“43% of marketers said they’d · “43% of marketers said they’d create more video content if...

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Page 1: “43% of marketers said they’d · “43% of marketers said they’d create more video content if there were no obstacles like time, resources and budget.” Buffer ∂
Page 2: “43% of marketers said they’d · “43% of marketers said they’d create more video content if there were no obstacles like time, resources and budget.” Buffer ∂

“43% of marketers said they’d

create more video content

if there were no obstacles

like time, resources and budget.”

Buffer

Page 3: “43% of marketers said they’d · “43% of marketers said they’d create more video content if there were no obstacles like time, resources and budget.” Buffer ∂

“Let’s get that down to 42%.”

Rob Glass

Page 4: “43% of marketers said they’d · “43% of marketers said they’d create more video content if there were no obstacles like time, resources and budget.” Buffer ∂

“Let’s get that down to 42%.

Time, resources and budget

are no longer obstacles…”

Rob Glass

Page 5: “43% of marketers said they’d · “43% of marketers said they’d create more video content if there were no obstacles like time, resources and budget.” Buffer ∂
Page 6: “43% of marketers said they’d · “43% of marketers said they’d create more video content if there were no obstacles like time, resources and budget.” Buffer ∂

EVERYTHING HERE IS

AUDIENCE-DRIVEN

Page 7: “43% of marketers said they’d · “43% of marketers said they’d create more video content if there were no obstacles like time, resources and budget.” Buffer ∂
Page 8: “43% of marketers said they’d · “43% of marketers said they’d create more video content if there were no obstacles like time, resources and budget.” Buffer ∂

GREAT SHOTS

Page 9: “43% of marketers said they’d · “43% of marketers said they’d create more video content if there were no obstacles like time, resources and budget.” Buffer ∂

GREAT SHOTS(in focus)

(correct brightness)

(correct colour)

Page 10: “43% of marketers said they’d · “43% of marketers said they’d create more video content if there were no obstacles like time, resources and budget.” Buffer ∂

GREAT SHOTS(in focus)

(correct brightness)

(correct colour)

Not Vertical

Page 11: “43% of marketers said they’d · “43% of marketers said they’d create more video content if there were no obstacles like time, resources and budget.” Buffer ∂

GREAT SHOTS(in focus)

(correct brightness)

(correct colour)

Not Vertical

Steady

Page 12: “43% of marketers said they’d · “43% of marketers said they’d create more video content if there were no obstacles like time, resources and budget.” Buffer ∂

GREAT SHOTS(in focus)

(correct brightness)

(correct colour)

Not Vertical

Steady

Level

Page 13: “43% of marketers said they’d · “43% of marketers said they’d create more video content if there were no obstacles like time, resources and budget.” Buffer ∂

GREAT SHOTS(in focus)

(correct brightness)

(correct colour)

Not Vertical

Steady

Level

No Zooms

Page 14: “43% of marketers said they’d · “43% of marketers said they’d create more video content if there were no obstacles like time, resources and budget.” Buffer ∂

GREAT SHOTS(in focus)

(correct brightness)

(correct colour)

Not Vertical

Steady

Level

No Zooms

Held for 10 seconds

Page 15: “43% of marketers said they’d · “43% of marketers said they’d create more video content if there were no obstacles like time, resources and budget.” Buffer ∂
Page 16: “43% of marketers said they’d · “43% of marketers said they’d create more video content if there were no obstacles like time, resources and budget.” Buffer ∂

QUICK EXERCISE

Page 17: “43% of marketers said they’d · “43% of marketers said they’d create more video content if there were no obstacles like time, resources and budget.” Buffer ∂

Film me

QUICK EXERCISE

Page 18: “43% of marketers said they’d · “43% of marketers said they’d create more video content if there were no obstacles like time, resources and budget.” Buffer ∂

Film me

… probably talking about

pressing the screen to

AE/AF LOCK

QUICK EXERCISE

Page 19: “43% of marketers said they’d · “43% of marketers said they’d create more video content if there were no obstacles like time, resources and budget.” Buffer ∂

iMovie

Page 20: “43% of marketers said they’d · “43% of marketers said they’d create more video content if there were no obstacles like time, resources and budget.” Buffer ∂

Pinnacle Studio

Page 21: “43% of marketers said they’d · “43% of marketers said they’d create more video content if there were no obstacles like time, resources and budget.” Buffer ∂

Luma Fusion

Page 22: “43% of marketers said they’d · “43% of marketers said they’d create more video content if there were no obstacles like time, resources and budget.” Buffer ∂

iMovie

Page 23: “43% of marketers said they’d · “43% of marketers said they’d create more video content if there were no obstacles like time, resources and budget.” Buffer ∂
Page 24: “43% of marketers said they’d · “43% of marketers said they’d create more video content if there were no obstacles like time, resources and budget.” Buffer ∂

