anyone can be a ux designer: not everyone is one
DESCRIPTION
This talk was given at The Junction (http://thejunciton.co.il) a coworking space organized by Genesis Partners (http://genesispartners.com/) a Venture Capital organization in Israel. The premise of the talk is to explain that anyone can be a UX designer but it means taking on A LOT of work!TRANSCRIPT
Anyone can be a UX DesignerNot everyone is one
Who am I?
Definitely a philosopher
Possibly a designer
Sometimes a consultant
Sometimes a teacher
Always a student
Lover of observing
Educator vs. ConsultantIn this conversation I’m at a slight advantage
What is design?More importantly, what is a designer?
This is
This isn’t,but it definitely is. It’s just not useful design & that’s all that matters.
3 meanings of design
Outcome
Process
Philosophy
Critical language (i.e. minimalism)Fashion/Style vs. UtilityForm over function
Outcome = Execution
Craft
Message
Aesthetics
Function
Criticism
Execution in ALL facetsForm, GUI, Message, Servicehttp://www.youtube.com/watch?v=WW-VBqRtahI
PhilosophyBauhaus
For the people!“99% of everything is bad”
By the numbersData-driven design: A-B testing tells all?
ProcessEveryone has one whether they know it or not.
Design processMost look like this
Experience
Experim
ent
Evaluate
Execute
Mine is more like this
Experience
Experiment
Evaluate
Execute
Or ...
Envision Deconstruct Construct
Do all 3 all the time
how do you measureOr how do you understand value?
ExperienceKnowing what you don’t know is wisdom
Work EnvironmentWhere do you work?
Is this your desk?Your employees?
BloombergTop financial information service in the world … cubeless
Bouncing people ...… leads to bouncing ideas
Designer’s temple
Bumping
Interrupting
Playful
Inspiring
No Ownership
Fluid leadership
Criticism ---->
The Designer’s SoulSketching is the soul of designing
What is a sketch? prototype?
Sketch Prototype
Invitation Attendance
Suggestion Description
Question Answer
Propose Test
Destructive Constructive
Criticism
Grounds us to the past
Guides our future
Supplies a foundation
The Critique
In a group setting
All involved
Positive tones, not always positive criticism
The truth
What design isn’t?
Art
anti-business
fashion or style
bitter
ego-centric
What is UX?Happy People Spend More Money
AppleCan you be like Steve?(I don’t think so, but let’s see.)
Why apple?$5,700 Powerbook = $330,000+ (1997)
$300 iPod = $11,000+ (2003)
NY Times: April 27, 2010
Anyone can be a ...Cook
Artist
Designer
Whatever
But did he meanThis guy?
or THIS guy!
What about ...
Warning!!!!This takes time
ObserveAnd relate what you’ve seen
Why do we observe?
Learn
Gain insight
Empathy
Validation
Do it together
To relate
To align
To empower
To engage
To share the experience
Participate
To learn
To feel
Measure (Data)
Easy
Speaks YOUR language
Requires a baseline
Leads to consistency over innovation
What did you see: Model It!
Abstract it out
Reference
Analysis
Making leads to new ideasCommunication
Testing/Validation
Prioritize
Recruit
Facilitate
Listen
Record
Analyze
Fix!
Process in your pocket“Design in the Digital Age” - Kim Goodwin
Experience prototypesNothing like the real thing, but when you can’t ...
Using comics
Build it
http://vimeo.com/3056252
Over your head?Signs you need to get help.
How do you know you need help?
Scale
Enterprise
Broad appeal
Can I just hire a visual designer?Sure!
If you’re an idiot.
But Great Visual Design does do great things
Can’t put it at the endVisual Design is an integral part of the function of your system.
What about Google & Craigslist?Luck & Simplicity
The content IS the interface.
Take MySpaceComplex Social Interaction Design w/o solid design leads to failure.
Mint.comUX team was part of initial investment but more importantly part of initial culture.
ZapposHappy People lead to Happy Feet
AppleI dare you
Deep commitment to design
ID through IxD
Designers early on MacOS
iPod happened because...
CEO Vision (based on experience)
Holistic Design & Engineering
Legal & marketing tied to Design
Product as channel
Service Design - iTunes
From iPod to iPhone“I love it when a plan comes together.” - Hannibal, The A-Team
“the Lean Startup”Yes, startups have realities.
It’s about the cultureNot only about the roles
There is always this optionResistance is futile ...
Adaptive UX
Envision
Build
Experience
Learn
LivingKnowledge
Can we do it?If we respect all the role and the value that they can bring, then, “Yes we can!”
Let’s talk about it.Build it … and they will come.
Thank youYou can find me here:@daveixdhttp://davemalouf.com/http://linkedin.com/in/davidmalouf