“become a cgc evaluator” - dog business newsletterdogbusinessnewsletter.com/nl/7200.pdf · to...

Wayne Booth’s Dog Business Newsletter_____________________________________________________________________________

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http://www.DogBusinessNewsletter.com 1

Before I get started on this month’s newsletter I want to take the timeto thank you for subscribing to my newsletter and ask a favor of you.

I am looking for some testimonials. Yep, I want you to tell me howthe “Dog Business Newsletter” has helped you or your business makemore money.

In other words tell me what worked for you !

OK now let’s get on to the business of making more money.

“Become a CGC Evaluator”

Started in 1989, the CGC Program is designed to reward dogs whohave good manners at home and in the community. The Canine GoodCitizen Program is a two-part program that stresses responsible petownership for owners and basic good manners for dogs. All dogs whopass the 10-step CGC test may receive a certificate from the AmericanKennel Club.

You can and should become an evaluator for this program becauseAKC’s Canine Good Citizen® (CGC) Program is one of the most rapidlygrowing programs in the American Kennel Club. There are manyexciting applications of this wonderful program that goes beyond thetesting and certifying of dogs.

Here are the steps to becoming an AKC CGC® Approved Evaluator:

1. Make sure you meet the minimum qualifications before starting theapplication process.

Must be at least 18 years of age.


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Have at least 2 years of experience working with owners andtheir dogs

Have experience working with a variety of breeds and sizes ofdogs

Must not be currently suspended from AKC privileges.

2. If you meet the minimum qualifications, submit the AKC CGC®APPROVED EVALUATOR APPLICATION . If you cannot download theform, we can mail it to you. Call 919-816-3637 or email [email protected] request a paper application.

3. After you submit your application and it has been reviewed by theAKC, you will receive a letter telling you if your application has beenapproved or denied. If your application is approved, the letter willprovide instructions for taking the Online CGC® Test for Evaluators.The test is open-book and is based on the content from the Evaluator’sGuide. If you do not pass the test, you will be given the opportunity totake it again.

4. After passing the CGC® Evaluator Test, you will receive your AKCCGC® Approved Evaluator packet. Your packet includes:

An Approved Evaluator certificate A personalized identification badge Monthly electronic issues of “CGC® Approved Evaluator News.”

In addition, all CGC® classes and upcoming tests for approvedevaluators (including tests and classes not held at AKC shows) can beposted on the AKC CGC® Web page.

5. Your approval is valid for a two-year period. At the end of twoyears, you will be asked to complete a short renewal application(updating your contact information).

The new process includes an application fee of $50 that is good for twoyears. After the initial application, the fee to renew every two yearsdrops to $30. These fees are for processing and are intended to defraysome of the costs of the enhanced new program and to maintain therapidly growing list of current evaluators


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You can find everything you need to know about this program athttp://www.AKC.org .

Becoming an evaluator tells dog owners that you have the experienceto help them train their dog. It gives you credibility….you also get touse the CGC Evaluator Logo on your website….and you’ll get yourname in their book, I’m in there.

One last thing on the subject…..be sure and pick up a copy of the NewOfficial book of the Canine Good Citizen Program. “Citizen Canine” andit is available at the AKC website or any book store.

“On-Line Webinars”

With technology the way it is today have you ever considered on-linewebinars?

I started doing webinars for my dog training customers about 2 yearsago. I have scheduled monthly webinar titles that include:

House Training

Solving Behavior Problems

Selecting The Perfect Dog For Your Family

Living With A New Puppy

I also do other subjects as requested. I charge $29 - $49 per personand I can have up to 15 people on each webinar.

Having a setup to do webinars also allows me to do 1 on 1 training andconsultations with clients from all over the country.

There are a bunch of companies that you can use to conduct yourwebinars and I think I have tried or used most of them. I am using


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GoToMeeting.com and feel that it is the best bang for the buck when itcomes to on-line meetings.

For only as little as $49.00 a month you can hold all the webinars youwant.

Here is some info that I have put together about doing webinars. Inormally charge for this info in one of the training sessions I do, BUT Iwanted you to have it.

Planning a Webinar / Teleseminar Checklist

Putting together a webinar / teleseminar is a great way to build your list and sellyour training products. This checklist will help you make sure you’ve got all yourbases covered.

Put Together Your “Build My Business” Plan

There’s no sense in putting in all the hard work for your event, if it isn’tgoing to build your business. Here are some ways your even can help youbuild your business.

Allow free entrance to build your mailing list. Follow up with list with

offers via email.

Allow free entrance to your event, but charge for recordings and

transcripts.

Charge an entry fee for your event. Optionally include recordings

and transcripts or use those options as an upsell.

Create an information product from the recordings and transcripts

from the event.

After your event, further build your list by offering the recordings

and transcripts in return for an email sign up.

Provide an informative event that also sells a higher ticket product.

Interview the owner of a product that you promote as an affiliate.

Use the event to sell that product.


