anurag sahu

Upload: anurag-sahu

Post on 03-Jun-2018

250 views

Category:

Documents


0 download

TRANSCRIPT

  • 8/12/2019 Anurag Sahu

    1/76

    INSTITUTE OF MANAGEMENT STUDIES, DEHRADUN SESSION: 2007-2010

    A PROJECT REPORT ON

    COMPARATIVE ANALYSIS OF PEPSI AND COKE

    FOR THE PARTIAL FULFILLMENT OFH.N.B. GARHWAL UNIVERSITY FOR

    REQUIREMENT OF BACHELORS DEGREE IN BUSINESSADMINISTRATION

    SUBMITTED TO: SUBMITTED BY:

    MR.ASIF KHAN ANURAG SAHU (LECTURER) BBA-VI TH SEM BB070 !

    CERTIFICATE

  • 8/12/2019 Anurag Sahu

    2/76

    I "#$% &"% '(%#)*+% , %+&,/ , 1 &"#& 222222222222222222 ,) # 34 #/,5% )&*5% & 4/ B# "%(4+ 4/

    B*), %)) A56, ,)&+#&,4 2222222222.4/ I )&,&*&% 4/ M# #1%6% & S&*5,%) D%"+#5* * 5%+ * ,$%

    +4(( 4.

    H% "#) 46'(%&%5 ",) '+48% & % &,&(%5

    22222222222222222222222222222222222222222222222222229 * 5%+ 6 1*,5# %.

    I %+&,/ &"#& &",) ,) 4+,1, #( %//4+& ,) "#) 4& 3%% 4',%5 /+46 # 4&"%+ )4*+ %.T",) '+48% & "#)

    4& 3%% )*36,&&%5 , # * ,$%+),& /4+ &"% '*+'4)% 4/ #:#+5 4/ # 5%1+%%.

    T",) '+48% & /*(/,(() &"% +%;*,+%6% & 4/ &"% *++, *(*6 '+%) +,3%5 3 H.N.B. G#+":#( U ,$%+),&

    S+, #1#+ D%"+#5* /4+ &"% )#,5 4*+)%. I +% 466% 5 &",) '+48% & :4+< /4+ %$#(*#&,4 # 5

    4 ),5%+#&,4 /4+ &"% #:#+5 4/ 5%1+%% &4 &"% )&*5% &.

    S,1 #&*+% =====

    N#6% 4/ G*,5%> MR.ASIF KHAN

    D#&%> =====

    ACKNOWLEGEMENT

  • 8/12/2019 Anurag Sahu

    3/76

    T",) +%)%#+ " , ,&)%(/ ,) # # < 4:(%51%6% & &4 &"% , )',+#&,4 5+,$% # 5 &% " , #( #)),)

    4 &+,3*&%5 :,&"4*& &"% 1*,5# % # 5 #)),) % &"#& I +% %,$%5 /+46 &,6% &4 &,6% 5*+, 1 &"%

    +%)%#+ " '+4 %)).

    I %?'+%)) 6 ), %+% 1+#&,&*5% # 5 , %'& %)) &4 M+.OMDEEP GUPTA @HOD # 5 MR ASIF KHAN

    /4+ 1,$, 1 6% # 4''4+&* ,& &4 % "# % 6 )

  • 8/12/2019 Anurag Sahu

    4/76

    S4/& 5+,

  • 8/12/2019 Anurag Sahu

    5/76

    $% INTRODUCTION & DESIGN OF T'E STUDY

    . A34*& &"% M#+

  • 8/12/2019 Anurag Sahu

    6/76

    !. S*11%)&,4 )

    !. I6'(, #&,4 ) /4+ O: %+) M# #1%+)

    !.! 4 (*),4 )

    !. S 4'% /4+ &"% F*&*+% +%)%#+ "

    -% BIBLIOGRA"'Y & .UESTIONNAIRE

    . B,3(,41+#'"

    . Q*%)&,4 #,+%

  • 8/12/2019 Anurag Sahu

    7/76

    CHAPTER-

    I &+45* &,4 D%),1 4/ &"%

    S&*5

    $%$ INTRODUCTION

    I &",) "#'&%+ $#+,4*) # %'&) 4/ )&*5 #+% 14, 1 &4 3% 5,) *))%5. T4 :", " #+%# 4

    6# #1%6% & &"#& )&*5 3%(4 1) &4 # 5 $#+,4*) 4 %'&) &"#& #+% +%(#&%5 &"% #+%# 4/ )&*5

