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CHAPTER-1

INTRODUCTION

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INTRODUCTION:

Established in 1997, LG Electronics India Pvt. Ltd., is a wholly owned subsidiary

of LG Electronics, South Korea. In India for a decade now, LG is the market

leader in consumer durables and recognized as a leading technology innovator in

the information technology and mobile communications business. LG is the

acknowledged trendsetter for the consumer durable industry in India with the

fastest ever nationwide reach, latest global technology and product innovation.

One of the most formidable brands, LGEIL has an impressive portfolio of

Consumer Electronics, Home Appliances, GSM mobile phones and IT products.

LG Electronics India Pvt. Ltd., a wholly owned subsidiary of LG Electronics,

South Korea was established in January, 1997 after clearance from the Foreign

Investment Promotion Board (FIPB).

The trend of beating industry norms started with the fastest ever-nationwide

launch by LG in a period of 4 and 1/2 months with the commencement of

operations in May 1997. LG set up a state-of-the art manufacturing facility at

Greater Noida, near Delhi, in 1998, with an investment of Rs 500 Cores. This

facility manufactured Color Televisions, Washing Machines, Air-Conditioners and

Microwave Ovens. During the year 2001, LG also commenced the home

production for its eco-friendly Refrigerators and established its assembly line for

its PC Monitors at its Greater Noida manufacturing unit. The beginning of 2003

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saw the roll out of the first locally manufactured Direct Cool Refrigerator from the

plant at Greater Noida.

In 2004, LGEIL also up its second Greenfield manufacturing unit in Pune,

Maharashtra that commences operations in October 2004. Covering over 50

acres, the facility manufactures LCD TV, GSM Phones, Color Televisions, Air

Conditioners, Refrigerators, Microwave Ovens Color Monitors.

Both the Indian manufacturing units has been designed with the latest

technologies at par with international standards at South Korea and are one of

the most Eco-friendly units amongst all LG manufacturing plants in the world.

LG has been able to craft out in ten years, a premium brand positioning in the

Indian market and is today the most preferred brand in the segment.

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METHODOLOGY

Proper study is undertaken with the help of the primary data and

secondary data collected from people who having a colour Television and

related companies dealers and sales offices.

PRIMARY DATA:

Primary data is an evolution data, which do not exist prior to initiating an

evolution study.

The scheduled questionnaire was administered to a sample of 200 people

who are having colour Televisions and their responses have been collected

personally for analyzing the customer satisfaction of LGEIL Colour Televisions

cities and villages.

SECONDARY DATA:

Secondary data is the data maintained by and organized for use in its

normal course or operation and which can be used for evaluate purposes.

The data such as address of consumers who has purchased the colour

Television and other data from dealers of the brands.

For analyzing the classification and tabulation were used. And graphs

were also used.

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LIMITATIONS OF THE STUDY

The sample survey was not universal due to time and cost

constraints.

As the duration of the study was only 45 days it was not

possible to cover a large sample size.

Only in Rangareddy district (Hyderabad, secundrabad)

selected for the survey. This sample may not be considered as the true study of

the whole market.

Considering me as a representative of LG consumers did not

disclose the negative of LG consumers did not disclose the negative aspects of

the product.

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HISTORY

LG Electronics India Pvt. Ltd., a wholly owned subsidiary of LG

Electronics, South Korea was established in January 1997 after clearance

from the Foreign Investment promotion Board 9FIPB). The tried of beating

industry norms start4ed with the fastest ever-nationwide launch buy LG in a

period of 4 and by months with the commencement of operations in may

1997. LG set up a state-of-the art manufacturing facility at Greater Noida,

near Delhi, in 1998, with an investment of Rs 500 Cores. This facility

manufactured colour Televisions, Washing Machines. Air-conditioners andMicrowave ovens. During the year 2001, LG also commenced the

Home production for its eco-friendly Refrigerators and established its

assembly line for its PC Monitors at its Greater Noida manufacturing unit.

The beginning of 2003 will see roll out of the first locally manufactured

Direct Cool Refrigerator from the plant at Greater Noida.

The greater Noida manufacturing unit line has been designed with

the latest technology at par with international standards at Korea and is one

of the most Eco-friendly units amongst all LG manufacturing plants in the

world.

