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Corporate Social Responsibility BARRIE COOK B00269412

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Page 1: A&P Individual Presentation- Corporate Social Responsibility

Corporate Social Responsibility

BARRIE COOKB00269412

Page 2: A&P Individual Presentation- Corporate Social Responsibility

Content • A definition of Corporate Social Responsibility• What is Corporate Social Responsibility?• Why should businesses be socially

responsible?• How can businesses make money from

Corporate Social Responsibility?

Page 3: A&P Individual Presentation- Corporate Social Responsibility

A Definition Of Corporate Social Responsibility

A situation where the firm goes beyond compliance and engages in actions that

appear to further some social good beyond the interests of the firm and that which is

required by law (McWilliams et al., 2006)

Page 4: A&P Individual Presentation- Corporate Social Responsibility

What is Corporate Social Responsibility(CSR)?

• The practical application of business ethics by the firm and a wider commitment to building a better society

• CSR is concerned primarily with the firm and it’s relationships with its various stakeholders

• Stakeholders include shareholders, employees, customers, suppliers, the community and society and government

• There is also a responsibility towards the sustainability of the environment

(Needle, 2010, p.300)

Page 5: A&P Individual Presentation- Corporate Social Responsibility

Why Should Businesses Be Socially Responsible?

4 Different perspectives (Needle, 2010, p.304)

The moral argument

The business argument

The strategic argument

The critical Perspective

Page 6: A&P Individual Presentation- Corporate Social Responsibility

How Can Businesses Make Money From CSR?

• A survey has shown that 80% of investors questioned would be prepared to pay a premium for shares in well-governed companies (Hawkins, 2006, p.191)

• Companies that have a responsible approach should be better placed to win contracts or development permission in enviromentally sensitive industries (Hawkins, 2006, p.192)

• Customers who have developed trust in a company due to its CSR activities are more likely to resist criticisms of its products and/or activities (Swaen and Chumpitaz, 2008, p.28)

Page 7: A&P Individual Presentation- Corporate Social Responsibility

ReferencesHawkins, D. (2006). Corporate Social Responsibility:

Balancing tomorrows sustainability and today's profitability. United Kingdom: Palgrave Macmillan

Needle, D,.(2010). Business in context: An introduction to business and its environment. 5th ed. United Kingdom: Cengage

Swaen, V & Chumpitaz, R. (2008) Impact of corporate social responsibility on consumer trust. Reserche et application en marketing(english edition). [online]. Vol23. (n-4). p28. Available from http://rme.sagepub.com/content/23/4/7 . [Accessed : 22 October 2014]

http://rme.sagepub.com/content/23/4/7
http://rme.sagepub.com/content/23/4/7

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