“Sharenting” –

parents will share

1,000 photos of their

kids before they turn

5 years old.

Source: TIME magazine.

GIFs, Flips & Going Live: 10 Free Social Media

Content Tools

@jwmartin3

John Martin • USA Swimming

GIFs, FLIPS & GOING LIVE

10 Free Social Media Content Tools

WHAT IS ENGAGING?

STILL … SWIMMING PUPPIES!

TOOLS TO MAXIMIZE ENGAGEMENT:

• PHOTO & VIDEO APPS

• NEXT-LEVEL CONTENT

• INTELLIGENCE

PHOTO & VIDEO APPS

• Snapspeed

• Boomerang

• SloMo

• Time-Lapse

VISUAL CONTENT IS KING

Photos: Liked twice as often as text updates

Videos: Shared 12x as often as photos and text

combined

– Simply Measured study on top-10 brands on Facebook

SNAPSEED

BOOMERANG

SLOMO

TIME-LAPSE

WHERE TO POST VIDEO?

• Vine – 6 seconds

• Instagram – Now 60 seconds

• Twitter – 30 seconds

• Facebook – No limit

• YouTube – No limit

NEXT-LEVEL CONTENT

• Facebook Live/Periscope

• Twitter GIF Finder

• Flipagram

• Flipboard

FACEBOOK LIVE

PERISCOPE

WHAT IS A GIF?

GRAPHICS INTERCHANGE FORMAT

TWITTER GIF FINDER

FLIPAGRAM

FLIPAGRAM

FLIPBOARD

INTELLIGENCE

• What’s Makes a Good Post?

• Built-In Analytics

• Trends & Influencers

BUILT-IN ANALYTICS

BUILT-IN ANALYTICS

TRENDS & INFLUENCERS

CONTENT YOUR FOLLOWERS …