Anywhere Health 2014

Opportunities for Change in a Mobile World

Jim Walker

tiny.cc/designscience2014

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• Mobile Trends

• Examples of Anywhere Health• Anywhere Data• Anywhere Diagnosis• Anywhere Delivery

• Discussion• Appendix

– Resources– 7 Steps for Implementation

Agenda

Inside the Circle

Africa Embraces Smartphones

• http://www.youtube.com/watch?v=xTjejvnBJfU

http://video.pbs.org/widget/partnerplayer/2365088167/?start=0

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What Is Anywhere Health?

ANYWHERE DATA

ANYWHEREDELIVERY

ANYWHEREDIAGNOSIS

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Defining Characteristics of Anywhere Health

• Data collected in real time• Feedback instantly availableSpeed

• Built on existing mobile technology• Anywhere + Anytime + AnyoneConvenience

• Data captured directly from patient• Data stored in cloud for analysisAccuracy

ANYWHERE DATA

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Mapping Asthma in Real Time

http://www.propellerhealth.com

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Personalized Health Apps

http://www.instantheartrate.com/ http://www.pampers.com/en_US/pregnancy-app

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Real-Time Activity Tracking

http://www.fitbit.com http://www.nikeplus.com

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Anywhere Blood Pressure

http://www.withings.com/

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Wearable Sleep Monitor

http://nyxdevices.com/product/

ANYWHERE DIAGNOSIS

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Anywhere ECG

http://alivecor.com/

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Anywhere Melanoma Detection

http://www.handyscope.net/

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Anywhere Malaria Detection

http://thelifelensproject.com/blog/

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Anywhere Ear Infections

http://cellscope.com/

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Anywhere Cataract Detection

http://web.mit.edu/newsoffice/2011/netra-cataracts-app-0701.html

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Anywhere Glucose Monitoring

http://www.bgstar.com/web/ibgstar

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Anywhere Cancer Detection

Consisting of a simple paper test strip dipped with carbon nanotubes and the antibody to human mesothelin, Andraka’s study resulted in over 90 percent accuracy and showed his patent-pending sensor to be 28 times faster, 28 times less expensive and over 100 times more sensitive than current tests.

Jack AndrakaNow, Jack is trying to win the Tricorder X-Prize:

https://www.youtube.com/watch?v=hoSoYf9aKAM

ANYWHERE DELIVERY

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Anywhere Payment

http://anywherehealth.com/2012/06/07/mobile-payments-drive-healthcare-access-in-kenya/

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Reaching Moms on Mobile

http://text4baby.org/

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Gamification of Healthcare

http://anywherehealth.com/2013/09/26/the-gamification-of-healthcare/

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Anywhere Ultrasound

http://vscanultrasound.gehealthcare.com/pages/patients

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Blood Sugar Monitoring While You Drive

http://www.diabetesmine.com/2011/05/newsflash-ford-medtronic-demonstrate-in-car-glucose-monitoring.html

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Anywhere Compliance

http://www.vitality.net/

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Anywhere Coaching

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Q&A / Discussion

• Do you do any type of personal health tracking?• Do your parents or grand-parents use mobile

technology?• How widespread is mobile adoption?• What are some of the major health challenges facing

your country?• What are some new Anywhere Health apps or

community programs that might be useful?

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Q&A / Discussion

http://www.linkedin.com/in/jimwalks

http://www.facebook.com/jimwalks

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1. Who is your audience? Are they mobile?2. What are your campaign metrics and ROI goals?3. Where are the appropriate points of engagement?4. Develop an engaging/useful offering!5. Develop an integrated promotion strategy.6. Position offering as a value-add to existing campaigns.7. Optimize and enhance offering based on user

feedback.

How to Get Started

APPENDIX

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Seven Steps for Implementation

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Seven Steps for Implementation

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I. Move Beyond the Basics

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II. Build a Team of Ninja Innovators

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III. Listen to What Patients Are Saying

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IV. Think Real-Time AND Long-Term

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V. Address Caregivers

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VI. Measure and Track the Small Steps

The Lean StartupHow Today’s Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses

Build

Measure

Learn

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VII. Plan For Change—Really

2011

$199

2013

$0

24 months

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www.anywherehealth.com

Coming soon..!

Resources

Cafepress.com/anywherehealth