anthony pinnavaia shu-shu-gah lodge greater new york councils [email protected] are you...

ANTHONY PINNAVAIASHU-SHU-GAH LODGEGREATER NEW YORK [email protected]

ARE YOU CONNECTED?ARE YOU CONNECTED?

2009NOACTRAINING THEPOWEROFONE

MATTHEW HOLLANDEGWA TAWA DEE LODGEATLANTA AREA COUNCIL [email protected]

IntroductionsIntroductions

• Name

• Lodge

• Council

• What is the biggest communication challenge facing your lodge today?


ObjectivesObjectives

• Identify the various groups with whom your lodge/chapter regularly communicates

• To understand the types of information communicated to those groups

• To explore some of today’s communication tools

• To identify ways to incorporate technology into your lodge/chapter communication strategy

• To identify some considerations for implementation



“The single biggest problem in communication is the illusion that it has taken place.”

- George Bernard Shaw

Effective CommunicationEffective Communication


AudienceAudience

Who are our lodges trying to communicate with using our communication strategies?


GoalsGoals

What and/or why are we trying to communicate to these

people using our communication strategies?


Current MethodsCurrent Methods

What methods are your lodges currently implementing to

communicate with your members?


Preferred MethodsPreferred Methods

How do you communicate with and get information from your friends, colleagues,

school, work, and/or other public news sources?


Online Networking CommunitiesOnline Networking Communities

• “Social Networking”

• Connects people

• Grouping common interests and relationships

• Email messages

• Discussion Boards

• Mobile Access


Online Networking CommunitiesOnline Networking Communities


www.facebook.com www.myspace.com

www.linkedin.com community.scouting.org

www.noacremix.org

BloggingBlogging

• Short for "weblog"

• Postings are usually displayed in reverse-chronological order

• Provide commentary or news on a particular subject

• Readers can leave comments in an interactive format

• Very easy to setup


BloggingBlogging


www.blogger.com

www.wordpress.com

www.livejournal.com www.typepad.com

MicrobloggingMicroblogging

• Same concept as blog

• Entries are typically shorter (under 140 characters)

• Popular on web-based mobile devices

• “What are you doing?”

• “What’s on your mind?”


MicrobloggingMicroblogging


FacebookStatus

Updates

PodcastingPodcasting

• A series of digital computer files– Usually digital audio or video

• Released periodically and made available for download by web syndication

• “Podcatchers” can automatically identify and retrieve new files in a given series when they are made available


PodcastingPodcasting


http://audacity.sourceforge.net/ http://www.apple.com/itunes/

Internet TelephonyInternet Telephony


• Using the Internet to make phones calls– a.k.a. Voice over IP (VoIP)

• Usually free and/or unlimited calls local and long distance

• Chat, Voice and Video Conferencing capabilities

Internet TelephonyInternet Telephony


Really Simple Syndication (RSS)Really Simple Syndication (RSS)

• A family of web feed formats used to publish frequently updated content

• Subscribe to a site’s news feed

• When new stories are added to that site, updates are sent with either the full article or summarized text and a link to the website


Really Simple Syndication (RSS)Really Simple Syndication (RSS)


Mozilla Firefox

Apple Safari

Microsoft Internet Explorer

RSS FeedsRSS Feeds


Document CollaborationDocument Collaboration


• Allows users to create and edit documents online

• Real-time collaboration• Keeps track of versions and revisions • RSS feeds can be setup to alert users

when changes are made • Completed files can be converted and

emailed out to users

SMS MessagingSMS Messaging


Breakout DiscussionsBreakout Discussions

• How can your group’s technology be used in your lodge’s communication strategy?

• How can we reach the different audiences?

• How can these technologies be used to deliver the varied messages we are looking to deliver?


Some thoughts on implementationSome thoughts on implementation

1. Keep in mind the BSA guidelines on authoring and publishing content for official BSA websites.

2. Web 2.0 technologies are interactive by their very nature. Moderation is key.

3. These technologies are not going to cater to every member of your lodge.


Robert Mazzuca


ReviewReview

Hopefully we know a little more about:• The various groups and messages

communicated to and by your lodge• Some of today’s Web 2.0 technologies• Ideas for implementation of these

technologies• Some considerations for implementation


ANTHONY PINNAVAIASHU-SHU-GAH LODGEGREATER NEW YORK [email protected]

ARE YOU CONNECTED?ARE YOU CONNECTED?


MATT HOLLANDEGWA TAWA DEE LODGEATLANTA AREA COUNCIL [email protected]

anthony pinnavaia shu-shu-gah lodge greater new york councils [email protected] are you...

Documents

noactraining bloggingshort

communication strategies

todays communication

given series

web syndicationpodcatchers

new files

types of information

public news sources