Popescu who built the content management system and is now currently working on its powerful video platform.

onlInE


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“The key word for 2013 is integration. Our aim is to offer the Antena Group consumer spectacular, quality and user-friendly content. Consequently, the most important project for 2013 is www.antenaplay.ro, a video portal which will aggregate the content of all the TV channels. It will be accessible

on a multitude of platforms: online, mobile, smart TV and is developed 100% by Digital Antena TV Group.”

Augustin Roman, head of digital antena tV group

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KEy faCts

www.a1.ro was repositioned as an entertainment platform in SATI and 90% of its content is dedicated to antena 1 productions and Intact Celebrities. In the last 12 months, the highest number unique visitors reached 1.670.000.

www.observator.tv was repositioned as a generalist news platform in SATI and is the online equivalent of the main news program of antena 1 (observator). It is a crisp and clear, quality content website with a user-friendly interface. The editorial team covers events and news presented by the TV editions.

www.euforia.tv is positioned as a Women’s lifestyle website and has grown from 75.000 unique visitors to 390.000, in less than a year. The aim is to create a community of users around the website, its contents and Euforia TV’s programming output.

www.antena2.ro is positioned as an entertainment platform and grew from 123.000 unique visitors to 317.000. The site is a natural extension of the immediate, live and exclusive content provided by its broadcast TV channel Antena 2.

tHE PRoJECt of 2012

The most important project in 2012 was the website for X factor which had over 1.3 million unique visitors.The website built new engagement for the show’s audiences and an extremely active online community.

HIgHlIgHts 2013

the lounch of www.antenaplay.ro, a spectacular video portal which will exclusively feature Intact’s channels and fresh original content.

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Intact Publishing By the end of 2011, Intact Media Group reorganized its print brands to consolidate its print operations under the umbrella of Intact Publishing.

“2013 sees the 20th celebration of Jurnalul National. As one of the few papers which have managed to keep their print identity, we aim for content excellence on a multimedia platform. Big thanks to all Romanians for their acknowledgment and support. “

Marius Tucă,director


PRInt

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JuRnalul naŢIonal

Jurnalul naţional is the leader in the quality newspapers market, always keeping pace with Romanian society whilst paying close attention to the socio-economic and political debates of the day.

KEy nuMBERs6,000 published editions celebrated on the 3rd of september28,000 printed editions [2012], 9,000 subscriptions

THE LEADER OF qUALITy NEWSPAPERS

207,000 readersper edition according to the last SNA study

the highest number of educated and highly educated readers.

jurnalul.ro (website): 1.5 million unique users in december 2012, 4 million visits and 13 million views; + 45% increase in traffic (dec. 2012 vs. dec. 2011)

96 cameras around the country, exclusively on Jurnalul.roLive images from Romania presenting the best tourist resorts and factual information such as traffic in Bucharest and live images from the ski slopes in the mountains.

tHE onlInE WEBCaMs

nobel, the most prestigious literature collection in the world - april, 25th, 2012. the love novel/ Romanul de dragoste - september 16th, 2012 famous jazz and blues singers.

sPECIal EdItIons

tHE PRoJECt OF 2012

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Business Innovator, 25th april, 2012 E-Prescription: “Prescripţia electronică - etapă în modernizarea sistemului de sănătate românesc”, 24th May, 2012

Nr. 100

gaZEta sPoRtuRIloRInCoME MagaZInE

KEy nuMBERsPrintincome Magazine (the printed version): 7,000 copies

onlineincome Magazine: (website: incomemagazine.ro); dec. 2012: 183,439 unique visitors / 440,531 accessed pages (source sati/romania].facebook: 10,000 fans in 7 months.a new version of the website was launched January 2013.

tVIncome Magazine [tV, antena 3] season 1: 14 editions, [april-June2012] Rtg: 1.6% / 146,500, share 7.9 season 2: 7 editions, [september-october] Rtg: 1,4% / 128.000, share 7.0

THE FIRST INTEGRATED MEDIA PLATFORM IN ROMANIA, the 360° degree concept covering print, TV, online and radio.

tHE PRoJECt OF 2012gazeta sporturilor, the third oldest sports newspaper in Europe which has been covering the olympics since 1924, was the best represented Romanian newspaper for the london olympics.

