anpei innovation forum 2018anpei.org.br/conferencia2018/download/ppt/internacional/anpei_hit… ·...

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TORONTOMedellin Innovation Summit V1.0 11/13/2013 © 2013 IXL Center Inc. All Rights Reserved

ANPEI Innovation Forum 2018

New Levers of Value Creation

August 14, 2018

2

Attacking

Change

Strategically

Anticipate

Disruption

Mindset to

Make

Innovation

Real

MondayMorning

• 10X Bigger, Faster and Cheaper• Technology Trends are key for forecasting• Understand tomorrow’s market

Medellin Innovation Summit V1.0 11/13/2013 © 2013 IXL Center Inc. All Rights Reserved 3

Digitization Is


Everything is connected and always available

4 Billion Connected People

50 Trillion GBS of Data

25 Billion Embedded and Intelligent

Systems

25 Million Aps

2020


Reporting

• What Happened?

Analysis

• Why did it happen?

Monitoring

• What is happening now?

Prediction

• What might happen?

With more data and greater computation power, companies are moving from monitoring to predicting


These trends are transforming every aspect of every business in every industry

Books

Travel

Cable TV

Hotel

Phone

Taxi

8 yrs1995 2003

5 yrs1997 2002

5 yrs1999 2004

3 yrs2007 2010

3 yrs2008 2011

2 yrs2012 2014


These companies grew 10X bigger, moved 10X faster or spent 10X cheaper

10X BIGGER

10X FASTER

10X CHEAPER

Skype, Instagram

Netflix

AirBnB


PRICING MODEL

NETWORKS & PARTNERS

PRODUCTION OFFERING DELIVERY MARKETSTechnologiesProcessesAssets

ProductsServicesSystemsBrand

OccasionsLocationsChannels

CustomersNeedsExperiences

Funding

Today a company with an idea can scale up faster through an ecosystem of partners

Demystifying Innovation Definition Example

Production Delivery

Channel Programing Marketing

Leads

Payment


Similarly, a startup can ramp up without needing to learn all the nuances of operations through an ecosystem of partners


Accounting

Payroll HR Training

HR HiringCommunications

PRICING MODEL

NETWORKS & PARTNERS





Storage


This digital trend is transforming every aspect of functions within companies including Innovation

Digital Supply Chain

DigitalInnovation &

Product Development

Digital Marketing

&Sales

Workplace and Enabling Infrastructure

Digital Strategy


Forces of the Future that will create Inevitable Surprises


Big Opportunity is to apply the forces of the future on the different market segments

Millennials

Hispanics

AgingPopulation

Global Taste

New Opportunities


• Born after 1984• First Digital Natives• Different Priorities• Slow to Marriage• Extended Stay in parent's home• Put off major purchases as cars or house• Wellness driven

Millennials: 2 billion people worldwide with 93 MM in the US


• One Billion by 2030• US has 75 Million• Asia has the biggest issue becasue of

its large elder population

Aging Population: 620 MM individuals are aged 65 and older


Don’t forget the GEN-Y?

• Born 1965 – 1980 • US has 51 Million• Accept Diversity• Pragmatic/practical• Self-reliant/indivdualistic• Mistrust Institutions


Age: Born after 1996Parents: 5% are parentsTechnlogy: Five ScreensSocial Media: YouTube, Instagram, SnapchatMobile shoppers: 36%Top Brands: Nike, Lululemon:Attitudes: Community MindedAttributes: Independent, Empowered, Global,

Industrious, Self-assuredFavorite Website: YouTube

Centennials: The Next Big Thing


• By 2050, there will be over 130 MM Hispanics

• Hispanic spend is similar to other households

• U.S. Hispanics purchasing power is over $1 trillion

• 6 out of 10 Latinos are U.S. born

• Younger generations are skewed to Hispanics

Hispanic Population: 50 MM individuals and increasing


Human Needs

WATERFOOD

HEALTH

CLOTHING ENERGY

SECUIRITY

HOUSINGSTATUSTRANSPORTATION

CONVENIENCE

SPEED


Big Opportunity exist at the intersection of forces of the future and market segments

