@anoukpappers - caldwell partnersmarketing.caldwellpartners.com/acton/attachment/6038/f... · if...
TRANSCRIPT
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Maarten Schäfer Author - Keynote speaker
Founder CoolBrandsPeople
Anouk Pappers Brand Anthropologist Founder CoolBrandsPeople
@ANOUKPAPPERS @MAARTENSCHAFER
“YOUR REPUTATION IS YOUR MOST VALUABLE ASSET”
#COOLBRANDSPEOPLE
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#COOLBRANDSPEOPLE
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#COOLBRANDSPEOPLE
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“THE REPUTATION ECONOMY”
#COOLBRANDSPEOPLE
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REPUTATION IS A MATTER OF PERCEPTION
#COOLBRANDSPEOPLE
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#COOLBRANDSPEOPLE
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#COOLBRANDSPEOPLE
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YOU ARE WHO GOOGLE SAYS YOU ARE
#COOLBRANDSPEOPLE
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CLIENTS PARTNERS INVESTORS EMPLOYEES
A BOARD POSITION
IF YOU ARE LOOKING FOR :
#COOLBRANDSPEOPLE
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EMPLOYEES
Research: Weber Shandwick
ARE LOOKING FOR YOUR ‘PURPOSE’
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INVESTORS
Research: Weber Shandwick
ARE LOOKING FOR YOUR ‘VISION’
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CLIENTS - CUSTOMERS
Research: Weber Shandwick
ARE INFLUENCED BY YOUR ‘CONTRIBUTION TO SOCIETY’
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PARTNERS
Research: Weber Shandwick
ARE LOOKING FOR YOUR ‘ACHIEVEMENTS’
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expertise profession
vision purpose
achievements contribution
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IF YOU DON’T PUBLISH IT.. IT DIDN’T HAPPEN
#COOLBRANDSPEOPLE
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YOU
expertise profession
vision purpose
achievements contribution
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THE REPUTATION REALITY GAP
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THE REPUTATION REALITY GAP
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THE 2ND PAGE OF GOOGLE.. IS A GREAT PLACE TO HIDE THE BODY
#COOLBRANDSPEOPLE
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THE REPUTATION REALITY GAP
1. ASSESSMENT
2. REALITY CHECK
3. CLOSE THE GAP