Every day during the competition, the newspaper dedicated two pages to the performances of the Romanian sportsmen (The Olympic Gazette) and to the important events in Romanian football.

KEy ConfEREnCEs

Boldly launched as the first integrated media platform in Romania, the 360° degree concept covering print, tV, online and radio targeted business and after business area. Keeping in line with the market realities, as of early 2013 Income dedicated its focus to online and tV.

the oldest sport newspaper in romania (since 1924). no 1 sport newspaper in romania (circulation and readership!). gazeta sporturilor ranked third in the “best sold quality newspapers” in romania, with a daily average of 31. 056 printed copies, according to brat (oct.-dec. 2012). Increase in the number of issues sold daily in the fourth trimester compared to

the third (more than 1 500 copies). a daily average of 364.000 readers (oct. 2011-nov. 2012), and its corresponding website gsp.ro, was accessed until february 2013 by 2.193.364 unique visitors (sati). the sunday issue reached 516.000 readers per issue (oct. 2011- nov. 2012) and had an estimated number of 10.789 copies sold (oct.- dec. 2012).

gaZEta sPoRtuRIloR

KEy EVEnts

KEy datEs/fIguREs

In october, gazeta sporturilor’s editor, Convergent Media, took over the licenses of the three prestigious BBC magazines in Romania: top gear, good food and science World.

„open and spectacular sports debate!” 2012 was a great year for sport fans all over the world, with thrilling events and gazeta sporturilor, the number one sports newspaper in the country, was there to witness it all and charm its audience with special, in-depth coverage of these events.

2012 oVERVIEW and 2013 PRIoRItIEs“Last year, Gazeta Sporturilor confirmed yet again its editorial strength during the 2012 London Olympic Games. It offered its readers the most extensive and passionate account of this breathtaking event in the history of the Romanian press covering the Olympics.The objective in 2013 continuing to be the same profitable company which

offers its readers quality content. We are here to produce the best of our bold investigations, smart debates and objective reports. This is the essence of our company.”

Cătălin Tolontan,general Manager

Bilingual edition in romanian and spanish dedicated to uefa europa league final. a photography exhibition at the national art Museum featuring the best 100 images taken at london olympics by the photographer raed krishan.

second-life fundraising campaign for Mihai nesu’s foundation. the campaign received a golden drum.the Coca-Cola Cup, a futsal competition for high schools around the country, with a record of 428 students in the competition. Radio gsP launched into fM.

decided to invest in the future of a bright and young football team. the kids are 10 years old and form one of the best youth teams in the country. “Printul Rulz” campaign aimed at advertising agencies and clients, in an attempt to promote creativity in print advertising.

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2012 consolidated the leadership position of the

glossy BBC magazines.

tEaM:Cătălin tolontan,

general Manager convergent Media Cristina Mazilu,

editor in chief good foodCostin giurgea,

editor in chief top gearalexandru stoianovici

editor in chief science World

BBC magazines

toP gEaR The BBC Top Gear maintained its leading position in the Men’s glossy magazine category

KEy EVEnts

the top gear awards (third edition), “noaptea fanilor top gear”

192,000 readers (17 october 2011 - 18 november 2012), according to the national audiences study

good foodThe glossy cuisine magazine, BBC Good Food gathered the cooking communities around projects like Copii in bucatarie, “La masa cu Good Food”, “Arena Bloggerilor”where brunches and barbeque parties brought together partners, readers and bloggers who share the same passion for cooking.

64,000 readers (17 october 2011 - 18 november 2012), according to the national audiences study

sCIEnCE WoRldBBC science focus was re-launched under a new name –BBC science World and organized a series of scientific events in high-schools.

