anti aging school - product briefing
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Product Briefing
Masters in Anti-aging,
Aesthetics and Regenerative
Medicine
Dr Marjan Sadat Seghayat
School of Anti-aging, Aesthetics and Regenerative Medicine
Anti-aging medicine
New and Fastest growing medical specialty
Anti-aging medicine is a medical specialty
founded on the application of advanced
scientific and medical technologies for:
Early detection, prevention, treatment, and
reversal of age-related dysfunction,
disorders, and diseases
Anti-aging medicine
It is a healthcare
model promoting
innovative science
and research to:
Prolong the healthy
human lifespan
Ages 25 to 35: Hormone levels start to decrease.
Environmental pollution, poor diet, and stress cause free radical formation and cellular damage not visible to the naked eye.
A person may look or feel good, but internal cellular damage is already happening.
Ages 35 to 45: Production of many hormones has fallen by more than 25%, and biomarkers are beginning
to show signs of aging.
Decreased visual acuity, graying of the hair, increased pigmenting of the skin, and decreased strength and energy are making their presence felt on the outside.
On the inside, cellular damage by free radical continues, where the rate of damage depends on your lifestyle.
Ages 45 and above: Most hormone production continues to decline, rate of decline accelerates as we get older
until age 70 or thereabouts. Outwardly, the skin is further dehydrated and thinned as collagen fibers break down causing wrinkles. Arthritis, fatigue and loss of energy sets in. Chronic illnesses such as hypertension and diabetes become very apparent as organs begin to fail. Inwardly, as our cells succumb to assaults, mutation and cancer can arise. Cancer has now overtaken heart disease as the number one cause of death.
Anti-aging Medicine is a
multidisciplinary approach
Anti-aging
Medicine
Precision
Anti-
Aging
Exercise
Balanced
Anti-
Aging
Diet
Natural
Hormone
Enhance
ment
Anti-Aging
Stress
Reduction
Technique
s
Optimal
Anti-
Aging
Supplem
entation
Anti-aging medicine Definition
The phrase "anti-aging" is, as such, a
euphemism for the application of
advanced biomedical technologies
focused on the early detection, prevention,
and treatment of aging-related disease.
Anti-aging medicine is the
following:
evidence-based
well-documented by peer-reviewed journals
scientific
The Booming
Aesthetics Industry
Aesthetic Medicine
All medical procedures in the field of Aesthetics excluding invasive surgical procedures
Beauty salons, medical spas and GP clinics are focusing on intense treatments that make a significant improvement to the individual‟s appearance, without the down-time associated with more invasive procedures.
Examples Lasers and intense pulsed light technology
Medical microdermabrasion, photofacials, Botox and Juvéderm injections, medical peels and other medical-aesthetic procedures.
used for skin tightening, permanent hair removal, wrinkle reduction, acne treatment and the fading of brown spots, freckles, pigment irregularities, rosacea and redness.
Cosmetic dermatologists and plastic surgeons have gone from holding a virtual monopoly on cosmetic procedures ten years ago, to actually becoming a minority in this rapidly expanding and evolving market.
Regenerative Medicine
Regenerative medicine is a medical specialty
that applies advanced biomedical
technologies for the purposes of renewing
body tissues with the goal of maintaining the
human body in normal-to-peak function for a
prolonged period of time.
Regenerative Medicine
Key subjects in regenerative medicine
include:
Stem cell therapeutics
Therapeutic cloning
Genetic engineering and genomics
Nanotechnology
Taken collectively, the advancements
offered by anti-aging and regenerative
medicine to improve the quality of,
and/or extend the length of, the
human lifespan, are the single most
potent emerging biomedical
technologies today.
Anti – Aging, Aesthetics and
Regenerative Medicine
Industry
Market Size & Growth
Anti-aging Market Size
Anti-aging Market Size
Anti-aging Market Size
The global Anti-aging market was at
USD 122.3 billion in 2013 and is
expected to grow at CAGR of 7% from
2013 to 2019, to reach an estimated
value of USD 191.7 billion in 2019.