BRING THAT SHOT IN

QUICK EXERCISE

Use iMovie

Page 25: “43% of marketers said they’d · “43% of marketers said they’d create more video content if there were no obstacles like time, resources and budget.” Buffer ∂
Page 26: “43% of marketers said they’d · “43% of marketers said they’d create more video content if there were no obstacles like time, resources and budget.” Buffer ∂

THE 3 MAIN

INGREDIENTS

Page 27: “43% of marketers said they’d · “43% of marketers said they’d create more video content if there were no obstacles like time, resources and budget.” Buffer ∂

THE 3 MAIN

INGREDIENTS

Page 28: “43% of marketers said they’d · “43% of marketers said they’d create more video content if there were no obstacles like time, resources and budget.” Buffer ∂

THE 3 MAIN

INGREDIENTS

Page 29: “43% of marketers said they’d · “43% of marketers said they’d create more video content if there were no obstacles like time, resources and budget.” Buffer ∂

THE 3 MAIN

INGREDIENTS

Page 30: “43% of marketers said they’d · “43% of marketers said they’d create more video content if there were no obstacles like time, resources and budget.” Buffer ∂

THE 3 MAIN

INGREDIENTS

Stuff happening

Page 31: “43% of marketers said they’d · “43% of marketers said they’d create more video content if there were no obstacles like time, resources and budget.” Buffer ∂

THE 3 MAIN

INGREDIENTS

Stuff happening

People chatting

Page 32: “43% of marketers said they’d · “43% of marketers said they’d create more video content if there were no obstacles like time, resources and budget.” Buffer ∂

THE 3 MAIN

INGREDIENTS

Stuff happening

People chatting

Voice over

Page 33: “43% of marketers said they’d · “43% of marketers said they’d create more video content if there were no obstacles like time, resources and budget.” Buffer ∂

THE 3 MAIN

INGREDIENTS

People chatting

Page 34: “43% of marketers said they’d · “43% of marketers said they’d create more video content if there were no obstacles like time, resources and budget.” Buffer ∂
Page 35: “43% of marketers said they’d · “43% of marketers said they’d create more video content if there were no obstacles like time, resources and budget.” Buffer ∂

FILMING MISSION

Page 36: “43% of marketers said they’d · “43% of marketers said they’d create more video content if there were no obstacles like time, resources and budget.” Buffer ∂

FILMING MISSION

ASK YOUR COLLEAGUE

Page 37: “43% of marketers said they’d · “43% of marketers said they’d create more video content if there were no obstacles like time, resources and budget.” Buffer ∂

FILMING MISSION

ASK YOUR COLLEAGUE

“How would you say the session is going

and how much do you think

it’s actually going to help you?”

Page 38: “43% of marketers said they’d · “43% of marketers said they’d create more video content if there were no obstacles like time, resources and budget.” Buffer ∂
Page 39: “43% of marketers said they’d · “43% of marketers said they’d create more video content if there were no obstacles like time, resources and budget.” Buffer ∂

THE 3 MAIN

INGREDIENTS

Stuff happening

People chatting

Voice over

Page 40: “43% of marketers said they’d · “43% of marketers said they’d create more video content if there were no obstacles like time, resources and budget.” Buffer ∂

THE 3 MAIN

INGREDIENTS

Voice over

Page 41: “43% of marketers said they’d · “43% of marketers said they’d create more video content if there were no obstacles like time, resources and budget.” Buffer ∂
Page 42: “43% of marketers said they’d · “43% of marketers said they’d create more video content if there were no obstacles like time, resources and budget.” Buffer ∂

VOICE OVERRECORD YOURSELF

READING THIS OUT

“At today’s AMA conference

Rob Glass had the seemingly impossible task

of showing us how to create engaging video. Luckily we all had iPhones and iPads.”

Page 43: “43% of marketers said they’d · “43% of marketers said they’d create more video content if there were no obstacles like time, resources and budget.” Buffer ∂

EDITING MISSION

Page 44: “43% of marketers said they’d · “43% of marketers said they’d create more video content if there were no obstacles like time, resources and budget.” Buffer ∂

EDITING MISSIONBRING THIS SOUND BITE

INTO TIMELINE

(AFTER OPENING SHOT)

Page 45: “43% of marketers said they’d · “43% of marketers said they’d create more video content if there were no obstacles like time, resources and budget.” Buffer ∂

EDITING MISSIONBRING THIS SOUND BITE

INTO TIMELINE

(AFTER OPENING SHOT)

Use the SLIDERS technique?

Page 46: “43% of marketers said they’d · “43% of marketers said they’d create more video content if there were no obstacles like time, resources and budget.” Buffer ∂

EDITING MISSIONADJUST THE OPENING

SHOT TO FIT

THE VOICE OVER

Use the SLIDERS technique

Page 47: “43% of marketers said they’d · “43% of marketers said they’d create more video content if there were no obstacles like time, resources and budget.” Buffer ∂

@flotillavideo