FINAL EXAMINATION – MARCH 2012

ANWERS :

PART A :

1. T 11. F 2. T 12.T 3. F 13.T 4. F 14.T 5. T 15.F 6. F 16.T 7. T 17.F 8. T 18.F 9. T 19.T 10. F 20.T

PART B :

1. E 11. C 2. A 12.D 3. B 13.E 4. D 14.A 5. C 15.B 6. D 16.E 7. A 17.B 8. C 18.A 9. C 19.B 10. C 20.A

PART C :

NO. 1 :

1. Starting from scratch

2. Buying an existing business Choose 2 points & gives explanation

3. Family business succession

4. Acquiring a franchise

NO.2 :

Distribution strategy refers to the decision made on the location or the channel of distribution.

Four(4) factors in distribution strategy : 1. Type of product 2. Target Market 3. Market coverage 4. Transportation Ease 5. Product Standardization

NO.3 :

1. Advertising 2. Sales Promotion Choose 2 points & gives explanation 3. Personal Selling 4. Publicity

NO.4 :

Business hours refer to the time the business is open to customers

Operation hours refer to the hours the workers have to work

Example : Bank Working Hours : 8.00am-5.00pm, Business Hours : 9.00am-3.00pm

NO.5 :

Management – Refer definition in Module ENT300

4 functions : 1) Planning – involved goal setting and defining the action those need to be taken in

order to achieve goals 2) Organizing involves determining what task to be done, who will do them and

how those task will be managed and coordinated 3) Managers must also capable of leading their subordinates to work together to

achieve the organization goals 4) Controlling is to identify between planned and actual result, whether the

organization is performing as what had planned

PART D :

NO.1 :

The most common forms of business entities registered by small and medium enterprises(SME) are : 1) Sole proprietorship 2) Partnership choose 1, explain & list advantages & 3) Private Limited Company disadvantages (Refer module ENT300)

NO.2 :

Motivation is define as a drive that cause a person to take some goal oriented action

Entrepreneurial Motivation is the willingness of an entrepreneur to sustain his or her entrepreneurial behaviour

Motivation as outlined by Mc Celland are :

1) The need for achievement 2) The need for power Explain briefly each of this points 3) The need for affiliation

FINAL EXAMINATION – OCTOBER 2012

ANSWERS :

PART A :

1) T 11) T 2) F 12) T 3) F 13) T 4) T 14) F 5) F 15) T 6) T 16) F 7) T 17) T 8) T 18) F 9) T 19) T 10) F 20) F

PART B :

1) B 11) C 2) A 12) D 3) D 13) C 4) E 14) D 5) E 15) D 6) C 16) E 7) C 17) C 8) C 18) B 9) A 19) D 10) E 20) C

PART C :

NO.1 :

An entrepreneur is a person who undertakes to do a job

3 importance of entrepreneurship (Explain briefly (Refer Module ENT300))

NO.2 :

a) 3 general categories of social motive : 1) The need for achievement (n Ach) 2) The need for power (n Pow) 3) The need for affiliation (n Aff)

b) 2 examples of attitude showing information seeking : 1) Does personal research on how to provide a product/service 2) Consults experts or experienced persons to get relevant information 3) Seeks information or asks questions to clarify a client’s or a supplier’s need 4) Personally undertakes market research, analysis or investigation 5) Uses contacts or information networks to obtain useful information

QUESTION 3 :

Business Plan is defined as a written document which described the proposed business or project to be undertaken in a comprehensive manner

Also known as a working paper, business proposal, project paper and prospectus.

3 readers/audience of business plan :

1) Entrepreneurs 2) Investors 3) Bankers 4) Financial Assistance Providers 5) Customers 6) Employees 7) Suppliers

QUESTION 4 :

Overhead is defined as requirements other than direct raw materials and direct labour

Examples of overhead are : 1) Indirect labour cost 2) Indirect Material 3) Insurance 4) Maintenance 5) Utilities

QUESTION 5 :

Organization structure based on function :

PART D :

NO.1 :

Advantages of franchising to the franchisee : 1) Lower business risks as franchisee shares the business risks with the franchisor 2) Better market acceptance of products/services offered as they are established

products/service of the franchisor 3) Benefits of economic scales 4) Guidance by the franchisor’s management team 5) Continous support from the franchisor and government agencies that involved

inthe development franchise industry

The best layout is LAYOUT BASED ON MARKETING - This layout is designed with an intention to maximized the area available to display goods (Diagram-Refer Module ENT300)

2 other layouts : 1) Layout based on products 2) Layout based on process

Manager

(Entrepreneur)

Administration Marketing Operation Financial

NO.2 :

4 MARKETING ELEMENTS : 1) Product Strategy 2) Pricing Strategy 3) Place/Distribution Strategy 4) Promotion Strategy

4 promotion strategies that can be used are : 1) Advertising 2) Sales Promotion 3) Personal Selling 4) Publicity

Marketing Budget for TG Company :

Fixed Asset Monthly Expenses Other Expenses

Signboard 500

Drivers Salary 1500

Petrol 500

Salary of Salesman 3000 Lunching for promotion

5000

New Shelves for Product Display

1000