American Academy of
Anti-Aging Medicine
(A4M)
Largest organization in Anti-aging
Medicine in world
American Board of Anti-aging
and Regenerative Medicine
22,000 A4M-certified doctors
A4M‟s tax returns confirm the boom. The income from fees charged to those seeking board certifications from A4M more than doubled from $544,845 in 2005 to $1.2 million in 2006
85% membership are physicians (MD, DO, MBBS)
12% are scientists, researchers, and health practitioners
3% are governmental officials, members of the working press and general public
www.worldhealth.net
American Academy of Anti-
Aging Medicine (A4M)
The disciplines of the physician members are roughly as follows:
Family Practice, 23%
General Medicine, 15%
Endocrinology, 11%
Internal Medicine, 8%
Dermatology, 8%
Plastic Surgery, 6%
Cardiology, 8%
Doctors of Osteopathy (D.O.), 6%
OB-GYN, 5%
Sports Medicine, 4%
Orthopedics, 2%
Emergency Medicine, 2%
Doctors of Chiropractic (D.C.), 2%
Society of Anti-aging, Aesthetics and
Regenerative Medicine Malaysia
(SAAARM)
Nearly 700 members
200-300 delegates per annual conference
0
100
200
300
400
500
600
700
2004 2005 2006 2007 2008 2009 2010
Members of Society of Anti-aging,
Aesthetics and Regenerative
Medicine Malaysia
Competition
Board Certified Physician in Anti-aging &
Regenerative Medicine
American Academy of Anti-aging and
Regenerative Medicine
World‟s largest professional organization dedicated to this specialty.
It trains over 50,000 physicians, health practitioners and scientists annually
It represents over 12,500 physicians from 105 nations
2 part examination
1st part – Diploma – written examination held in centers such as KL, Bali, Dubai and Thailand.
2nd part viva examination – held in USA during anti-aging conferences
USD 1720 (for each part). Other costs include participation in conferences, travel and accommodation costs to USA
Board Certified Physician in Aesthetic
Medicine
American Academy of Aesthetic Medicine
AAAM is recognized worldwide for its Board Certification Program
More than 5,000 physicians have participated in AAAM‟s Courses and Congresses worldwide
AAAM Board Certified physicians have completed the Level 1 Certificate and Level 2 Diploma Courses. Additionally, they have successfully passed a written exam and an oral presentation to senior AAAM faculty.
Board Certified Physician in Aesthetic
Medicine
American Academy of Aesthetic Medicine
Fee
One 3-day Level 1 Certificate Course in Aesthetic Medicine worth US$2,200
One 5-day Level 2 Diploma Course in Aesthetic Medicine worth US$3,800
One Level 3 Board Certification in Aesthetic Medicine worth US$3,300
Masters Degree in Anti-aging &
Regenerative Medicine
Udayana University School of Medicine,
INDONESIA
First educational institution in the world to offer a Masters Degree in Anti-Aging and Regenerative Medicine.
2-year government approved program under University‟s Department of Biomedical Sciences
Dr. Goldman and Dr. Klatz, A4M Chairman and President, respectively, each serve as Visiting Professors to this unique Masters Degree program.
Number of students per intake: 40 students per intake
Fees: USD 5000
Type of students: All local students
Masters of Science in Anti-aging and
Regenerative Medicine
School of Anti-aging and Regenerative
Medicine;
Mae Fah Luang University, Thailand
M.Sc and Ph.D.
M.Sc the course duration is for 2 years with total 36 credit hours (maximum 5 years)
One intake every year. The course is limited to 35 persons each intake.
M.Sc per programme: 468,000 Baht (RM47,907)
Ph.D. per programme: Thesis: 858,000 Baht (RM 87,830)
Coursework:1,092,000 Baht (RM 111,783)
Masters of Science in Preventative
Medicine, including Anti-aging and
Regenerative Medicine
Dresden International University, Germany
Started in September 2007 in cooperation with the German Society of Anti-Aging Medicine (GSAAM)
Students can join the course at any time.
1St year: 5 day tutorials held in any of these teaching sites i.e. Monte-Carlo, Monaco, Paris and Dresden.
In the second year teaching is held exclusively in Dresden University.
Modules can be joined at any time and can be done separately.