Most important projectstudents from the most prestigious high-schools in bucharest met with special guests (adrian sönke, astronomer at the astronomical observatory in bucharest, and Maria uca Marinescu, the world's first sexagenarian ski to both the north and south poles in a single year 2001), brought by the science World team in the “the future is now” project. the project will continue in 2013.

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Intact’s Commitment to Community

In 2012 Mereu Aproape Foundation continued its efforts in supporting those in need of assistance (especially children and people living on the edge of poverty), restoring dreams and giving hope. Through fundraising campaigns and educational programs presented on all the group’s platforms, Mereu Aproape Foundation managed to sustain its projects and save lives.

2013 will mark the eighth anniversary of the Mereu Aproape Foundation and the launch of “Romania, iubeste-te” – the

communication umbrella for all the campaigns run throughout the year. The main target of the Foundation will continue to be children and youngsters with serious health problems, families living in poverty and retired people with low income. The highly dedicated and passionate team will continue its efforts in offering support and help for those in need.

alessandra stoicescu, presidentgabriela Ştefan, general Manager


CsR

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MEREu aPRoaPE foundatIon

through fundraising campaigns and educational programs presented on all the group’s platforms, Mereu aproape foundation managed to sustain its projects and save lives.

KEy nuMBERs

IN 2012 THE MEREU APROAPE FOUNDATION organized televised and innovative fundraising events which raised money and awareness for different causes:

tHE PRoJECt OF 2012

the most important campaign in 2012 was “lăsaţi-mă să învaţ!”

a joint effort which included all the group’s platforms in order to bring to light the importance of everyone’s right to education.

lĂsaŢI-MĂ sĂ ÎnVĂŢ!

“Vreau să ajut”- 1. 200.00 euro(used for treatments for children with serious and life threatening conditions).

“lăsaţi-mă să învăţ”- 350 000 euro (12 educational centers built and fully equipped).

“Împreună pentru cei mici”- 100 000 euro(for medical equipment for the “alexandru pesamosca” surgical Wing at the Marie curie hospital).

KEy CaMPaIgns

tHE PRoJECt OF 2012

12 educational centers were opened in Romania and Moldova, which house more than 50.000 books and serve more than 20.000 beneficiaries.

10.613 Euro raised through “ghidul Miresei” a social campaign realized in partnership with standard Marketing, where an amount from each ticket sold to the fair was donated to the foundation.

390.000 Euro raised through “Împreună înfruntăm cosmarul alb” a humanitarian emergency intervention in the snowed -in part of the country. the volunteers cleared the access roads to people’s homes and brought 25 ton es of supplies and food to those trapped due to the bad weather conditions.

80 children with severe health problems were financially helped through donations in the “Vreau să ajut”- campaign promoted by antena 3 and antena 1’s main news journal observator.

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B2B

B2B SERVICES

Research, strategic planning and forecast. Brand positioning, product campaigns, brand engagement programs.online project management.Communication strategy, planning and implementation.audio and video production.fairs, exhibitions and special events.Print house and photo bank.new media campaigns via SMS and OR codes.Media training

WHat WE do

Intact Media group’s range of business services runs the gamut from market research and image strategy to audio and video production as well as fairs and exhibitions.

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sEEd Consultants

KEy nuMBERs

IS THE ONLy ROMANIAN BRANDING COMPANy in a strategic partnership with the global branding agency, Landor Associates. Locally and internationally awarded this partnership has access to international resources and know how.

tHE PRoJECt OF 2012

seed Branding continued the program “Cel Mai Promiţător Brand Românesc”, with two successful new editions throughout february and october.

launched in 2011, the program consists of a competition for romanian brands, with the winner receiving “cel Mai promiţător brand românesc” and a free rebranding campaign. at the end of the competition, seed also organized the romanian brands gala where ciserom and alexandria libraries were presented as the winners of the third and fourth editions.