    4*& 46%) * 5%+ 6#+

  • 8/12/2019 Anurag Sahu

    8/76

    PEPSI COLA :#) , I 5,# /+46 ! - # 5 (%/& &"% 4* &+ #) ,&) '+45* &) :%+% 4

    # %'(% 3 &"% I 5,# *)&46%+). B*& +% % &( , 0 ,& +%-% &%+%5 &"% I 5,# 6#+ 7

    C4 #- 4(# > !

    Pepsi foods (Pvt.) Ltd .

    P%'), 4(# :#) , I 5,# /+46 ! &4 . ,& (%/& &",) 4* &+ #) ,&) '+45* &) :%+%

    /4* 5 # %'(% &4 &"% I 5,# 6#+

  • 8/12/2019 Anurag Sahu

    27/76

    T"% P%'),) /445) '+4 %)), 1 * ,& 5,+% &( )*'%+$,)%5 00 "% &4+) * 5%+ &46

    *(&,$#&,4 4$%+, 1 $,((#1%) # 5 /#+6%+). T"% 46'# ) &% " , #( , '*&) % #3(%5 &"% /

    &4 # ",%$% # ,%(5 4/ ! &4 !0 &4 %) # "% &4+ #1#, )& &"% #$%+#1% 4/ :#) #/&%+ 5,) 4 &, *,

    KMBC P$&. L&5. H#) :#) &"% 34&&(% /4+ /,$% 5,)&+, &) V, #1 V, ,# #1#+#6 S+,

  • 8/12/2019 Anurag Sahu

    28/76

    I& 6%# ) #',( +%;*,+%5 /4+ 5#,( 6# #1%6% & 4/ &"% 46'# %1. W#1%) )#(#+,

    # &%% %?'% )%) # 5 &+# )'4+&,4 %?'% )%) %&

    P(# & (# 4*&> &"% 6# ", % # 5 %;*,'6% & "#$% 3%% ,6'4+&%5 /+46 G%+6# :", " #

    #++# 1%5 , &"% '(# & # 4+5, 1 &4 &"% )%;*% % 4/ 4'%+#&,4 . A(( &"% 4'%+#&,4 ) #+% #

    4 &, *4*) 64$%6% &. T"% +%#)4 ) /4+ "44), 1 &"% '+45* & (# 4*& #+%>

    . T"%+% ,) 4 &, *4*) )*''( 4/ 6#&%+,#(.

    . T"% 3+# 5) #+% #(( ) 5#+5, %5 '+45* &).

    . T"% 5%6# 5 /4+ &"% '+45* & 3+# 5) ,) +%#)4 #3(% )(%.

    . T"% $4(*6% 4/ '+45* &,4 ,) #5%;*#&% /4+ &"% +%#)4 #3(% *&,(, #&,4 4/ %;*,'6% &.

    S, % &"% 46'# /4((4:) 4 &, *4*) 4'%+#&,4 64$%6% & &"% 4)& 4/ 6#&%+,#( "# 5

    14%) (4:. T"% &4( /(44+ )'# % +%;*,+%5 3 &"% 6# ", % ,) (%)) &"# 4&"%+ & '%) 4/ '(# & (# 4*&).

    Plant Capacity:

    T"% 46'# , )((%5 (#&%)& *' &4 5#&% #*&46#&, '(# & 4 /4+6, 1 &4 '(# & (# 4*&

    , )((%5 '+45* &,4 #'# ,& ,) 00 34&&(%) '%+ 6, *&%) ,.%. 000 34&&(%) '%+ 5# . T"% '(# &

    "#$, 1 00 34&&(%) '%+ -(%&%+ (, %. D*+, 1 4//-)%#)4 &"% '(# & +* ) 4 % )",/&. T"% 46'# "

    '+45* % % 4*1" 34&&(%) 4/ )4/& 5+,

  • 8/12/2019 Anurag Sahu

    29/76

    Quality control

    P%#+( B%$%+#1%) P$&. L&5.

