General Quotient

6

• What connects Chirasmarana- (Novel by Niranjana about the 1943,Kayyoor strike) and Technopark Trivandrum?

• River Thejaswini• (Technopark buildings are named after rivers

in kerala. Pamba, periyar, nila,gayathri and bhavani are others.)

Recently this image became a historical irony when it was published by an American

multinational corporation in their website. What was the irony? Which corporation?

• Wallmart advertised prints of Banksy’s piece ‘Destroy Capitalism’ on its website.

Recently buzzing in news.. What is MT.GOX?

• Largest Bit coin Exchange

• As a result of the sale of The Washington Post newspaper to Amazon, The Washington Post Company has changed its name effective from November 29, 2013 onwards. What is the new Name?

What is the secret being mentioned in the picture?

• Coco cola secret recipe• As part of the company's 125th anniversary

celebration, the secret formula for the popular soda has been moved to a special vault within the Coca-Cola museum in downtown Atlanta. The formula had been held at SunTrust Bank in Atlanta since 1925.

• Robin Li, He is the founder of China’s largest search engine, recently he became the richest person in China. Name the search engine

Identify the personality?

• Amish Tripathi

Business Quotient

12

• As a convenient way to pay for purchase X launched this card priced at $450, A limited-edition line of rose gold-colored, all-metal gift cards sold out in seconds this year in USA. The fancy cards come preloaded with $400. X pulled the same gambit last year with Gilt.com. Identify X?

Identify the company in News

Saradha Chit Funds

• India’s branded packaged juice market is lead by Dabur India Ltd, with 54 per cent market share through its Real fruit juice brand, and PepsiCo India with a 25-30 per cent market share through its Tropicana juice brand. Which Indian company is set to enter India’s branded packaged juice market by acquiring Bangalore-based Balan Natural Food Pvt Ltd’s B Natural brand?

Connect…• PrimeSense – Nov. 2013• HopStop and Locationary – July 2013• Cue – Oct. 2013• 4. AuthenTec – 2012• C3 Technologies – 2011• Siri –2010• P. A. Semi – 2008

• X earlier known as Karnataka Consumer Products Ltd was conceived when Y was in Germany in 1962.

• He found that car seat cushions were manufactured out of rubberized coir. In India, the coir industry has developed very well, mostly in Kerala. Austrian technology was available to extract fiber from the dried coconut husk and curl it into ropes and keep it in that state for minimum 3 months. When uncurled, they become tiny springs.

• But the cars manufactured in India in 60’s were very few in numbers. It was uneconomical to start the molded product out of the rubberized coir to manufacture car seat cushions. After a lot of experiments and quality control steps, Y thought of entering into another product under the brand name X. Identify X and Y?

Kurlon Mattress & Ramesh Pai of Manipal Group

• He was named Time magazine's Person of the Year in 1999

• In 2000, he founded a human spaceflight startup company, partially as a result of his fascination with space travel.

• "This is an uncharted terrain, and it will require experimentation”. On August 5, 2013, he told the newspaper after a $250 million purchase in cash.

Jeff Bezos of Amazon.com

• What is commonly knows as Lynx in UK?

• In the advertising context who is a Sandwich man?

• A human billboard who wears a advertisement board on front and back.

• What is ‘Cyber Monday’?

• It is the first Monday after the Thanksgiving day. The term was created by marketing companies to persuade people to shop online. The term made its debut on November 28, 2005.

• The terminology is used as a short summary to quickly and simply define a person, profession, product, service and its value proposition. A commonly used term among entrepreneurs. What is the term?

• Elevator pitch or elevator speech.• The term itself comes from a scenario of an

accidental meeting with someone important in the elevator. If the conversation inside the elevator in those few seconds is interesting and value adding, the conversation will continue after the elevator ride or end in exchange of business card or a scheduled meeting

• In Japan it is – Strudds• China – Little Mouse• Germany – Spider monkey• Sweden - Elephant trunk• Italy – SnailWhat is being referred here?

• The ‘@’ sign

• What is known as Mexican Raise in the business world?

• American slang for a job promotion but without any increase in salary.

The company should satisfy the following criteria

• Three years with an annual net profit of over Rs. 2,500 crore

• Net worth of Rs. 10,000 crore • Turnover of Rs. 25,000 crore. Criteria for what?

