anthill social media training
DESCRIPTION
At a recent forum hosted by Australian Anthill, I presented with Ian Lyons about how to manage social media in your business.TRANSCRIPT
Managing social networksJames Breeze – User Experience Strategist. Anthill – Marketing by Design MasterclassFeb 2010
@jamesbreeze
Marketing, Sales & PRService and support
Save moneyInspire team
Research / Market intelligencePromotion/awarenessPrevent
Maintain satisfaction Respond to emergencies
Why use social media?
Social valueSupportCommunity BuildingCollaboration
Why use social media?
Who are you talking to?Will they be online?Who will be missed out?Who will you avoid?Who do you already communicate
with?Where are they?How do they use the web?
Research your audience
Who are you talking to?Will they be online?Who will be missed out?Who will you avoid?Who do you already communicate
with?Where are they?How do they use the web?
Research your audience with..
Strategy
What do they expect?
Review competitorsHow are they using platformsGoogle searchCheck their websites
Blog searcheshttp://technorati.comhttp://digg.com
Identify opportunitieshttp://search.twitter.com/http://wefollow.com
Research others
Research your content
BrandingGuidelinesPersonality
Topic areasKey Messages
ProducersCan you reuse across networksExisting content, locationOwner - allocate responsibilityEvents
Manage on Facebook page
StrategyResearch your content
Strategy
Connect the dots…
Links to SMM platforms from websiteLinks to (which?) pages on your website
RisksPerceivedReal
Strategy
Strategy
What are the perceived and real risks in your business?
kpis
responsibilitiestraining
job roles
integrate
Human resources
Choose the right people
Who already has the skills?
Human resources
Set up an early adopter team
Management
Have fun!Conversations
People are interested in people!Make it part of your daily
tasksDrive traffic
Social bookmark your platforms, not just web Refer on
Management
Set guidelinesOnce you know what
you’re doing!Try it out
http://socialmediagovernance.com/policies.php
Management
10 mins a day!Check TwitterScan Google AlertsCheck Facebook statsAnswer industry related LinkedIn
questionsWatch feeds of relevant searches
http://blog.hubspot.com/blog/tabid/6307/bid/4663/How-to-Monitor-Your-Social-Media-Presence-in-10-Minutes-a-Day.aspx
Measure
Platform specificFacebook
Page fansLinkedIn
Group membersMonitor conversations
BlogsGoogle Alerts
http://jyesmith.com/social-media-measurement-tools/2009/07/21/
mon
thlydaily
Measure
Measure
What will you measure?
Understand
How will you use that info?
Understand
Listen
to your customers
Understand
Ask for feedbackOn your websiteIn social networksOn TwitterOn eDMsFormal researchAnywhere!
Know why your askingKnow what the answers meanKnow what you will do with the results!
http://www.twitter.com/jamesbreeze
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http://www.linkedin.com/in/jamesbreeze
http://www.slideshare.net/jamesbreeze
James Breeze