LG has been able to craft out in five years, a premium brand positioning in

the Indian market and is today the most preferred brand in the segment

Various studies have shown that the consumer is well informed onthe health awareness front. LG was one if the first companies who

recognized the emerging change in consumer needs to differentiate their

products on the basis of technology which appealed to the consumer on the

basis of health benefits. Its vision was to become a Health partner for its

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consumer worldwide and therefore formulated its corporate philosophy to

make people lives better, covenanted and healthier.

The CTV range offered by LG has Golden eye technology; which

senses the light levels in the room and adjusts the picture to make it more

comfortable for the eyes. The entire range of LG air-conditioners has

Health Air System, which preserve the nutrition in food and washing

machines have Fabric are System, which takes the health factor down to

ones clothes. All the products offered by the company have unique

technologies, developed by its R&D departments that give customers a

healthier environment to live-in.

The year 2001 witnessed LG becoming the fastest growing company

in the consumer electronics, home appliances and computer peripherals

industry. The company had till the month of October 2001 achieved a

cumulative turnover of Rs 5000 Cores in India since its inception in 1997,

making it the fastest ever Rs 5000 Cores clocked by any company in the

Indian consumer electronics and appliances industry. Having achieved this

milestone, LG achieved another benchmark with the first ever sales of One

Lakh ACs (Windows and splits in a calendar year. LG is poised to surpass

its turnover target of Rs 2700 Cores this year and clock a turnover of Rs

3000 Cores.

This year, LG has emerged as the leader in Colour Televisions having

set the sales target of one million units of color Television for 2002; LG has

already achieved the one million mark in the month ahead of its target.

LG Electronics India is the fastest growing company in the consumer

electronics, home appliances and computer peripherals industry today. LG

Electronics is continually providing superior technology products & value

for money to over 50 lakh households in India.

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CHAPTER-2

COMPANY PROFILE

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LG ELECTRONICS NO1 HOME ELECTRONICS IN INDIA

Armed with fully localized marketing activities and had been operated for only

3 years. LG surpassed all local. Well known Foreign brands as SONY and

succeed ed in securing leading positioning the market holding to the top market 5

share in four products such as Refrigerators (37%), large volume washing

machines (35%), hone air Conditioners (35%), golden eye model color

televisions (45%) and Has recorded us $ 228 million in local sales. An ordinary

profit of US

$ 13 million.

LGEIL has also announced an accelerated thrust on IT line of Products for the

year, including monitors in India and note bookcase, LCD TV monitors and finger

print monitors etc. sales Contribution from IT line is expected to get doubled from

current 10%To 20%.

IT INITIATIVES FOR 2003:

LG electronics has achieve its targeted turnover of Rs 2 billion from its IT range

of products in 2000 and Rs 5 billion in 2001.

Compared to an industry LGAR of 45%, LG has a growth of 100% over last

year. It may increase its market share in the PC monitor segment from 24% in

2000 to 31% in 2001.

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% CONTRIBUTION BY PRODUCT CATEGORY TO TOTAL TURNOVER:

PRODUCT

CATEGORY

200

6

200

7

200

8

200

9

2010

Consumer

electronics

40% 42% 39% 40% 38%

Home appliances 39% 42% 44% 46% 41%

IT port folio 30% 40% 45% 51% 48%

GLOBALISATION:

70% of its total revenues are from overseas. 54 subsidiaries carry out

manufacturing. Sales and marketing, R&D, customers servicing in key

geographical sites all over the world.

CREATING VALUE FOR THE CUSTOMERSOur purpose is to create value for the customers in everything we do. In doing

so, LGEIL will naturally innovate and develop the products and services to

meet our goals of providing the outmost value for the customers.

CREATING VALUE FOR THE PEOPLE

LGEIL extends a warm hand to contribute to the world community to touch the

hearts of the customers, friends, shareholders employees, partner andsubsidiaries at home and abroad. We create value and help people realize

their dreams of a better life.

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LGEIL-STATUS

Started in 1997

Factory Established in APRIL, 1998

GROWTH

2006: Rs 8300 crores



2009: Rs 10730 crores

2010: Rs 11500 crores

ORGANIZATION CHART:

LG electronics managing director-Mr. K.R. KIM (kwang-ro Kim)

Rajiv karwal-vice president (sales and marketing)

Mr. Ajay kapil has spent 7 years with gold star in several companies in

marketing and sales division. He was also a prominent member of the LG-birla

joint venture

The LG electronics man of the year 1999, Ajay kapila. 36, has been with

LGEIL since its inception in 1997. He was an integral part in the development

of the strategy framework for LG electronics in India even before the company

received its FIPB approval. He began with lags the deputy general manager-

sales and with in a very short time. He moved on from being a sales manager

to the vice president. Mr. kapila bring with him 14 years of rich experience of

which he has spent 10 years with the consumer electronics and home

appliances industry.