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Plan Your Content & Event

There are a number of things to consider when it comes to planning thecontent of your event. Three key things you want to plan are:

Main Topic: Before you can do anything, you need to have themain topic of your event determined. There are a number of factorsthat might help you determine this:

o Product Relation. If you are selling a specific product,choose a related topic that promotes the purchase of thisproduct.

o Questions your readers have asked you. If your readerskeep asking the same questions over and over again, thismight make the perfect teleseminar topic. If you don’t haveany questions, survey them.

o Expert Expertise. If you are interviewing an expert, choosea subject area where they have the most to share.

Sub-Topics & Questions: Come up with a list of sub-topics youwill cover, gather any questions your readers have provided, so youcan make an outline of your event.

Script, including Promotions: Put together a script that willensure you cover all topics and that any product promotions arewell-timed and thought out. Some people aren’t comfortable with astrict script, but at the very minimum make sure you have a firmoutline and anyone you are interviewing knows the questions theyare going to be asked.

Recordings & Transcripts: It’s always a good idea to record yourevent and have it transcribed. You can provide those items topeople who can’t attend live or you can even create a product outof them and charge for them.

Q&A Sessions: Will you allow your participants to ask questions?You may want to ask them to submit questions ahead of timeand/or allow them to ask at the end of your event.


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Set Up Your Webinar / Teleseminar

Now you’re ready to set up your event with a webinar or teleseminarservice provider.

A few you might try include:

GoToMeeting: http://gotomeeting.com Free Conference: http://freeconference.com Adobe Connect:

http://www.adobe.com/products/adobeconnect.html Instant Teleseminar: http://instantteleseminar.com

Information you should have handy when you set up your event:

Name of your event Description Date of event Time and duration How many participants (you can usually estimate and then confirm

numbers prior to your event)

Other:

Send event information to any presenters or people you areinterviewing.

Set up recording of the event. Contact a transcription company about transcribing your event. You

can get professional transcription done athttp://allcustomcontent.com/transcription.html

Create Your Promotion Page

Your next step is to create a registration page for your participants. Thatway, you can email them reminders and you’re growing a mailing list atthe same time. If you are charging entry for your event, the process issimilar, but you may want to include more detail, justify your price, etc.


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Things to include in your registration page:

Attention-getting, benefit driven headline Identify with your readers’ problems Show how your event solves that problems Bulleted feature/benefit list Testimonials and case studies of people who have used your

advice and information before Offer summary – what’s included in your event and how to sign up

Thank you page:

Include your webinar details, so your attendees can save theinformation right away.

Optional: Include a form where your attendees can submitquestions ahead of time. You can use these questions to form yourscript or you can answer them at the end in a Q&A session.

Optional: Include a special offer or promotion. If you are going tobe selling a product on the call, you may want to save thepromotion until that time.

Tip:

Keep your registration page up-to-date after your event. You can use it asan opt-in page for people who want recordings or transcripts. Or if you areselling your recordings as a product, turn your registration page into asales page. That way, you want lose the benefit of any links coming to thepage.

Mailing List/Autoresponder Set Up

All your prospects who sign up for your free event should be placed intoan autoresponder/mailing list. If you don’t have an autoresponder, someservices you might want to try are:

Aweber: http://aweber.com GetResponse: http://getresponse.com Autoresponse Plus: http://autoresponseplus.com MailChimp: http://mailchimp.com


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What to include in your autoresponder:

Welcome Email: The first message should thank your reader forregistering and include all the pertinent details of the event. If youincluded a special offer or promotion on your thank you page, youmay want to reiterate it here.

1 Day Reminder: The day before, remind your readers about theevent and include the details one more time. If you’re acceptingquestions ahead of time, remind them how they can submit theirquestions.

“Day Of” Reminder: A few hours prior to the event, send out afinal reminder, encouraging your readers to attend the event live.

Follow Up: Make sure you follow up with your list. Send themrecordings and transcripts, useful information, tools andpromotions.

Event Promotion:

Promote your event to your mailing list. Send a few reminders toregister.

Add a pop-up or other promotion to your website. Ask any presenters or interviewees to also promote the event. Provide promotional links to your affiliates and provide

commissions for any backend sales. Share on social media. Connect with those with a large following to

see if they might spread the word about your free event. Write a guest blog post on your topic for a high-traffic blog. Write an article about your topic and submit it directories like

http://ezinearticles.com and other websites. Write and distribute a press release. Submit it to http://prweb.com,

on topic news websites and your local media.

Day Of the Event Preparation:

It’s the big day and you might be a little nervous, but if you take the time tobe prepared, you’ll be just fine. Some things to do/check on the day ofyour event:

Send a final reminder to attendees with event details.


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Send a final reminder to presenters/interviews with pertinentdetails.

Get yourself familiar with the webinar/telseminar functions/controls. Test the room and arrive early.