Millennials

Hispanics

AgingPopulation

Global Taste

Opportunities

25

Attacking

Change

Strategically

Anticipate

Disruption

Mindset to

Make

Innovation

Real

MondayMorning

• Growth Gap help create urgency to start

• New Fields of Play provides focus

• Trends are the foundation of innovation

• Strategic Pipelines create competitive advantage

• Partners allow you to go fast (Pali, Pali)


• Growth Gap help create understanding of problem, investment needed and urgency to start

• Manage ambiguity and uncertainty through New Fields of Playversus betting on a Silver Bullet

• Trends are the foundation of innovation and are critical when developing New-Fields-of-Play

• Strategic Pipelines create competitive advantage and barriers to entry

• Use Partners to go fast (Pali, Pali)

Attacking Change Strategically

New Field-of-Play


Earn

ings

TimeToday Future

Current Course

ExpectationsHow much

time?2

How Big is the Growth Gap?

1

How much should we invest?

3

With change will come pressure to grow the top and decrease the bottom line resulting in an emerging growth gap

Core Business


To close the gap, you will have to plant seeds today and that will bear fruit that are relevant in the future

Earn

ings

TimeToday Future

Current Course

ExpectationsDevelop Patience and Persistence?

2

Is harvest big enough?

3

Which seeds to plant?

1


Core Business

Instead of planting a single seed, you should identify a New-Field-of-Play with potential for many new products and services to close the growth gap

New Field of Play


At Pepsi, the New-Field-of-Play was Better for You

Single Solution

To

Water

TrendsCompany

• Obesity and Diabetes increasing• People looking for weight

management solutions• Government Tax on Sugar• New and Healthy ingredients

Better for You

$10 Billion Growth Gap in 5 Years

Field-of-Play


At CEMEX, the New-Field-of-Play was Help-Me-Build-My-House

To

Cement

Trends$3 Billion Growth Gap in 5 YearsCompany

• Price was 2X of the US• Cement competition coming

from overseas• Market demand had slowed

down

Help Me Build My

House

• Financing• Other building materials• Logistics• Know-how-to build a house• …

Solution Field-of-Play


At 3M, the New-Field-of-Play was Flat and Sticky

To

Post-Its

Trends$X Billion Growth Gap in 5 YearsCompany

• Price was 2X of the US• Cement competition coming

from overseas• Market demand had slowed

down

Flat and Sticky

• Tape• Sand Paper• Paint• Laminants• Privacy

screens• ….



At Apple, the New-Field-of-Play was Seamless

To

iPod

Trends$X Billion Growth Gap in 5 YearsCompany

• Increase in computational power and storage

• Too many disconnected devices• Poor connectivity between

devices• Convergence

Seamless


• Easy to connect• Same rules• No seams


At your company, quantity your growth gap to create urgency and identify your New-Field-of-Play

Your New Field-of-Play

ToSingle

Solution

Your Trends$X Million New Growth in Y YearsCompany

New Field-of-Play

???

Your Company


How do you find a new field-of play?

Millennials

Hispanics

AgingPopulation

Global Taste

New Field-of-Play


Create a visualization of your Strategic Pipeline by prioritizing and sequencing concepts and projects to pursue and creating a competitive advantage

Sequence and Prioritize Projects for Commercialization

Project1Project 2

Project 3

New Field-of-Play

???

Stop competitors from copying by having a strategic pipeline


Making Innovation Real Innovation Journey Exploration

The Innovation Journey

Actual Impact

Finish

Start

Project

is Not a Straight Line

There is no road map for innovation


Business Innovation Execute Flexibly Imagine Outputs

Work with Partners to Overcome Obstacles

Obstacle

Ahead

Obstacle

Ahead

Obstacle

Ahead

Obstacle

Ahead

Obstacle

Ahead

Obstacle

Ahead

$$$

Finish

Start

BigIdea

Actual Impact


Leaders must create the mind-set to go outside of your organization and learning to play with others Examples from the Koreans

Making Innovation Real External Partnering Looking across the Value Chain - Examples

“Partnerships and alliances are key to our success” “We believe that in markets driven by common standards, alliances are an important way to spur consumer acceptance and overall success” Kun-Hee Lee,

Chairman

Pali, Pali!