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SALES AND MARKET SHARE:

LG achieved CTV growth of 38 percent in the CTV segment for the

year 2001 and has emerged amongst the top three CTV brands in the industry.

It has enhanced its market share in the CTV category from 8 percent last year

to 10 percent in the current year.

In the air conditioner segment, LGis the market leader with 30

percent share in the market. The company recorded a growth of 110 percent

for the year.

LG is also the marked leader in the Microwave category, cocking a

growth of 114 percent for the said period

In the frost free Refrigerator segment LG recorded a growth of 57

percent over the last year while ion fully automatic washing machine segment,

LG recorded a growth of 72 percent.

While the consumer electronics and home appliances industry

growth rate has been approximately 8-10 percent in 2001. LG electron has

grown by a phenomenal 80 percent.

PRODUCTS RANGE AND MARKET SHARE

COLOUR TV:

As per ASCON (Association council of confederation of

Indian industry), 100 out of 125 industries surveyed posted moderate

growth rate to high growth rate during FY 2001, while the consumer

durable industry registered over 20% growth.

The sales of CTV from 1988 to 1999has increased from 1.3mn

units to 4.4mn units and the market share of LG CTV in comparing

with other brands is 11% (FY 2000).

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When first launched in India, did not get enthusiastic

response. Because its not Indian industry. Basically Korean industry

in Korea But after one year sales is increased and also best

competitor to the market. In this LG co products to introducer mainly

electronic goods. In that special brand is CTV. In this company CTV

is very good features and also very good clarity, sound and so on.

LG CO. Sales and market share compare to others

COMPANY SALES UNITS

MARKET SHARE

LG 23000

35%

BPL 21000

19.9&

ONIDA 20000

18.2%

SAMSUNG 20000

18.2%

AKAI 10000

9.1%

OTHERS 16000

14.5%

It has planed to gold KG health waves scholarship in collaboration

with Delhi pusa institute of hotel management. it will award a scholarship or

Rs. 25000/- to deserving students. The company has introduced multi

lingual cookery programs in VCDS that will be available Hindi, MARATHI,

BENGALI, GUJRATI, TAMIL, KANNADA, MALAYALA, and AND TELUGU.

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PRODUCT PROFILE

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PRODUCT PROFILE

LG EIL PRODUCTS

Colour television constitutes the core of the LGEIL product portfolio in

India/ The company drops to gain more than 20.9% market share in India in

colour television.

MARKETING STRATEGIES

To achieve the desired target, the companies have formulated various

marketing strategies to meet their specific targets. Each player may have a

unique set of strengths and weaknesses. The company will have to check

different marketing strategies based on a systemic study of the underlying

opportunities in the light of exiting strengths and barriers.

While some have concentrated on the price cutting brand building,

some have looked at improving distribution, Quality, perception, product

competitiveness etc., LG electronics rightly understood the consumer

motivation to create magnetic products, price them strategically positionthem sharply and keep making the magnetism more potent. Having

understood the finer differences in consumer motivations it opted for sharp

arrow reasons to buy differentiation over the blanket- all approach taken

by most of the other players LGs strategy is to make their dealers its

partners. The company believes that its future lies in e-commerce the

objective is to have at least one million hits on their website in 2000 and

develop 4000 internet dealers in FY2002 in additions to the exiting 3000

dealers nationwide. LG is the first company to offer consumers electronics

on its Webster; LG offers attractive online financing options. The companys

AD spent has increased from Rs. 240mn (FY1997) to Rs.700mn year

(FY2002) and this year Rs. 800mn (FY2003). The companies to extend

their reach.

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RURAL MARKETING STRATEGIES

LG India has also been taking a slew of initiatives as a part of Corporate Social

Responsibility. LGEIL is proud to have adopted about 24 villages around our

Greater Noida facility. LG extends Free Medical Care, which comprises of free

check ups and a free distribution on of medicines on a daily basis. LGEIL is

also generating self-employment opportunities for the people in the form of

tailoring, knitting etc. in addition to all this, LG also sends veterinary doctors

regularly to these villages. Besides all this, LG India is one of the very fewcompanies in the country that has an internal Energy, Environment, Safety and

Health Department. This function caters to activities like Energy Conservation,

Environmental Issues, Work Place Fire and Safety as well as Occupational

Health for the benefit of the employees.

