“email marketing! why blogging, rss & social media is not ... · -the proper way to setup...
TRANSCRIPT
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www. .com© 2008 Christina Hills. All rights reserved.
with Christina Hills
“The Shopping Cart Queen”
“Email Marketing! Why Blogging, RSS & Social
Media Is Not Enough!”
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www. .com© 2008 Christina Hills. All rights reserved.
Questions for You
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www. .com© 2008 Christina Hills. All rights reserved.
Questions for You
Do You Have a Website or Blog?
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www. .com© 2008 Christina Hills. All rights reserved.
Questions for You
Do You Have a Website or Blog?
Are You Currently Doing Email Marketing?
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www. .com© 2008 Christina Hills. All rights reserved.
Questions for You
Do You Have a Website or Blog?
Are You Currently Doing Email Marketing?
Are You Currently Selling a Product or Service Online?
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www. .com© 2008 Christina Hills. All rights reserved.
Questions for You
Do You Have a Website or Blog?
Are You Currently Doing Email Marketing?
Are You Currently Selling a Product or Service Online?
Do You Know what RSS is?
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Problem with Online Businesses:
1 out of Every 100 People who Come to Your website will Buy!
So That Means that 99 People are Leaving!
© 2008 Christina Hills. All rights reserved.
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Solution = Email Marketing!
© 2008 Christina Hills. All rights reserved.
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Email Marketing:
- Streamline Your Business
- Deliver Your Message Automatically
- Build Rapport
- Drive Visitors Back to Your Website
- Lower Customer Service Issues
© 2008 Christina Hills. All rights reserved.
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Your Goal with Email Marketing:
Get People to Cometo Your Website and Buy!
© 2008 Christina Hills. All rights reserved.
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www. .com© 2008 Christina Hills. All rights reserved.
StarWars.com Screen Credits
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www. .com© 2008 Christina Hills. All rights reserved.
Star Wars: Episode 1
Image deleted
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Let’s Talk About Blogging!
© 2008 Christina Hills. All rights reserved.
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www. .com© 2008 Christina Hills. All rights reserved.
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www. .com© 2008 Christina Hills. All rights reserved.
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www. .com© 2008 Christina Hills. All rights reserved.
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Blogging Technologies:
© 2008 Christina Hills. All rights reserved.
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www. .com© 2008 Christina Hills. All rights reserved.
Ken McCarthy’s System Blog
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www. .com© 2008 Christina Hills. All rights reserved.
A Blog is NOT a “Blog”
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What Does it Mean to
Subscribe to a Blog?
© 2008 Christina Hills. All rights reserved.
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“What is RSS?”
•Really Simple Syndication (RSS)
© 2008 Christina Hills. All rights reserved.
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Subscribing to a Blog via
the RSS Feed Links/Buttons
© 2008 Christina Hills. All rights reserved.
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Blog Feed Code that Geeks Read!
© 2008 Christina Hills. All rights reserved.
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Feed Readers
© 2008 Christina Hills. All rights reserved.
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Feed Reader on "My Yahoo" Page:
© 2008 Christina Hills. All rights reserved.
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iGoogle Home Page Feed Reader
© 2008 Christina Hills. All rights reserved.
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Feed Demon on the Desktop
© 2008 Christina Hills. All rights reserved.
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Blogging with RSS Subscribers is Not Enough!
•With RSS, the USER is in control
•YOU, the Business Owner, are
NOT in control
© 2008 Christina Hills. All rights reserved.
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With Email Marketing You Build a List &
Build a Relationship
•You Know who your subscribers are
•You Control the communication
•The Autoresponder system sends
out the emails for you Automatically
© 2008 Christina Hills. All rights reserved.
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In a February 2007 survey 83.2% of marketers listed email as their
most important advertising tactic .
Mainly because of its ability to drive
incremental revenue, a reason cited by
55.3% of respondents:
© 2008 Christina Hills. All rights reserved.
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www. .com© 2008 Christina Hills. All rights reserved.
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In a March 2007 article, Usability guru
Jakob Nielsen listed an email newsletter
as “probably the single-highest ROI action
you can take to improve your internet
presence”
© 2008 Christina Hills. All rights reserved.
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What is Social Media?
© 2008 Christina Hills. All rights reserved.
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Social Media is any Online Media where
the audience can interact with the content
producer.
Blogs and Web 2.0 are Social Media.
(Also called “New Media”)
© 2008 Christina Hills. All rights reserved.
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Some Social Media Sites:
MySpace
LinkedInTwitter
Digg
Del.icio.us
YouTube
© 2008 Christina Hills. All rights reserved.
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Social Media is Great!BUT
You Do NOT Get the Name and Email Address in Your
Own Database
© 2008 Christina Hills. All rights reserved.
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www. .com
© 2008 Christina Hills. All rights reserved.
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Facebook Friends
© 2008 Christina Hills. All rights reserved.
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With Facebook You can only send a message to 20 people
at a time!
© 2008 Christina Hills. All rights reserved.
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Type Out Each Person’s Name
© 2008 Christina Hills. All rights reserved.
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© 2008 Christina Hills. All rights reserved.
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Twitter Followers
© 2008 Christina Hills. All rights reserved.
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So How Do You Make Money with Email Marketing?
© 2008 Christina Hills. All rights reserved.
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Overview of the
Single Opt In Process
© 2008 Christina Hills. All rights reserved.
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Example Website with Newsletter Opt In
© 2008 Christina Hills. All rights reserved.
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“Thank You” Page After Opt In
© 2008 Christina Hills. All rights reserved.
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www. .com© 2008 Christina Hills. All rights reserved.