  • 8/12/2019 Anurag Sahu

    30/76

    T"% M.D M+. R* ",+# ) J#,'*+,# ,) #&"% "%#5 4/ &"% 4+1# , #&,4 # 5 #56, ,)&+#&,4 . T

    46'# ,) 6# #1%5 3 #3(% 5,+% &4+ # 5 ,) #)),)&%5 3 # &%#6 4/ :%((-;*#(,/,%5 %?'%+,% % )%

    6# #1%6% & '%+)4 %(.

    LIST OF THE EMPLOYEES IN PEARL BOTTELIGN COMPANY

    T"% /4((4:, 1 (% )"4:) &"% 5%) +,'&,4 4/ %6'(4 %%) #(4 1 :,&" 5%),1 #&,4 4. 4/

    %6'(4 %%)>

    S.N4 D%) +,'&,4 N4. 4/ %6'(4 %%)

    GENERAL MANAGER @FINANCE

    COMMERCIAL MANAGER

    MARKETING DEVELOPMENT MANAGER

    VICE PRESIDENT

    ! TERRITORY DEVELOPMENT MANAGER

    ACCOUNTS DEVELOPMENT MANAGER

    7 TRAINING MANAGER

    ADMINISTRATIVE MANAGER

    MARKET EQUIPMENT MANAGER

  • 8/12/2019 Anurag Sahu

    31/76

    0 PRODUCTION MANAGER

    ASST. PERSONAL MANAGER

    STORE E ECUTIVES

    CUSTOMER CENTRAL E ECUTIVE !

    TERRITORY C0-ORDINATOR

    ! ROUTE AGENT !0

    SALES TRAINEE

    7 CHEMIST

    ACCOUNTANTS !

    SUPERVISOR

    0 CLERKS

    OPERATORS 0

    ELECTRICIANS 0

    FITTERS

    COMPUTER CUM TELEPHONE OPERATORS

    ! SECURITY OFFICERSECURITY GUARDS

    7 OFFICE BOYS

    SWEEPERS HELPERS

  • 8/12/2019 Anurag Sahu

    32/76

    C'A"TER8*

    Theoret 3a! Fra9e6or;

  • 8/12/2019 Anurag Sahu

    33/76

    *%$ INTRODUCTION

    T"% 6#, '#+& 4/ &"% +%'4+& ,.%. A #( ),) '#+& ,) 4$%+%5 , &",) "#'&%+. I 5,5 )*+$% ,

    4*&(%&) , $#+,4*) #+%#). A/&%+ 4 5* &, 1 &"% )*+$% I , &%+'+%&%5 &"% &4( 4((% &

    *), 1 # )&+* &*+%5 ;*%)&,4 #,+%. T"% +%;*,+%5 , /4+6#&,4 ,) 5%+,$%5 /+46 &"#& , &%+'+%&

    # #( ),). T",) # #( ),) '#+& 4 , ) (%) # 5 ',% "#+&). W% # 46% &4 # 4 (*),4 /+46 &"% /,

    , /4+6#&,4 /+46 &",) "#'&%+. B% #*)% 4/ &"#& +%#)4 &",) "#'&%+ ,) $%+ ,6'4+ & , &"% % &

    4/ &"% '+48% &. W,&"4*& &",) , &%+'+%&,4 :% # 4 (*5% &"% &4( )*+$% # 5 #()4 # 4

    &"% '4),&,4 4/ # 46'# # 5 &"% 4', ,4 4/ &"% *)&46%+) +%1#+5, 1 &"% 46'# .

    *%( DETAILS OF T'E AREA SURVEY CONDUCTED

    Deta !2 o5 the 2/r e1 3o40/3te0:

    T"% &4( 5# 4((% &%5 , &"+%% #+%#) , S+,

  • 8/12/2019 Anurag Sahu

    34/76

  • 8/12/2019 Anurag Sahu

    35/76

  • 8/12/2019 Anurag Sahu

    36/76

  • 8/12/2019 Anurag Sahu

    37/76

    0 10 20 30 40 50

    Sli e

    %irinda

    Sprite

    &im a

    1

    2

    3

    4

    Top Brands Available In Srikakulam Market

    Per enta'e

    Top Fo/r Bra402 A a !a=!e I4 A9a0a!a a!a2a Mar;et >

    S.N4 B+# 5) P%+ % %M,+, 5#7 U'S'+,&% 7T"*6') U'