BUSINESS STRATEGY:

MARKETING:

Marketing strategies are largely shaped by number of factors that include:

Penetration levels of products

Position of market share of company

Competitors strategies

Changes in the consumer buying behavior

Changes in consum4er perceived needs

Changes in technology

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A company used and highly successful marketing strategy is to make available

to consumers such products and services features that mark them as different

from the rest. LG strategy includes developing non-traditional channels of

selling even while it continues to strength then it retail sales net work.

Lg plans for F.y 01 are :

The year 2001 witnessed LG becoming the fastest growing company in the

consumer electronics, home appliances and computer peripherals industry.The company had till the month of October 2001 achieved a cumulative

turnover of Rs 5000 Crores in India since its inception in 1997, making it the

fastest ever Rs 5000 Crores clocked by any company in the Indian consumer

electronics and home appliances industry. Having achieved this milestone, LG

achieved another benchmark with the first ever sales of One Lakh ACs

(Windows and Splits) in a calendar year

LGs: Sport marketing and advertising

LG spiced out three new contests to create world cup excitement. In an initive

aimed at enhancing the consumer involvement with the brand LG during the

world cup 2003 LG electronics India pvt.

In April. LG was the official supplier of consumer electronics and home

appliances, CD-ROMs handheld PCs and monitors for the world cup 2003,

and ICC championship trophy is also sponsored by LG. it also sponsored the

recent ICC world 2003 in south Africa. And also recent India and Pakistan

cricket matches also sponsored by in this company.

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2. Customers services:LG electronics has decided to give a strong push to strengthing it service

network. It intends to increase the number of service points from 65 to 100. a

string of consumer promos like free service weeks. Annual maintenance plan,

loyality programs, special offers to previous buyers and honeymoon packages

for newly wedded couples are in the pipeline.

3.PRICING:

With prices touching an all time low in FY 2002 and with new capacities

coming up the trend is expected to continue penetration pricing has been

adopted by LG.The strategy is to keep entry-level prices in order to actove

demand.

DISTRIBUTION:

The trend of beating industry norms started with the fastest ever-nationwide

launch by LG in a period of 4 and 1/2 months with the commencement of

operations in May 1997. LG set up a state-of-the art manufacturing facility at

Greater Noida, near Delhi, in 1998, with an investment of Rs 500 Crores. This

facility manufactured Colour Televisions, Washing Machines, Air-Conditioners

and Microwave Ovens. During the year 2001, LG also commenced the home

production for its eco-friendly Refrigerators and established its assembly line

for its PC Monitors at its Greater Noida manufacturing unit. The beginning of

2003 saw the roll out of the first locally manufactured Direct Cool Refrigerator

from the plant at Greater Noida.

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COLOUR TELEVISON MODELS:

Models Description

LG 23LS7D

LCD TV, 23 inch, HDTV Television,

Resolution: 1366 x 768 pixels,

Brightness: 450 cd/m

LG 26LC7DC

LCD TV, 26 inch, HDTV Television,Resolution: 1366 x 768 pixels,


LG 32LC7DC




LG 37LC7D




LG 42LC7D







21
http://www.shopping.com/xPC-LG-47LC7DFhttp://www.shopping.com/xPC-LG-42LC7D-UBhttp://www.shopping.com/xPC-LG-37LC7Dhttp://www.shopping.com/xPC-LG-60PC1Dhttp://www.shopping.com/xPC-LG-26LC7DChttp://www.shopping.com/xPC-LG-23LS7D

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LG 47LC7DF

PLASMA MODEL TELEVISIONS

LG 26PC7DC

Plasma TV, 26 inch, HDTV Television,

Resolution: 1366 x 768 pixels, Brightness:

500 cd/m

LG 32PC7D


Resolution: 1366 x 768 pixels, Brightness:500 cd/m

LG 50PC5D



1500 cd/m

LG 47PC5D

Plasma TV, 47 inch, HDTV-ReadyTelevision, Resolution: 1024 x 768 pixels,


LG 60PY3D



1000 cd/m,

LG 42PC5DC

Plasma TV, 42 inch, HDTV Television,Resolution: 1024 x 768 pixels, Brightness:

