ANTHONY DELIMA CUSTOMER ENGAGEMENT AND THE DIGITAL ERA

• As managing director of Cartenia Group, Anthony Delima is striving to help his company’s clients improve how they interact with and service their customers, generating a free flow of communication based on some of the most advanced digital technologies available today.

• In order to fully understand what its customers needs and desires are, a business must focus on customer engagement. By engaging and interacting with customers, businesses demonstrate their commitment to involving customers their work, rather than controlling every aspect of the company-customer relationship. Understanding this relationship is even more important in the modern world, where companies must rethink their engagement in the context of the digital era.

• Showing businesses how to utilize digital capabilities that are centered on customer facing technology front-ends is Anthony Delima’s specialty. To help clients orchestrate change, Anthony Delima and Cartenia have developed an array of new digital capabilities around key areas in business, including product distribution, CRM.

• Customer journey mapping enables businesses to organize themselves around the customer and mobilize employees to deliver value and a consistent experience in line with the customer’s expectations across critical touch-points. Today, traditional organizational hierarchies are becoming obsolete, inhibiting a company from providing new digital era customers with a unified view and experience across every domain of the business. Anthony Delima and his team at Cartenia working towards changing this by helping companies of all sizes develop strategies for engaging their customers through digital technologies.

THANK YOU FOR WATCHING