“competitive intelligence” using intellectual …...“your trusted ip professionals” 1 by p....
TRANSCRIPT
1“Your trusted IP Professionals”
BY P. KANDIAH
“COMPETITIVE INTELLIGENCE”
USING INTELLECTUALPROPERTY INFORMATION
2“Your trusted IP Professionals”
Developing Country Perspective
3“Your trusted IP Professionals”
Patent RightsDesign Rights
� Access to Technology� Licensing Rights� Freedom to Operate� Competitor Watch� Technology Trends� Solving technical problems� Developing New Product
/ Processes
4“Your trusted IP Professionals”
What patent information isavailable to public?� All granted patents of
any country� Assessable in internet� Not assessable in
internet� Electronic / non-
electronic database� All published patent
applications
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Utility Patent (Not Design Patent)
Country of Grant
Title ofInvention
Details ofInventor
First filed inMalaysia
Classificationof field ofTechnology
Close PriorArt. Same fieldof Technology
Start ofPatentRights
Brief ofDescription
RepresentativeDrawing of Invention
Anatomy ofa patentdocument
Access toTechnology
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� Strategic use of patent information
� Country� Name of Applicant / Assignee� Dates – priority filing, published, grant� Index� Prior art� Name of Inventors� Title of invention� Drawing� Abstract
Access to Technology (Cont’d)
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Search of corresponding patents in othercountries of interest� is market open to you
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Right to use technology in patent document�Need for licence – royalty payments?�No need for licence�No need for know-how�Need for know-how from patentee
from others in samefield of technologyretired inventors
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Licensing RightsDo you need thisright?
� Patent� Know-how� Trademark� Copyright (software,
marketing materials,manuals, etc)
� Industrial Design
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Freedom to Operate (Manufacture, Market)� Will I be sued if I manufacture the product
or market the product OR use the processto make a product?
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Analyze IP Rights of proposed product or process
Find out whether IP Right are protected in countryof manufacture or market
Analyze patent / design documents which rightsare still subsisting and compare against intendedproduct or process
No “infringement” free to operateIf “infringement” stop or negotiate licence
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Competitor WatchPatent Search – gives information on technology
development, R&D activities ofcompetitor.
– who are the inventors?
Industrial Design – shows competitor is ready to launcha product with new design
– application will have been filed beforeproduct launch
Trademark – shows competitor getting ready tolaunch new products
– application usually filed just beforeproduct launch
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Technology Trends� Global trends� Specific technology areas
– growth / decline– players in the specific field of technology
� Collaboration with players?
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Solving technical problems
identical
Search for technologyrelated field
Adapt solutionsNot to “reinvent the wheel”.
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Example : “Baking Bread”Search on US Patent Database discloses 437patents
Search on Baking Bread and Wheat Flourdiscloses 135 patents
Search on Baking Bread and Rice Flourdiscloses 41 patents
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Developing New Products
Analyze IP Rights of proposed product or process
Search on patent database
Obtain ideas / principles of working
Brain storm to develop new product
Ensure no infringement / obtain licence
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Important patent databases
JPOhttp://www.jpaa.or.jp/english/patent
PCT Published Patent Applicationshttp://www.wipo.int/pctdb/en/index.isp
US Granted Patentshttp://patft.uspto.gov/netahtml/PTO/search-adv.htm
US Published Applicationshttp://appft1.uspto.gov/netahtml/PTO/search-adv.htm
EPOhttp://ep.espacenet.com/advancedSearch?locale=en_EP
Proprietary Patent Databasehttps://www.lexisnexis.com/totalpatent/signonForm.do
18“Your trusted IP Professionals”
THANK YOUP. Kandiah
Tel: 03 2284 7872Fax: 03 2284 1125
E-mail: [email protected]