Welcome Email Sent to User
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www. .com© 2008 Christina Hills. All rights reserved.
Broadcast Email With Buy Link
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www. .com© 2008 Christina Hills. All rights reserved.
Sales Letter on Website
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Online Order Form
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(this slide was deleted)
© 2008 Christina Hills. All rights reserved.
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The Difference Between An Autoresponder and
Broadcasting
© 2008 Christina Hills. All rights reserved.
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An Autoresponder is an email message that is sent
automatically.
You specify the day the email message goes out based on the day
the user first signed up.
For example:
'Day 0' is today,
'Day 1' is tomorrow, and
'Day 7' is a week from now.
‘Day 30’ is a month from now.
© 2008 Christina Hills. All rights reserved.
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Broadcasting is an action that you take to send out 1
email message at a time.
This message goes out on a specific calendar date. When you
broadcast everyone on your list gets the message all at the same
time.
For example if you are announcing a Teleseminar, you would
broadcast that message because it happens on a specific date.
(May 19th , May 20th, or Immediately)
© 2008 Christina Hills. All rights reserved.
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What Could be Your Opt-In
Goodie?
© 2008 Christina Hills. All rights reserved.
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“Email Newsletter”
© 2008 Christina Hills. All rights reserved.
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“Special Report”
© 2008 Christina Hills. All rights reserved.
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“Audio MP3 download”
© 2008 Christina Hills. All rights reserved.
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“Offline Direct Snail Mail”
© 2008 Christina Hills. All rights reserved.
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"Blog Broadcasting"
© 2008 Christina Hills. All rights reserved.
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Blog Broadcast Email Message
© 2008 Christina Hills. All rights reserved.
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Text or HTML ?
© 2008 Christina Hills. All rights reserved.
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Text Autoresponder Email
© 2008 Christina Hills. All rights reserved.
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HTML Autoresponder Newsletter Email
© 2008 Christina Hills. All rights reserved.
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HTML That LOOKS like Text
© 2008 Christina Hills. All rights reserved.
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HTML Unsubscribe Links
© 2008 Christina Hills. All rights reserved.
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Text Email Messages
•Fast & Easy to do•Gets Through Spam Filters•Regular People Send Text
© 2008 Christina Hills. All rights reserved.
•Cannot Measure Open Rate (Aweber can!)
•It’s not ‘pretty’ with graphics
Drawback of Text
Benefits of Text
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HTML Email Messages
•You can have Colors and Pictures•You can measure the Open Rate
© 2008 Christina Hills. All rights reserved.
•Harder to get through the SPAM filters•Requires HTML so it takes longer to create
Drawback of HTML
Benefits of HTML
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Anatomy of an Effective Email
© 2008 Christina Hills. All rights reserved.
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We Do NOT SPAM
© 2008 Christina Hills. All rights reserved.
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An Example Autoresponder Email
© 2008 Christina Hills. All rights reserved.
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www. .com© 2008 Christina Hills. All rights reserved.
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Single Opt-In Vs.
Double Opt-In
© 2008 Christina Hills. All rights reserved.
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Review of the
Single Opt In Process
© 2008 Christina Hills. All rights reserved.
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Overview of Double/Confirmed Opt In Process
© 2008 Christina Hills. All rights reserved.
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Double/Confirmed Opt in Landing Page
© 2008 Christina Hills. All rights reserved.
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"Please Check Your Email" Page
© 2008 Christina Hills. All rights reserved.
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The Email Confirmation that is Sent to User
© 2008 Christina Hills. All rights reserved.
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The User Clicks!
© 2008 Christina Hills. All rights reserved.
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Confirmed Opt In "Thank You" Page
© 2008 Christina Hills. All rights reserved.
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The Email Series Now Gets Sent to User
© 2008 Christina Hills. All rights reserved.
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Overview of Importing a List
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Don’t Just Have the RSS Blog Subscribers
© 2008 Christina Hills. All rights reserved.
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Have an Opt In AND RSS
© 2008 Christina Hills. All rights reserved.
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3 Column Blog with RSS Feed AND E-Newsletter Signup
© 2008 Christina Hills. All rights reserved.
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www. .com© 2008 Christina Hills. All rights reserved.
RSS and Email Subscribers
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www. .com© 2008 Christina Hills. All rights reserved.
What Happens DURING Live Events
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www. .com© 2008 Christina Hills. All rights reserved.
What Happens AFTER Live Events
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www. .com© 2008 Christina Hills. All rights reserved.
“Email Marketing Workshop”
Interactive Intensive Webinar Workshop:-How to Build a Wordpress Blog/Website (No Webmaster!)
-The Proper Way to Setup your Email Marketing Campaigns
-How to Setup your Aweber/1Shopping Cart Autoresponders
-How to Broadcast to your Email Lists
-Get Your Product for Sale on Your Blog/Website
-How to Setup a Free Teleseminar to Grow Your List
-And More!
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Tools We Will Use:
© 2008 Christina Hills. All rights reserved.
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www. .com© 2008 Christina Hills. All rights reserved.
“Email Marketing Workshop”
Interactive Intensive Webinar Workshop:
-6 Interactive ‘Virtual’ Workshop Webinars/Teleseminars
-2 Follow Up – “How’s it Going” Calls
-Hot Seats with Website/Blog/Email Critiques
-Email, Orderform, and Graphics Templates
-Replays of all the calls/videos
-Secret Office hours to call Christina for extra help
-Private Mastermind Members Area
-Private Email Access to Christina
-PLUS - Each student gets a Wordpress “Playground” Blog!
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www. .com© 2008 Christina Hills. All rights reserved.
Christina Hills
The Shopping Cart Queen