1500 cd/m,

22
http://www.fixya.com/support/p181142-lg_42px5d_42_in_hdtv_plasma_televisionhttp://www.fixya.com/support/p181389-lg_du_42pz60_42_in_hdtv_plasmahttp://www.fixya.com/support/p181417-lg_mz_42pz44_42_in_edtv_ready_plasmahttp://www.fixya.com/support/p181203-lg_mu_42pz90v_42_in_plasma_televisionhttp://www.fixya.com/support/p181303-lg_mu_40pa10_40_in_plasma_televisionhttp://www.fixya.com/support/p181397-lg_mu_40pa15_40_in_plasma_television

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PLASMA MODEL TELEVISION

MODEL NO. DESCRIPTIO

71PY10 LARGESTRT-60PY10 HD READY50-PX4R X-STUDIO

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CHAPTER-3ANALYSIS AND

INTERPRETATION

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1. When asked about various brands of colour televisions that are in their

mind the replied in the following way. The results were given in the following

table.

TABLE # 1

BRANDS RESPONDENTS PERCENTAGE

LG

SONY

SAMSUNG

ONIDA

OTHERS

34

8

11

6

1

56.66

13.33

18.33

10.33

1.66

60 100.00

INTERPRETATION:

It can be inferred from the above table that 56.66 percent respondent recall LG

colour televisions when asked to recall various brands of televisions. This is

followed by Samsung with 18.33% percent and BPL with 13.33 and it is

followed by onida

With 10 percent and others with 1.66 percent.

GRAPH SHOWING VARIOUS BRAND PERFORMANCE BY THE

RESPONDENTS

TABLE #1

0

10

20

30

40

50

60

LG BPL SAMSUNG ONIDA OTHERS

PRODUCTS

RES

PONDENTS

RESPONDENTS

PERCENTAGE

2. When they were asked about opinion on price of LG colour televisions.

the respondents are given in that opinion following table

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TABLE # 2

OPENIONS RESPONDENTS PERCENTAGE

Very high

High

No difference

Low

6

10

27

17

10.00

16.00

45.00

28.33

60 100.00

INTERPRETATION:

The above table shows the opinion on price in that way many of the

respondents (45%) are told that no difference to other company televisions.

And next followed by low price (28.33) to compare to other company colour

televisions.

GRAPH GIVING VARIOUS PRODUCTS OWNED BY THE

RESPONDENTS

TABLE #3

0

5

10

15

20

25

30

35

40

45

50

Very high High No difference low

PRODUCTS

RESPONDENTS%

RESPONDENTS

PERCENTAGE

TABLE # 3

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3. Factors to the survey the purchase of LG colour television set below

table

Reasons respondents percentageModel

Price

Advertisement

Marketing

14

12

7

27

23.33

20.00

11.66

45.0060 100.00

INTERPRETATION;

According to the survey the main factor influencing to purchase of LG colourtelevision. And followed by model is 23.33 percentage, price is 20.00

percentage and after that follows publicity is 11.33% as follows.

THE GRAPH SHOWING RESPONDENTS OPINION ON PRICE

BASIS

TABLE #4

0

5

10

15

20

25

30

35

40

45

50

Model Price Publicity features

REASONS

RESPONDENTS

PERCENTAGE

TABLE # 4

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5. When asked to opinion of the respondents to who is influenced to

purchase this brand given below table?

OPINION ON RESPONDENTS PERCENTAGE

Dealers

Friends

Relatives

Self interest

12

7

6

35

20.00

11.66

10.00

58.3360 100.00

INTERPRETATION:

Those consumers who purchased LG CTVs suggested that are self interest

are 58.33 percent and then those consumers who are known as suggested by

dealers are 20.00 percent and followed by friends and relations.

WHOINFLUENCED YOU TO PURCHASE THE LG COLOUR TV

TABLE 3 5

0

10

20

30

40

50

60

70

Dealers Friends relatiopnships self interst

RESPONDENTS PERCENTAGE

TABLE # 5

When they were asked about the purpose in this LG ctv going below

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Opinion on respondents percentage

Entertainment

Education

Sports

Others

48

3

9

0

80.00

5.00

15.00

0.0060 100.00

INTERPRETATION;

When they asked to the consumers to sell about opinions on the selecting only

in this brand. That are declared to many of the consumers are told that

entertainment (80%) to use. and follows sports (15%). Education (5%).

