Anti-tobacco campaignFajal MiraDept. Of Mass CommunicationAssam University, Silchar

IntroductionTobacco epidemic is one of the biggest public

health threats the world is facing.

In India, average age of starting tobacco use is before 15 years.

Smoking kills 1million Indians every year.

Smokers die 6 to 10 years earlier than non smokers.

Government Regulations and Acts:Framework Convention on Tobacco control

(FCTC)

2003 Cigarette and Other Tobacco Products Act.(COTPA)

August 2005, India became the first country in the world to ban smoking scenes in films and television.

Objective To aware people about the consequences of using

Tobacco.

To encourage them to be vocal against public smoking.

To spread awareness about family responsibility through personal counselling.

To motivate them to stop using tobacco products.

To enlighten them that they are at higher risk of developing tobacco related diseases

Areas of Concentration Rural and urban areas

of Barak Valley

School, college & Universities.

Special attention to Slum areas.

Target audience Youths - both addicts and non addicts.

School, college and university students.

Chronic Addicts

Adults aged between 30-50yrs.

Pre-Teenagers.

Communication ChannelsPerson to person CommunicationPostersWorkshopsSeminarsPHCs (Primary Health Care)Health Centre

Doctors ,Health Experts, NGOs, Counsellors & Volunteers

Through:

Communication StrategyCounselling by professional

health experts.Rehabilitation workshopsAwaking through social

networksIntroduction of fake cigarettesIntroduction of Nicotine based

chewing gumEducation to parents, family

members & spouses of the addicts

TOBACCO IS NO LESS THAN SUICIDE

Tobacco can be consumed in the form of smoking, chewing, dipping

or snuffing

Tobacco in some cases used as a pesticide and in the form of

nicotine tart rate used in some medicine. But directly tobacco consumption is dangerous. It

Kills.

Cigarette components & their uses

Nicotine- Insecticide Carbon monoxide - Car exhaust Butane – Lighter fluid Cadmium- Batteries Stearic Acid – Candle wax Hexamine- Barbecue lighter Toluene- Industrial solvent Ammonia – Toilet cleaner Paint Methanol – Rocket fuel Arsenic – Poison Methane – Sewer gas Acetic acid - Vinegar

Tobacco users are 10 times as likely to get cancer & such other

diseases as non tobacco users

How can you get out of tobacco/Cigarette addiction

Never carry matches or lighter with you.

Don’t buy cigarette packet, but one cigarette at a time.

Each day try to postpone lighting your first cigarette of the day.

Never smoke, when you are in family.

Share the smoke with friends, don’t buy new.

Thank

You!Fajal Mira