  • 8/12/2019 Anurag Sahu

    38/76

    0 10 20 30 40 50

    %irinda

    7 (p

    Sprite

    #)umps (p

    1

    2

    3

    4

    Top Four Brands Available In AmadalavalasaMarket

    Per enta'e

    Top Fo/r Bra402 A a !a=!e I4 Nara2a44apeta Mar;et >

    S.N4 B+# 5) P%+ % %

    M,+, 5#

    S'+,&%

    7 U'

    S(, %

    Top Brands Available inNarasannapeta Market

    05

    1015202530354045

    %irinda Sprite 7 (p Sli e

    1 2 3 4

    Brands

    Per enta'e

  • 8/12/2019 Anurag Sahu

    39/76

    (%No o5 Bott!e2 So!0 "er Da1 4 Var o/2 Mar;et2:

    S+,

  • 8/12/2019 Anurag Sahu

    40/76

    0

    10

    20

    30

    40

    50

    60

    Brands

    Srikakulam Amadalavalasa Narasannapeta

    Market Areas

    No of Bottles sold Per da!

    *%No o5 Bott!e2 2o!0 per Da1:

    B+# 5) N4 4/ T '%)

    P%'), !

    C4

  • 8/12/2019 Anurag Sahu

    41/76

    INTER"RETATION:

    I 6 )*+$% 4/ 00 4*&(%&) , &"+%% #+%#) I /4* 5 P%'), ,) 4 *' , 1 !! # 5 &"% C4

  • 8/12/2019 Anurag Sahu

    42/76

    Ser 3e Re>/ re0 4 A era#e >

    T '%) 4/ S%+$, %) A$%+#1% S%+$, % R%;*,+%5 /+46 &"% C46'# ,%)

    D#,( !!A(&%+ #&,$% D# ) 0W%%

  • 8/12/2019 Anurag Sahu

    43/76

  • 8/12/2019 Anurag Sahu

    44/76

    Sat 25a3t o4 o5 Co;e Ser 3e

    S.N0 M#+

  • 8/12/2019 Anurag Sahu

    45/76

    Ser 3e Sat 25a3t o4 o5 "ep2 a40 Co;e 4 A era#e:

    B+# 5 G445 S#&,)/# &,4 B#5P%'), !

    C4

  • 8/12/2019 Anurag Sahu

    46/76

    INTERPRETATION>

    INTERPRETATION> I 6 )*+$% 4/ 00 4*&(%&) I /4* 5 &"#& ! 4/ &"% +%,(%+) %?'+%))%5 1445 , #)% 4/ # 5 , #)% 4/ C4

  • 8/12/2019 Anurag Sahu

    47/76

  • 8/12/2019 Anurag Sahu

    48/76

    INTERPRETATION>

    B 43)%+$, 1 &"% #34$% ',% "#+& :% # * 5%+) 5 &"#& ! 4/ &"% &+#5%+) %?&"%,+ "#'', %)) &4:#+5) &"% ) "%6%) 4/ &"% C4 #-C4(# # 5 &"% +%6#, , 1 &+#5%+) %?'+%))%5 "#'', %)) &4:#+5) P%'), 46'# , #)% 4/ &"%,+ &+#5% ) "%6%).

    ?% Co42/9er "ro9ot o42 o55ere0 =1 =oth Co9pa4 e2

    S.N4 M#+

  • 8/12/2019 Anurag Sahu

    49/76

    Co42/9er "ro9ot o42 o55ere0 4 A era#e

    B+# 5 C4 )*6%+ P+464&,4P%'), !

    C4

  • 8/12/2019 Anurag Sahu

    50/76

    INTERPRETATION>

    I '+4$,5, 1 4 )*6%+ '+464&,4 3 :# 4/ 1,$, 1 &"% '+, %) &4 &"% 4 )*6%+) # 5 4&"%+:# ) &4 '+464&% &"% )#(%) P%'), :#) #3(% &4 #&&+# &%5 ! 4/ &"% +%,(%+) :,&" ,&) '+464) "%6%). I #)% 4/ C4

  • 8/12/2019 Anurag Sahu

    51/76

    A9o/4t o5 peop!e 2a1 4# T%V a02 he!p 43rea2e 4 Sa!e 4 A era#e

    T.V A55 "%(') &"% , +%#)% , )#(%)Y%)

    N0

    #. Add )elps t)e in rease in sales

    esN0

  • 8/12/2019 Anurag Sahu

    52/76

    INTERPRETATION> T"% #34$% "#+& )"4:) &"% 4', ,4 ) 4/ &"% +%,(%+) &"#& :%#&"%+ T.V #5) :,(( "%(' &4 , +

    &"% )#(% 4/ &"% )4/& 5+,

  • 8/12/2019 Anurag Sahu

    53/76

    Co9par 2o4 o5 ( ?8( @ 2a!e2 4 a era#e

    O', ,4 G445 L%)) S#6% N4 4/ 4*&(%&) , #$%+#1% !0

    No o" outlets in avera'e

    ood&essSame

  • 8/12/2019 Anurag Sahu

    54/76

    INTERPRETATION>

    I &"% #34$% "#+& &"% 4', ,4 ) 4/ &"% +%,(%+) :%+% 1,$% . F+46 &"#& 4/ &"%

    %?'+%))%5 &"% $,%: 4/ 1445 , +%#)% , &"% )#(% 3 00 :"% 46'#+%5 &4 007. !0 4/ &"% +%

    %?'+%))%5 &"% $,%: 4/ (%)) , +%#)% , &"% )#(% # 5 &"% +%6#, , 1 4/ &"% +%,(%+) %?'+%))%

    4/ &"% )#6% )#(%) # 5 &"%+% ,) 4 , +%#)% , &"% )#(%).

    $ % The "er3e4ta#e O5 7/ 3e Ba2e0 So5t Dr 4;2 I4 Tota! Sa!e2

    S.N4 M#+

  • 8/12/2019 Anurag Sahu

    55/76

    7/ 3e Ba2e0 So5t Dr 4;2 I4 A era#e

    0 0 0

    R%)*(&

    5u*ie based soft drinks in Average

    302010

  • 8/12/2019 Anurag Sahu

    56/76

    INTERPRETATION>

    B 43)%+$, 1 &"% #34$% "#+& :% # * 5%+) 5 &"#& &"% 5%6# 5 /4+ &"% 8*, % 3

    5+,

  • 8/12/2019 Anurag Sahu

    57/76

    "ep2 & Co;e V 2 Coo!er2 A a !a=!e 4 A era#e

    P%'), V,), C44(%+) C4 < V,), 44(%+ O:

    44(%+ A$%+#1% 4/ O*&(%&) 7

    INTERPRETATION>

    I &"% #+%#) :"%+% I 5,5 6 )*+$% I /4* 5 4/ &"% +%,(%+) #+% *), 1 &"% P%'),C44(%+) # 5 &"% +%6#, , 1 7 4/ &"% +%,(%+) #+% *), 1 &"% C4

  • 8/12/2019 Anurag Sahu

    58/76

    $(% Wh1 reta !er2 ;eep other pro0/3t2 4 "ep2 V 2 Coo!er2

    S.N4 M#+

  • 8/12/2019 Anurag Sahu

    59/76

    S.N4 E(% &+, ,& B,(( N4 4: 44(%+

    !

    INTERPRETATION>

    W"% I 5,5 &"% )*+$% I 43)%+$%5 &"#& 6# 4/ &"% +%,(%+) #+%

  • 8/12/2019 Anurag Sahu

    60/76

    S. 4 M#+

  • 8/12/2019 Anurag Sahu

    61/76

    O', ,4 M#(% F%6#(% A(( P%4'(% Y4*&"

    A$1 4/ 4*&(%&) ! 0

    INTER"RETATION:

    I &"% #34$% ',% "#+& &"% 4 )*6'&,4 4/ )4/& 5+,

  • 8/12/2019 Anurag Sahu

    62/76

    S.No Market Pepsi

    Cash

    Pepsi

    Credit

    Coke Cash Coke

    CreditSrikakulam 00 0 00 0

    Amadalavalasa 00 0 00 0

    Narasannapeta 00 0 00 0

    INTERPRETATION:

    From the above pie cart we can understand that both the Pepsi and

    oke companies are not providin! an" credit to the retailers# All the retailers are

    purchasin! the so$t drinks on cash onl"#

    1 . Consu!ption of Soft Drinks at "o!e and at Shop

    S#No %arket At Shop At &ome

    Srikakulam 0 0

    Amadalavalasa 70 0

    Soft Drinks Supply on Cash or Credit

    0

    20

    40

    60

    80

    100

    120

    Pepsi Cas) Pepsi Credit Coke Cas) Coke CreditBrands

    1 Srikakulam2 Amadalavalasa

    3 Narasannapeta

  • 8/12/2019 Anurag Sahu

    63/76

    Narasannapeta 7! !

    Consu!ption of Soft Drinks at "o!e # at Shop $n %&'.

    S#No At Shop At &ome

    7! !

    Soft Drinks (onsu!ption Pla(es

    0

    10

    20

    30

    40

    50

    60

    70

    80

    0

    Srikakulam Amadalavalasa Narasannapeta

    1 2 3

    Market

    At S)op At 9ome

  • 8/12/2019 Anurag Sahu

    64/76

    INTERPRETATION:

    From the above pie chart we can understand that in the areas I

    did the surve" '() o$ the So$t *rinks are consumed at the Shops and the

    remainin! +() o$ the So$t *rinks are consumed at &ome#

    Soft #rinks Consumption Pla*es in Avg/

    At S)op

    At 9ome

  • 8/12/2019 Anurag Sahu

    65/76

    Chapter)4

    S*MM%R+, -$ND$N S #S* /ST$ONS

    +%$ INTRODUCTION

  • 8/12/2019 Anurag Sahu

    66/76

    The chapter contains Findin!s, Su!!estions and onclusions#

    -asin! on the results o$ the surve" Su!!estions are !iven to improve the

    potentials and the market share o$ the compan" in the so$t drinks $ield# The total

    $indin!s are prepared b" the surve" in$ormation collected in the various places in

    Srikakulam district# I did the comparative stud" between the top two brands in

    the $ield o$ so$t drinks sector those are Pepsi and oke# The in$ormation is base

    on the two brand comparison and in m" view these are use$ul to the compan" to

    improve its per$ormance and can !et !ood sales as well as !ood market share in

    the $ield o$ So$t *rinks# These are all m" sincere $indin!s and su!!estions to the

    compan"#

    +%( FINDINGS

    T"% 46'# ,) 6#, , , 1 &"% ;*#(,& 4/ &"% '+45* &) # 5 ,& "#) 1445 ;*#(,& 4 &+4( D%'&.

    N4: # 5# 3% #*)% 4/ "# 1, 1 &"% /445 "#3,&) &"% )4/& 5+,

  • 8/12/2019 Anurag Sahu

    67/76

    T"% 5%6# 5 /4+ &"% /+*,& 3#)%5 )4/& 5+,

  • 8/12/2019 Anurag Sahu

    68/76

    7/ The Pepsi has some more scope to increase its market share and it has to

    strive $or that#

    8/ ompan" has to concentrate on the $ruit based drinks and add some more

    $ruit based drinks to the product line#

    (/ The Pepsi ompan" has to increase the No# o$ 1isi oolers in the market#

    ./ The retailers are usin! the Pepsi 1isi oolers $or other drinks also, the"

    have to control that# For that purpose the compan" has to recruit some

    people#

    '/ Pepsi ompan" has to increase the tradin! o$$ers to the retailers#

    2/ The dealers should provide the su$$icient in$ormation to the retailers about

    the products and the new o$$ers to the retailers provided b" the compan"#

    3/ The dealers should be provided the credit up to some limits b" the

    compan"#

    0 The Advertisement should be !iven as a whole, that will brin! the

    awareness about the products and reduce the advertisement cost o$ the

    compan" also#

    4.4 CONC *S$ON

    The pro9ect was a !reat e perience $or me in order to stud" the marketin!

    aspects in the world# It was a !reat opportunit" $or me to e press what I have

    studied#

    This industr" is a place where two ma9or pla"ers are there in the world#

    This Pepsi ompan" !ave me lot o$ opportunit" and scope to understand the so$t

    drink industr" and its marketin! structure and distribution channels#

  • 8/12/2019 Anurag Sahu

    69/76

    ;ot o$ voluble in$ormation re!ardin! the compan" and also the retailers,

    has been collected $rom the surve", which helped me clearl" to understand the

    real problems $aced b" the marketers to distribute and also make retailers to sell

    the compan"0s products in the market# I understood who di$$icult to do the

    marketin! in the present scenario#

    The su!!estions made to the compan" were reall" applicable $or the

    !rowth and bene$it $or the compan" in order to increase its market share and to

    become the market leader in the so$t drink industr", because a lar!e number o$

    competitors cravin! $or the same market#

    Thus, $inall" it can be said that the industr" needs a lot o$ channel

    mana!ement activities to done alon! with various promotional strate!ies $or the

    customers# I wish the compan" to achieve its ob9ectives achieved soon#

    2$2$ O R%P"+

    S.N4 A*&"4+ T,&(% P*3(,)"%+ V4(*6% Y%#+

    . P",(,'

  • 8/12/2019 Anurag Sahu

    70/76

    . C"* #:#((# S.A A5$%+&,), 1 H#(( 4/ I 5,# &" 00!

    We= S te2 Re5erre0:

    WWW.P%'),. 46

    WWW.6#+ D#&% 4/ S*+$% >

    C4((%1% T4: >

    . N#6% 4/ &"% )"4' 4: %+>A. A55+%))>

    B. P"4 %>

    . W", " 46'# 5+,

  • 8/12/2019 Anurag Sahu

    71/76

    7 U' M4* , D%: S(, %

    E$%+$%)) S45# D,%& P%'), A;*#/, # W#&%+

    T4(

    . C4

    T"*6') U' F# C4 #- C4(#

    S'+,&% K, %( W#&%+ K, %( S45#

    L,6 # M#1# M, *&% M#5%

    D,%& C4

  • 8/12/2019 Anurag Sahu

    72/76

    . T+#5% S "%6%) 4//%+%5 3 :", " 46'# ,) 1445 &4 4*

    P%'), C4

  • 8/12/2019 Anurag Sahu

    73/76

    E(% &+, #( B,((

    N4 O: C44(%+

    . W"#& ,) &"% '%+ % % 4 &+,3*&,4 4/ )4/& 5+,

  • 8/12/2019 Anurag Sahu

    74/76

    I40ra K% Noo1 Cha r9a4 a40 CEO

    B o#raph1

    I 5+# N44 , ,) C"#,+6# # 5 C",%/ E?% *&,$% O//, %+ 4/ P%'),C4. M+). N44 , (%#5) 4 % 4/ &"% :4+(5)

    (#+1%)& 4 $% ,% & /445 # 5 3%$%+#1% 46'# ,%) :,&" 00 # *#( +%$% *%) 4/ 64+% &"#

    T"% 46'# ) '+45* &) #+% )4(5 , #''+4?,6#&%( 00 4* &+,%) # 5 ,& %6'(4 ) 64+% &"# 000

    '%4'(% :4+(5:,5%. I&) '+, ,'#( 3*), %))%) , (*5% F+,&4-L# ) #

  • 8/12/2019 Anurag Sahu

    75/76

    64)& (% &%5 '%4'(%. I

  • 8/12/2019 Anurag Sahu

    76/76

    I #55,&,4 &4 3%, 1 # 6%63%+ 4/ &"% P%'),C4 34#+5 4/ 5,+% &4+) M+). N44 , )%+$%) #) # 6%63%+ 4/

    &"% 34#+5) 4/ &"% I &%+ #&,4 #( R%) *% C466,&&%% C#( )& # 5 L, 4( C% &%+ /4+ &"% P%

    A+&). S"% ,) # S* %))4+ F%((4: 4/ Y#(% C4+'4+#&,4 # 5 6%63%+ 4/ &"% B4#+5 4/ T+*)&%%) 4/

    E,)% "4:%+ F%((4:)",') # 5 )"% *++% &( )%+$%) #) C"#,+6# 4/ &"% U.S.-I 5,# B*), %)) C4* ,(.

    S"% "4(5) # BS /+46 M#5+#) C"+,)&,# C4((%1% # MBA /+46 &"% I 5,# I )&,&*&% 4/ M# #1%6% & ,

    C#( *& # 5 # M#)&%+ 4/ P*3(, # 5 P+,$#&%.