THE GRAPH SHOWING RESPONDENTS OPINION ON PRICE

BASIS

TABLE #6

0

10

20

30

40

50

60

70

80

90

Entertainment Education Sports Others


TABLE #6

How is LG colour television clarity and sound system compared to other. The

followed data is declared;

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Opinions respondents percentage

Very good

Good

Not so good

19

36

5

31.66

60.00

8.33

60 100.00

INTERPRETATION:

After purchase to the LG CTV opinions on also sound system to asked that

compare to other. The consumer are said above table is displayed. And many

of the consumers are good (60%). And following 31.66% members are told that

system is very good (60%). And following 31.66% members are told that

system is very good. Some members are not so good (8.33%)

FOLLOWING GRAPH SHOWING INFORMATION OF OPINION

ON CLARITY AND SOUND SYSTEM

TABLE#7

0

10

20

30

40

50

60

70

Very good Good Not so good


TABLE # 7

8. What is the reason for choosing particularly of the brand? As follows

REASON RESPONDENTS PERCENTAGE

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Quality

Price

Features

others

12

12

36

0

20.00

20.00

60.00

0.00

60 100.00

INTERPRETATION:

The above table displayed on particularly in this brand select as on many of the

consumers are tell about features is 60%. Quality. Price as 20% as on.

FOLLOWING GRAPH SHOWING INFORMATION ON QUALITY

PRICE FEATURE AND OTHERS

TABLE # 8

0

10

20

30

40

50

60

70

Quality Price Features others


TABLE # 8

Which particular media do you think is effectively spreading the television

market; as following table is display?

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OPINIONS RESPONDENTS PERCENTAGE

Electronics

Print media

Sales persons

dealers

26

22

8

4

43.33

36.33

13.33

6.6660 100.00

INTERPRETATION;

The above table displays many of the consumers are said to use electronic

media is 43.33%. And after print media is 36.66, after that used sales person

and dealers.

FOLLOWING GRAPH SHOWING INFORMATION OF OPINIONS

RESPONDENTS AND PERCENTAGE

TABLE #9

0

5

10

15

20

25

30

35

40

45

50

Electronics Print media Sales persons dealers


TABLE # 9

When collected the opinion to the consumers to ask how do you state in this

LG colour television set. As following below table

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REASONS RESPONDENTS PERCENTAGE

Technically superior

Reliable

Value of money

34

8

18

56.66

13.33

30.0060 100.00

INTERPRETATION;

By absorbing the data collected from the 60 consumers of LG colour

televisions owners , we are coming to know that 56.66 percent of the

consumers said technically superior and remain consumers are value of money

of money is 30% and reliable is 13.33 percent consumers.

STATEMENT ON LG COLOUR TELEVISION

TABLE# 11

0

10

20

30

40

50

60

Technicallysuperior Reliable Valueof money


TABLE # 10

Recommendation of LG colour televisions to others; as follows;


YES

NO

48

12

80.00

20.0060 100.00

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INTERPRETATION;

Survey reports reveals that 80% of consumers are recommending motivating

to buy LG CTV. In addition 20% consumers are not recommending to others.

GRAPH RECOMONDATION OF LG COLOUR TELEVISION TO

OTHERS:

TABLE # 12

0

10

20

30

40

50

60

70

80

90

YES NO


TABLE # 11

When they were asked that they are satisfied with the finance option provided

by KG towards the television the following drawn and tabulated below.

OPINION RESPONDENTS PERCENTAGE

YES

NO

21

39

35.00

65.0060 100.00

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INTERPRETATION;

By the above table we can conclude that 35.00 percent of people have satisfied

with financial options provided for the colour television and 65 percent of

people have not satisfied with financial options provided for the colour

television.

GRAPH FINANCE SERVICES PROVIDED AT BELOW LEVEL

table# 13

0

10

20

30

40

50

60

70

YES NO


TABLE # 12

When they were asked to the satisfaction on the warranty period of in thisproduct in the company. As follows

OPINION RESPONDENTS PERCENTAGE

YES

NO

20

40

33.33

66.66

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60 100.00

INTERPRETATION:

According to the survey reports, the satisfied consumers by warranty periodare 33.33 percent and UN satisfied consumers by the warranty period is 66.66

percent.

