The Power of Vertica & MicroStrategy

The power of Vertica and MicroStrategy lies in the strength of our combined depiction of real time analytics.  This enables our joint customers to answer business critical questions with speed and a visual articulation offered on a multitude of devices.  The Vertica Analytics Platform enables companies to monetize all of their data in real time and at massive scale.  Vertica’s advanced analytic capabilities include: geospatial, statistical, time-series, pattern matching, and an SDK for custom procedural programming; complemented by the MicroStrategy business intelligence platform, customers gain valuable business insights on large volumes of complex data for effective and timely decision making. The combination of these two technologies provide customers the mobility and agility they demand to conduct business anywhere, anytime.

Addressing the Business Challenges

In today’s business environment, organizations are experiencing an explosive growth in data (referred to as Big Data) generated from a variety of diverse data sources including enterprise legacy systems, web, mobile, social networks, multi- media, and other channels. An organization’s ability to achieve advanced business intelligence and run sophisticated analytics on their ‘data’ provides powerful competitive advantages. To deliver such high quality business insights, the following data challenges must be addressed:

•Volume: In-depth and accurate reporting, modeling and prediction cannot be derived from traditional BI methods. Relying upon summary or sample data is no longer relevant or useful. With a tsunami of data hitting today’s organization, it is critical to analyze raw data down to the transactional level in order to identify opportunities, determine actions to be taken, and ultimately make predictive decisions for maximum profitability and customer satisfaction.

•Velocity: The ability to conduct real-time analytics significantly increases an analyst’s productivity. As an example, if the results of “what-if” scenarios can be obtained in real-time, new insights are more likely to be obtained within a short time window.

•Variety: With sources of data no longer limited to a single channel, combined with the fact that data comes in both structured and un-structured formats, it is becoming imperative to deploy solutions that are able to derive analytic insights from all variants and sources of data. Variety is also manifest in the delivery vehicles by which the analytic output is consumed. New interfaces such as web, dashboards, and mobile BI applications are significantly increasing the reach and impact of BI.

SOLUTION BRIEF MICROSTRATEGY

“Vertica provides an ideal platform for analyzing the massive amounts of usage data...”

- Dr. Mark Johnson, Chief Data Officer, Groupon

An HP Company

Cloud

Mobile

Sensor

Individual

ServicesMonetize

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RealTime

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Statistics

•Complexity: Data complexity is a by-product of data volume, velocity, and variety. It further amplifies the necessity of a platform that was purpose built to handle 21st century workloads, advanced analytics, and extreme information.

Bene!ts Realized

The combined offerings from MicroStrategy and Vertica deliver the following technical and business benefits:

• Vertica’s columnar storage and execution provide tailored compression methods for individual columns, often achieving compression ratios in excess of 20:1. Data is kept close to the CPU for advanced analytics processing, optimizing the entire processing pipeline while the MPP (massively parallel processing) infrastructure enables scalable data ingestion and analysis. These features and other additional technical innovations render Vertica a powerful underlying analytic platform to manage and analyze gigabytes, terabytes or petabytes of data. When combined with MicroStrategy’s “multi-pass SQL analysis” capabilities, the resulting framework excels at complex analytic processing.

• The efficiency of the combined MicroStrategy and Vertica offering provides a productivity boost for end users and knowledge workers. MicroStrategy provides SQL optimized for Vertica’s real-time analytic capabilities that enable MicroStrategy to retrieve results and deliver insights in visually appealing formats in a matter of seconds or minutes. Vertica’s self-tuning capabilities along with the ease-of-use and interactivity of MicroStrategy deliver upon the vision of Self-Service BI.

• Vertica is optimized for storing and analyzing both structured and unstructured data. When coupled with MicroStrategy, end users are able to access and benefit from high quality BI through a wide range of data sources and interfaces, including desktop, web, and mobile.

• Vertica & MicroStrategy offer the breadth and scope to handle the most complex analytical problems. The first question typically isn’t the right question, but with legacy methodologies is typically the only question users get to ask!  With Vertica and MicroStrategy, those permutations are endless and lead to much deeper business insights.

The Vertica & MicroStrategy joint product offering are leveraged across industries globally :

Healthcare)Financial)Services)

Communica4ons) Consumer))Marke4ng)

Online)Web))&)Gaming)

Retail)

About VerticaVertica, an HP Company, is the leading provider of next-generation analytics platforms enabling customers to monetize all of their data. The elasticity, scale, performance, and simplicity of the Vertica Analytics Platform are unparalleled in the industry, delivering 50x-1000x the performance of traditional solutions at 30% the total cost of ownership. With data warehouses and data marts ranging from hundreds of giabytes to multiple petabytes, Vertica’s 600+ customers are redefining the speed of business and competitive advantage. Vertica powers some of the largest organizations and most innovative business models globally including Zynga, Groupon, Twitter, Verizon, Guess Inc., Admeld, Capital IQ, Mozilla, AT&T, and Comcast. To learn more about Vertica, visit www.veritca.com and follow us on Twitter (http://www.twitter.com/vertica).

About MicroStrategyFounded in 1989, MicroStrategy is a leading provider of enterprise software platforms for business intelligence (BI), mobile intelligence, and social intelligence applications.  MicroStrategy’s BI platform enables leading organizations worldwide to analyze the vast amounts of data stored across their enterprises to make better business decisions.  Companies choose MicroStrategy BI for its ease-of-use, sophisticated analytics, and superior data and user scalability.  The MicroStrategy BI platform delivers actionable information to business users via the web and mobile devices.  MicroStrategy’s mobile intelligence platform helps companies and organizations build, deploy, and maintain mobile apps across a range of solutions by embedding intelligence, transactions, and multimedia into apps.   To learn more about MicroStrategy (Nasdaq: MSTR), visit www.microstrategy.com and follow us on Facebook (http://www.facebook.com/microstrategy) and Twitter (http://www.twitter.com/microstrategy). 

Vertica, An HP Company 8 Federal Street, Billerica, MA 01821 +1.978.600.1000 TEL +1.978.600.1001 FAX www.vertica.com

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