2 years
Fees
Complete Master study 28,300 EUR
Single Module 3500 EUR
Masters of Science
Manipal Institute of Regenerative Medicine
(MIRM)
For local and international students
Admissions are done on the basis of rank in the Manipal University Entrance Test conducted at MIRM, Bangalore
2 years
Fees
Complete Master study USD 29,100
Others Asia Aesthetic medicine
Academy of cosmetic medicine and
sciences(ACMAS)
MSc in tissue engineering in governmental
universities such as UKM, UM
Society for Anti-Aging, Aesthetic and
Regenerative Medicine Malaysia (SAAARMM)
Conferences
Some short courses that offered by individual
anti-aging experts
Our Master Programme
Our Master Programme
Master of Science in Anti-Aging, Regenerative Medicine and Medical Aesthetic
3 uptake per year
2 years programme
6 semesters
The programme in total has 43 credit hours
Involves lectures, tutorials, webinars and practical sessions by local and international experts, access to latest publications, studies and research, continuing medical education, training and support.
Entry requirements
Local candidates:
Medical degree (at least 1 year after full MMC
registration) and valid Annual Practicing Certificate
Foreign candidates:
Medical degree with valid practicing certificate issued
by their own medical council
Have at least IELTS Band 6 or TOEFL 550 if the first
degree is from a university where English is not a
medium of instruction OR pass an English proficiency
test approved by the university
Modules
Medical Ethics & Communication
Research methodology for Scientists
Anti-aging Modules
Aesthetic Modules
Regenerative Medicine Modules
Master research project – Anti-aging,
Aesthetics and Regenerative Medicine
Masters Programme Fee
• RM 900 per credit hour for local students
• RM 950 per credit hour for international students
• The complete tuition fee for the programme is:
• RM38700 (RM41400 in total) for local students
• RM 40850 (RM43550 in total) for international students.
Training Facilities
The training will be based at the Laurent Bleu Skin
Science Centre, UCSI North Wing Campus.
The training hall in the topmost floor and has a open and
spacious concept which can easily cater for 30-45
students at a time.
Practical aesthetic training will be done at the treatment
rooms in the floors below.
MARKETING
Unique Selling Point
First in Malaysia to provide such a
program
Our school syllabus offer structured
programme for master in three different fast
growing fields of contemporary medicine
anti-aging, aesthetics & regenerative
medicine in one programme.
Unique Selling Point
First in Malaysia to provide such a
program
Our school syllabus offer structured
programme for master in THREE different
fast growing fields of contemporary
medicine anti-aging, aesthetics &
regenerative medicine IN ONE programme.
Unique Selling Point
Although this programme is master of
sciences, it has some COMBINATION OF
CLINICAL and RESEARCH WORKS, too.
Unique Selling Point
This programme contain proper lectures,
tutorials, practical and demonstration that
present by national and international
recognized keynote lecturers with wide
ranges of expertise and backgrounds
Unique Selling Point
In “Expert series” very well known
international speakers and specialist, share
their experiences with our students and
during open questions and answers panels
our students can discuss their cases.
Unique Selling Point
It provides hands-on such as Aesthetic
practical session and laboratory for
Regenerative Medicine
It conducted only once in a month and during
weekends, although, it is a full-time
programme. Hence, it is suitable for working
doctors.
Unique Selling Point
There are online revisions and assignments
that provide our student opportunity to
complete them base to their personal
schedule.
Graduates are trained and practice in
accordance to Malaysian aesthetic guidelines
Unique Selling Point
The only anti-aging programme in
Malaysia that is Malaysian Qualification
Agency approved programme in
consultation with Ministry of Health
Reasonable price for more lectures and
teaching hours in comparison to our
competitors
Target Group
GPs
Medical Officers
New doctors who have not yet chosen their
field of specialization
CAREER OPPORTUNITIES
FOR DOCTORS
Doctors will be competent to practice Anti-aging, Aesthetics and Regenerative medicine without supervision within his or her medical specialty
Doctors can expand and enhance their medical services to include anti-aging therapies and aesthetics.
