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1 © NOKIA Presentation_Name.PPT / DD-MM-YYYY / Initials


Media and Mobility

Anssi Vanjoki

Executive Vice President

Nokia Mobile Phones


Widening the definition of media

Micro Mezo

Newspapers

Radio,TV

Cinema

Magazines

Books

New‘Media’

Word of Mouth

Mail

Phone

Fireside

InternetMobileE-mail

SMSCD/MP3

Digital CameraForum/BBSPersonal Websites

InternetMobileE-mail

SMSCD/MP3

Digital CameraForum/BBSPersonal Websites

BroadcastNarrowcastMacroMe


The mobile media experienceDrivers• Information content more important

than the medium• Contextually relevant delivery• Human drive for self-expression• Multi-connectivity and always-on• Fulfill the need for belonging and sharing

– Community

• Escape the moment – Boredom relief, stimulation, excitement, time for me, entertained, playing around

• Always Live – always up-to-date, connectivity, variety of media channels, freedom of choice, instant access, information


Introducing today...Media category

Discover, Consume,

Create and Share

Media by its nature is dynamic

– We are living in the media!


The Nokia 7700


The unique media device

The Mission

• The Nokia 7700 – for the first time media technologies truly converge

• A channel for personal media creation and consumption

• The new Series 90 user interface for extensive mobile experience

Target customer

• The media-obsessed

• ”The bloggers”


A full set of media features Protocols:• GSM 900/1800/1900• EDGE

Media creation & consumption:• Full HTML and XHTML

browser over TCP/IP• Music and video playback and streaming• FM-radio & MP3/AAC• Java™ MIDP 2.0• Symbian OS (7.0 S)• mDRM – forward lock• Visual radio

The Series 90 Platform:• 640x320, 64k color, • Backlit touch screen• Hand Writing Recognition,

Virtual keyboard, stylus inputMessaging:

• E-mail (SMTP, POP3, IMAP4)

• MMS incl. SMIL• VGA camera

Voice:• Hands free & voice recorder

• Bluetooth incl. audio

Office & Organizer:• Calender, contacts, tasks application• Word and Sheet processor

• presentation viewer• Calculator

Connectivity:• Bluetooth, Pop-Port, USB

cable, PC suite 6.0

Physical Dimensions:• Size 165cc

• Weight 183 g


Visual radio

• Enhances FM radio broadcast with special content via the mobile network

• Images & text synchronized with radio broadcast offer real time playlist info etc.

• Interactive elements enable easy participation in polls, quiz shows etc.

First product the Nokia 7700


Mobile Phone TV – IP Datacast over DVB-H

• TV Goes Mobile, too!

• IP Datacast over DVB-H is optimizedfor mobile phone TV

• Opportunity for the telecommunicatios, broadcast and content industries

• The pilot is built on the Nokia 7700


Series 90 for media consumption

• A new Symbian-based platform with advanced functionality

• Touch screen 640x320

• Optimized for rich multimedia experience


Making the Mobile Media World

Content/Applications Complementary Consumer Access

MediaContent

3G

GSM

DSL

Wireless LAN

Bluetooth

IP and XML

EDGE

PSTN

DSL

Cable

DVBCore

Acc

Video

Voice Telephony

Newspapers

Hi-fi Music

E-mail

Games

Radio

Television

Magazines

CompellingEntertainment

essPCTraditional accessPowerful display

Digital TV

In the living roomTV content synergy

Home MobilityDeviceAround the homePowerful display

MobileAlways with youImmediateLocation aware


Alison Macondray

Publisher

Wired News


Mobility is a vital element in today’s business life

The challenges of Mobility forthe enterprise• The working environment and

culture has changed – work is no longer tied to a place

• Enterprises need to be reachable and responsive to serve their customers efficiently

The challenges of Mobility forthe enterprise• The working environment and

culture has changed – work is no longer tied to a place

• Enterprises need to be reachable and responsive to serve their customers efficiently Employees’ expectations

And behavior have changed

• For all employees mobility is the key to work efficiency

• Satisfaction comes fromimproved accessibility and flexibility

• Mobile voice and messaging has already dramatically changed working patterns and behavior – the same will happen with data

Employees’ expectations And behavior have changed

• For all employees mobility is the key to work efficiency

• Satisfaction comes fromimproved accessibility and flexibility

• Mobile voice and messaging has already dramatically changed working patterns and behavior – the same will happen with data


Nokia for Business

• Mobile phones

• Messaging devices

• Communicators

• Data products


The Nokia 6820Messaging• Practical full keyboard and 5-way

joystick• A wide variety of email access options• Instant Messaging and Presence (OMA)• Multimedia Messaging with integrated

camera

Media Consumption & Publishing• xHTML browsing over TCP/IP• Java™ MIDP 1.0• OMA DRM Forward-lock• Image upload/ download

Connectivity• Bluetooth SIM Access Profile• Integrated hands free, conference

calling and multitasking


The Nokia 6810Messaging• Practical full keyboard and 5-way joystick• A wide variety of email access options• Instant Messaging and Presence (OMA)• Multimedia Messaging

Media Consumption & Publishing• xHTML browsing over TCP/IP• Java™ MIDP 1.0• OMA DRM Forward-lock• Image upload/ download

Voice & Connectivity• IrDa, Bluetooth, data cable (Pop-portTM )• Bluetooth SIM Access Profile• Integrated hands free, conference

calling and multitasking


The Nokia 6230 - A perfect companion

• Richest features in the most compact set

• Flexible and efficient mobile connectivity with Bluetooth

• Extra freedom - Memory Card (MMC)


The Nokia 6230 experience

• Integrated VGA camera captures high quality picture and video

• Camera resolution 640x480• Complete imaging tool for

both video capture and stillpictures

• Active TFT colour display 128x128

• Up to 65.000 colours makes pictures and videos sharper and brighter


The Nokia 610 car kit phone

• Complements compatible mobile phones in cars

• It offers hands-free with excellent audio quality and connection to an external antenna

• Using Bluetooth wireless technology the car kit phone can access the SIM card of the compatible mobile phone for logging into a GSM network

• It provides convenient call and message handling with NaviTM wheel, function keys, separate display and voice recognition


The Bluetooth SpaceHeadsets

Car kits

HS-3W

Nokia 610 car kit phoneHDW-2

HS-4WNokia Wireless

car kit 112

NokiaDigital Pen

PC Syncrhonization NokiaImage Viewer


The Nokia 7200 –Hold it. Feel it. Unfold it.


Emotional appeal

• Beautifully styled, elegant mobile phone

• For avant-garde and design-conscious consumers

• Exotic textile covers for full sensory experience


A delightful experience

• ‘Total design concept’ styling visible in all aspects of the phone, from the outside to the inside, including enhancements

• State-of-the-art technologies meet the innovative design


Nokia - Mobile phone categories

ClassicEntry Expression Active Fashion Premium

Product style categories to meet different lifestyles and individual preferences


Nokia - Functional device categories

Functional device categories – optimised for different applications

Media and Music

Discover & Consume Create & shareMusic, video, radio,www, e-mail

Imaging

Audiovisualcommunication with imaging optimised devices

Enterprise

Business processesEmail & PIMMessagingVoice

Games

Console quality gamesMultiplayer gamesOnline services

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Devices & Hardware

yyyy initials

g8 nokia

data14 nokia

multitasking16 nokia

information4 nokia

bloggers7 nokia

variety of media channels

media category discover