During the Event:

Welcome your attendees as they enter the conference room / line. Tellthem who you are and the name of the event, so they know they’re inthe right place. Invite them to introduce themselves.

When you begin, make sure to mute other attendees, so anybackground sounds won’t be heard and they don’t interrupt your

presentation/interview. Explain that you will be doing this and let themknow if they will be able to ask questions later during the event.

For Q&A sessions, make sure attendees stay on topic. If they askquestions that are off topic or seem to monopolize time, let them knowthat you have to stay on topic for the consideration of other attendees.

Set up a Webinar with GoToMeeting

GoToMeeting is a very powerful service that allows you to set up online meetingsand webinars. Users can connect via the web or telephone. This guide will takeyou through setting up your first webinar.

You can get a 30-day free trial of the service. Go to http://gotomeeting.com to setup your account. Once you have done that log in and navigate to “My Webinars”in the left menu. Choose “Schedule a Webinar”.


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Enter Your Webinar DetailsOn this screen, you will be asked to enter the details of your webinar. You canalso choose the drop down box, to pull up information from a previous webinar.

We have entered the name, description, date and time. We’ve also chosen ourtime zone and indicate that this webinar does not recur. If you are doing awebinar series, you may want to choose the recurring option.

Audio OptionsYou can allow attendees to access your webinar via telephone or by using theirmicrophone and speakers (VoIP) or both. We have chosen both.


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With integrated audio, you can also choose to offer local toll-free numbers. Click“Add Countries” to choose your countries. In our example, we have selected all.

Optional PasswordIf you want your participants to enter a password, you have to think of one andsend it to your attendees.

Optional PanelistsIf you are having panellists on your webinar, you can specify them here, so theyhave appropriate access to your webinar.


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Branding & ThemeYou can upload your logo and select a theme for your webinar room. We haveuploaded a logo, chosen a theme and uploaded an image.

You can also choose a color for the waiting room. Either choose a color from thedrop down or enter a hex code:


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Now you can make a list of your presenters and add their photos. Click “Addanother presenter” to add more.

You can also add welcome message:

Registration Details:To enter the webinar, users will have to register, but you can control how muchinformation they need to provide. You may want to request minimal information, ifyour attendees have already opted in or paid for access to your event.

In our example below, we selected “Clear All” and it will require the minimum firstname, last name and email address to register.

You can also ask your registrants questions, so you can get to know them. Eitherthey can fill in an answer or you can add multiple choice options.


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Once you’ve saved all your settings, you can view your webinar in “MyWebinars”. Here you can find the registration link to share with attendees:

Now you’re all set. Just make sure to download and review the GoToWebinaruser guide, so you’ll be ready for the big event.


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Webinar / Telseminar Comparison ChartNOTE: Comparison chart was created based on available information and features are subject tochange.

GoToMeeting FreeConference

AdobeConnect(for SmallBusiness)

InstantTeleseminar

Monthly Fee Yes No Yes or you canpay per use.

Yes

Trial Period Yes, 30 days free. You can hold a freeconference.

Yes, 30 daysfree.

Yes, 21 days for $1.

Pricing $49/month Free for up to 150participants withregular phone line.There are otheroptions including1800 numbers (for10 cents per minuteper user), webconferencing andmore.

$45 per month orpay per useoption is 32 centsper minute peruser.

Between $47 and$197 per month,depending onnumber of lines andattendees required.

CustomerSupportOptions

24/7 phone or online. Online only. Nohours posted.

24/7 phone oronline.

By phone or online.No hours posted.

MaximumConferenceSize

15 150 80,000 (but thismay be limited ifyou want to usethe telephone asyou have toprovide the phonenumber)

Between 100 and3000, depending onyour level ofservice.

MaximumConferenceDuration

n/a 3-5 hours,depending on thelevel of service youchoose.

12 hours 45minutes

4 hours

WebinarRoomCustomization

DesktopSharing

(for additionalfee, unless you use

1800 service)

(Powerpoint)

Text Chat

Call in byPhone

(but youprovide the

conference callnumber)

Call in byVOIP /Microphone

Conference(for additional


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GoToMeeting FreeConference

AdobeConnect(for SmallBusiness)

InstantTeleseminar

Recording fee, unless you use1800 service)

I hope the information above will help you get started with your first

webinar. If it all sounds like GREEK don’t worry it will get easier.

If you need help getting your webinars setup or started feel free to

contact me. I have a team in place to get you up and running with

webinars quickly.

Next Month…..

I’ll be sharing more idea how you can make more money with

your dog business.

Do me a favor and tell me what you think about the newsletter.

I like to hear success stories so tell me how my ideas have

helped your dog training business make more money.

Do you have anything you would like me to talk about? Send

me an email ( [email protected] ) and tell me how I

can help you and your business be more successful.

IMPORTANT: This news letter is for your personal use

only. You may not share, publish, use content from or

distribute it in any way.

© 2011 Wayne Booth, Canine Behavior Specialists – All Rights Reserved

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