CAREER OPPORTUNITIES
FOR DOCTORS
Doctors can explore a new market and increase their credibility and marketability to both local and international patients
Doctors can participate in the booming medical tourism industry to increase and tapping new revenue streams
CAREER OPPORTUNITIES
FOR DOCTORS
Doctors will learn how to develop and market a successful and profitable practice.
Doctors will be able to establish a modern, efficient and integrated anti-aging, wellness and aesthetic facilities
Doctors will learn new practice building and management techniques and skills how to market and brand themselves efficiently to the patients.
CAREER OPPORTUNITIES
FOR DOCTORS
Business - medical advisor/director of
wellness centers , product companies ,
Aesthetic centers
Education - trainer/lecturer/speakers in
universities/product companies/public
CAREER OPPORTUNITIES
FOR DOCTORS
Research - researcher in
universities/research centers - on Anti-
Aging, Aesthetics and Regenerative
Medicine
Practice - Aesthetics and Anti-Aging
practitioners in clinics and wellness
centers. Open up own wellness centre or
Aesthetic clinic
WE HAVE TO HIT THE RIGHT
SPOT WITH THE DOCTORS
One stop centre, single point entry (theory, practical
and the market) for all with multifocal opportunities
Access to world renowned seminars, workshops,
associations, networks, hubs, leading associations
Acknowledged and recognized by leading anti-aging
organizations with A4M.
Collaboration with St Elizabeth University, Bratislava
which would allow students to participate in world
class research with opportunity to publish in
international journals
Strong alumni and networking benefits worldwide
Marketing Plans
Increase visibility
Work on getting the interest of doctors – right
marketing kits and tools
Promotions coinciding with International events
PR work – interviews with media – print and
electronic
Forums
Participation in workshops
Briefing sessions
Conference participation
It is very important to disseminate information about our program at other world wide events for promotion of our program.
Doctors attending such conferences are those who are particularly interested in this field.
There are a number of ways we can advertise our school. University name and logo on lanyards worn by all delegates
Booth in premier location
Advertisement in show guide or program booklet
University name and logo emblazoned on pens and notepads provided to all delegates
Brochure stand located in registration area
Logo on dedicated „Sponsors Page‟ of show guide
Logo on conference website – homepage, with direct link to our website
University logo on congress bags and entrance signage
University logo on banners in both the exhibition hall and registration area
Leaflet inserts in all delegates bags
Direct mail campaign: logo on printed invitation to delegates
Email campaign: insertion of logo + link to the website on all email blasts
Direct Mail
To all doctors in Malaysia and South East Asia
region registered under Society of Anti-aging and
Regenerative Medicine (SAAARM) and American
Academy of Anti-aging Medicine.
List of all the members are available on their website
A list of all the doctors and their addresses who are
currently practicing in Malaysia is present on the
Malaysia Medical Council website.
List of all GP‟s obtained from Jabatan Kesihatan
Negeri
Email campaigns
Regular updates will be sent to targeted
group of doctors.
Email campaigns can be done before intakes
or informing about the doctors on the latest
news and activities of the school of Anti-
aging.
Media relations
Press releases and information sent out on a
regular basis to relevant regional and
international contacts
Newspaper and magazine advertisements
Regular anti-aging column in the local
newspaper or health magazine
Face-to-face meetings
Dedicated team meets with regional medical
professionals to promote Masters Program.
Participation in Malaysian Medical
Association meetings and workshops
Hospital cme‟s to target medical officers
Road shows targeting final year medical
students of all universities to create
awareness of this masters program.
Website
Dedicated website with information about the
masters program, workshops, latest news
about anti-aging, aesthetics and regenerative
medicine.
Online registration/payments
Highlight collaborations and endorsements
Latest research projects
Electronic media
American Board of Anti-aging Medicine
website – Infoblast, attract foreign students
Society of Anti-aging, Aesthetics and
Regenerative Medicine Malaysia (SAAARM)
website
UCSI University website
Links to other relevant websites
Print Media
Advertisements in newspapers and relevant magazines
Regular write ups on latest news on Anti-aging and Aesthetics Medicine to educate the public and also as a branding exercise for our school of anti-aging
Brochures
Flyers
Marketing tool kit