antidote x capabilities
TRANSCRIPT
a full-service Interactive Marketing Agency offering end-to-end digital marketing
solutions for top brands and industry leaders.
Interactive Strategic Planning
Creative Design
Content Strategy
Technical Execution
Technical Development
Social Media Application Development
Mobile Applications
Effectiveness Measurement
What Do We Do?
History of Antidote X
• 1998: Antidote X is founded
• 1998 to 2003: Antidote X client lists grows to over 20 Fortune 500 companies
• 2004: Antidote X established first downtown Minneapolis office
• 2006: Antidote X expands to larger office space on 1st Avenue – Minneapolis
• 2009: Antidote X receives 2 Webby Award Honors
• 2009: Antidote X expands 1st Ave office to double staff
• 2010: Antidote X expands service offering to support social media and mobile
Antidote X Senior Staff
• Craig Moll –Founding Partner :
14 years of interactive design and development
experience on award winning large-scale web
projects.
• Paul Nealy – Managing Partner:
With 18 years of applied Interactive marketing
skills, technical management, application
development and relational database
architecture, Paul brings the highest caliber of
Interactive marketing experience to each project
• Andy Vickers – Creative Director:
10 years experience working on high end design
projects. Contributing MIMA member and
speaker!
Places we’ve left our mark:
Carmichael Lynch, Campbell Mithun, Martin
Williams, BBDO, Ikea, Porsche, Harley Davidson,
Best Buy, Steelcase, American Express, Internet
Broadcasting Systems, Boston Scientific,
St. Jude Medical, Tractor Supply Company
• And another 5 decades of accumulated experience back at the office
• Matt Tubergen– Executive Producer:
With almost a decade of experience in new media
and emerging platforms, Matt has led efforts to
bring many top entertainment brands to into new
interactive markets such as Lucas Arts, Disney,
NFL, NBA, Nickelodeon and dozens more
Technologies
Client Successes
Social Media and the
Interactive Media Industry
Social Platforms
Social Media and The Gaming Industry
- Widgets
- Video
- Podcast
- Virtual Worlds
- Media Sharing
- Apps
- Mobile Web
- Text
- Location
Web Social Mobile
- Communities
- Blogs
- Micro-blogs
- Chat-Room
- Forums
- Voting Sites
Social Highlights
Social Media and The Gaming Industry
- 96% Of Gen Y in the US have joined a Social Network
- 80% Of Twitter Usage is on Mobile
- YouTube is the 2nd Largest Search Engine in the world
-25% Of The Worlds Top Largest Brands Search Results are User Generated
-78% Of Users Trust Peer Recommendations, %14 Of users trust ads
- Years To Reach 50 Million Users
- Radio: 38 Years
- TV: 13 Years
- Internet: 4 Years
- Facebook: added 100 M users in its first 9 months!
User Activity + Product Communication
=
Increased Product Awareness
Facebook Fact Sheet
Social Media and The Gaming Industry
Who is on Facebook?
-More than 400 million active users
-50% of our active users log on to Facebook in any given day
-Average user has 130 friends
-People spend over 500 billion minutes per month on Facebook
Activity and Interaction On Facebook
-Over 160 million objects that people interact with (pages, groups and events)
-Average user is connected to 60 pages, groups and events
-Average user creates 70 pieces of content each month
-More than 25 billion pieces of content (web links, news stories, blog posts, notes, photo albums, etc.)
shared each month
Social Media Activity
+
Interactive Marketing Content
=
Interactive Social Media Campaign
Marvel Super Hero Squad Social Media Campaign
Social Media and The Gaming Industry
Micro-site
Sample Interaction
Facebook Application
Mobile Application
THQ Truth Or Lies Social Media Campaign
Social Media and The Gaming Industry
Micro-site
Sample Interaction
Facebook Application
Mobile Application
What are Other Interactive Brand Owners Doing?
EA Grand Slam Tennis Social Media Campaign has generated more than 1.5
Million interaction among tennis gaming fans
Need for Speed Facebook and Mobile Apps have gathered more than 20k fans
and have achieved more than 2,000,000 Facebook interactions
Splinter Cell Social Application Generated More than 30,000 active users and
over 2,750,000 interactions
Next Steps!
Interactive Strategic Planning
Creative Design
Content Strategy
Technical Execution
Technical Development
Social Media Application Development
Mobile Applications
Effectiveness Measurement