Factory21Creative and Digital Media

Apprenticeship

Work Based Competence

What this?

• This is a brief guide to help you answer the questions for :

Unit 1: Awareness of Employment in the Creative Media Sector

What are the questions?

• 1. What are the key differences between someone who is employed by an employer, a ‘worker’ and someone who is self employed?

• 2. Name and describe 3 different companies you’d like to work for and explain what they do

• 3. What things should you consider when choosing an employer?

• 4. What are your most immediate CPD requirements?

• 5. Present your tutorial product detailing who it is targeted at and how it is useful

QUESTION ONE:

• “ What are the key differences between someone who is employed by an employer, a ‘worker’ and someone who is self employed?”

• This question is looking for an awareness of different types of contractual obligation and the typical implications for tax, national insurance, holidays, sick pay, leave, working hours, and financial and legal responsibility

“worker”“employee” “self employed”

Employees:(employed by a business or other organisation)

Entitled to employee rights, benefits, notice periods, holiday leave, sick pay, maternity pay, minimum wage, working time limits, e.g. fixed or flexi working hours,

Tax and National insurancepaid AUTOMATICALLY by employer before you get paidThis is called PAYE

Job security is dependent on sticking to business culture and rules of conduct

All of your work/ intellectual propertyBelongs to the company

If you make a mistake,the company gets sued, not you

profit and progression is less dependent on your own performance, or your and working relationship with others

Workers:(under a contract for services such as agency work)

Pension, holiday leave, sick pay, maternity pay, minimum wage, working time limits, etc ARE NOT AUTOMATIC; they may be very different / non transferable from job to job

The contracting agency may still tax you before you see the money, and often at the wrong rate

Shorter contract periods,More flexible working hours

Wider range of industry experiencedue to many different jobs

Your work / intellectual propertyRemains yours unless agreed otherwise

Job security is less dependent on business culture and rules of conduct

You may not automatically be entitled to a share of profits, or career progression

Self EmployedYou are legally responsible for paying you own national insurance contributions and income tax

Fully flexible working hours

Profit / progression is wholly dependent onB2B or B2C demand

You retain the rights in your work / intellectual property From the moment it is created

If you make a mistake, you get sued

You are free and responsible for your owntraining and career development

No employee rights, benefits, notice periods, holiday leave, sick pay, maternity pay, minimum wage, working time limits,

Your profit / progression is not dependenton other people’s performance

(includes freelance workers)

For More info:

http://tinyurl.com/Unit1AwarenessofEmployment

Click on the images above, or go to

QUESTION TWO:

• “Name and describe 3 different companies you’d like to work for and explain what they do”

• This question is looking for you to show your awareness of the different types of company you can work for, what those companies do, and who they do it for.

What do I have that is unique to:

SMALL BUSINESS

LOCAL BUSINESS

LOCAL MEDIA

NEW / SMALL MEDIA

B2BS

LLCS

SchoolsCollegesCharitiesFamiliesfriends

Attention, Please…

your existence

YOUR PHYSICAL EFFORTAND MENTAL ATTENTION

YOUR ARTISTIC EXPRESSSIONAND INDIVIDUALITY

YOUR KNOWLEDGE AND IDEAS

YOUR VOICE AND /OR PRESENCE

YOUR BRAND

Level of consideration, £, $, ¥

Time Taken to Develop015 years

Attention, Please…

your existence

YOUR PHYSICAL EFFORTAND MENTAL ATTENTION

YOUR ARTISTIC EXPRESSSIONAND INDIVIDUALITY

YOUR KNOWLEDEGE AND IDEAS

YOUR VOICE AND /OR PRESENCE

YOUR BRAND

Types of job….

• advertising; • animation;• computer games;• facilities (which includes post production, studio and equipment hire, special

physical effects, outside broadcast, processing laboratories, transmission, manufacture of AV equipment and other services for film and TV);

• fashion and textiles;• Film TV, Theatre performance and production;• interactive media;• other content creation (pop promos, corporate and commercials

production);• photo imaging;• publishing (books, journals, magazines, newspapers, directories and

databases, news agencies, and electronic information services);• radio; and• television.

…And the organisations that need them done.

Examples of “creative” output required by different types of company

brandingProduct promotion

Product packaging

Product promotion

Product packaging

Public information notices

To students, staff and parents

Creative product distribution

Computer games and board game manufacture, production and distribution

Computer games licensing and development

Computer games development

Staff training activities

Board games, interactive web games

Games design

Internal and external R&D

Internal and external R&D

Market research and feedback through digital platforms

Interactive council / public sector websites

Web site design and development (WYSIWYG)

Interactive media development

Global staff communications

Staff / public presentations

Embedable objects for website

Training and development guides for internal staff

Class projects, archiving and documentation

Video recording and broadcast

International advertising campaigns

National advertising campaigns

Local radio promotions

Multi language Guides and resources for general public

Class projects, small level merchandising

Audio recording and broadcast

New product / brand development

Advertising and branding to retain existing customers

advertising and branding company to attract new customers

Internal staff documentation, local community advertising

Flyers, posters, logos

Photography and Graphics design

INTERNATIONAL /

CORPORATE

NATIONAL

BUSINESS /

LARGE FIRM

LOCAL BUSINESS

/ SMALL FIRM

LOCAL COUNCIL /

PUBLIC SECTOR

SCHOOL /

COLLEGE

Type of

job

Type of company

QUESTION THREE

• “What things should you consider when choosing an employer?”

• This question is checking that you understand how to choose an employer in terms of your own personal interests, knowledge, skills and job requirements

What do employers want?

SolutionsStories

Sensation

Where in my local community can I apply my knowledge and expertise towards solving a problem?

• How can I serve? How can I solve?

..What do YOU want from an employer?