• Maharatna status to a PSU

Different scholars have translated the title of a particular text in different ways. Identify the original text?

• R.P. Kangle – “Science of politics”.• A.L. Basham – a "treatise on polity“.• D.D. Kosambi – “Science of material gain”.• G.P. Singh – “Science of polity“.

• Roger Boesche – “Science of political economy"

• Arthashasthra

Brands Quotient

12

Here is how they explain the company name…

• The name X is motivated from scientific unit of angular measurement "radian". Radian measures angles in two dimensional planes and Steradian measures angles in three dimensional space. A new word “X" was coined to describe the experience on the next dimension.

• This logo in the direct sense it portrays the concept of angle of the term "radian" and the number "4" created by the logo and its shadow. Identify the world’s leading provider of enterprise software solutions for education institutions, a tech start up from Kasargod?

• Name the Japanese automaker whose name evolved from the Zoroastrian God of wisdom?

• Mazda

• Having been successful in the fashion business since the early 1970s, in 1997, French Connection began using the branding “X" (usually written in lowercase) in advertising.

• Reportedly, the first use of the acronym was on faxes sent between their Hong Kong and London offices. But later it caused controversy. Identify the popular Acronym?

• In 2003 IRCTC set up a plant in Nangloi, West Delhi. The purpose was to supply safe drinking water to important Rajdhani and Shatabdi trains originating from New delhi and Nizammudin. Name the brand launched?

• Which is India’s largest selling condom brand?

Connect …

• Retail chains owned by Tata groups Trent

• In Danish this means ‘Krating Daeng’ . Which syrup is been referred to which was initially used as a medicine?

Logos

• 'Desert storm' we all know as the codename of the popular Gulf war waged by a U.N.-authorized coalition force from 34 nations led by the United States against Iraq in response to Iraq's invasion and annexation of Kuwait.

• In 1998, mainstream medias used this term once again, to denote something happened against Australia in the Gulf region. What was actually happened who was the person in news?

1998 SHARJAH CUP• The tournament is best known for Sachin

Tendulkar's back to back centuries against Australia popularly known as Desert Storm

• His father Nagavara Ramarao taught biology and mathematics in high school.

• His son Rohan has a Ph.D. in computer science from Harvard.

• His daughter Akshatha completed her MBA from Stanford Business School.

• Identify the Kanpur IIT alumni?

• N R Narayana Murthy

• As President of the Student Government at the University of Texas at Dallas, he displayed the Indian flag whenever possible, inspired by the American tradition. He continued to do so when he returned to India, flying the flag at his factory premises in Raigarh in present-day Chhattisgarh. However, the Commissioner of Bilaspur objected to this practice, citing the Flag Code of India which at the time permitted private citizens to fly the Indian Tricolour only on Independence Day and Republic Day. So he filed a writ petition in the Delhi High Court in February 1995. On January 15, 2002, the Union Cabinet accepted the report of the Dr P.D. Shenoy Committee that it had constituted to look into the matter, and announced that citizens will be free to fly the national flag on all days of the year from January 26, 2002.He established the Flag Foundation of India with his wife Shallu.

• He is an Indian politician and Member of Parliament from the Kurukshetra Lok Sabha constituency in Haryana?

• Naveen Jindal

Web screenshot : Identify the founder of this organization a British-born Indian architect, renowned for his initiatives in cost-

effective energy-efficient architecture?

Laurie Baker

The design of this bangles evolved from the concept of converting corporate social responsibility into corporate social

opportunity. Identify the personality behind the initiative?

• The idea for the 46664 Bangle was born out of more than just a need to provide ongoing funding for the 46664 campaign, but out of a desire to directly influence the lives of those who are most affected by HIV AIDS.

• 46664 takes its name from Nelson Mandela's Robben Island prison number. He was prisoner number 466, incarcerated in 1964.Inspired by the vision and leadership of Nelson Mandela, 46664 is an African ressponse to the global HIV AIDS epidemic that invites the whole world to take the fight in hand.

• X who is known as the 1st Duke of Wellington was a British soldier and statesman. He was appointed as the governor of Mysore in 1799. In the business world, this kind of boots were worn and popularised by him. What was his significant achievement in history in the year 1815?

• Defeated Napoleon at the Battle of Waterloo. (Arthur Wellesley).

Identify them…

• Sachin Bansal and Binny Bansal of FLIPKART.COM

Thank You

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