CEl MaI PRoMItatoRBRand RoMÂnEsC

tHE PRoJECt OF 2012

Two prizes at REBRand™ 100® global awards 2012 for the rebranding of scandia food and Hert design.

Seed was the only Romanian agency awarded at the american design awards international competition. Seed stood out with three projects: two Corporate Identity design awards for Andu and Pic Flavours and one Brochure design award for Intact Media Group Annual Review.

2012 oVERVIEW and 2013 PRIoRItIEs“I am looking forward to the challenges and opportunities I expect from 2013. Our aim is to advise our clients to start a process of reinvention. We need to use this method at this point in time because the

Romanian brands are deve-loping. Their image becomes highly important”.

dochiţa Zenoveiov, Managing director

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More than 150.000 photo archive. 20.000 photos downloaded in 2012.

IntaCt IMagEs

KEy faCts

founded in 2007, Intact Images started as an entrepreneurship project for the photographers of Jurnalul naţional. nowadays, it gathers all the photo resources of Intact Media group from both the archives and current events. furthermore, it also has a network of photo reporters and freelancers across the country and contains images from the most important political, social and sports events of the past 10 years.

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IntaCt MEdIa aCadEMy

KEy EVEnts

278 new students in 2012

4 specializations: tV anchor, tV reporter, cameraman/photo-reporter and image editor

80 students hired at intact Media group and many others working as media professionals in various media groups

famous celebrity broadcasting trainers such as dan negru, Carmen avram, alessandra stoicescu, Mihaela Călin, simona gherghe, ferenc Vasas.

a new course taught by catrinel dumitrescu, entitled “theatre, not tricks”/ “actorie, nu prefacatorie”.

tHE PRoJECt OF 2012

the interactivity between the students,their trainers and media professionals increased through highly dynamic and engaging seminars to improve teaching and learning dramatically. furthermore, the students combine theory with practical work, making their own news materials in the field and learning editorial skills in the news studios. Both trainee anchors and trainee reporters do studio and field work, with the final exam focused on forming multi-skilled professionals.

launched in March, 2011, Intact Media academy’s mission is to form the best media professionals in Romania. It gathers the experience of the most renowned Romanian journalists and translates their work into the most comprehensive educational program in the country.

IMa nEWs

In 2012, Intact Media academy took a step forward and developed a news program made entirely by the students and graduates of the media school,, IMa news, aired on weekends on antena 2.

the news journal covers author stories, current events, life stories but also news about the trainers and the projects of iMa. the anchors are two graduate students who rotate every week.

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EuRoEXPo

KEy EVEntson a market which experienced a decrease, Euroexpo continued to organize or launch projects:

2012 oVERVIEW and 2013 PRIoRItIEsIn 2012, Euroexpo once again confirmed its leading position in the fairs and exhibition market. Events that have become a tradition

enjoyed success amongst the public and the total number of visitors to all the events organized increased by 10%.“Although we have encountered a few unexpected situations in the past year, we

managed to overcome it with creativity and inspiration, thus accomplishing our goals and objectives for 2012. We hope to maintain the same qualities in 2013, so that combined with our professional potential and our passion for what we do, we will be able to deliver the maximum support for our partners and customers.”

Camelia Buda,general Manager

tHE PRoJECt OF 2012

salonul Internațional de Mobilă, Echipamente şi accesoriithe most successful fair took place in an area 30% larger than that of the previous edition and the number of exhibitors increased by almost 25% compared to 2011.

Baby Boom show (second edition). fair dedicated to children (0-5 years) and mothers.Cleaning show an event dedicated to the professional cleaning industry, industrial and domestic.demo Metal a niche exhibition dedicated to the metalworking industry (conducted in partnership with the technical Media).digital Print & sign fair dedicated to the digital printing and signage industry (conducted in partnership with romexpo).gifts show exhibition dedicated to the promotional items industry (conducted in partnership with romexpo).Expo Plast event dedicated to the plastics processing industry (conducted in partnership with aspaplast - employers’ association of plastics processing in romania).Kidex Baby Boom fair dedicated to children (0-7 years) and mothers (conducted in partnership with romexpo).Wellness show fitness, spa, nutrition and body care exhibition (developed in partnership with romexpo).

the biggest organizer and promoter of fairs, exhibitions and special events, with almost a decade of local and international experience.

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IntaCt PRIntIng HousE IntaCt PRoduCtIon

a tEaM of EXPERIEnCEd sPECIalIsts in the printing industry (especially newspapers and magazines) operates on high quality equipment to provide cost and time efficient products at the highest quality.

IntaCt PRIntIng HousE offERsservices to well known clients in the market such as Jurnalul Naţional, Casa Editura Magazin, Curierul Naţional. 2012 attracted new customers for the company, even in the midst of the economic crisis.

Thanks to the efforts of the management team, Intact Print-ing House managed to maintain a constant workflow, with excellent results in terms of turn-over, ranking first in their field ( printing newspapers).

The team and its specialist kit included over 100 profes-sionals, 14 HD cameras, state of the art equipment like the X Treme T12 telescopic crane, the Grand Ma 2 lighting console and moving head spectacular “Clay Packy Sharpy” lighting beams as well as generous studios ( 3 000 square meters Romexpo and the specially built-in Top Chef studio of 1200 square meters).

Intact Production also develops and delivers feature reports, commercials, presentation clips, ‘advertisements’ and pres-entation materials as well as hiring out its production equip-ment and studios.

the second season of “X factor”, “tu cara me suena”,“ Money drop” and “top Chef” were the top entertainment international formats brought to the Romanian market by antena 1 and produced by Intact Production in 2012.

The production house of the Group continued to develop the string of successful shows such as “Te pui cu blondele”, “Plasa de stele”, “Acces Direct”, “Neatza cu Răzvan şi Dani”.

launched in 1991, Intact Printing House is one of the foundation stones of Intact Media group.

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IntaCt aWaRds

antena 1APTRProducer- Anchorgabriela Vrânceanu firea, for ”crăciun în familie”

TV ManiaMost popular couple on TVrăzvan şi dani, for neatza cu răzvan şi dani

The best entertainment show: te cunosc de undeva!

observatorPR Award Romania Silver Award, Digital PR and Social Media Categoryobservator- “salvarea pentru sMurd”

APTRBest Investigationgeorge colgiu for ”poşta română, jaf fără sfârşit” campaign (observator)

antena 3:AIB LondonThe AIB’s Jury Highly Commentscarmen avram ( in premiera-”pe-un picior de iad”)“best live coverage of an event”

APTRJean Louis Calderonpetre nechita, simona boţog and carmina othman, for live coverage from universitatii square events

Imagecristian tamaş for ”pe un picior de iad”, “În premieră”.

Reportage”În premieră”

Best Investigationionuţ cristache for daniela andreescu case

Jury’s award for «Best talk-shows»100 de minute, punctul de Întâlnire, sinteza Zilei, subiectiv, exces de putere and secvenţial.

“European Reporter” Award organized by the European Comission and The European Parliament Information Bureau in Romaniaalex nedea, “În premieră”

“Femeia Anului “ 2012 Award Ceremony,organized by Avantaje Magazine.carmen avram, „excelency in social journalism”

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seed ConsultantsREBRAND™ 100® global Awardsthe rebranding of scandia foodthe rebranding of hert designAmerican Design Awards international competitionCorporate Identity Design awardsandupic flavours

Brochure Design Awardintact Media group annual review gazeta sporturilorgolden Drum International Advertising Festival- Innovative Campaignssecond life - Mihai nesu’s foundation

EuroexpoBucharest Top Companies by The Romanian Chamber of Commerce

First prize in Organizing fairs, exhibitions and congresses category

64 annual review

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annual review 2012

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