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Not only do her looks captivate the audience, but her intelligence and humor are the most intrigu-ing parts of her personality. Here’s an exerpt of Carmen Kass being interviewed on the Late Late Show with Craig Kilborn.

As a model, you travel all of the world. You were recently in Australia? What did you do?>> Yes. I was hanging out, I was working, I was exploring the country. You started modeling at age 14. Is that cor-rect?>> Yes. I started out in Milan.We heard you’re running for the European Parliament. How is it going? >> I’m working on it, yes. Well, it’s the very beginning stage of everything, but i’ve been proposed by the leading party of Estonia to join the party...and therefore be part of the European Parliament. I’m so excited!So, does this mean you may be leaving the modeling world? Or would you do both?>> Well, it depends. I’m sure once I’m in the European Parliament, it will take (a lot of ) time to deal with those things, but if I’m still welcomed (to model), then why not? There’s a stereotype that models are not the brightest because they don’t always develop that part of themselves- they are beauiful and pampered, but you’re a bright one and you love playing chess? How often do you play?>> I do. (Smiles). At the moment I have a lot of reading and a lot to do, but I try to play it every day.A lot of models want to be actresses, or sing-ers. You have no desire to do any of that stuff?>> Well, I have been a part of acting as well- I’ve started in little ways. It’s interesting...I’m interested in the world.

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MCMRESEARCH

TRAVELREsEARchOur goal is to create a stronger relationship with the ladies from Generation Y and X, and be part of their lives as they become empow-ered and taken on the business world. We want to inspire a new generation to be sophisticated and wise in their traveling, and we want to be able to provide for your every travel need.

Did you know?

“60% of the luxury market is now based on demand from

aspirational customers, rather than from the wealthy elite”

-Luca Solca of Bernstein Research

80%

$12 Trillion out of $18.4 Trillion

65%Control of global consumer spending:

$

67Mpotential participants*

Women, combined, will spend an estimate of

$125 Billionon travel per year.

of women make travel decisions; regardless of who travels, who pays, or the destination.

*women who travel

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In order to better understand the needs of our target customer, a survey was made and compiled, and 16 participants from different backgrounds answered our questions. Their ages ranged from 20-50, but all of them were frequent flyers.

What does the word ‘travel’ mean to you?

35% 25%

25%15%

Uh-Oh statistics

MCMSURVEY

TOP 5DISLIKES:

1. Time spent

2. Security Lines

3. Organizing

4. Weight of bags

5. Size of bags

What do you carry when you travel?

wallet cosmetics cellphone laptop / tablet pen

Hassle

ADVENTURE

BUSINESS

DESTINATION