“Don’t ask yourself what the world needs. Ask yourself what makes you come alive, and then go do it. Because what the world needs is people who have come alive.”

Harold Thurman Whitman

Questions to answer:Who are you?

Why are you here?

What do you do?

What do you want?

The more clear you can be on this, the more likely you will find an employer who can support you.

1. Who am I?

• What nationality, ethnicity, creed, religion, background, parentage?

• What does my name mean?

• What emotions do I display?

• What other emotions do I have?

• How would my friends describe me?

• How would my family describe me?

• How would a stranger describe me?

2. Why am I here?

• What’s my purpose in life?

• What makes me happy?

• What makes me excited?

• What am I passionate about?

• Where do my parents come from?

• Where do their parents come from?

• Where do their parents come from

• What’s the history of where I live

• What’s the economics of where I live?

3. What do I do?• What’s my job?• What are my hobbies• What do I dream about• What techniques/ skills, have I learned• What gifts have I been born with?• What evidence do I have of this?

4. What do I want?• Where do I want to be in one year’s time?• Where do I want to be in ten years time?• Where do I want to be in 100 years time?• What plans have I made for this to happen?• What would you like for your community?

QUESTION FOUR

• “ What are your most immediate CPD requirements?”

• This question is asking you what you understand by the term CPD, and what your own strengths and weaknesses are (in relation to work, and specific jobs or job applications you have held)

• “Continuing professional development (CPD) or Continuing professional education (CPE) is the means by which people maintain their knowledge and skills related to their professional lives”

• Source: WikiPedia

Continuing Professional Development

• What is CPD?

• CPD is a combination of approaches, ideas and techniques that will help you manage your own learning and growth. The focus of CPD is firmly on results – the benefits that professional development can bring you in the real world. Perhaps the most important message is that one size doesn’t fit all. Wherever you are in your career now, and whatever you want to achieve, your CPD should be exactly that: yours.

Source: http://www.cipd.co.uk

Continuing Professional Development

• CPD isn't a fixed process, although we do lay down certain basic processes. Fundamentally, it's a question of setting yourself objectives for development and then charting your progress towards achieving them. It's about where you want to be, and how you plan to get there. Our approach is based on reflection that focuses on outcomes and results, rather than 'time spent' or 'things done'.

Source: http://www.cipd.co.uk

• As a professional, you have a responsibility to keep your skills and knowledge up to date. CPD helps you turn that accountability into a positive opportunity to identify and achieve your own career objectives.

• At least once a year, we recommend you review your learning overthe previous 12 months, and set your development objectives for the coming year. Reflecting on the past and planning for the future in this way makes your development more methodical and easier to measure. This is a particularly useful exercise prior to your annual appraisal!

• Some people find it helpful to write things down in detail, while others record 'insights and learning points' in their diaries as they go along. This helps them to assess their learning continuously. These records and logs are useful tools for planning and reflection: it would be difficult to review your learning and learning needs yearly without regularly recording in some way your experiences.

Source: http://www.cipd.co.uk

QUESTION FIVE

• “Present your tutorial product detailing who it is targeted at and how it is useful”

• This question is asking you to show evidence of your skills in creative and digital media in projects you have done. We also want to see how and where you have put your personal profile together

Things to think about on your CV / EPK

Considerations:

• What is your unique message to your market?• What are the effects / benefits ?• What do you do really well / enjoy? • What is my competitive advantage?• What are the competitors already delivering?• What evidence do I have of this?• Where is that evidence?• How quickly can I (re) produce that evidence?

Basic CV data:

CONTACT DETAILSFIRSTNAME LASTNAME

STREET TOWN CITY POSTCODE

Tel +44 208 XXX XXXX Mob +44 7xxxx xxx xxx | email contact@youremail.com

DATE OF BIRTH: XX/XX/XXXX * Although you may not have to give your DOB unless asked

CAREER

OBJECTIVES:

(What you want to be in doing to get you where you want – be honest about your ambition)

E.G “To use my academic skills and other knowledge and experience to develop effective communication strategies in new and existing media. To develop and maintain an understanding of the Internet, and IT related issues, and to stay informed of changes in new media development.

EDUCATION: LEVEL GRADE AWARDING BODY OR SCHOOL DATE

e.g GCSE Maths GRADE D JULY 2004 Mill HIll County School

FURTHER EDUCATION: Any Non-School qualifications with level, awarding body

EG NVQ level 2 - Information Technology (MS Word) - (LCCI, Sept. 1999)

SKILLS:

List your abilities that are useful in a work environment - e.g computer skills, administration, business machines or processes that you know

MS Office: application training and support to NVQ level 2 , Word / Excel /PowerPoint,Internet Explorer 4.0 - 5.5 Typing: 45 WPM.

Personal Skills / Communication Skills: - how you work and communicate with other people;

e.g Experience of liasing with the public and colleagues in the workplace and on the telephone,overcoming cultural barriers to communicate ideas and aspirations effectively. Ability to harmonise individual needs and group objectives, promoting effective teamwork

TO BE CONTD…

Basic CV Data

INTERESTS:what do you do when you are not working...how likely are you to fit into the employer’s business culture?

Sport:

Literature:

Leisure:

Arts:

Family and friends:

Other:

WORK EXPERIENCE:For each job in the last 15 years: list

DATE of employment or experience

Name, address, email and telephone number of company

The position you had

The duties you had

REFERENCES:

EITHER: "Available on request“ or: NAME, POSITION HELD ( or relation to you) , ADDRESS TELEPHONE NUMBER AND EMAIL OF REFEREE

NOTE : MAXIMUM 2 x A4 PAGES FOR YOUR CV!

For examples of CV layout, see

http://tinyurl.com/Unit1AwarenessofEmploymentCVs

Other ways of demonstrating abilities and skills: