anxa corporate presentation 2010 (english version)

Anxa TechnologiesCorporate presentation 2010

Living Better Together



Table of Contents

Media & Communities

Technologies

About Anxa Limited

Publishing

Technology platform

Unit functions

Proprietary technology

Technical orgazination

Multi-Channel Distribution

Company History and Team

Market

Mission and Vision

Products and services

Editorial production

Exclusive licenses

Networks

Partners

Aujourdhui.com portal

Ranking

Traffic sources

Customer base and results

Recruitment

Distribution

2010 Objectives



Company History

2003 – 2004 2005 – 2006

2007 – 2008 2009 – 2010

- Registrationof the company‟s initialservice:Paid services on the Internet (Wanadoo,

Orange,MSN, Yahoo) and television broadcast with M6 (“Le grand test”)

- Launch of "Personal Development & Tests" cataloguein 11 countries:UK, Spain, Italy, Germany, China, India,

Taiwan, Singapore, & Australia

- Consolidation of 50 major partners:» 20 in France (Orange, AOL, MSN, Alice, Yahoo, TF1.fr...) and 30 globally.» Launch of the “Well-Being and Health” catalogue

- Milestone: 1 million customers (5€ / client)

-Launch of Aujourdhui.com, the first female community protal for well-being in France.

- Launch of a subscription coaching program catalogue (10 exclusive licenses)

-Development of E-commerce strategy, through online shopping and well-being

products

- Establishment of multi-channel distribution (telephone, courier & retail outlets)



Our Well being markets

Nutrition and Brain training for online communities.

• 20 million Frenchpeople are overweight (6 million

are obese) according to a September 2006 survey by

Obépi. Diet books such as Savoir Maigrir , Savoir

Manger, Je ne sais pas maigrir are million-selling

bestsellers.

• The increasing interest in brain health and mind

optimization in France: the Sudoko craze, the

popularity of brain-training video games (over 1

million copies sold of How Old is Your Brain? By

Nintendo), plus the success of Brain Rules by John

Medina.



The Team

The Editorial and Marketing Team

Operational Team: 90 personsAddress: Tour CIT Montparnasse, 3 Rue de l'Arrivée, 75749 ParisCapital: 100% funded by the founders

The Experts (coaching and support)

Fabrice Boutain Philippe Monteiro Christophe Boutain



Our 90 persons Team

Nutrition and Brain training for online communities.



Our Online Market

A growing market for well-being and health on the web

• 10 million French Internet usersvisit a

health or well-being site at least once in

April 2008.

• This figure has increased by 53% over the

previousyear and represents33% of the

total Internet usersin France.

• Same trend all over Europe !

Source Nielsen, Médiamétrie April 2008.



Our Mission and Vision

Our vision

A better mind, a better body, a better life.

Living better together.

Our mission

To become thepreferedwell-being online brand.



Media: Activity and demographics in France

1.5 M unique visitors per month (Nielsen; 1.9M Xiti)

15 M page views (May 2010)

400 K users (Coaching)

18 min.Length of average session (Xiti)

80 K paying clients

3 M newsletter subscribers

94%women

6%men

16%age 18-24

20%age 50+

38%age 35-49

26%age 25-34

Source : NovatrisstudyNovember2009



Products and Services



About Anxa

core competencies



Core Competencies

TechnologyProprietarytechnologyplatform for applications

PublishingA multi-format catalogue of original content

Communities and MediaMedia and community management

DistributionMulti-channel sales force



Technology: The Platform

•Technology developed from Microsoft ASP&SQL Server

• Proprietary software for content management(CMS) and animation

•Web 2.0(blogs, forum, and groups) for data exchange among users

• Backoffice management of customer support via email and telephone (call-center)

• Backoffice management of coaching programs for lead animators

•Sales tracking and performance analysis of marketing operations

• Analytical tools (statistics per partners, inscription, conversion rate, rate of turnovers, etc.)

• A team of high-level engineers and developers(15 people)



Technology: Unit functions

Developed to handle multiple languages and formats, with complete compatibility with 2.0 platforms

•Integrated management of content production, publication, and newsletter mailings.

•Distribution of content on web partner platforms (portals, ISPs, etc.)

•Transformation of content in other formats: mobile versions and language

translations.

Real-time statistics and sales information reports for partners

•Partner access to the content modules (articles, quizzes, newsletters, etc.)

•Partner access to promo modules (banners, adverstising format, mailing, marketing,

etc.)

•Secure personal accounts for users (archives, profiles, etc.)

•One-on-one coaching

•Access to any payment solution (ISP bill, credit card, direct debit, cheque, coupon

codes, etc.)

•Availability of 2.0 tools and applications to enhance inter-user relations (blogs,

forums, groups, IM, dating, quiz, etc.)

•Moderation and validation of user-generated content



Technology: Content management

AcCThas been designed to meet the 4 keyneeds in content

management.



Technology: Google, Facebook, iPhone

ACT optimizes applications for Google and makes them compatible with Facebook (FBML) and mobile (iPhone OS, Android, etc.)



Technology: Organization

A technical team of 20 people in 4 fields of expertise



Core Competencies

Anxa Coaching TechnologyProprietary technology platform for applications

PublishingA multi-format catalogue of original content

Media and Communities Management of media and communities

DistributionMulti-channel sales force



Publishing: Original content

Premium Services (paid)

• 10 coaching programs (weight loss, pregnancy, brain-training, etc.)

• 15 premium psychological tests (IQ tes, career assessment, EQ, memory, etc.)

SEO Content and Animation (free)

• Thousands of tests, games, quizzes, expert advice, surveys, etc.

• 50indexes (names, recipes, pyschologists, dieticians, etc.)

• 1000+ original videos

• The first French well-being newsfeed created by a 10-person team of editors and experts

Over 10, 000 original content!



Publishing: Coaching and Video

Internet adaptations of the best-selling publications on nutrition, health, pregnancy, and psychology.

Objective: Coaching programs that directly involve the authors themselves via accompanying videos and customer support.



Publishing: Exclusive licenses

Dr. Jean-Michel Cohen, Doctor and televisionpersonality M6 / TF1 / France TV (2M books sold)

Sybille Montignac,Founder‟sdaughter of the biggest-sellingdietprograms worldwide. (23 million books sold)

MentalSLIM,The revolutionaryweightlossmethod by psychotherapist JM Gurret.EFT expert

Dr. Patrick SerogDoctor and author of Savoir Manger (250, 000 books sold) Expert for Nestle and Lesieur since 1990.

Olivia Adriaco,Television host and well-beingpersonality(Belle et Zen, Fitness M6, Video Gag TF1, etc).

Dr. Yann RougierDoctor and creator of SLIM-Data (200, 000 books sold in 2007) Founder of FortePharma

Dr. Claude ChauchardDoctor and creator of Clinique de Paris(mostfamous french doctorin China 1M books sold in 2009)

Dr. Laurence BenedettiDoctor and expert in Micronutrition(100, 000 books sold)



Publishing: Multi-format versions



Publishing: Web adaptation

300, 000 programs sold!



Publishing: Content distribution



Publishing: Partners

UNITED KINGDOM, FRANCE, SPAIN, CHINA, INDIA, CANADA, GERMANY, ITALY,

TAIWAN AND AUSTRALIA

ISP PORTALS VERTICAL MEDIAMOBILE

OPERATORS



Core Competencies


PublishingMulti-format catalogue of original content

Media and CommunitiesMedia and community management

Distribution Multi-channel sales force



Media: Female Community Portal

• Management of communities and visitorsfor 7 channels(weightloss, cuisine, nutrition, psychology, pregnancy, motherhood, and health& fitness)

• 1.5 million unique monthlyvisitors(source Nielsen – April „10)

• 400 000 active usersfollowing the coaching programs

• 80 000 payingsubscribers

• 3 million newsletter recipients



Media: Aujourdhui.com

7 channels that address female well-being issues



Media: Traffic sources



Media: A growing audience

Audience: April 2010 = 1.5 M April 2012 = 3.5 M

• 450 K SEO visitors via Google (objective: 1,5M)

• 350 Kvisitors via newsletters (objective: 500 K)

• 600 KvisitorsfromSearch&Display (objective: 500 K)

• 50 Kvisitorsfrom the social network Facebook (objective: 500 K)

• News feeds on well-being via aggregators (objective: 500 K)

Community:

• 400 Kusers following a coaching program on Aujourdhui.com

• 500 K users on Facebook

• 80 Kpaying subscribers

• 3 Mnewsletter subscribers



Media: Our results

**Source : Médiamétrie//NetRatings – Panel France – All locations – With applications – November 2008



Core Competencies


Edition & PublishingMulti-format catalogue of original content

Media & Commununity Media and community management

Distribution Multi-channel distribution



Distribution: Qualified recruitment

A real-time database

3,7 Mproprietary contacts

(potential clients)

150 Kvalidated new contacts per month»120 Kvalidated e-mails per month

»50 Kvalidatedtelephonenumbers per month»15 K

postal addressesvalidated per month



Multi-channel distribution

How to distribute?

Web The reference channel for Anxa Coaching Technology

Telephone A natural channel to accompany people in a personalized way (particularly those with little experience on the Internet)

MailA legitimate channel for personal development and well-being(conventional – confidential – practical)



Distribution: E-commerce strategy

A well-being marketplace to offer products to clients and users

Propose offers on products recommended by the coaches

(cross-selling)

Distribute products to generate buzz in the community

Generate upsales and “coaching + products” package

deals (ex: weight loss coaching + weighing scale)

Increase revenues per client (ARPU)

Contents of the well-being shopping catalogue

•Health and beauty products

• Merchandise from the coaches

• Complementary fitness apparel

• Dietary supplements

• Well-being books



Distribution: International distribution

International customer service situated in two key call-center locations

Bordeaux, France.

25 peopleincluding 8 licensednutritionist-

dietitians

Alabang, Philippines, Asia.

20 people of 10 nationalities (French,

English, Spanish, African, Moroccan,

Indian, Filipino, Chinese).



Distribution: Our objectives for 2009 / 2010

3 main objectives

Develop the “Aujourdhui.com for better living” brand and

imagethrough TV campaigns and sponsorships

Expand the content catalog, services and products to

increaseaudience and sales

Launchversions in Europe (Germany,

Spain, and opportunies…), in Asia (China)

and in the USA



Thank you, from ANXA

contact:

Fabrice Boutain

tel: (33) 01 77 72 25 44

[email protected]

Paris

Tour CIT Montparnasse

3 rue de l'Arrivée

Cedex 15 Paris 75749

London Hong Kong

40 Craven Street, Suite 1601 Kinwick Center

London, WC2N 5NG Hollywood Road, Central

United Kingdom Hong Kong, China

anxa corporate presentation 2010 (english version)

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