• Growth Gap help create understanding of problem, investment needed and urgency to start

• Manage ambiguity and uncertainty through New Fields of Playversus betting on a Silver Bullet

• Trends are the foundation of innovation and are critical when developing New-Fields-of-Play

• Strategic Pipelines create competitive advantage and barriers to entry

• Use Partners to go fast (Pali, Pali)

Attacking Change Strategically

New Field-of-Play

41

Attacking

Change

Strategically

Anticipate

Disruption

Mindset to

Make

Innovation

Real

MondayMorning

• Leaders need to ask What’s Next? And What if?

• Leaders must create time and space to explore

• Embrace differences to gain complementary capabilities

• Work on all aspects of the concept tp build the business


Thinking and Acting differently is critical for sucess

• Leaders need to Look around for What’s Next? And What if?

• Leaders and employees must create time and space to explore

• Embrace differences to gain complementary capabilities –partner/ap



Leaders need to Look around for What’s Next? And What if?

Making Innovation Real Discipline Ambidextrous – Near and Long Term

Keep the ball on your feet (near term) while looking around for what-if and what’s-next (long term)


Leaders and employees must create time and space to explore

Making Innovation Real Discipline Company Sandbox – Time and Space

Without experimentation there is no learning!


Embrace differences to gain complementary capabilities

Making Innovation Real Discipline Embrace Diversity - Think Differently

Digital?

Partnering?

Integrative?

Can these guys even get a job in your company?

../../Innovation Clips/Crazy or Genius Think-Different.mov

../../IXL Center/Innovation Clips/Crazy or Genius Think-Different.mov


PRICING MODEL

NETWORKS & PARTNERS





Funding

Work on all aspects that helps build the business


Production Delivery

Channel Programing Marketing

Leads

Payment

Show working businesses versus working prototypes


• Leaders need to Look around for What’s Next? And What if?

• Leaders and employees must create time and space to explore

• Embrace differences to gain complementary capabilities


48

Attacking

Change

Strategically

Anticipate

Disruption

Mindset to

Make

Innovation

Real

New Levers for Growth


New Innovation Management levers can help drive 10X bigger, 10X faster and 10X cheaper growth

10X BIGGER

10X FASTER

10X CHEAPER

Training Clients


Welcome to Innovation 4.0

Idea Sourcing Crowd-Sourcing

Experimenting Simulation

PrototypingDigital

Visualization

Competitor Response

War Gaming

Technology Testing

Business Testing

ToTOFrom

INNOVATION 4.0

Powered by Digital Transformation


From ideas within the organization to beyond your organization and the world

Ideation Crowdsourcing

Leveraging People and Assets of Partners

TO

TO


Simulating experiments with high power computers

Simulation

What Else?

What If?

Einstein's Thought Experiments can be done more easily


From expensive prototyping to digital visualization

Prototyping Digital Visualization

See things and make changes quickly

TO

TO


Work beyond the technology and product to all the other aspects of the valu-chain that helps build the business


Technology Building Business BuildingTO

Acceleration happens when the technology or product is seen as a full business

TO


From after the fact benchmarking to war gaming

Competitor Response War GamingTO

Know the scenarios of what could happen and the responses

TO


Crowd Sourcing curated ideas beyond your organization

Company5 Business

School Student Teams

“Where is my next strategic

growth going to come from?”“I want to provide a better

solution than Harvard?

100+ Corporate Sponsors

$1.5 billionin impact

How to do it Innovation Results Innovation Olympics

100+ Business Schools Worldwide

5 BigIdeas

Company

Disrupting management consulting and disrupting business school education


IXL Center built and manages the world’s largest SME Accelerator having graduated over 600 companies

How to do it Innovation Results Innovation Olympics

10X Growth Program

90%100% 60%

Purchase Order

Concepts Prototypes

Results

ProcessOver 600 Companies

Ecosystems of collaborative companies allows companies to act 10X


Each level builds on previous levels with an emphasis on learning by doing through projects

GIMI Innovation Training and Certification Certification Levels


• Put Innovation on your executive team meetings Agenda

• Quantify your growth gap – how much and by when?

• Identify your New Field-of-Play

• Create time and space for internal/external teams to drive ideas forward

• Partner and build businesses

• Use Innovation 4.0 Tools

Next Steps

60

Thank youHitendra PatelManaging Director+1-617-259-8417Hitendra.Patel@ixl-center.comwww.ixl-center.com

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