THE BELOW GRAPH SHOWING WARRANTY PERIOD GIVEN

BY THE COMPANY

TABLE3 14

0

10

20

30

40

50

60

70

YES NO


TABLE # 13

When were asked to the opinions on the models on this company colour

televisions. They results as follows;


Good

Average

Bad

45

9

6

75.00

15.00

10.00

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60 100.00

INTERPRETATION;

The above tables displayed on on the models on the LG colour televisions aremost of the consumers are told that is 85% of consumers are good models and

another 15% consumers said average models.

GRAPH CUSTOMERS OPINIONS ON LG COLOUR TELEVISION

MODELS

TABLE # 15

0

10

20

30

40

50

60

70

80

90

Good models Average models


TABLE # 14

When they were asked about the satisfaction about the satisfaction level by the

product that they owned. The results were given in below table;

LEVEL OFSATISFACTION


Very much satisfied

Satisfied

Not satisfied

36

14

10

60.00

23.33

16.66

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CHAPTER-4

CONCLUSIONS AND

SUGGESTIONS

CONCLUSIONS

1. Nearly half of the respondents are satisfied by the features

2. 85% of respondents are satisfied to the models in the LG colour

televisions

3. many of the respondents are LG CTV;s recommended to other

4. Most of the respondents are said to develop the dealerships and media.

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5. many of the consumers said to increase the warranty time period

6. Most of the respondents are said that develop the print media and also

sales persons.

SUGGESTIONS

1. Adjust to the sound systems. (base is high)

2. It is better to increase the warranty period.

3. Develop the dealership qualities.

4. And all electronic goods are produced.

5. Mainly features are good except sound systems.

6. To offer the coupons system and schemes are to be developed.

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7. Create a transmit to rural areas.

8. They should improve after sales services in order to facilitate the

customers.

FINDINGS

LG electronics Pvt Ltd occupies the incomparable highest market

share.

The distribution channel is effective in LG Electronics products

Majority of the retailers are satisfied with supply

Majority of the retailers are not satisfied with replacement policy and

promotion schemes of LG Electronics

Majority of the retailers preferring for offers.

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We have identified and created 100 new outlets for LG Electronics

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CHAPTER-5

APPENDIX

BIBLIOGRAPHY

TEXT AND REFERANCE

S.NO Name of

the author

Name of the Bank Edition/year Name of

publication

1 Philip kotler Marketing Management 8th1999 Prentieehall in NewDelhi

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2 Suil chopra SupplychineManagement

3rd 2008 Person Education inNew Delhi

3 Philip kotler Principles ofManagement

11th 2006 Person Education in

New Delhi

Web Sites:

www.lgindia.com

www.lgelectronics.com

www.lgctvs.com

Magazines:

business World

Business India

Business Today

News Papers:

The Hindu

Times of India

Economic Times

Business Line

QUESTIONNAIRE

Particulars about respondents

Name :

Occupation :

Address :

Gender ;

44
http://www.lgindia.com/http://www.lgelectronics.com/http://www.lgctvs.com/http://www.lgindia.com/http://www.lgelectronics.com/http://www.lgctvs.com/

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1) When you think of colour television which brands come to your mind?

a) LG b) SONY c) SAMSUNG d) ONIDA d) OTHERS

2). what is your opinion on price of LG TVs compared to

Others.

a) Very high b) high c) no difference d) low

3). who has influenced to you to purchase LG CTV

a) Model b) price c)Advertisement d) marketing

4). who has influenced you to purchase that particular brand.

a) Dealers b) friends c) relatives d) self interest

5). what is the purpose of purchasing LG CTV

a) Entertainment b) Education c) sports d) others

6). How is LG CTV; s clarity and sound compared to other.

a) Very good b) good c) not so good

7). what is the reason for choosing particularly of this brand.

a) Quality b) price c) features d) others

8). which particular media do you think is effectively spreading the

Television market

a) Electronic media b) print media c) sales persons d) dealers

9), do you recommend LG CTV to others

a) Yes b) no

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10) Are you satisfied with the finance services provided?

a) Yes b) no

11) Are you satisfied the warranty period provided by the company?

a) Yes b) no

12) How are LG CTV s

a) Good b) average c)bad

13) What do you want from the LG Co...?

a) Produced less price products

b) All electronic goods are to be produced

c) Develop the dealerships

14). Are you satisfied with the performance of LG CTV

a) Very much satisfied b) satisfied c) not satisfied

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